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- Brandwatch Social Media Management-vs-Sprout Social
Compare Brandwatch Social Media Management and Sprout Social 
At a Glance
Market Segments
Mid-Market (40.7% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
Contact Us
Starting at $199.00 1 user/per month (billed annually)
Brandwatch Social Media Management
Star Rating
(861)4.1 out of 5
Market Segments
Mid-Market (40.7% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Brandwatch Social Media ManagementSprout Social
Star Rating
(3,822)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social's Content Calendar (9.1) is highly praised for its intuitive design, making it easier to plan and schedule posts compared to Brandwatch's (8.5), which some users find less user-friendly.
- Reviewers mention that Sprout Social excels in Post Performance analytics (8.8), providing detailed insights that help optimize content, while Brandwatch's (8.1) analytics are seen as less comprehensive by some users.
- G2 users highlight Sprout Social's superior Social Engagement features (8.6), noting that its tools facilitate better interaction with audiences, whereas Brandwatch (8.3) has been reported to have limitations in this area.
- Users on G2 appreciate Sprout Social's Report Customizability (8.1), allowing for tailored reporting that meets specific business needs, while Brandwatch's (7.4) reporting options are viewed as more rigid and less adaptable.
- Reviewers say that Sprout Social's Social Publishing capabilities (8.9) are robust, enabling seamless scheduling across multiple platforms, whereas Brandwatch (8.4) has been noted to have some delays in publishing features.
- Users report that Sprout Social's Quality of Support (8.7) is consistently rated highly, with many praising the responsiveness and helpfulness of the support team, while Brandwatch's support (8.7) is seen as adequate but not as proactive.
Featured Products
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Cloud Campaign
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Social Customer Service
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Pricing
Entry-Level Pricing
Brandwatch Social Media Management
Full Suite
Contact Us
All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Brandwatch Social Media Management
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.1
732
8.5
3,398
Ease of Use
8.4
736
8.8
3,431
Ease of Setup
8.3
463
8.7
2,012
Ease of Admin
8.5
454
8.8
1,588
Quality of Support
8.8
696
8.7
3,048
Has the product been a good partner in doing business?
8.6
444
8.8
1,552
Product Direction (% positive)
8.5
720
8.9
3,333
Features by Category
Social Analytics
7.2
288
7.9(won by 0.7)
1701
7.5
340
8.0(won by 0.5)
1884
8.1
366
8.8(won by 0.7)
2045
7.1
229
7.4(won by 0.3)
1368
7.0
232
7.4(won by 0.4)
1385
7.4
85
7.7(won by 0.3)
1140
7.2
89
7.4(won by 0.2)
1081
Reports & Dashboards
7.4
356
8.1(won by 0.7)
1899
7.6
358
8.7(won by 1.1)
1972
8.2
351
8.5(won by 0.3)
1815
6.9(won by default)
81
Feature Not Available
Content & Collaboration
8.5
204
9.0
1684
7.6
187
8.0
1502
7.6
179
8.3
1543
7.9
189
8.1
1467
8.2
193
8.4
1570
8.0
130
Feature Not Available
Social Management
7.7
505
8.7
2667
8.4
538
8.9
2658
7.9
465
8.2
2317
8.3
536
8.6
2620
6.8
331
Feature Not Available
7.3
123
8.1
1398
6.8
58
7.7
992
Monitoring & Listening
7.8
389
8.6
1376
6.8
297
7.1
920
8.2
82
8.3
680
8.1
75
8.1
665
7.8
73
7.9
642
7.5
72
8.1
669
Data Management & Analysis
7.2
348
7.6
686
7.7
399
8.7
1444
7.6
77
8.2
710
7.4
75
8.0
619
Generative AI
Not enough data
7.5
431
Not enough data
7.3
424
Process
Not enough data
8.6
996
Not enough data
8.2
795
Not enough data
7.9
562
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1051
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
686
Not enough data
8.6
978
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brandwatch Social Media Management and Sprout Social are categorized as Social Media Management, Social Media Analytics, Social Media Listening Tools, and Social Media Suites
Unique Categories
Brandwatch Social Media Management has no unique categories
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Brandwatch Social Media Management
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.4%
Higher Education
5.4%
Automotive
4.5%
Non-Profit Organization Management
3.8%
Retail
3.3%
Other
62.5%
Marketing and Advertising
21.4%
Non-Profit Organization Management
6.3%
Higher Education
4.8%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
Brandwatch Social Media Management
Most Helpful Favorable Review
Verified User in Entertainment
Everyone on the Falcon team is super supportive. When they say they are available to answer all your questions - they mean it.
Most Helpful Critical Review
Verified User in Marketing and Advertising
I wish it was easy to find the link to original post on the original platform. I also don't like that we have every unready message in our feeds from since the client started its social accounts. It would be nice to hide messages after a certain time...
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Verified User in Entertainment
Everyone on the Falcon team is super supportive. When they say they are available to answer all your questions - they mean it.
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Verified User in Marketing and Advertising
I wish it was easy to find the link to original post on the original platform. I also don't like that we have every unready message in our feeds from since the client started its social accounts. It would be nice to hide messages after a certain time...
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
Does Falcon has been used by any of gambling operators?
6 comments
NR
To my knowledge, Falcon has indeed been utilized by some operators in the industry. As an avid gamer myself, I've spent quite a bit of time at...Read more
How is Falcon implemented?
3 comments
Official Response from Brandwatch Social Media Management
Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is...Read more
What is Falcon io?
2 comments
MR
It allows user to manage social media accounts all at one place. Read more
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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