Compare Braze and Iterable 
At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,127)4.5 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeIterable
Star Rating
(640)4.4 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in building and personalizing emails with a score of 9.0, while Braze follows closely with 8.8. Reviewers mention that Iterable's interface makes it easier to create tailored email campaigns.
- Reviewers mention that Braze outperforms Iterable in push notifications, scoring 9.1 compared to Iterable's 8.2. Users on G2 appreciate Braze's robust features for engaging users through mobile notifications.
- G2 users highlight that Iterable has a slight edge in email campaign management, scoring 9.2, while Braze scores 8.9. Reviewers say that Iterable's tools for managing email deliverability are particularly effective.
- Users say that Braze shines in campaign scheduling, with a score of 9.1, compared to Iterable's 8.6. Reviewers mention that Braze's scheduling features allow for more flexibility and precision in campaign timing.
- Reviewers mention that Iterable's dynamic content capabilities score 8.3, while Braze scores slightly higher at 8.4. Users report that both platforms offer good options, but Braze's features are noted for being more intuitive.
- Users on G2 report that both platforms are comparable in customer support quality, with Iterable scoring 8.9 and Braze at 8.5. However, reviewers mention that Iterable's support team is often praised for their responsiveness and helpfulness.
Featured Products
Sponsored
Netcapz
(0)
Email Template Builder
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Sponsored
Croct
(27)
Email Template Builder
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Pricing
Entry-Level Pricing
Braze
No pricing availableIterable
No pricing availableFree Trial
Braze
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
794
8.5
524
Ease of Use
8.4
869
8.4
535
Ease of Setup
7.5
403
7.7
245
Ease of Admin
8.5
309
8.4
202
Quality of Support
8.5
771
8.9
510
Has the product been a good partner in doing business?
9.0
317
9.1
204
Product Direction (% positive)
9.2
756
9.0
515
Features by Category
Email Marketing
8.8
466
9.0
397
|
Verified
8.8
439
9.0
388
|
Verified
8.4
445
8.3
376
|
Verified
8.3
358
8.3
332
|
Verified
Online Marketing
6.8
270
6.2
212
|
Verified
8.4
389
8.3
339
|
Verified
8.7
426
8.4
370
|
Verified
8.4
403
8.0
336
|
Verified
7.2
284
6.9
214
|
Verified
Lead Management
7.5
306
7.4
249
|
Verified
7.4
313
7.4
278
|
Verified
8.6
441
8.6
367
|
Verified
6.7
239
6.7
220
|
Verified
7.3
263
7.7
246
|
Verified
7.5
296
7.0
237
|
Verified
Feature Not Available
7.3
227
|
Verified
7.8
297
7.3
227
|
Verified
Campaign Management
Feature Not Available
7.6
238
Feature Not Available
7.0
218
|
Verified
Feature Not Available
6.6
195
Feature Not Available
6.0
180
Social
Feature Not Available
5.8
161
6.5
242
6.2
168
Feature Not Available
5.9
169
Feature Not Available
5.9
169
6.6
247
6.1
179
Reporting & Analytics
7.8
442
7.6
374
|
Verified
Feature Not Available
6.6
244
|
Verified
Feature Not Available
6.5
231
|
Verified
6.6
315
6.5
231
|
Verified
Feature Not Available
5.8
186
|
Verified
Platform
8.3
349
8.0
274
|
Verified
Feature Not Available
8.4
276
|
Verified
8.5
351
8.5
283
|
Verified
7.6
261
7.2
175
7.7
307
8.0
257
|
Verified
8.4
336
8.2
282
|
Verified
Feature Not Available
6.9
191
|
Verified
Integration
7.8
356
7.7
284
|
Verified
8.1
338
8.0
278
|
Verified
7.9
300
7.5
227
|
Verified
Campaigns
8.6
370
8.2
133
9.1
409
8.6
134
8.6
369
7.9
120
8.8
417
8.6
143
9.0
394
8.5
141
Analytics
8.2
414
7.8
144
7.6
380
7.4
137
Optimization
8.8
401
8.2
140
8.8
410
8.4
142
8.3
324
7.6
113
8.1
325
7.8
127
Segmentation
8.8
191
8.8
37
8.5
179
8.6
36
Targeting
8.6
172
7.9
37
8.5
158
7.9
32
Triggered Content
7.8
97
7.0
28
9.1
179
9.1
37
9.2
176
9.1
36
Personalized Content
7.3
98
7.7
30
7.1
92
7.2
27
7.0
89
6.3
25
Templates
7.8
63
Not enough data
Feature Not Available
Not enough data
7.3
61
Not enough data
8.0
64
Not enough data
Edit
7.2
61
Not enough data
8.3
61
Not enough data
8.0
62
Not enough data
Logistics
7.1
63
Not enough data
7.1
60
Not enough data
7.8
61
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.0
28
8.9
11
8.1
30
7.0
10
8.9
31
8.7
10
8.8
28
7.0
10
8.0
28
8.5
9
8.2
31
6.9
9
8.8
30
9.1
9
8.3
31
9.3
9
SMS Platform
8.3
27
8.0
10
8.6
28
8.2
10
Feature Not Available
6.3
8
Feature Not Available
5.0
8
8.8
27
6.7
8
8.2
27
8.7
9
Data Sourcing
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
7.7
5
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
42
7.6
18
8.4
40
7.6
18
Platform Data
7.0
42
7.1
19
6.9
40
6.7
18
7.2
40
6.6
17
7.3
40
6.6
18
Platform Additional Functionality
7.2
42
6.5
18
7.2
41
6.2
17
Feature Not Available
5.8
18
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analysis
7.6
305
7.3
112
|
Verified
7.7
390
|
Verified
7.7
156
|
Verified
7.1
263
|
Verified
6.4
99
|
Verified
6.8
289
|
Verified
6.9
127
|
Verified
Campaigns
7.6
250
|
Verified
7.0
104
9.1
375
|
Verified
8.2
132
|
Verified
7.7
233
7.6
113
|
Verified
6.4
157
5.9
91
|
Verified
9.0
353
|
Verified
9.2
152
|
Verified
8.7
370
|
Verified
9.1
150
|
Verified
Engagement
7.4
191
7.1
97
|
Verified
Platform
8.3
313
8.1
130
|
Verified
8.3
288
|
Verified
7.8
114
8.0
246
7.2
101
|
Verified
Categories
Categories
Shared Categories
Braze and Iterable are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder and WhatsApp Marketing
Iterable is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.5%
Marketing and Advertising
6.9%
Information Technology and Services
6.8%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.5%
Other
61.8%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.3%
Financial Services
7.5%
Information Technology and Services
5.9%
Internet
4.6%
Other
62.3%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Iterable
Most Helpful Favorable Review
Will R.
Verified User in Marketing and Advertising
drag and drop ability when mocking up email creative, and the list management and segmenting features make mailchimp almost unusable once you become accustomed to iterables interface. The workflow creation and management interface is excellent, allowing...
Most Helpful Critical Review
Sahil S.
Verified User in Computer Software
Various features are still missing from this tool like forms, landing pages, analytics tool etc.
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Will R.
Verified User in Marketing and Advertising
drag and drop ability when mocking up email creative, and the list management and segmenting features make mailchimp almost unusable once you become accustomed to iterables interface. The workflow creation and management interface is excellent, allowing...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Sahil S.
Verified User in Computer Software
Various features are still missing from this tool like forms, landing pages, analytics tool etc.
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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