# D&amp;B Hoovers vs Salesgenie by Data Axle Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&amp;B Hoovers excels in providing comprehensive insights and details about companies, making it a go-to resource for users looking to access thorough data. Users appreciate features like the ability to create lists and export data into CSV/Excel, which simplifies data analysis.
- **Users say** that Salesgenie by Data Axle stands out for its user-friendly interface and simplicity. Reviewers highlight the effectiveness of its search function with multiple filters, allowing them to drill down by city or zip code, which helps in aligning target market goals with the right prospects.
- **According to verified reviews** , D&amp;B Hoovers is particularly strong in its ability to filter data by domestic revenue within various industries, which is beneficial for organizations looking to segment markets effectively. This feature is especially praised by users operating in the EMEA region.
- **Reviewers mention** that Salesgenie by Data Axle offers a smoother setup experience, with many users noting that the initial configuration is straightforward and intuitive. This ease of setup contributes to a quicker onboarding process, which is a significant advantage for small businesses.
- **G2 reviewers highlight** that while D&amp;B Hoovers has a solid reputation for data accuracy, Salesgenie by Data Axle receives higher marks for contact and company data accuracy, making it a reliable choice for users who prioritize precise information in their lead generation efforts.
- **Users report** that D&amp;B Hoovers has a more extensive market presence, particularly among enterprise users, but Salesgenie by Data Axle is favored by small businesses for its tailored features and affordability, starting at $99. This pricing strategy makes it accessible for smaller teams looking to leverage sales intelligence tools.



| | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 781 | 353 | 
| **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (79.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $99.00 Per Month | 

---
## Top Pros & Cons

### D&amp;B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

### Salesgenie by Data Axle

Pros:
- Ease of Use (40 reviews)
- Lead Generation (28 reviews)

Cons:
- Inaccurate Data (15 reviews)
- Outdated Contacts (13 reviews)

---
## Ratings Comparison
| Rating | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
  | **Meets Requirements** | 7.9 (660 reviews) | 8.5 (296 reviews) | 
  | **Ease of Use** | 8.3 (669 reviews) | 8.7 (308 reviews) | 
  | **Ease of Setup** | 8.4 (284 reviews) | 9.1 (188 reviews) | 
  | **Ease of Admin** | 8.0 (182 reviews) | 9.0 (93 reviews) | 
  | **Quality of Support** | 8.0 (562 reviews) | 9.0 (291 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 9.2 (92 reviews) | 
  | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.4 (301 reviews) | 

---
## Pricing

### D&amp;B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Salesgenie by Data Axle

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $99.00 Per Month

Key Features:
- Unlimited List Building
- Contact Info and Profiles
- Free Customer Profiles Analysis

[Browse all 3 editions](https://www.g2.com/products/salesgenie-by-data-axle/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 7.6/10 | 537 |
| **Salesgenie by Data Axle** | 8.4/10 | 183 |

#### Data Availability

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Contact Data Availability** | 7.1 (459 reviews) | 8.6 (149 reviews) | 
| **Company Data Availability** | 8.1 (489 reviews) | 8.7 (139 reviews) | 
| **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.8 (127 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (92 reviews) | Feature Not Available | 

#### Data Accuracy

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Contact Data Accuracy** | 6.5 (457 reviews) | 7.9 (142 reviews) | 
| **Company Data Accuracy** | 7.3 (478 reviews) | 8.2 (125 reviews) | 
| **Technographic Data Accuracy** | 7.8 (89 reviews) | Feature Not Available | 

#### Agentic AI - Sales Intelligence

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (23 reviews) | 7.3 (28 reviews) | 
| **Cross-system Integration** | 8.1 (23 reviews) | 7.4 (25 reviews) | 
| **Adaptive Learning** | 7.5 (23 reviews) | 7.7 (26 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.7 (26 reviews) | 
| **Proactive Assistance** | 8.0 (22 reviews) | 7.9 (25 reviews) | 
| **Decision Making** | 7.7 (24 reviews) | 7.7 (25 reviews) | 

#### Platform

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Internationalization** | 7.8 (202 reviews) | 8.7 (66 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 9.3 (40 reviews) | 
| **Performance and Reliability** | 8.1 (254 reviews) | 9.1 (88 reviews) | 
| **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 9.3 (78 reviews) ✓ Verified | 
| **Mobile User Support** | 7.3 (173 reviews) | 8.7 (67 reviews) ✓ Verified | 
| **APIs** | 7.4 (184 reviews) | 9.1 (59 reviews) | 

#### Features

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Lead Builder** | 7.7 (368 reviews) | 9.0 (138 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 8.2 (98 reviews) | 
| **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 8.4 (105 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.8 (136 reviews) ✓ Verified | 
| **Search** | 8.2 (470 reviews) ✓ Verified | 8.9 (135 reviews) ✓ Verified | 
| **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.9 (51 reviews) | 
| **Connections** | Feature Not Available | 8.3 (96 reviews) ✓ Verified | 
| **Reporting** | 7.6 (336 reviews) | 8.5 (99 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.5 (89 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | N/A | N/A |

#### Lead Generation

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | 8.3/10 | 64 |
| **Salesgenie by Data Axle** | N/A | N/A |

#### Lead Facilitation

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Customer-facing Chatbot** | Feature Not Available | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Feature Not Available | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | 
| **Data Entry** | 8.4 (52 reviews) | Not enough data | 
| **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | 

#### Performance Analysis

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Coaching ** | Feature Not Available | Not enough data | 
| **Peformance Tracking** | Feature Not Available | Not enough data | 

#### Sales Analysis

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **AI Text Generation** | 8.0 (29 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | 7.8/10 | 12 |

#### Data Availability

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.9 (11 reviews) | 
| **Account Data Availability** | Not enough data | 7.8 (10 reviews) | 
| **Offline Data** | Not enough data | 7.5 (8 reviews) | 

#### Platform Additional Functionality

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Integrations** | Not enough data | 7.5 (8 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (9 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 7.7 (8 reviews) | 
| **Alerts** | Not enough data | 7.5 (8 reviews) | 
| **Real-time Intent** | Not enough data | 8.1 (8 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | 8.6/10 | 35 |

#### Lead Intelligence

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.4 (31 reviews) | 
| **Lead Enrichment** | Not enough data | 8.8 (31 reviews) | 
| **Lead Quality** | Not enough data | 8.6 (33 reviews) | 
| **Lead Analysis** | Not enough data | 9.0 (32 reviews) | 
| **Browser Extension** | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Intelligence

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | 8.2/10 | 87 |

#### Lead Monitoring

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Features** | Not enough data | 8.8 (85 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.6 (81 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.2 (75 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (8 reviews) | 

#### Data Capture

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Mobile** | Not enough data | 7.8 (70 reviews) ✓ Verified | 
| **Websites** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.8 (73 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.4 (80 reviews) ✓ Verified | 

#### Analytics

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Export/Import** | Not enough data | 8.9 (80 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.6 (74 reviews) ✓ Verified | 

#### Customization

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Forms** | Not enough data | 8.1 (71 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.4 (76 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.4 (73 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.3 (71 reviews) ✓ Verified | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **D&amp;B Hoovers** | N/A | N/A |
| **Salesgenie by Data Axle** | 9.2/10 | 7 |

#### Agentic AI - Marketing Account Intelligence

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 

#### Lead Intelligence

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Market Insights ** | Not enough data | 9.3 (5 reviews) | 
| **Account-level Insights ** | Not enough data | 9.2 (6 reviews) | 
| **Lead Analysis ** | Not enough data | 9.2 (6 reviews) | 

#### Lead Management

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (6 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.7 (5 reviews) | 
| **Account Identification ** | Not enough data | 9.2 (6 reviews) | 

#### Marketing Campaigns

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 9.7 (5 reviews) | 
| **Customization ** | Not enough data | 9.7 (5 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to D&amp;B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Salesgenie by Data Axle (4):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | D&amp;B Hoovers | Salesgenie by Data Axle | 
|---|---|---|
| **Small-Business** | 31.7% | 79.9% | 
| **Mid-Market** | 30.7% | 13.4% | 
| **Enterprise** | 37.6% | 6.7% | 

### By Industry

#### D&amp;B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

#### Salesgenie by Data Axle

- **Insurance:** 20.1%
- **Financial Services:** 11.0%
- **Marketing and Advertising:** 7.3%
- **Construction:** 5.2%
- **Information Technology and Services:** 4.0%
- **Computer Software:** 3.0%
- **Commercial Real Estate:** 2.4%
- **Automotive:** 2.1%
- **Accounting:** 2.1%
- **Internet:** 1.8%
- **Other:** 40.9%

---
## Alternatives

### Alternatives to D&amp;B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1349 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2206 reviews)

### Alternatives to Salesgenie by Data Axle

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2206 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)

---
## Top Discussions

### D&amp;B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&amp;B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&amp;B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&amp;B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&amp;B Hoovers is a cloud-based sales intelligence solution that leverages the world&#39;s largest set of business data and analytical insights to help sales and..."

### Salesgenie by Data Axle

- Title: [What does Exact data do?](https://www.g2.com/discussions/what-does-exact-data-do) — 1 comment
  > **Top comment:** "Supposedly provide lead generation and prospect databases. They were absolutely abysmal at both, and provides garbage I could’ve procured from a random phone..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-salesgenie-by-data-axle)

