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Compare Brand24 and Sprout Social 
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At a Glance
Market Segments
Small-Business (65.5% of reviews)
Small-Business (45.0% of reviews)
Entry-Level Pricing
$199.00 Per Month
Starting at $199.00 1 user/per month (billed annually)
Brand24
Star Rating
(306)4.6 out of 5
Market Segments
Small-Business (65.5% of reviews)
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(5,741)4.4 out of 5
Market Segments
Small-Business (45.0% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, Brand24's content management features are less robust, with a lower score of 8.0.
- Reviewers mention that Brand24 shines in Brand Monitoring, achieving a high score of 9.3, which provides comprehensive insights into brand mentions across various platforms. Sprout Social, while effective, scores lower at 8.3 in this area.
- G2 users highlight the superior Quality of Support from Brand24, with a score of 9.5, indicating prompt and helpful customer service. Sprout Social, while still good, has a lower support score of 8.7, suggesting room for improvement.
- Users on G2 appreciate Brand24's Sentiment Analysis capabilities, scoring 8.6, which helps in understanding audience feelings towards the brand. Sprout Social's sentiment analysis is rated lower at 7.4, indicating less effectiveness in this area.
- Reviewers say that Sprout Social's Post Performance analytics, with a score of 8.8, provide detailed insights into how individual posts are performing, which is crucial for optimizing content strategy. Brand24 follows closely with a score of 8.9, but some users feel it lacks depth in this analysis.
- Users report that Brand24's Alerts and Notifications feature, scoring 9.0, is particularly effective for real-time monitoring of brand mentions and trends, while Sprout Social's score of 8.2 suggests it may not be as responsive or comprehensive in alerting users.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Brand24
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
283
8.5
5,005
Ease of Use
9.2
288
8.8
5,058
Ease of Setup
8.8
162
8.7
3,445
Ease of Admin
9.0
151
8.8
2,157
Quality of Support
9.6
265
8.6
4,476
Has the product been a good partner in doing business?
9.3
143
8.7
2,124
Product Direction (% positive)
9.1
286
8.9
4,930
Features by Category
Social Analytics
8.8(won by 1.1)
110
7.7
2936
8.7(won by 0.9)
110
7.8
3120
8.9(won by 0.2)
114
8.7
3284
Feature Not Available
7.2(won by default)
2575
8.4(won by 1.4)
100
7.0
2583
9.0(won by 1.8)
43
7.2
2342
8.7(won by 1.6)
41
7.1
2279
Reports & Dashboards
8.4(won by 0.3)
112
8.1
3157
9.0(won by 0.5)
115
8.5
3222
8.9(won by 0.4)
52
8.5
3063
8.3(won by default)
41
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
876
Not enough data
6.2(won by default)
869
Not enough data
6.2(won by default)
861
Not enough data
6.2(won by default)
867
Not enough data
6.2(won by default)
867
Content & Collaboration
Not enough data
8.9
3103
Not enough data
7.9
2893
Not enough data
8.2
2947
Not enough data
8.0
2841
Not enough data
8.3
2954
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4126
Not enough data
8.9
4117
Not enough data
8.1
3765
Not enough data
8.5
4068
Not enough data
Feature Not Available
Not enough data
7.9
2856
Not enough data
7.5
2454
Agentic AI - Social Media Management
Not enough data
6.2
1044
Not enough data
6.4
1035
Not enough data
6.5
1031
Not enough data
6.5
1027
Not enough data
6.4
1019
Not enough data
6.4
1020
Not enough data
6.4
1016
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
77
Not enough data
Geographic Coverage
8.3
72
Not enough data
8.7
73
Not enough data
8.8
68
Not enough data
Reporting
8.8
76
Not enough data
8.7
77
Not enough data
8.8
69
Not enough data
9.2
74
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
43
Not enough data
Monitoring & Listening
8.8
209
8.5
1882
8.5
206
7.0
1421
9.4
73
8.0
1185
9.0
74
7.9
1172
8.7
69
7.7
1143
8.6
68
7.8
1171
Agentic AI - Social Media Listening Tools
7.9
8
6.4
377
7.3
8
6.4
375
7.5
8
6.4
378
8.1
8
6.4
376
8.1
8
6.5
376
Data Management & Analysis
8.0
208
7.5
1189
8.8
206
8.6
1942
9.1
69
8.1
1208
8.6
64
7.8
1112
Generative AI
Not enough data
7.1
851
Not enough data
6.9
840
Process
Not enough data
8.4
1440
Not enough data
7.9
1228
Not enough data
7.7
994
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1488
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1116
Not enough data
8.4
1411
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brand24 and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.7%
Information Technology and Services
8.6%
Internet
7.9%
Computer Software
7.6%
Public Relations and Communications
3.6%
Other
48.7%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.6%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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