# Hootsuite Amplify vs Sprout Social Employee Advocacy Comparison

| | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 203 | 62 | 
| **Largest Market Segment** | Small-Business (40.0% of reviews) | Mid-Market (62.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Hootsuite Amplify

Pros:
- Content Management (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Limited Content (2 reviews)
- Difficulty in Navigation (1 reviews)

### Sprout Social Employee Advocacy

Pros:
- Analytics (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Connection Issues (1 reviews)
- Content Management Issues (1 reviews)

---
## Ratings Comparison
| Rating | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
  | **Meets Requirements** | 8.8 (180 reviews) | 8.6 (56 reviews) | 
  | **Ease of Use** | 8.8 (180 reviews) | 9.0 (56 reviews) | 
  | **Ease of Setup** | 8.3 (68 reviews) | 9.5 (30 reviews) | 
  | **Ease of Admin** | 8.6 (67 reviews) | 9.3 (30 reviews) | 
  | **Quality of Support** | 8.7 (161 reviews) | 9.3 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (67 reviews) | 9.4 (30 reviews) | 
  | **Product Direction (% positive)** | 8.3 (164 reviews) | 8.7 (53 reviews) | 

---
## Pricing

### Hootsuite Amplify

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social Employee Advocacy

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Employee Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | 7.9/10 | 26 |
| **Sprout Social Employee Advocacy** | 7.1/10 | 10 |

#### Content Sharing

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Social sharing** | 8.5 (24 reviews) ✓ Verified | 8.2 (10 reviews) ✓ Verified | 
| **Content scheduling** | 8.3 (25 reviews) ✓ Verified | 8.7 (9 reviews) ✓ Verified | 
| **Content optimization** | 8.0 (21 reviews) ✓ Verified | 7.1 (8 reviews) ✓ Verified | 
| **Content templates** | 7.3 (20 reviews) ✓ Verified | 6.5 (8 reviews) ✓ Verified | 
| **AI Content Generation** | Not enough data | Not enough data | 
| **Content Settings** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Content Dashboard

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Company news** | 7.9 (21 reviews) ✓ Verified | 8.0 (10 reviews) ✓ Verified | 
| **Coworker content** | 7.2 (17 reviews) ✓ Verified | 5.0 (7 reviews) ✓ Verified | 
| **Brand content sharing** | 8.6 (23 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | 

#### Analytics

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Engagement tracking** | 8.0 (23 reviews) ✓ Verified | 7.8 (10 reviews) ✓ Verified | 
| **KPI Tracking** | 7.9 (19 reviews) | Feature Not Available | 
| **Trends** | Feature Not Available | 6.7 (9 reviews) ✓ Verified | 
| **Gamification** | 7.2 (18 reviews) ✓ Verified | 4.7 (6 reviews) ✓ Verified | 
| **Employee Engagement** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Integrations** | 7.7 (14 reviews) ✓ Verified | 6.9 (9 reviews) ✓ Verified | 
| **Mobile** | 7.5 (22 reviews) ✓ Verified | 8.6 (7 reviews) ✓ Verified | 
| **Adoption Insight** | 8.0 (20 reviews) | Feature Not Available | 
| **Communication Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

#### Agentic AI - Employee Advocacy

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Sprout Social Employee Advocacy** | N/A | N/A |

#### Generative AI

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Individual Development Plans** | Not enough data | Not enough data | 
| **Career Development** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Sprout Social Employee Advocacy** | N/A | N/A |

#### Discovery

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite Amplify** | N/A | N/A |
| **Sprout Social Employee Advocacy** | 7.3/10 | 14 |

#### Platform Basics

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 7.1 (7 reviews) | 
| **Reporting & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Interoperability** | Not enough data | 7.5 (6 reviews) | 

#### Platform Content

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 5.8 (6 reviews) | 
| **Survey Customization** | Not enough data | 5.3 (5 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 7.0 (5 reviews) | 
| **Science-based templates** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 6.4 (6 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 7.0 (5 reviews) | 
| **Peer Recognition** | Not enough data | 7.5 (8 reviews) | 
| **Social Feedback Portal** | Not enough data | 7.7 (8 reviews) | 
| **Employee Portal** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Peer-to-Peer Recognition** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Rewards Program** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Learning & Development** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Employee Profiles** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Offboarding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Employee Database** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | 7.2 (6 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 7.3 (5 reviews) | 
| **Activity Dashboard** | Not enough data | 7.8 (6 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Goal Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Benefits Dashboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Recruitment Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Orientation Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Payroll Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Initiative Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Employee Referral Management** | Not enough data | Not enough data | 
| **Candidate Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Job Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compensation Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Job Application Management** | Not enough data | Not enough data | 
| **HR Management** | Not enough data | Not enough data | 
| **Competency Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Job Description Management** | Not enough data | Not enough data | 
| **Evaluation Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy)


**Unique to Sprout Social Employee Advocacy (1):** [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)


---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite Amplify | Sprout Social Employee Advocacy | 
|---|---|---|
| **Small-Business** | 40.0% | 12.9% | 
| **Mid-Market** | 31.3% | 62.9% | 
| **Enterprise** | 28.7% | 24.2% | 

### By Industry

#### Hootsuite Amplify

- **Information Technology and Services:** 8.7%
- **Marketing and Advertising:** 7.7%
- **Insurance:** 4.6%
- **Non-Profit Organization Management:** 4.1%
- **Computer Software:** 4.1%
- **Education Management:** 3.6%
- **Entertainment:** 3.6%
- **Financial Services:** 3.6%
- **Internet:** 3.1%
- **Higher Education:** 3.1%
- **Other:** 53.8%

#### Sprout Social Employee Advocacy

- **Computer Software:** 25.8%
- **Marketing and Advertising:** 17.7%
- **Information Technology and Services:** 9.7%
- **Computer & Network Security:** 6.5%
- **Hospital & Health Care:** 4.8%
- **Biotechnology:** 3.2%
- **Financial Services:** 3.2%
- **Hospitality:** 3.2%
- **Public Relations and Communications:** 3.2%
- **Real Estate:** 3.2%
- **Other:** 19.4%

---
## Alternatives

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---
## Top Discussions

### Hootsuite Amplify

- Title: [How much does hootsuite amplify cost?](https://www.g2.com/discussions/how-much-does-hootsuite-amplify-cost) — 1 comment
  > **Top comment:** "The cost is dependent on your company size, how long a contract you have, and how many users you will have. Your Account Executive should help you determine..."

### Sprout Social Employee Advocacy

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-amplify-vs-sprout-social-employee-advocacy)