# BuzzSumo vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BuzzSumo excels in **ease of use** , with many users appreciating its intuitive interface and the ability to access a variety of content marketing tools in one place. One user noted, "The best thing I like about this software is it is easy to use and most of the content marketing tools are available under a single software."
- **Users say** that Sprout Social Influencer Marketing shines in its **search capabilities** for finding specific creators tailored to campaigns. Reviewers highlighted the "wonderful search tools for creators," making it easier to engage with influencers that fit their organizational needs.
- **According to verified reviews** , BuzzSumo is praised for its **powerful content research** features, allowing users to quickly discover high-performing content across various platforms. One user mentioned, "BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry."
- **Reviewers mention** that while Sprout Social Influencer Marketing offers customizable reporting features, some users feel it could improve in **overall user satisfaction** , as indicated by its slightly lower ratings compared to BuzzSumo. However, the ability to engage new influencers is a strong point for many users.
- **G2 reviewers highlight** that BuzzSumo's **quick implementation process** is a significant advantage, with users noting the intuitive onboarding wizard that helps them get started without hassle. This contrasts with Sprout Social, where some users have reported a steeper learning curve.
- **Users say** that while BuzzSumo has a strong focus on content performance, Sprout Social Influencer Marketing is more geared towards **influencer engagement** , making it a better fit for organizations looking to build relationships with creators. One user stated, "I love how customizable everything is, especially the reporting features," showcasing its adaptability for marketing teams.



| | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 107 | 410 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | $199.00 | No pricing available | 

---
## Top Pros & Cons

### BuzzSumo

Pros:
- Content Management (3 reviews)
- Content Creation (2 reviews)

Cons:
- Expensive (1 reviews)
- Information Overload (1 reviews)

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.8 (92 reviews) | 8.1 (292 reviews) | 
  | **Ease of Use** | 9.0 (93 reviews) | 8.3 (296 reviews) | 
  | **Ease of Setup** | 9.1 (38 reviews) | 8.3 (234 reviews) | 
  | **Ease of Admin** | 9.1 (35 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 8.8 (66 reviews) | 8.5 (273 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (31 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 8.8 (88 reviews) | 8.9 (287 reviews) | 

---
## Pricing

### BuzzSumo

#### Entry-Level Pricing

Plan: Content Creation

Price: $199.00

Description: For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)

Key Features:
- 2 Years of Historical Data
- 1 User
- Unlimited Exports

[Browse all 4 editions](https://www.g2.com/products/buzzsumo/pricing)

#### Free Trial

Yes

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 59 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Social Analytics

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Competitor Analysis** | 8.7 (47 reviews) | Not enough data | 
| **Follower Analysis** | Feature Not Available | Not enough data | 
| **Post Performance** | 8.8 (54 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 9.2 (10 reviews) | Not enough data | 
| **Sentiment Analysis** | 9.3 (9 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Report Customizability** | Feature Not Available | Not enough data | 
| **Report Exporting** | 8.3 (42 reviews) | Not enough data | 
| **Scalability** | Feature Not Available | Not enough data | 
| **White Label** | 8.9 (9 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Content Curation

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 18 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Content Discovery

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Query Builder** | 8.5 (13 reviews) | Not enough data | 
| **Content Sources** | 9.2 (13 reviews) | Not enough data | 
| **Content Suggestions** | 9.2 (14 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 

#### Content Curation

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Collaboration** | 8.9 (11 reviews) | Not enough data | 
| **Content Management** | 9.2 (12 reviews) | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Analytics and Reporting** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Social Media** | 9.0 (12 reviews) | Not enough data | 
| **Email Marketing** | Feature Not Available | Not enough data | 
| **Blogs/Websites** | Feature Not Available | Not enough data | 
| **Integrations** | 8.3 (8 reviews) | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Agentic AI - Content Curation

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.8/10 | 45 |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Social Measurement** | 8.6 (40 reviews) | Not enough data | 
| **Influencer Identification** | 8.8 (38 reviews) | Not enough data | 
| **Brand Monitoring** | 9.2 (8 reviews) | Not enough data | 
| **Keyword Tracking** | 9.0 (8 reviews) | Not enough data | 
| **Trend Analysis** | 8.7 (9 reviews) | Not enough data | 
| **Competitor Analysis** | 8.9 (6 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | Not enough data | 
| **Social Reporting** | 8.3 (39 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.9 (6 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 6.9/10 | 238 |

#### Influencer Marketing

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 8.3 (221 reviews) ✓ Verified | 
| **Influencer Scoring** | Not enough data | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | Not enough data | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | Not enough data | 7.5 (185 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | Not enough data | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | Not enough data | 7.8 (198 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | 7.9 (199 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | Not enough data | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | Not enough data | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | Not enough data | 6.2 (149 reviews) | 
| **E-Commerce Integration** | Not enough data | 7.4 (42 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (52 reviews) | 
| **Multi-step Planning** | Not enough data | 5.5 (51 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (52 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (50 reviews) | 
| **Decision Making** | Not enough data | 6.1 (53 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **BuzzSumo** | 8.9/10 | 9 |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | 9.0 (8 reviews) | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Feature Not Available | 7.8 (101 reviews) | 
| **Newsroom** | 9.2 (8 reviews) | 6.7 (80 reviews) | 

#### Outreach

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | 8.8 (8 reviews) | 7.6 (84 reviews) | 
| **PR Planner** | 8.5 (8 reviews) | Feature Not Available | 
| **Social Media Services** | 8.8 (8 reviews) | 8.0 (90 reviews) | 

#### Reporting

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | 9.4 (8 reviews) | 8.3 (100 reviews) | 
| **Response Desk** | Feature Not Available | 7.7 (86 reviews) | 
| **Impact Measurement** | Feature Not Available | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Feature Not Available | 8.0 (86 reviews) | 
| **Team Collaboration** | Feature Not Available | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (1):** [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)

**Unique to BuzzSumo (3):** [Content Curation Tools](https://www.g2.com/categories/content-curation), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Sprout Social Influencer Marketing (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | BuzzSumo | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 60.0% | 38.9% | 
| **Mid-Market** | 34.3% | 46.0% | 
| **Enterprise** | 5.7% | 15.2% | 

### By Industry

#### BuzzSumo

- **Marketing and Advertising:** 34.3%
- **Internet:** 10.5%
- **Information Technology and Services:** 7.6%
- **Computer Software:** 6.7%
- **Writing and Editing:** 2.9%
- **Human Resources:** 2.9%
- **Hospital & Health Care:** 1.9%
- **Higher Education:** 1.9%
- **Management Consulting:** 1.9%
- **Financial Services:** 1.9%
- **Other:** 27.6%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.7%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.1%

---
## Alternatives

### Alternatives to BuzzSumo

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6439 reviews)
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- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.5/5 stars (141 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
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- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
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- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2306 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1334 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (456 reviews)

---
## Top Discussions

### BuzzSumo

No discussions available for this product.

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buzzsumo-vs-sprout-social-influencer-marketing)