# Freshservice vs ServiceNow IT Asset Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Freshservice excels in **customization** , allowing users to configure and personalize nearly every aspect of the platform. This flexibility is highlighted by users who appreciate the intuitive reporting tools that help generate key metrics effortlessly.
- **Users say** that ServiceNow IT Asset Management shines in its **integration capabilities** , particularly with downstream applications. Reviewers have noted that the seamless integration with critical financial data systems enhances operational efficiency, making it easier to manage asset records alongside incident and request data.
- **According to verified reviews** , Freshservice is praised for its **ease of use** , with many users finding the platform straightforward and user-friendly. The intuitive interface and automation features significantly assist with daily tasks, making it a favorite among mid-market users.
- **Reviewers mention** that ServiceNow IT Asset Management provides a robust **asset management experience** , particularly for enterprise users. The ability to quickly access asset details within tickets is a significant time-saver for support agents, improving troubleshooting and issue resolution.
- **G2 reviewers highlight** that Freshservice offers a **quick implementation process** , with an intuitive onboarding wizard that helps new users get started without a steep learning curve. This is particularly beneficial for organizations looking to adopt IT asset management solutions swiftly.
- **Users express** that while ServiceNow IT Asset Management has a strong market presence, it sometimes faces challenges in **user experience** compared to Freshservice. Some users have noted that the interface can be less intuitive, which may require additional training for new users to navigate effectively.




| | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,355 | 526 | 
| **Largest Market Segment** | Mid-Market (61.6% of reviews) | Enterprise (66.8% of reviews) | 
| **Entry Level Price** | $19.00 | No pricing available | 

---
## Top Pros & Cons

### Freshservice

Pros:
- Ease of Use (229 reviews)
- Features (116 reviews)

Cons:
- Missing Features (83 reviews)
- Limited Features (56 reviews)

### ServiceNow IT Asset Management

Pros:
- Asset Management (45 reviews)
- Ease of Use (22 reviews)

Cons:
- Learning Curve (15 reviews)
- Expensive (14 reviews)

---
## Ratings Comparison
| Rating | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1199 reviews) | 8.8 (156 reviews) | 
  | **Ease of Use** | 9.2 (1204 reviews) | 8.2 (362 reviews) | 
  | **Ease of Setup** | 8.8 (990 reviews) | 7.8 (226 reviews) | 
  | **Ease of Admin** | 9.0 (971 reviews) | 8.6 (73 reviews) | 
  | **Quality of Support** | 9.0 (1158 reviews) | 8.6 (256 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (946 reviews) | 9.0 (77 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1179 reviews) | 9.3 (172 reviews) | 

---
## Pricing

### Freshservice

#### Entry-Level Pricing

Plan: STARTER

Price: $19.00

Description: For getting started

Key Features:
- Incident Management
- Knowledge Base
- Self Service Portal

[Browse all 3 editions](https://www.g2.com/products/freshservice/pricing)

#### Free Trial

Yes

### ServiceNow IT Asset Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Configuration Management

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | N/A | N/A |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Widgets** | Not enough data | Not enough data | 
| **Impact Management** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **License Management** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Request Assignment** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **IT Asset Tracking** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **Problem Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **IT Asset Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Device Auto Discovery** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Support Ticket Tracking** | Not enough data | Not enough data | 
| **Vulnerability Scanning** | Not enough data | Not enough data | 
| **Data Aggregation and Publishing** | Not enough data | Not enough data | 
| **Cost Tracking** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Configuration Automation** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Patch Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **IT Cost Management** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Business Process Automation** | Not enough data | Not enough data | 
| **Sarbanes-Oxley Compliance** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 8.9/10 | 8 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Ticket and Case Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Ticket creation user experience** | 8.7 (5 reviews) | Not enough data | 
| **Ticket response user experience** | 7.7 (5 reviews) | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **Response Automation** | Not enough data | Not enough data | 
| **SLA Management** | 9.7 (5 reviews) | Not enough data | 
| **Attachments/Screencasts** | Not enough data | Not enough data | 
| **Ticket Collaboration** | 9.3 (5 reviews) | Not enough data | 
| **Customer and Contacts Database** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Ticket Management** | Not enough data | Not enough data | 
| **Call Center Management** | Not enough data | Not enough data | 
| **Queue Management** | Not enough data | Not enough data | 
| **Inbox Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Help Desk

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Communication Channels

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Customer Portal** | Not enough data | Not enough data | 
| **Email to Case** | Not enough data | Not enough data | 
| **Chat/Live Support** | Not enough data | Not enough data | 
| **Social Integration** | Not enough data | Not enough data | 
| **Voice** | Not enough data | Not enough data | 
| **Video Chat** | Not enough data | Not enough data | 

#### Platform

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Mobile User Support** | 8.7 (5 reviews) | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.0 (5 reviews) | Not enough data | 
| **Third-Party Integrations** | 9.3 (5 reviews) | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Activity Dashboard** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Automated Routing** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Voice Recognition** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Task Automation** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Macros/Templated Responses** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Cloud Cost Management

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | N/A | N/A |
| **ServiceNow IT Asset Management** | 9.3/10 | 14 |

#### Operations

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Scheduling** | Not enough data | 9.3 (12 reviews) | 
| **Automation** | Not enough data | 9.5 (11 reviews) | 
| **Multi-Cloud Management** | Not enough data | 9.3 (9 reviews) | 
| **Usage Monitoring** | Not enough data | 9.1 (11 reviews) | 

#### Cost Optimization

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Spend Forecasting and Optimization ** | Not enough data | 9.2 (10 reviews) | 
| **Recommendations  ** | Not enough data | 9.0 (10 reviews) | 
| **Spend Tracking ** | Not enough data | 9.1 (9 reviews) | 

#### Administration

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (11 reviews) | 
| **Dashboards and Visualizations ** | Not enough data | 9.7 (10 reviews) | 
| **Compliance** | Not enough data | 8.9 (9 reviews) | 

#### Agentic AI - Cloud Cost Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Service Management (ITSM) Tools

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 8.5/10 | 463 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Administration

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Change Management** | 8.6 (321 reviews) ✓ Verified | Not enough data | 
| **Asset Management** | 8.4 (349 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.3 (379 reviews) ✓ Verified | Not enough data | 
| **IT Asset Management** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Service Request Management** | 9.3 (5 reviews) | Not enough data | 
| **Release Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **Ticket Management** | 9.5 (7 reviews) | Not enough data | 
| **Workflow Management** | 9.4 (6 reviews) | Not enough data | 
| **Problem Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Capacity Management** | Not enough data | Not enough data | 
| **Availability Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 

#### Service Desk

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Help Desk** | 9.4 (413 reviews) ✓ Verified | Not enough data | 
| **Incident Reports** | 9.1 (374 reviews) ✓ Verified | Not enough data | 
| **Process Workflow** | 8.8 (371 reviews) ✓ Verified | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Reporting** | 8.5 (317 reviews) ✓ Verified | Not enough data | 
| **Administration Console** | 8.9 (318 reviews) ✓ Verified | Not enough data | 
| **Access Management** | 8.8 (280 reviews) ✓ Verified | Not enough data | 
| **Asset Management** | 8.5 (289 reviews) ✓ Verified | Not enough data | 
| **Policy Dictation** | 8.1 (226 reviews) ✓ Verified | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

#### Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Ticketing System** | 9.5 (346 reviews) ✓ Verified | Not enough data | 
| **Performance Logging** | 8.7 (267 reviews) ✓ Verified | Not enough data | 
| **Alerting** | 8.7 (265 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.8 (314 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - IT Service Management (ITSM) Tools

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (7 reviews) | Not enough data | 
| **Decision Making** | 7.6 (7 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Resource Allocation & Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Prioritization** | Not enough data | Not enough data | 
| **Service History** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Service Catalog** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Self Service Portal** | 9.3 (5 reviews) | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Support Ticket Tracking** | Not enough data | Not enough data | 
| **Automated Routing** | Not enough data | Not enough data | 
| **Macros/Templated Responses** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Remote Access & Monitoring** | Not enough data | Not enough data | 
| **Asset Tracking** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 

### Incident Management

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 8.2/10 | 368 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Monitoring

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Constant Monitoring** | 8.3 (265 reviews) ✓ Verified | Not enough data | 
| **Timely Alerts** | 8.6 (301 reviews) ✓ Verified | Not enough data | 
| **TIcket Accuracy** | 8.8 (318 reviews) ✓ Verified | Not enough data | 
| **AI Monitoring** | 6.0 (24 reviews) | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

#### Management Tools

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Ticket Assignment** | 9.1 (339 reviews) ✓ Verified | Not enough data | 
| **Standardization** | 8.9 (329 reviews) | Not enough data | 
| **Lifecycle Visualization** | 8.5 (293 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | 7.8 (135 reviews) | Not enough data | 
| **AI Text Summarization** | 7.8 (134 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Incident Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Safety Incident Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **OSHA Compliance** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Corrective and Preventive Actions (CAPA)** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Communications Management** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **IT Incident Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Incident Reporting** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Ticket Management** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **On Call Scheduling** | Not enough data | Not enough data | 
| **Investigation Management** | Not enough data | Not enough data | 
| **Maintenance Scheduling** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 

### IT Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | N/A | N/A |
| **ServiceNow IT Asset Management** | 7.7/10 | 296 |

#### Asset Inventory

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Hardware Asset Inventory** | Not enough data | 9.4 (203 reviews) | 
| **Software Asset Inventory** | Not enough data | 9.0 (131 reviews) | 
| **Cloud Asset Inventory** | Not enough data | 8.0 (70 reviews) | 
| **Mobile Asset Inventory** | Not enough data | 7.6 (71 reviews) | 
| **Asset Discovery** | Not enough data | 8.6 (98 reviews) | 

#### Generative AI

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (29 reviews) | 
| **AI Text Generation** | Not enough data | 5.7 (27 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - IT Asset Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.4 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.9 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (12 reviews) | 
| **Decision Making** | Not enough data | 7.4 (13 reviews) | 

#### Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Central Dashboard** | Not enough data | 9.4 (150 reviews) | 
| **Asset Policy Management** | Not enough data | 8.4 (85 reviews) | 
| **Risk Management** | Not enough data | 8.4 (75 reviews) | 
| **Integrations** | Not enough data | 8.5 (138 reviews) | 
| **User Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Requisition Management** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | 10.0 (6 reviews) | 
| **Email Management** | Not enough data | Not enough data | 
| **Maintenance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Problem Management** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Supplier Management** | Not enough data | Not enough data | 
| **Procurement Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Cost Tracking** | Not enough data | 9.0 (5 reviews) | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Asset Tracking** | Not enough data | 10.0 (11 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 7.9/10 | 153 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Generative AI

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Summarization** | 7.2 (75 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Knowledge Base** | 8.4 (139 reviews) | Not enough data | 
| **Searchable Articles** | 8.7 (133 reviews) | Not enough data | 
| **Community Forums** | 7.1 (112 reviews) | Not enough data | 
| **Mobile Optimization** | 7.6 (114 reviews) | Not enough data | 
| **Personalization** | 8.2 (133 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Branding** | 8.5 (134 reviews) | Not enough data | 
| **Automation** | 8.7 (139 reviews) | Not enough data | 
| **Artificial Intelligence** | 7.0 (107 reviews) | Not enough data | 
| **Integrations** | 8.0 (129 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Alerting

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 7.7/10 | 70 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Generative AI

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | 7.7 (69 reviews) | Not enough data | 

#### Agentic AI - IT Alerting

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Service Desk

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 7.8/10 | 847 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Incident Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Automate Ticket Routing** | 9.1 (736 reviews) | Not enough data | 
| **Ticket Prioritization** | 8.9 (736 reviews) | Not enough data | 
| **Ticket Notifications** | 9.0 (795 reviews) | Not enough data | 
| **Knowledge Base** | 8.6 (728 reviews) | Not enough data | 
| **Knowledge Base/Ticket Integration** | 8.6 (695 reviews) | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

#### Reporting

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Dashboards** | 8.6 (774 reviews) | Not enough data | 
| **Time Tracking** | 8.2 (639 reviews) | Not enough data | 
| **Surveys** | 8.2 (615 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

#### Access & Usability

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Mobile** | 8.4 (700 reviews) | Not enough data | 
| **Self Service** | 8.9 (727 reviews) | Not enough data | 
| **Active Directory** | 8.5 (549 reviews) | Not enough data | 
| **Multi-Channel Access** | 8.6 (561 reviews) | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Service Desk

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Project Management** | Not enough data | Not enough data | 
| **Procurement Management** | Not enough data | Not enough data | 
| **CMDB** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **IT Risk Management** | Not enough data | Not enough data | 
| **Service Catalog** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customer Support** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Release & Deployment** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Problem Management** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **IT Asset Management** | Not enough data | Not enough data | 
| **Remote Access/Control** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Enterprise IT Management

| Product | Score | Reviews |
|---|---|---|
| **Freshservice** | 8.2/10 | 364 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Analysis

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Threat Detection** | 7.5 (173 reviews) | Not enough data | 

#### Platform

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Unified Communications Platform** | 8.3 (232 reviews) | Not enough data | 
| **Remote Access** | 8.2 (212 reviews) | Not enough data | 
| **ITIL Policy Compliance** | 8.7 (255 reviews) | Not enough data | 
| **Asset Tracking** | 8.4 (283 reviews) | Not enough data | 
| **IT Knowledge Management** | 8.7 (315 reviews) | Not enough data | 
| **IT Asset Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

#### Security

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Endpoint Protection** | 7.8 (178 reviews) | Not enough data | 
| **Patch Management** | 7.0 (107 reviews) | Not enough data | 
| **Disaster Recovery** | 7.5 (166 reviews) | Not enough data | 
| **Service Management** | 8.9 (283 reviews) | Not enough data | 
| **Workflow Management** | 8.8 (286 reviews) | Not enough data | 
| **Remote Monitoring & Management** | Not enough data | Not enough data | 
| **Configuration Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **License Management** | Not enough data | Not enough data | 
| **Capacity Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Service Level Agreement (SLA) Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 

#### Agentic AI - Enterprise IT Management

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Audit Trail** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 
| **Server Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Maintenance Scheduling** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Personalization and Recommendation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **IT Reporting** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Issue Auditing** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [IT Asset Management Software](https://www.g2.com/categories/it-asset-management)

**Unique to Freshservice (8):** [IT Service Management Tools](https://www.g2.com/categories/it-service-management-itsm-tools), [IT Alerting Software](https://www.g2.com/categories/it-alerting), [Incident Management Software](https://www.g2.com/categories/incident-management), [Enterprise IT Management Software](https://www.g2.com/categories/enterprise-it-management), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Service Desk Software](https://www.g2.com/categories/service-desk), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Help Desk Software](https://www.g2.com/categories/help-desk)

**Unique to ServiceNow IT Asset Management (1):** [Cloud Cost Management Tools](https://www.g2.com/categories/cloud-cost-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshservice | ServiceNow IT Asset Management | 
|---|---|---|
| **Small-Business** | 17.7% | 9.1% | 
| **Mid-Market** | 61.6% | 24.1% | 
| **Enterprise** | 20.7% | 66.8% | 

### By Industry

#### Freshservice

- **Information Technology and Services:** 19.8%
- **Computer Software:** 5.4%
- **Construction:** 4.4%
- **Hospital & Health Care:** 3.5%
- **Education Management:** 3.5%
- **Financial Services:** 3.3%
- **Retail:** 3.1%
- **Computer & Network Security:** 2.6%
- **Non-Profit Organization Management:** 2.3%
- **Marketing and Advertising:** 1.9%
- **Other:** 50.1%

#### ServiceNow IT Asset Management

- **Information Technology and Services:** 23.4%
- **Financial Services:** 9.2%
- **Banking:** 6.3%
- **Hospital & Health Care:** 6.0%
- **Insurance:** 5.4%
- **Manufacturing:** 4.7%
- **Computer Software:** 3.8%
- **Consulting:** 3.5%
- **Utilities:** 2.5%
- **Retail:** 2.5%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to Freshservice

- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (986 reviews)
- [Vivantio](https://www.g2.com/products/vivantio/reviews) — 4.3/5 stars (295 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (5036 reviews)
- [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) — 4.5/5 stars (1983 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (787 reviews)
- [ManageEngine ServiceDesk Plus](https://www.g2.com/products/manageengine-servicedesk-plus/reviews) — 4.2/5 stars (251 reviews)
- [SysAid](https://www.g2.com/products/sysaid/reviews) — 4.5/5 stars (753 reviews)
- [Remote Monitoring and Management](https://www.g2.com/products/remote-monitoring-and-management/reviews) — 4.6/5 stars (1264 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (7075 reviews)
- [PagerDuty](https://www.g2.com/products/pagerduty/reviews) — 4.5/5 stars (972 reviews)

### Alternatives to ServiceNow IT Asset Management

- [Flexera One](https://www.g2.com/products/flexera-one/reviews) — 4.4/5 stars (192 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (5036 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1312 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (787 reviews)
- [Remote Monitoring and Management](https://www.g2.com/products/remote-monitoring-and-management/reviews) — 4.6/5 stars (1264 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4175 reviews)
- [Datadog](https://www.g2.com/products/datadog/reviews) — 4.4/5 stars (726 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (717 reviews)
- [Site24x7](https://www.g2.com/products/site24x7/reviews) — 4.6/5 stars (471 reviews)
- [LogMeIn Resolve](https://www.g2.com/products/logmein-resolve/reviews) — 4.3/5 stars (469 reviews)

---
## Top Discussions

### Freshservice

- Title: [How has your experience been with Freshservice support?](https://www.g2.com/discussions/how-has-your-experience-been-with-freshservice-support) — 12 comments, 1 upvote
  > **Top comment:** "So far, great.  I've only worked with them twice, but both times the answer came back within 24 hours."
- Title: [What is Freshservice used for?](https://www.g2.com/discussions/what-is-freshservice-used-for) — 4 comments, 1 upvote
  > **Top comment:** "We use it as a ticketing tool that helps us manage requests and assign them to specified employees for resolution. It also helps us track our service..."
- Title: [Whats the best way to populate our inventory?](https://www.g2.com/discussions/whats-the-best-way-to-populate-our-inventory) — 3 comments, 1 upvote
  > **Top comment:** "Hello, honestly that was the only thing I had issue with Fresh Service, there are different ways to do inventory on it, but none are perfect.
Option 1 using..."
- Title: [will you have an on premise solution?](https://www.g2.com/discussions/26729-will-you-have-an-on-premise-solution) — 2 comments, 1 upvote
  > **Top comment:** "No Sergio, we are purely a SAAS Application. But the Security concerns of On.Prem Apps are 100% resolved in Freshworks Ecosystem. As we are hosted on AWS..."
- Title: [Can we have access to our database to do some development](https://www.g2.com/discussions/24919-can-we-have-access-to-our-database-to-do-some-development) — 2 comments, 1 upvote
  > **Top comment:** "Freshservice definitely has API hooks into the Google environment.  There are also several in-app ways to create automation but you may not be able to modify..."

### ServiceNow IT Asset Management

- Title: [What is ServiceNow IT Asset Management used for?](https://www.g2.com/discussions/what-is-servicenow-it-asset-management-used-for) — 1 comment, 1 upvote
  > **Top comment:** "ServiceNow IT Asset Management (ITAM) is a module within the ServiceNow platform that helps organizations track, manage, and optimize their IT assets..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshservice-vs-servicenow-it-asset-management)