# Fullstory vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom events, which help in understanding user behavior and improving performance.
- **Users say** that Hotjar shines in its user-friendly interface, particularly with its heatmaps and session recordings. Reviewers find these features intuitive and effective for visualizing user behavior, making it easier to identify areas for UX improvements without extensive analysis.
- **According to verified reviews** , Fullstory's support quality is highly rated, with users noting the availability of technical information during customer sessions, which aids in troubleshooting. This level of support is seen as a significant advantage for teams needing quick resolutions.
- **Reviewers mention** that while Fullstory has a slightly steeper learning curve, its comprehensive analytics capabilities make it a powerful tool for mid-market companies. In contrast, Hotjar's ease of setup and straightforward features appeal more to small businesses looking for quick wins.
- **G2 reviewers highlight** that Hotjar's recent updates have improved its functionality, particularly in heatmap analysis, which users find saves time and enhances clarity in understanding user interactions. This makes it a practical choice for teams focused on immediate UX enhancements.
- **Users report** that Fullstory's advanced features, such as frustration tracking and detailed session replays, provide a deeper understanding of user experiences, although some find it less accessible compared to Hotjar's more straightforward approach to user behavior analysis.



| | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,051 | 342 | 
| **Largest Market Segment** | Mid-Market (43.6% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 8.7 (891 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.3 (903 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.4 (537 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 9.0 (690 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.8 (20 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.6 (19 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Feature Not Available | 
| **Segmentation** | 8.7 (268 reviews) | 8.1 (20 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.6 (20 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.9 (22 reviews) | 

#### Other

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (215 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.5 (12 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.4 (13 reviews) | Feature Not Available | 
| **Decision Making** | 6.4 (13 reviews) | Feature Not Available | 

#### Administration

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.9 (140 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 439 |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (381 reviews) ✓ Verified | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (358 reviews) ✓ Verified | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | 8.8 (36 reviews) | 
| **Data Analysis** | 8.3 (363 reviews) ✓ Verified | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | Feature Not Available | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Feature Not Available | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Feature Not Available | 
| **User Scoring** | 7.3 (189 reviews) | Feature Not Available | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Feature Not Available | 
| **Cross-system Integration** | 5.2 (9 reviews) | Feature Not Available | 
| **Adaptive Learning** | 5.9 (9 reviews) | Feature Not Available | 
| **Proactive Assistance** | 5.2 (9 reviews) | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | 7.8 (9 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | 8.1 (9 reviews) | 
| **Web Analytics** | 8.4 (84 reviews) | 9.1 (9 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | 7.8 (6 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | 8.6 (7 reviews) | 

#### Administration

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 7.6 (7 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | 5.7 (5 reviews) | 
| **Integrations** | 7.2 (77 reviews) | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Feature Not Available | 
| **Cross-system Integration** | 4.2 (6 reviews) | Feature Not Available | 
| **Adaptive Learning** | 5.3 (6 reviews) | Feature Not Available | 
| **Proactive Assistance** | 4.2 (6 reviews) | Feature Not Available | 
| **Decision Making** | 4.8 (7 reviews) | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Feature Not Available | 
| **Multi-step Planning** | 7.1 (7 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.1 (8 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.7 (6 reviews) | Feature Not Available | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Feature Not Available | 
| **Decision Making** | 7.2 (6 reviews) | Feature Not Available | 

#### Analysis

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 8.6 (109 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.9 (125 reviews) | 

#### Reporting

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 9.3 (153 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 9.0 (148 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 8.7 (128 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 7.9 (106 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (7):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Hotjar by Contentsquare (5):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Software Testing Tools](https://www.g2.com/categories/software-testing)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 38.1% | 52.4% | 
| **Mid-Market** | 43.6% | 38.6% | 
| **Enterprise** | 18.3% | 9.1% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.2%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.1%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-hotjar-by-contentsquare)