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# Follow Up Boss vs Wise Agent Comparison - What are their main differences?

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Follow Up BossWise Agent[+ Add Product](#)

Pricing

**Follow Up Boss**
Free Trial

**49** Per User / Per Month · Start

**Wise Agent**
Free Trial

**$32.00** 5 Users without Permissions Per Month · Monthly

**Pricing Insights**
from reviews

Time to Implement

**Follow Up Boss**
1 month

Based on 34 responses

**Wise Agent**
Not enough reviews yet

Return on Investment

**Follow Up Boss**
8 months

Based on 28 responses

**Wise Agent**
Not enough reviews yet

Perceived Cost

**Follow Up Boss**
$$$$$

**Wise Agent**
$$$$$

Average Discount

**Follow Up Boss**
10%

**Wise Agent**
Not enough reviews yet

 ![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")

 ![Wise Agent](https://images.g2crowd.com/uploads/product/hd_favicon/6f85124eeda43f6d140546187a25ddd5/wise-agent.svg "Wise Agent")

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**Pros & Cons**
from reviews

**Follow Up Boss**
[
Ease of Use (6)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1144576&qs=pros-and-cons#reviews)[
Customer Support (5)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1145573&qs=pros-and-cons#reviews)[
Learning Difficulty (1)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2270381&qs=pros-and-cons#reviews)[
Search Functionality (1)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2357786&qs=pros-and-cons#reviews)

**Wise Agent**
Not enough data

Integrations

**Follow Up Boss**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image")

BoldTrail

](https://www.g2.com/products/boldtrail/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01989a800c1b1f88238e5d5dbf33afd3/lofty-lofty.jpg "Product Avatar Image")

Lofty

](https://www.g2.com/products/lofty-lofty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4082696c7eeccee1325fc976790a1f4c/realtor-com.jpg "Product Avatar Image")

Realtor.com

](https://www.g2.com/products/realtor-com/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/follow-up-boss/integrations)

**Wise Agent**
Not enough data

Screenshots

**Follow Up Boss**
 ![Follow Up Boss screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/62755/expirable-direct-uploads_2Fb76629d8-6689-4124-8caf-edd177fc5c77_2FImage_2017-05-18_at_9.06.32_AM.png)

**Wise Agent**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Follow Up Boss**

9.0

9.093

**Wise Agent**

7.5

7.514

Ease of Use

**Follow Up Boss**

9.0

9.096

**Wise Agent**

7.6

7.614

Ease of Setup

**Follow Up Boss**

9.0

9.052

**Wise Agent**

9.3

9.35

Ease of Admin

**Follow Up Boss**

9.1

9.149

**Wise Agent**

8.7

8.75

Quality of Support

**Follow Up Boss**

9.1

9.192

**Wise Agent**

7.9

7.913

Has the product been a good partner in doing business?

**Follow Up Boss**

9.2

9.248

**Wise Agent**

9.0

9.05

Product Direction (% positive)

**Follow Up Boss**

9.0

9.090

**Wise Agent**

7.3

7.313

**Features**
ratings from reviews

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.6

82

6.2

10

Client Management

Lead Scoring

9.0(won by default)

40

Not enough data

Contact Management

9.4(won by default)

44

Not enough data

Lead Generation

8.5(won by default)

42

Not enough data

Task Management

Marketing Automation

8.9(won by default)

42

Not enough data

Document Management

8.6(won by default)

41

Not enough data

Third-Party Integration

8.9(won by default)

43

Not enough data

Platform Features

Contact & Account Management

8.8(won by 1.0)

77

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

10

Opportunity & Pipeline Management

8.8(won by 3.2)

75

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.6

6

Task / Activity Management

8.8(won by 1.5)

75

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

10

Listing Management

7.9(won by 2.2)

62

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.7

7

Email Marketing

8.7(won by 2.4)

72

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.3

9

Transaction Management

7.6(won by 1.1)

65

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.5

9

Lead Management

9.2(won by 2.5)

78

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.7

7

CMA Management

8.2(won by 2.6)

59

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.6

6

Forecasting & Reporting

7.8(won by 3.8)

63

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.0

5

Dashboards

8.7(won by 2.2)

71

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.5

10

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

8.3(won by default)

5

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Show 1 feature category with incomplete data

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

Not enough data

Relationship Management

Lead Generation

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Presentation

Website Builder

Not enough data

Not enough data

MLS Integration

Not enough data

Not enough data

SEO Strategization

Not enough data

Not enough data

IDX Website

Not enough data

Not enough data

Platform Branding

Operability

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Platform Content

Social Media Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Campaign Building

Not enough data

Not enough data

Platform Additional Functionality

Reporting

Not enough data

Not enough data

Platform Integrations

Integration with Real Estate CRM

Not enough data

Not enough data

Integration with Virtual Tour

Not enough data

Not enough data

Integration with Real Estate Activities Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")](https://www.g2.com/products/follow-up-boss/reviews)

Follow Up Boss

Small-Business(50 or fewer emp.)

80.2%

Mid-Market(51-1000 emp.)

15.3%

Enterprise(\> 1000 emp.)

4.5%

[![Wise Agent](https://images.g2crowd.com/uploads/product/hd_favicon/6f85124eeda43f6d140546187a25ddd5/wise-agent.svg "Wise Agent")](https://www.g2.com/products/wise-agent/reviews)

Wise Agent

Small-Business(50 or fewer emp.)

73.3%

Mid-Market(51-1000 emp.)

13.3%

Enterprise(\> 1000 emp.)

13.3%

Small-Business

(50 or fewer emp.)

80.2%

73.3%

Mid-Market

(51-1000 emp.)

15.3%

13.3%

Enterprise

(\> 1000 emp.)

4.5%

13.3%

Reviewers' Industry

[![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")](https://www.g2.com/products/follow-up-boss/reviews)
Follow Up Boss

Real Estate

89.1%

Non-Profit Organization Management

1.8%

Marketing and Advertising

1.8%

Commercial Real Estate

1.8%

Consulting

0.9%

Other

4.5%

[![Wise Agent](https://images.g2crowd.com/uploads/product/hd_favicon/6f85124eeda43f6d140546187a25ddd5/wise-agent.svg "Wise Agent")](https://www.g2.com/products/wise-agent/reviews)
Wise Agent

Real Estate

86.7%

Marketing and Advertising

6.7%

Executive Office

6.7%

‐

‐

Other

0.0%

FAQs

## Follow Up Boss vs Wise Agent FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Wise Agent vs Follow Up Boss?

Follow Up Boss stands out from Wise Agent with a higher G2 rating, stronger support scores, and more reviewer-cited strengths in integrations and automation.

| | [Wise Agent](https://www.g2.com/products/wise-agent/reviews) | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 3.6/5 (15 reviews) | 4.6/5 (117 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 9.3 | 9.0 |
| Quality of Support score | 7.9 | 9.1 |
| Top Reviewer-Cited Strength | Affordable and user-friendly | Ease of use, integrations, automation |

### How do the pricing models of Wise Agent and Follow Up Boss compare?

Wise Agent is considered the stronger value by reviewers, as reflected in its higher Price/Cost satisfaction score.

- **Wise Agent:** Reviewers consistently highlight Wise Agent as affordable and a great value for the features offered.
- **Follow Up Boss:** In recent reviews, several reviewers note that Follow Up Boss is more expensive but delivers premium features and strong automation.
- **Switching reasons:** Reviewers mention switching to Wise Agent for its affordability and to Follow Up Boss for its advanced features and integrations.

### What are the best alternatives to Wise Agent and Follow Up Boss?

The best alternatives to Wise Agent and Follow Up Boss are BoldTrail, BoomTown, and IXACT Contact Real Estate CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Wise Agent](https://www.g2.com/products/wise-agent/reviews) | 3.6/5 (15 reviews) | Small-Business | Affordable and user-friendly | Affordable and user-friendly |
| [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5 (117 reviews) | Small-Business | Premium features, higher cost | Ease of use, integrations, automation |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — |
| [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) | 4.5/5 (268 reviews) | Small-Business | — | — |

### Which Real Estate CRM features should I prioritize when comparing Wise Agent and Follow Up Boss?

Buyers comparing Wise Agent and Follow Up Boss should prioritize ease of use, integrations, automation, customer support, and transaction management.

- **Ease of Use:** Wise Agent 7.6, Follow Up Boss 9.0
- **Integrations:** Follow Up Boss has 5 all-time mentions for integrations; Wise Agent reviewers cite Google Contacts and Mojo Dialer integration in recent reviews.
- **Automation:** Follow Up Boss has 3 all-time mentions for automation; Wise Agent reviewers do not cite automation as a strength.
- **Customer Support:** Wise Agent 7.9, Follow Up Boss 9.1
- **Transaction Management:** Both products are cited for transaction management in reviews, with Wise Agent reviewers specifically highlighting transaction checklists.

### What are the pros and cons of Wise Agent vs Follow Up Boss?

Wise Agent's headline strength is affordability and ease of use, while Follow Up Boss excels in integrations, automation, and customer support.

- **Wise Agent strengths:** Affordable pricing, user-friendly interface, strong transaction checklists, and Google Contacts integration.
- **Wise Agent trade-offs:** Reviewers note basic functionality, dated marketing platform, and less robust features compared to competitors.
- **Follow Up Boss strengths:** Ease of use (6 all-time mentions), customer support (5 all-time mentions), integrations (5 all-time mentions), automation (3 all-time mentions), and easy setup (3 all-time mentions).
- **Follow Up Boss trade-offs:** Higher cost, learning curve for advanced features, and lack of built-in transaction management (requires integrations).

### Is Wise Agent or Follow Up Boss better for small businesses?

Follow Up Boss is the better fit for small businesses, with a higher G2 rating and strong small-business reviewer sentiment.

- **Wise Agent:** Small-Business is the largest segment, with reviewers highlighting affordability and ease of setup for small teams.
- **Follow Up Boss:** Small-Business is the largest segment, with reviewers praising its ease of use, automation, and integrations for small real estate teams.

### Which Real Estate CRM platform has better integrations?

Follow Up Boss is favored by reviewers for integrations, with more all-time mentions and specific third-party tools cited.

- **Wise Agent:** Reviewers mention Google Contacts and Mojo Dialer integration in recent reviews.
- **Follow Up Boss:** Zapier (3 all-time mentions), BoldTrail, and Zillow are cited in recent reviews, with 5 all-time mentions for integrations overall.

### How do Wise Agent and Follow Up Boss compare on customer support?

Follow Up Boss leads Wise Agent in Quality of Support by a margin of 1.2 points (9.1 vs 7.9), a material difference.

- **Wise Agent:** Reviewers describe support as helpful and responsive, but some mention inconsistent experiences and occasional dissatisfaction.
- **Follow Up Boss:** Reviewers consistently praise customer support, citing quick responses, knowledgeable staff, and proactive onboarding, with 5 all-time mentions for customer support.

### Which is easier to implement, Wise Agent or Follow Up Boss?

Wise Agent and Follow Up Boss are at parity on Ease of Setup, with scores of 9.3 and 9.0 respectively.

- **Wise Agent:** Reviewers highlight easy setup and onboarding, with several noting the platform is user-friendly for new CRM users.
- **Follow Up Boss:** Reviewers consistently describe the setup process as straightforward, with strong onboarding support and training resources.

### Which product has better Transaction Management?

Wise Agent is favored for Transaction Management, with reviewers specifically highlighting its transaction checklists and seamless workflow.

- **Wise Agent:** Reviewers cite transaction checklists as a standout feature, and several mention the ability to track transactions and manage tasks efficiently.
- **Follow Up Boss:** Reviewers note that transaction management is not built-in and typically requires additional tools or integrations.

Alternatives

**Follow Up Boss Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

**Wise Agent Alternatives**

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Top Producer](https://images.g2crowd.com/uploads/product/hd_favicon/77702fb07524b0c98df9820d16b27a43/top-producer.svg "Top Producer")

[
Top Producer
](/products/top-producer/reviews)

## Follow Up Boss vs Wise Agent

When assessing the two solutions, reviewers found Follow Up Boss easier to use and do business with overall. However, reviewers preferred the ease of set up with Wise Agent, along with administration.

- Reviewers felt that Follow Up Boss meets the needs of their business better than Wise Agent.
- When comparing quality of ongoing product support, reviewers felt that Follow Up Boss is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Follow Up Boss over Wise Agent.