# D&B Hoovers vs RocketReach Comparison --- ## AI Generated Summary - **G2 reviewers report** that D&B Hoovers excels in providing comprehensive insights about companies, making it a go-to resource for users looking to access detailed company information. Users appreciate features like the ability to filter by domestic revenue within various industries, which helps in segmenting markets effectively. - **Users say** RocketReach stands out for its straightforward pricing and user-friendly interface, making it an accessible option for small businesses. Reviewers highlight the simplicity of the UI, which allows for quick learning and efficient use, even if integrations are somewhat limited. - **According to verified reviews** , D&B Hoovers offers robust data export capabilities, allowing users to create lists and export data into CSV or Excel formats. This feature is particularly praised for facilitating data analysis and organization, which is crucial for users managing large datasets. - **Reviewers mention** that RocketReach shines in its contact-finding capabilities, with many users finding it easy to locate potential clients. The API and straightforward extensions are also noted for being user-friendly, which enhances the overall experience for those looking to integrate contact data into their workflows. - **G2 reviewers highlight** that while D&B Hoovers has a solid reputation for data accuracy, RocketReach users appreciate its higher scores in contact and company data accuracy. This distinction can be vital for businesses that rely heavily on precise data for their outreach efforts. - **Users report** that D&B Hoovers has a slightly higher overall satisfaction score, but RocketReach's recent reviews indicate a growing user base that values its ease of use and affordability. This suggests that while D&B Hoovers may cater more to enterprise-level needs, RocketReach is becoming a favored choice among small businesses looking for effective lead generation tools. | | D&B Hoovers | RocketReach | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | | **Total Reviews** | 781 | 1,364 | | **Largest Market Segment** | Enterprise (37.6% of reviews) | Small-Business (69.0% of reviews) | | **Entry Level Price** | No pricing available | Starting at $69.00 100 Lookups Per Month | --- ## Top Pros & Cons ### D&B Hoovers Pros: - Contact Information (38 reviews) - Ease of Use (38 reviews) Cons: - Outdated Data (26 reviews) - Inaccurate Data (20 reviews) ### RocketReach Pros: - Contact Information (273 reviews) - Ease of Use (266 reviews) Cons: - Inaccurate Data (115 reviews) - Outdated Contacts (110 reviews) --- ## Ratings Comparison | Rating | D&B Hoovers | RocketReach | |---|---|---| | **Meets Requirements** | 7.9 (660 reviews) | 8.5 (1038 reviews) | | **Ease of Use** | 8.3 (669 reviews) | 9.0 (1056 reviews) | | **Ease of Setup** | 8.4 (284 reviews) | 9.0 (653 reviews) | | **Ease of Admin** | 8.0 (182 reviews) | 8.9 (243 reviews) | | **Quality of Support** | 8.0 (562 reviews) | 8.3 (771 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.6 (235 reviews) | | **Product Direction (% positive)** | 7.3 (650 reviews) | 8.3 (982 reviews) | --- ## Pricing ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes ### RocketReach #### Entry-Level Pricing Plan: Essentials (Email only) Price: Starting at $69.00 100 Lookups Per Month Description: The Essentials Plan allows you up to 100 lookups per user (billed monthly) and 100 exports monthly, or 1,200 exports per year (billed annually. Key Features: - Unlimited Personal and Professional Emails - 100 Exports Per Month/ 1,200 Exports Per Year - Person and Company Search [Browse all 4 editions](https://www.g2.com/products/rocketreach/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 7.6/10 | 537 | | **RocketReach** | 7.5/10 | 402 | #### Data Availability | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Contact Data Availability** | 7.1 (459 reviews) | 8.3 (346 reviews) | | **Company Data Availability** | 8.1 (489 reviews) | 8.3 (316 reviews) | | **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 7.9 (286 reviews) ✓ Verified | | **Technographic Data Availability** | 7.9 (92 reviews) | 7.0 (97 reviews) | #### Data Accuracy | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Contact Data Accuracy** | 6.5 (457 reviews) | 7.9 (330 reviews) | | **Company Data Accuracy** | 7.3 (478 reviews) | 8.1 (305 reviews) | | **Technographic Data Accuracy** | 7.8 (89 reviews) | 6.8 (99 reviews) | #### Agentic AI - Sales Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Autonomous Task Execution** | 7.7 (23 reviews) | 6.0 (35 reviews) | | **Cross-system Integration** | 8.1 (23 reviews) | 6.2 (36 reviews) | | **Adaptive Learning** | 7.5 (23 reviews) | Feature Not Available | | **Natural Language Interaction** | 7.7 (24 reviews) | Feature Not Available | | **Proactive Assistance** | 8.0 (22 reviews) | Feature Not Available | | **Decision Making** | 7.7 (24 reviews) | Feature Not Available | #### Platform | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Internationalization** | 7.8 (202 reviews) | Feature Not Available | | **User, Role, and Access Management** | Feature Not Available | 8.0 (200 reviews) ✓ Verified | | **Performance and Reliability** | 8.1 (254 reviews) | 8.3 (219 reviews) | | **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 7.7 (178 reviews) | | **Mobile User Support** | 7.3 (173 reviews) | 7.1 (149 reviews) | | **APIs** | 7.4 (184 reviews) | 6.9 (152 reviews) | #### Features | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Lead Builder** | 7.7 (368 reviews) | 8.3 (272 reviews) | | **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.4 (200 reviews) | | **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 7.7 (227 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 7.9 (239 reviews) ✓ Verified | | **Search** | 8.2 (470 reviews) ✓ Verified | 8.6 (327 reviews) ✓ Verified | | **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 7.0 (117 reviews) | | **Connections** | Feature Not Available | 7.9 (181 reviews) | | **Reporting** | 7.6 (336 reviews) | 7.4 (158 reviews) | | **Messaging** | Feature Not Available | 7.1 (150 reviews) | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | N/A | N/A | #### Lead Generation | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 8.3/10 | 64 | | **RocketReach** | N/A | N/A | #### Lead Facilitation | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Customer-facing Chatbot** | Feature Not Available | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | | **Data Entry** | 8.4 (52 reviews) | Not enough data | | **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | #### Performance Analysis | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Coaching ** | Feature Not Available | Not enough data | | **Peformance Tracking** | Feature Not Available | Not enough data | #### Sales Analysis | Feature | D&B Hoovers | RocketReach | |---|---|---| | **ROI Forecasting ** | Feature Not Available | Not enough data | | **Sales Forecasting ** | Feature Not Available | Not enough data | #### Generative AI | Feature | D&B Hoovers | RocketReach | |---|---|---| | **AI Text Generation** | 8.0 (29 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | 7.7/10 | 536 | #### Lead Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Lead Validation** | Not enough data | 8.1 (433 reviews) ✓ Verified | | **Lead Enrichment** | Not enough data | 8.1 (401 reviews) ✓ Verified | | **Lead Quality** | Not enough data | 8.0 (498 reviews) ✓ Verified | | **Lead Analysis** | Not enough data | 7.7 (358 reviews) ✓ Verified | | **Browser Extension** | Not enough data | 8.1 (372 reviews) ✓ Verified | #### Agentic AI - Lead Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Cross-system Integration** | Not enough data | 6.3 (135 reviews) | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | 7.2/10 | 257 | #### Lead Monitoring | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Features** | Not enough data | 7.9 (221 reviews) | | **Performance** | Not enough data | Feature Not Available | | **Identification** | Not enough data | Feature Not Available | #### Agentic AI - Lead Capture | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Cross-system Integration** | Not enough data | 6.1 (45 reviews) | | **Proactive Assistance** | Not enough data | 6.1 (45 reviews) | #### Data Capture | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Mobile** | Not enough data | 7.3 (200 reviews) | | **Websites** | Not enough data | Feature Not Available | | **Social Media** | Not enough data | 7.5 (201 reviews) | | **Data** | Not enough data | 7.8 (215 reviews) | #### Analytics | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Export/Import** | Not enough data | 7.9 (199 reviews) | | **Reporting** | Not enough data | 7.3 (129 reviews) | #### Customization | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Forms** | Not enough data | Feature Not Available | | **Personalization** | Not enough data | Feature Not Available | | **Templates** | Not enough data | 7.0 (50 reviews) | | **Integration** | Not enough data | 7.5 (184 reviews) | ### Email Verification | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | 6.0/10 | 211 | #### Generative AI | Feature | D&B Hoovers | RocketReach | |---|---|---| | **AI Text Generation** | Not enough data | 6.2 (204 reviews) | | **AI Text-to-Speech** | Not enough data | 5.9 (205 reviews) | #### Agentic AI - Email Verification | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Decision Making** | Not enough data | 6.3 (65 reviews) | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | 6.5/10 | 38 | #### Agentic AI - Lead Mining | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Cross-system Integration** | Not enough data | 6.5 (37 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **RocketReach** | 7.2/10 | 91 | #### Agentic AI - Marketing Account Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.0 (17 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | #### Lead Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Market Insights ** | Not enough data | 7.4 (46 reviews) | | **Account-level Insights ** | Not enough data | 7.2 (44 reviews) | | **Lead Analysis ** | Not enough data | 8.1 (75 reviews) | #### Lead Management | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Segmentation ** | Not enough data | 7.8 (71 reviews) | | **Predictive Scoring ** | Not enough data | Feature Not Available | | **Account Identification ** | Not enough data | 8.1 (45 reviews) | #### Marketing Campaigns | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | Feature Not Available | | **Revenue Planning ** | Not enough data | Feature Not Available | | **Media Attribution ** | Not enough data | Feature Not Available | | **Opportunity Timeline ** | Not enough data | Feature Not Available | | **Customization ** | Not enough data | Feature Not Available | #### Data Availability - Marketing Account Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Technographic Data Availability** | Not enough data | 7.2 (38 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | D&B Hoovers | RocketReach | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 6.9 (38 reviews) | --- ## Categories **Shared Categories (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to D&B Hoovers (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to RocketReach (4):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Verification Software](https://www.g2.com/categories/email-verification), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | D&B Hoovers | RocketReach | |---|---|---| | **Small-Business** | 31.7% | 69.0% | | **Mid-Market** | 30.7% | 24.8% | | **Enterprise** | 37.6% | 6.2% | ### By Industry #### D&B Hoovers - **Computer Software:** 15.2% - **Information Technology and Services:** 10.2% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% #### RocketReach - **Marketing and Advertising:** 8.7% - **Financial Services:** 6.4% - **Information Technology and Services:** 6.0% - **Computer Software:** 6.0% - **Staffing and Recruiting:** 4.9% - **Consulting:** 3.7% - **Non-Profit Organization Management:** 3.2% - **Manufacturing:** 1.7% - **Management Consulting:** 1.7% - **Real Estate:** 1.7% - **Other:** 55.9% --- ## Alternatives ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (328 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1327 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2199 reviews) ### Alternatives to RocketReach - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1327 reviews) - [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1176 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews) - [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2792 reviews) - [Hunter](https://www.g2.com/products/hunter/reviews) — 4.4/5 stars (649 reviews) --- ## Top Discussions ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." ### RocketReach - Title: [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) — 4 comments, 1 upvote > **Top comment:** "It is a steep monthly cost, $75.00/160 look ups, HOWEVER, you get what you pay for. 99% of my look ups are legitimate email addresses, both personal and..." - Title: [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) — 4 comments > **Top comment:** "Yes. I have need to find people and reach out to them for both personal and professional reasons. I turn to rocketreach and many times am able to find the..." - Title: [no option to delete this review , so I am spamming this](https://www.g2.com/discussions/46559-no-option-to-delete-this-review-so-i-am-spamming-this) — 4 comments, 2 upvotes > **Top comment:** "https://play.google.com/store/apps/details?id=com.nexgen.nexmoney&referrer=9065320663" - Title: [What is the best way to get an exact email from this program?](https://www.g2.com/discussions/25290-what-is-the-best-way-to-get-an-exact-email-from-this-program) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "The best email is usually shown at the top of the results with a green check mark which means it has been verified. The Yellow dot means possible email." - Title: [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) — 2 comments > **Top comment:** "I use it to find emails and cell numbers of prospects. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-rocketreach)