# Brandwatch Social Media Management vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in user satisfaction, with a significantly higher overall score compared to Talkwalker by Hootsuite. Users appreciate the platform's **seamless content publishing** across multiple channels, highlighting the **fantastic scheduling feature** that simplifies their workflow.
- **According to verified reviews** , Talkwalker by Hootsuite stands out for its **extensive feature set** and **customizability**. Users have noted that it provides valuable insights that go beyond basic metrics, making it a powerful tool for tracking **conversation volume and trends**.
- **Reviewers mention** that Brandwatch offers a more robust experience in terms of **reporting templates** and ease of posting content. Users find it easy to upload and schedule posts, which enhances their overall productivity.
- **Users say** that Talkwalker shines in customer support, with many praising the **fantastic support reps** who assist with any issues. This level of support can be a crucial factor for teams that require quick resolutions to their queries.
- **G2 reviewers highlight** that while Brandwatch has a higher overall satisfaction score, Talkwalker has received slightly better ratings for **ease of use** and **setup**. Users appreciate the intuitive interface of Talkwalker, which can make onboarding smoother for new users.
- **According to recent feedback** , Brandwatch users have expressed a desire for improved **competitor analysis** features, as they feel it lags behind Talkwalker in this area. Users have noted that Talkwalker provides more comprehensive insights into competitor performance, which can be vital for strategic planning.



| | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 983 | 137 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)

Cons:
- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Customization (2 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 6.7 (25 reviews) | 
| **Attribution** | 6.7 (296 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.7 (158 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 8.6 (60 reviews) | 
| **White Label** | 6.5 (143 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | Not enough data | 
| **Content Library** | 7.4 (266 reviews) | Not enough data | 
| **Shared Inbox** | 7.5 (260 reviews) | Not enough data | 
| **Approval Workflows** | 7.9 (271 reviews) | Not enough data | 
| **Users and Permissions** | 8.1 (277 reviews) | Not enough data | 
| **Content Creation** | 7.6 (210 reviews) | Not enough data | 

#### Social Management

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | Not enough data | 
| **Social Publishing** | 8.3 (631 reviews) | Not enough data | 
| **Campaign Optimization** | 7.7 (552 reviews) | Not enough data | 
| **Social Engagement** | 8.2 (626 reviews) | Not enough data | 
| **Social Ads** | 6.6 (409 reviews) | Not enough data | 
| **Campaign Planning** | 7.0 (200 reviews) | Not enough data | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 7.8 (9 reviews) | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Social Media Management (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 33.1% | 37.1% | 
| **Mid-Market** | 39.5% | 36.3% | 
| **Enterprise** | 27.4% | 26.6% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7306 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6438 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1213 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (196 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2929 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6438 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1213 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-talkwalker-by-hootsuite)