# Forrester, Ovum, Mintel vs Experts Exchange Comparison

| | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 38 | 1 | 35 | 34 | 
| **Largest Market Segment** | Small-Business (37.1% of reviews) | Small-Business (50.0% of reviews) | Mid-Market (40.0% of reviews) | Enterprise (44.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | No pricing available | $2158.80/yr | 

---
## Top Pros & Cons

### Forrester

Pros:
- Authenticity (1 reviews)
- Simple (1 reviews)


### Ovum

Pros:
- Helpful (1 reviews)


### Mintel

**Not enough data**

### Experts Exchange

**Not enough data**

---
## Ratings Comparison
| Rating | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.9 (22 reviews) | Not enough data | Not enough data | Not enough data | 
  | **Ease of Use** | 8.3 (23 reviews) | Not enough data | Not enough data | Not enough data | 
  | **Ease of Setup** | 8.7 (5 reviews) | Not enough data | Not enough data | Not enough data | 
  | **Ease of Admin** | Not enough data | Not enough data | Not enough data | Not enough data | 
  | **Quality of Support** | 8.8 (21 reviews) | Not enough data | Not enough data | Not enough data | 
  | **Quality of Work** | Not enough data | Not enough data | 8.8 (10 reviews) | Not enough data | 
  | **Responsiveness** | Not enough data | Not enough data | 8.4 (16 reviews) | 8.4 (20 reviews) | 
  | **Expertise of Team** | Not enough data | Not enough data | 8.6 (16 reviews) | 8.5 (21 reviews) | 
  | **Execution Ability** | Not enough data | Not enough data | 8.5 (16 reviews) | 8.1 (21 reviews) | 
  | **Communication Skills** | Not enough data | Not enough data | 8.9 (17 reviews) | 8.4 (21 reviews) | 
  | **Professionalism** | 9.0 (5 reviews) | Not enough data | 9.4 (16 reviews) | 8.7 (21 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (12 reviews) | Not enough data | 9.2 (24 reviews) | 8.3 (24 reviews) | 
  | **Product Direction (% positive)** | 8.7 (27 reviews) | Not enough data | 8.5 (8 reviews) | Not enough data | 

---
## Pricing

### Forrester

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Ovum

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Mintel

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Experts Exchange

#### Entry-Level Pricing

Plan: 10 User Team

Price: $2158.80/yr


[Browse all 4 editions](https://www.g2.com/products/experts-exchange/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **Forrester** | N/A | N/A |
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Experts Exchange** | N/A | N/A |

#### Planning

| Feature | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **Forrester** | N/A | N/A |
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Experts Exchange** | N/A | N/A |

#### Team Quality

| Feature | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Forrester (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services)

**Unique to Ovum (2):** [Technology Research Services](https://www.g2.com/categories/technology-research-services), [Market Research Companies](https://www.g2.com/categories/market-research-services)

**Unique to Mintel (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services)

**Unique to Experts Exchange (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services)


---
## Reviewer Demographics

### By Company Size

| Segment | Forrester | Ovum | Mintel | Experts Exchange | 
|---|---|---|---|---|
| **Small-Business** | 37.1% | 50.0% | 31.4% | 26.5% | 
| **Mid-Market** | 25.7% | 0% | 40.0% | 29.4% | 
| **Enterprise** | 37.1% | 50.0% | 28.6% | 44.1% | 

### By Industry

#### Forrester

- **Computer Software:** 13.9%
- **Financial Services:** 11.1%
- **Information Technology and Services:** 11.1%
- **Accounting:** 8.3%
- **Marketing and Advertising:** 8.3%
- **Management Consulting:** 5.6%
- **Education Management:** 5.6%
- **Consumer Goods:** 5.6%
- **Market Research:** 2.8%
- **Leisure, Travel & Tourism:** 2.8%
- **Other:** 25.0%

#### Ovum

- **Management Consulting:** 50.0%
- **Civil Engineering:** 50.0%

#### Mintel

- **Marketing and Advertising:** 42.9%
- **Food & Beverages:** 14.3%
- **Consumer Goods:** 8.6%
- **Entertainment:** 5.7%
- **Sports:** 2.9%
- **Publishing:** 2.9%
- **Online Media:** 2.9%
- **Market Research:** 2.9%
- **Insurance:** 2.9%
- **Information Technology and Services:** 2.9%
- **Other:** 11.4%

#### Experts Exchange

- **Retail:** 23.5%
- **Financial Services:** 20.6%
- **Aviation & Aerospace:** 8.8%
- **Telecommunications:** 5.9%
- **Hospital & Health Care:** 5.9%
- **Automotive:** 5.9%
- **Research:** 2.9%
- **Internet:** 2.9%
- **Information Technology and Services:** 2.9%
- **Human Resources:** 2.9%
- **Other:** 17.6%

---
## Alternatives

### Alternatives to Forrester

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews)
- [Gartner](https://www.g2.com/products/gartner/reviews) — 4.0/5 stars (87 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)
- [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews)
- [Peer Insights](https://www.g2.com/products/peer-insights/reviews) — 4.6/5 stars (11 reviews)
- [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) — 3.5/5 stars (1 reviews)
- [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.5/5 stars (12 reviews)
- [Constellation Research](https://www.g2.com/products/constellation-research/reviews) — 4.0/5 stars (1 reviews)

### Alternatives to Ovum

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [Gartner](https://www.g2.com/products/gartner/reviews) — 4.0/5 stars (87 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (82 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (80 reviews)
- [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)

### Alternatives to Mintel

- [Kantar Media](https://www.g2.com/products/kantar-media/reviews) — 3.8/5 stars (33 reviews)
- [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (82 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (80 reviews)
- [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews)
- [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.6/5 stars (11 reviews)

### Alternatives to Experts Exchange

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews)
- [Gartner](https://www.g2.com/products/gartner/reviews) — 4.0/5 stars (87 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)
- [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews)
- [Peer Insights](https://www.g2.com/products/peer-insights/reviews) — 4.6/5 stars (11 reviews)
- [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.5/5 stars (12 reviews)
- [VC Stack](https://www.g2.com/products/vc-stack/reviews) — 4.5/5 stars (7 reviews)
- [TradeWheel](https://www.g2.com/products/tradewheel/reviews) — 4.5/5 stars (7 reviews)

---
## Top Discussions

### Forrester

- Title: [How does Forrester work?](https://www.g2.com/discussions/how-does-forrester-work) — 1 comment
  > **Top comment:** "Forrester is solid for vendor comparisons but I prefer Gartner for any other in-depth research .  The reports that they generate are too simplified to be..."

### Ovum

No discussions available for this product.

### Mintel

No discussions available for this product.

### Experts Exchange

- Title: [Who answers the questions?](https://www.g2.com/discussions/who-answers-the-questions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The global community of technology experts are based all over the globe and work in a variety of industries. Whatever your time zone, an expert will be..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/forrester-vs-ovum-vs-mintel-vs-experts-exchange)