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Compare Fullstory and Heap 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
Contact Us
Free 10000 Sessions Per Month
Fullstory
Star Rating
(862)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansHeap
Star Rating
(1,096)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user behavior, allowing teams to validate customer feedback effectively. Users appreciate how it helps them understand the "why" behind customer frustrations by watching real behaviors in context, making it a powerful tool for enhancing user experience.
- Users say that Heap stands out for its ease of use, with many highlighting the lack of a learning curve. One user noted, "I can simply log in, search for the event I'm interested in, and see how our users are using it," which emphasizes its intuitive interface and seamless integration of product and website data.
- Reviewers mention that Fullstory's ability to track user journeys and identify errors is invaluable, especially for complex enterprise use cases. This feature allows teams to pinpoint issues quickly, enhancing their ability to respond to user needs effectively.
- According to verified reviews, Heap's visual analytics tools are praised for making it easy to analyze user behavior and identify areas for improvement. Users appreciate the straightforward setup process, which allows them to focus on insights rather than configuration challenges.
- G2 reviewers highlight that while both products have similar ease of use ratings, Fullstory edges out slightly in terms of support quality, with users noting its responsiveness and helpfulness in resolving issues quickly.
- Users report that Heap's free entry-level pricing is a significant advantage for smaller teams or startups looking to leverage analytics without a financial commitment, while Fullstory's pricing model requires potential customers to contact them for details, which may deter some users.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Fullstory
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
8.7
760
8.5
857
Ease of Use
8.1
772
8.1
867
Ease of Setup
8.2
438
8.5
315
Ease of Admin
8.6
240
8.6
317
Quality of Support
9.0
586
8.7
680
Has the product been a good partner in doing business?
8.9
232
8.8
299
Product Direction (% positive)
8.8
744
8.7
796
Features by Category
Metrics
8.5
270
8.6
397
8.6
264
8.4
365
8.3
253
8.3
327
8.7
272
9.0
398
8.4
278
8.8
391
7.8
246
8.0
305
7.7
246
8.1
279
8.2
258
8.7
347
8.5
260
8.7
368
Reporting
8.7
276
8.6
365
8.3
264
8.0
293
7.9
263
8.7
330
8.7
268
8.3
358
7.9
235
8.2
205
7.8
241
8.4
225
8.4
264
8.3
375
Other
8.3
265
8.4
339
7.8
232
8.0
185
8.0
255
7.6
192
7.6
227
8.2
214
7.4
226
8.1
149
6.6
222
8.0
45
7.6
215
7.9
47
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.4
274
7.8
258
8.6
99
8.7
272
8.6
412
8.3
272
8.7
388
User Identification
7.7
75
8.1
41
8.5
78
8.6
94
8.8
78
8.5
68
Tracking & Reporting
8.5
77
8.6
102
9.0
76
8.4
93
8.2
75
8.1
80
8.8
78
8.1
97
8.7
80
8.2
96
8.8
78
8.4
90
Metrics
8.8
80
8.3
65
8.5
75
7.9
51
8.2
73
8.0
56
8.1
74
8.2
57
8.7
78
8.4
68
User Behavior
9.0
377
|
Verified
9.4
83
8.6
356
|
Verified
9.0
73
8.4
376
|
Verified
9.0
69
A/B Testing
8.4
352
|
Verified
9.1
52
Feature Not Available
8.9
24
8.3
357
|
Verified
9.3
61
8.2
328
|
Verified
9.3
44
Visitor Information
8.5
368
|
Verified
9.3
66
8.2
366
|
Verified
8.9
61
Agentic AI - Session Replay
5.9
23
Not enough data
Product Analytics
7.8
190
8.3
300
8.6
205
8.7
358
8.5
199
8.5
327
8.4
213
8.7
352
7.3
197
7.9
105
7.6
174
8.4
223
7.3
189
7.8
92
7.5
176
8.3
255
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
76
8.6
85
8.2
82
8.4
87
8.4
82
8.6
83
7.5
78
8.2
69
7.1
77
7.8
72
Feature Not Available
7.3
49
Administration
7.8
78
8.1
69
6.7
80
8.2
50
7.2
77
8.5
65
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
188
Not enough data
9.3
198
Not enough data
8.7
185
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
8.3
65
8.5
75
7.9
51
8.2
73
8.0
56
8.1
74
8.2
57
8.7
78
8.4
68
Variation Testing
7.5
50
8.5
37
7.0
48
Feature Not Available
8.1
49
8.7
45
8.5
51
8.6
45
7.7
49
8.3
43
7.1
47
8.2
29
Reporting
9.3
55
8.4
64
9.0
54
8.2
65
Personalization
8.2
52
Feature Not Available
7.8
48
Feature Not Available
9.0
52
8.3
38
Administration
8.3
48
8.1
52
8.3
47
7.8
15
9.3
53
8.5
62
9.0
53
8.9
63
Categories
Categories
Shared Categories
Fullstory and Heap are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, Customer Data Platform (CDP), Heatmap Tools, and Generative AI Infrastructure
Heap is categorized as Enterprise Feedback Management and Customer Journey Analytics
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
10.0%
Financial Services
8.9%
Retail
5.7%
Marketing and Advertising
4.0%
Other
49.6%
Computer Software
16.5%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.4%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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