# Brandwatch Social Media Management vs Mentionlytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in its **content publishing capabilities** , with users highlighting the seamless process of uploading and scheduling posts across multiple platforms. This feature significantly simplifies their workflow, making it a preferred choice for those who prioritize ease of use in content management.
- **Users say** Mentionlytics stands out for its **affordability** and **intuitive interface**. Many appreciate the platform's ability to provide clear, actionable insights about brand mentions, which helps in identifying potential reputational risks effectively. This makes it a great option for small businesses looking for cost-effective solutions.
- **Reviewers mention** that while Brandwatch has a higher overall satisfaction score, it faces challenges in **customization** and **configuration** to meet specific user needs. Some users have noted difficulties in adapting the tool to their unique workflows, which can hinder its effectiveness for certain teams.
- **According to verified reviews** , Mentionlytics shines in its **customer support** , receiving high praise for responsiveness and helpfulness. Users have reported positive experiences with the support team, which enhances their overall satisfaction with the product.
- **G2 reviewers report** that Brandwatch's reporting features are robust, with users appreciating the availability of **reporting templates** and the ease of generating reports. This functionality is particularly beneficial for teams that need to present data insights regularly.
- **Users say** that while Mentionlytics offers strong **sentiment analysis** and **keyword tracking** , some users feel that it lacks the depth of analytics found in Brandwatch. This can be a consideration for larger organizations that require more comprehensive data analysis capabilities.



| | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 983 | 112 | 
| **Largest Market Segment** | Mid-Market (39.5% of reviews) | Small-Business (70.4% of reviews) | 
| **Entry Level Price** | Contact Us | $69.00 Per Month | 

---
## Top Pros & Cons

### Brandwatch Social Media Management

Pros:
- Ease of Use (55 reviews)
- Post Scheduling (37 reviews)

Cons:
- Improvement Needed (23 reviews)
- Publishing Limitations (20 reviews)

### Mentionlytics

Pros:
- Customer Service (4 reviews)
- Ease of Use (4 reviews)

Cons:
- Expensive (3 reviews)
- Mentions Management (3 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
  | **Meets Requirements** | 8.0 (840 reviews) | 9.1 (96 reviews) | 
  | **Ease of Use** | 8.3 (847 reviews) | 9.2 (96 reviews) | 
  | **Ease of Setup** | 8.2 (565 reviews) | 9.1 (64 reviews) | 
  | **Ease of Admin** | 8.4 (500 reviews) | 9.2 (47 reviews) | 
  | **Quality of Support** | 8.6 (795 reviews) | 9.7 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (489 reviews) | 9.5 (47 reviews) | 
  | **Product Direction (% positive)** | 8.5 (828 reviews) | 9.7 (85 reviews) | 

---
## Pricing

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

### Mentionlytics

#### Entry-Level Pricing

Plan: Basic

Price: $69.00 Per Month

Description: Perfect for Small Brands

Key Features:
- 3 keyword rules
- 5k monthly mentions
- 12 hours update

[Browse all 6 editions](https://www.g2.com/products/mentionlytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.4/10 | 529 |
| **Mentionlytics** | 8.8/10 | 26 |

#### Social Analytics

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Competitor Analysis** | 7.1 (355 reviews) | 8.8 (19 reviews) | 
| **Follower Analysis** | 7.4 (411 reviews) | 8.3 (16 reviews) | 
| **Post Performance** | 8.0 (439 reviews) | 9.2 (17 reviews) | 
| **Paid Campaign Tracking** | 6.8 (294 reviews) | 8.3 (7 reviews) | 
| **Attribution** | 6.7 (296 reviews) | 9.2 (13 reviews) | 
| **Hashtag Analytics** | 6.9 (152 reviews) | 9.0 (12 reviews) | 
| **Sentiment Analysis** | 6.7 (158 reviews) | 8.9 (16 reviews) | 

#### Reports & Dashboards

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Report Customizability** | 7.4 (434 reviews) | 8.9 (18 reviews) | 
| **Report Exporting** | 7.6 (431 reviews) | 8.9 (19 reviews) | 
| **Scalability** | 8.1 (428 reviews) | 9.1 (16 reviews) | 
| **White Label** | 6.5 (143 reviews) | 8.6 (12 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | 4.8 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 4.8 (43 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 4.7 (44 reviews) | Not enough data | 
| **Decision Making** | 4.9 (44 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.7/10 | 721 |
| **Mentionlytics** | 9.2/10 | 10 |

#### Content & Collaboration

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Content Calendar** | 8.4 (288 reviews) | 9.0 (7 reviews) | 
| **Content Library** | 7.4 (266 reviews) | Feature Not Available | 
| **Shared Inbox** | 7.5 (260 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.9 (271 reviews) | Feature Not Available | 
| **Users and Permissions** | 8.1 (277 reviews) | 9.2 (6 reviews) | 
| **Content Creation** | 7.6 (210 reviews) | Feature Not Available | 

#### Social Management

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Social Analytics** | 7.6 (597 reviews) | 9.4 (9 reviews) | 
| **Social Publishing** | 8.3 (631 reviews) | 9.2 (8 reviews) | 
| **Campaign Optimization** | 7.7 (552 reviews) | 9.2 (8 reviews) | 
| **Social Engagement** | 8.2 (626 reviews) | 9.3 (9 reviews) | 
| **Social Ads** | 6.6 (409 reviews) | Feature Not Available | 
| **Campaign Planning** | 7.0 (200 reviews) | Feature Not Available | 
| **Hashtag Capabilites** | 6.7 (142 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (58 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (55 reviews) | Not enough data | 
| **Cross-system Integration** | 5.0 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 4.9 (56 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.0 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (56 reviews) | Not enough data | 
| **Decision Making** | 5.1 (57 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | N/A | N/A |
| **Mentionlytics** | 8.4/10 | 35 |

#### Media Channels

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Broadcast Media** | Not enough data | Feature Not Available | 
| **Print Media** | Not enough data | Feature Not Available | 
| **Online Media** | Not enough data | 9.1 (29 reviews) | 

#### Geographic Coverage

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Local Media** | Not enough data | 8.5 (23 reviews) | 
| **National Media** | Not enough data | 8.8 (26 reviews) | 
| **International Media** | Not enough data | 8.8 (25 reviews) | 

#### Reporting

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 9.0 (30 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 9.1 (27 reviews) | 
| **Custom Reports** | Not enough data | 8.8 (28 reviews) | 
| **Dashboards** | Not enough data | 9.2 (30 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (7 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Social Media Management** | 6.6/10 | 514 |
| **Mentionlytics** | 8.9/10 | 73 |

#### Monitoring & Listening

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Social Measurement** | 7.9 (431 reviews) | 9.2 (58 reviews) | 
| **Influencer Identification** | 6.8 (334 reviews) | 8.6 (50 reviews) | 
| **Brand Monitoring** | 8.1 (125 reviews) | 9.3 (38 reviews) | 
| **Keyword Tracking** | 7.9 (116 reviews) | 8.7 (30 reviews) | 
| **Trend Analysis** | 7.6 (110 reviews) | 8.8 (27 reviews) | 
| **Competitor Analysis** | 7.5 (110 reviews) | 8.7 (28 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 4.9 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (24 reviews) | Not enough data | 
| **Decision Making** | 4.9 (24 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (388 reviews) | 8.9 (58 reviews) | 
| **Social Reporting** | 7.7 (443 reviews) | 8.9 (59 reviews) | 
| **Alerts and Notifications** | 7.6 (115 reviews) | 8.9 (29 reviews) | 
| **Advanced Data Filtering** | 7.1 (112 reviews) | 8.6 (27 reviews) | 

---
## Categories
**Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Social Media Management (1):** [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Mentionlytics (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Social Media Management | Mentionlytics | 
|---|---|---|
| **Small-Business** | 33.1% | 70.4% | 
| **Mid-Market** | 39.5% | 24.1% | 
| **Enterprise** | 27.4% | 5.6% | 

### By Industry

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

#### Mentionlytics

- **Marketing and Advertising:** 20.0%
- **Computer Software:** 7.6%
- **Online Media:** 6.7%
- **Information Technology and Services:** 4.8%
- **Banking:** 2.9%
- **Publishing:** 2.9%
- **Entertainment:** 2.9%
- **Financial Services:** 2.9%
- **Food & Beverages:** 2.9%
- **Management Consulting:** 2.9%
- **Other:** 43.8%

---
## Alternatives

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7331 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6537 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (200 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2935 reviews)

### Alternatives to Mentionlytics

- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7331 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6537 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)

---
## Top Discussions

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

### Mentionlytics

- Title: [Does Mentionlytics provide historical data?](https://www.g2.com/discussions/25581-does-mentionlytics-provide-historical-data) — 2 comments, 1 upvote
  > **Top comment:** "Sure. Mentionlytics retrieves posts from date periods even long before you created your account. This service is available upon request and the cost depends..."
- Title: [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) — 1 comment
  > **Top comment:** "Great we love it :)"
- Title: [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) — 1 comment
  > **Top comment:** "There is a free trial for every subscription tier"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-social-media-management-vs-mentionlytics)