# Brandwatch Social Media Management vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user experience, with many praising its **intuitive navigation** and **responsive customer service**. Users appreciate how easy it is to manage multiple social channels in one place, making content scheduling a breeze.
- **Users say** that Brandwatch Social Media Management offers solid integration capabilities, allowing for the **consolidation of various social tools**. This feature is particularly beneficial for those looking to streamline their social media management processes.
- **Reviewers mention** that Sprout Social's implementation process is quick and straightforward, with many highlighting the **helpful onboarding wizard** that guides new users through setup, ensuring a smooth start to their social media management journey.
- **According to verified reviews** , Brandwatch's Engage section significantly reduces social media monitoring time, which users find invaluable. This feature helps users stay organized and ensures they don’t miss important interactions across platforms.
- **G2 reviewers report** that while both platforms provide quality support, Sprout Social's customer service stands out for its **timely responses** and **resourceful agents** , who often follow up with helpful articles and video guides, enhancing the overall user experience.
- **Users say** that Sprout Social's reporting features, such as **customizable reports** and **social analytics** , are highly rated, allowing users to gain valuable insights into their social media performance, which is a crucial aspect for brands looking to optimize their strategies.



| | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 983 | 6,863 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (44.5% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (70 reviews)
- Post Scheduling (45 reviews)

Cons:
- Improvement Needed (31 reviews)
- Publishing Limitations (27 reviews)

### Sprout Social

Pros:
- Ease of Use (1874 reviews)
- Post Scheduling (1232 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 8.5 (5801 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 8.8 (5875 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 8.7 (4198 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 8.8 (2414 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 8.6 (5173 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 8.7 (2378 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 8.8 (5639 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Sprout Social** | 7.3/10 | 3852 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 7.7 (2999 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 7.8 (3165 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 8.8 (3468 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 7.2 (2609 reviews) | 
| **Attribution** | 6.7 (296 reviews) | 7.0 (2608 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | 7.3 (2371 reviews) | 
| **Sentiment Analysis** | 6.7 (158 reviews) | 7.1 (2320 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.1 (3283 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 8.5 (3297 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 8.5 (3220 reviews) | 
| **White Label** | 6.5 (143 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | 6.2 (891 reviews) | 
| **Cross-system Integration** | 4.8 (43 reviews) | 6.3 (896 reviews) | 
| **Adaptive Learning** | 4.7 (43 reviews) | 6.2 (876 reviews) | 
| **Proactive Assistance** | 4.7 (44 reviews) | 6.3 (889 reviews) | 
| **Decision Making** | 4.9 (44 reviews) | 6.3 (889 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Sprout Social** | 7.5/10 | 4988 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 8.9 (3288 reviews) | 
| **Content Library** | 7.4 (266 reviews) | 7.9 (2935 reviews) | 
| **Shared Inbox** | 7.5 (260 reviews) | 8.2 (3071 reviews) | 
| **Approval Workflows** | 7.9 (271 reviews) | 8.0 (2941 reviews) | 
| **Users and Permissions** | 8.1 (277 reviews) | 8.3 (3032 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | Feature Not Available | 

#### Social Management

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 8.6 (4570 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 8.9 (4663 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 8.1 (3872 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 8.5 (4360 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | Feature Not Available | 
| **Campaign Planning** | 7.0 (200 reviews) | 8.0 (2945 reviews) | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | 7.5 (2509 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | 6.2 (1061 reviews) | 
| **Multi-step Planning** | 5.0 (55 reviews) | 6.4 (1052 reviews) | 
| **Cross-system Integration** | 5.0 (55 reviews) | 6.6 (1082 reviews) | 
| **Adaptive Learning** | 4.9 (56 reviews) | 6.5 (1045 reviews) | 
| **Natural Language Interaction** | 5.0 (56 reviews) | 6.4 (1034 reviews) | 
| **Proactive Assistance** | 5.1 (56 reviews) | 6.4 (1038 reviews) | 
| **Decision Making** | 5.1 (57 reviews) | 6.5 (1035 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Sprout Social** | 7.4/10 | 2301 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 8.5 (1925 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 8.1 (1259 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 7.9 (1205 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 7.7 (1175 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 7.8 (1204 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | 6.5 (388 reviews) | 
| **Cross-system Integration** | 4.9 (24 reviews) | 6.6 (407 reviews) | 
| **Adaptive Learning** | 5.0 (24 reviews) | 6.4 (386 reviews) | 
| **Proactive Assistance** | 5.1 (24 reviews) | 6.5 (389 reviews) | 
| **Decision Making** | 4.9 (24 reviews) | 6.5 (391 reviews) | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 7.5 (1225 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 8.6 (2042 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 8.1 (1242 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 7.8 (1144 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1658 |

#### Generative AI

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (869 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (852 reviews) | 

#### Process

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1481 reviews) | 
| **Tickets** | Not enough data | 7.9 (1254 reviews) | 
| **Macros** | Not enough data | 7.7 (1015 reviews) | 

#### Channels

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1533 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1129 reviews) | 
| **Reporting** | Not enough data | 8.4 (1452 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Sprout Social (1):** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Sprout Social | 
|---|---|---|
| **Small-Business** | 33.1% | 44.5% | 
| **Mid-Market** | 39.5% | 38.0% | 
| **Enterprise** | 27.4% | 17.5% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Sprout Social

- **Marketing and Advertising:** 20.3%
- **Non-Profit Organization Management:** 6.3%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.2%
- **Computer Software:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.3%
- **Retail:** 2.3%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 48.0%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7384 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7384 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1119 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-sprout-social)