Compare Braze and Iterable 
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,161)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeIterable
Star Rating
(663)4.4 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing, particularly in building and personalizing emails with a score of 9.0, while Braze follows closely with a score of 8.8. Reviewers mention that Iterable's interface allows for more intuitive email design.
- Reviewers mention that Braze outperforms Iterable in campaign scheduling, achieving a score of 9.1 compared to Iterable's 8.6. Users on G2 appreciate Braze's robust scheduling features that allow for more precise timing of campaigns.
- G2 users highlight that Iterable has a slight edge in audience segmentation, scoring 9.1 versus Braze's 8.7. Users say that Iterable's segmentation capabilities enable more targeted marketing efforts, which enhances campaign effectiveness.
- Users report that Braze shines in push notifications, with a score of 9.1, while Iterable scores 8.2. Reviewers mention that Braze's push notification features are more versatile and user-friendly, making it easier to engage users in real-time.
- Reviewers mention that Iterable's automated email responses are on par with Braze, both scoring 8.3. However, users on G2 note that Iterable's automation setup is more straightforward, which can save time for marketing teams.
- Users say that Braze's mobile optimization features are superior, scoring 8.5 compared to Iterable's 8.0. Reviewers report that Braze's mobile-friendly designs lead to better engagement rates on mobile devices.
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Pricing
Entry-Level Pricing
Braze
No pricing availableIterable
No pricing availableFree Trial
Braze
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
828
8.5
545
Ease of Use
8.4
903
8.4
556
Ease of Setup
7.6
433
7.7
261
Ease of Admin
8.5
319
8.4
207
Quality of Support
8.5
799
8.9
531
Has the product been a good partner in doing business?
9.0
326
9.1
210
Product Direction (% positive)
9.2
788
9.0
537
Features by Category
Email Marketing
8.8
489
9.0
409
|
Verified
8.8
460
9.0
400
|
Verified
8.4
465
8.3
388
|
Verified
8.4
378
8.4
342
|
Verified
Online Marketing
6.8
290
6.2
221
|
Verified
8.5
410
8.3
350
|
Verified
8.7
447
8.4
381
|
Verified
8.5
424
8.0
347
|
Verified
7.2
304
6.9
223
|
Verified
Lead Management
7.5
326
7.3
257
|
Verified
7.4
333
7.4
287
|
Verified
8.6
462
8.6
377
|
Verified
6.8
259
6.8
228
|
Verified
7.4
284
7.7
254
|
Verified
7.6
316
7.0
245
|
Verified
Feature Not Available
7.3
235
|
Verified
7.8
316
7.3
235
|
Verified
Campaign Management
Feature Not Available
7.6
247
Feature Not Available
6.9
225
|
Verified
Feature Not Available
6.6
202
Feature Not Available
6.0
186
Social
Feature Not Available
5.8
167
6.6
261
6.3
173
Feature Not Available
5.9
174
Feature Not Available
5.9
174
6.6
266
6.0
184
Reporting & Analytics
7.9
462
7.6
382
|
Verified
Feature Not Available
6.6
249
|
Verified
Feature Not Available
6.5
237
|
Verified
6.7
335
6.5
237
|
Verified
Feature Not Available
5.8
191
|
Verified
Platform
8.3
372
8.0
287
|
Verified
Feature Not Available
8.5
287
|
Verified
8.5
374
8.5
294
|
Verified
7.7
282
7.3
185
7.7
330
7.9
268
|
Verified
8.5
359
8.2
294
|
Verified
Feature Not Available
6.9
201
|
Verified
Integration
7.9
378
7.8
296
|
Verified
8.1
361
8.1
291
|
Verified
7.9
323
7.6
239
|
Verified
Campaigns
8.6
386
8.3
137
9.1
425
8.6
138
8.6
385
7.9
124
8.8
433
8.6
147
9.0
410
8.5
145
Analytics
8.3
430
7.8
148
7.7
396
7.4
141
Optimization
8.8
417
8.2
144
8.8
426
8.5
146
8.4
340
7.6
117
8.2
340
7.9
131
Segmentation
8.8
195
8.9
39
8.5
183
8.6
38
Targeting
8.6
176
8.0
39
8.5
162
7.9
34
Triggered Content
7.9
101
6.9
30
9.1
183
9.1
39
9.2
180
9.2
38
Personalized Content
7.4
102
7.7
32
7.1
96
7.1
29
7.1
93
6.2
27
Templates
7.9
79
Not enough data
Feature Not Available
Not enough data
7.6
77
Not enough data
8.1
81
Not enough data
Edit
7.3
78
Not enough data
8.4
78
Not enough data
8.1
79
Not enough data
Logistics
7.4
80
Not enough data
7.2
77
Not enough data
7.9
78
Not enough data
Feature Not Available
Not enough data
Generative AI
7.0
41
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.0
35
8.9
12
8.2
37
7.1
11
8.9
38
8.6
11
8.5
35
6.5
11
8.1
35
7.8
10
8.3
38
6.3
10
8.9
37
8.3
10
8.4
38
8.5
10
SMS Platform
8.3
34
8.0
11
8.7
35
8.2
11
Feature Not Available
6.7
9
Feature Not Available
4.4
9
8.6
34
5.9
9
8.2
34
8.8
10
Data Sourcing
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.7
5
Not enough data
8.1
6
Intelligence
Not enough data
8.3
5
Not enough data
7.3
5
Not enough data
7.0
5
Platform Basics
8.4
60
7.9
22
8.6
58
7.9
22
Platform Data
7.4
59
7.3
22
7.3
57
6.7
22
7.7
58
6.5
21
7.6
58
6.7
22
Platform Additional Functionality
7.5
60
6.8
21
7.6
59
6.5
20
Feature Not Available
6.2
21
WhatsApp Messaging - WhatsApp Marketing
9.7
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analysis
7.7
316
7.3
117
|
Verified
7.8
401
|
Verified
7.7
161
|
Verified
7.1
274
|
Verified
6.4
104
|
Verified
6.8
300
|
Verified
6.9
132
|
Verified
Campaigns
7.6
261
|
Verified
6.9
107
9.1
386
|
Verified
8.3
137
|
Verified
7.7
244
7.7
116
|
Verified
6.6
168
6.0
94
|
Verified
9.0
364
|
Verified
9.2
157
|
Verified
8.7
381
|
Verified
9.1
155
|
Verified
Engagement
7.5
202
7.0
102
|
Verified
Platform
8.3
324
8.1
135
|
Verified
8.3
299
|
Verified
7.7
119
8.0
257
7.2
106
|
Verified
Categories
Categories
Shared Categories
Braze and Iterable are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder and WhatsApp Marketing
Iterable is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.3%
Marketing and Advertising
7.0%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.3%
Other
61.8%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.9%
Financial Services
7.4%
Information Technology and Services
5.8%
Internet
4.6%
Other
61.9%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Jarred G.
Verified User in Music
Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Iterable
Most Helpful Favorable Review
Verified User in Financial Services
The amount of customization in the platform is great, there are tons of different channels to utilize and opportunitites for user touchpoints everywhere.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
We are the brains still behind what is sent to customers. It would be better if we could create candidate push notifactions and candidate parts of emails and have iterable choose to send those when. I.e we have one push notification for national park...
Jarred G.
Verified User in Music
Braze is a superior tool and company to other competitors in the market. Braze's feature set and capabilities are more advanced and are constantly being iterated upon and improved. The company also offers a wealth of knowledge on how to use the tool and...
Verified User in Financial Services
The amount of customization in the platform is great, there are tons of different channels to utilize and opportunitites for user touchpoints everywhere.
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in Leisure, Travel & Tourism
We are the brains still behind what is sent to customers. It would be better if we could create candidate push notifactions and candidate parts of emails and have iterable choose to send those when. I.e we have one push notification for national park...
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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