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Compare Brand24 and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (65.6% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
$199.00 Per Month
Starting at $199.00 1 user/per month (billed annually)
Brand24
Star Rating
(329)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(6,197)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. Users appreciate the ability to monitor messages, mentions, and keywords across various platforms, making it a powerful tool for proactive brand management.
- Users say Brand24 stands out for its user-friendly interface and excellent customer support. Reviewers highlight the platform's ease of navigation and the timely assistance provided by the support team, which enhances the overall user experience.
- According to verified reviews, Sprout Social offers a more comprehensive set of features for social media analytics, with users praising its detailed reports and graphs that are helpful for presentations. This feature is particularly beneficial for teams looking to analyze performance across multiple accounts.
- Reviewers mention that Brand24's email digests provide a convenient way to stay updated on brand mentions without needing to actively search for information. This feature is appreciated for its simplicity and effectiveness in keeping users informed.
- G2 reviewers highlight that while Sprout Social has a higher overall satisfaction score, Brand24 receives praise for its quality of support, with users noting that the customer service is consistently helpful and responsive, which can be a crucial factor for businesses needing reliable assistance.
- Users report that both platforms have similar entry-level pricing, but Sprout Social's higher G2 score indicates a more favorable perception of its overall value and performance. However, Brand24's strong ratings in specific areas like hashtag analytics and brand monitoring show it can be a competitive choice for certain user needs.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Brand24
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
9.0
300
8.5
5,278
Ease of Use
9.2
306
8.8
5,338
Ease of Setup
8.9
180
8.7
3,703
Ease of Admin
8.9
156
8.8
2,229
Quality of Support
9.5
281
8.6
4,715
Has the product been a good partner in doing business?
9.3
148
8.7
2,195
Product Direction (% positive)
9.1
302
8.9
5,194
Features by Category
Social Analytics
8.8(won by 1.1)
112
7.7
2975
8.7(won by 0.9)
112
7.8
3156
8.9(won by 0.1)
116
8.8
3364
Feature Not Available
7.2(won by default)
2603
8.4(won by 1.4)
102
7.0
2609
9.0(won by 1.7)
45
7.3
2369
8.6(won by 1.5)
46
7.1
2307
Reports & Dashboards
8.4(won by 0.3)
115
8.1
3215
9.0(won by 0.5)
118
8.5
3265
9.0(won by 0.5)
57
8.5
3125
8.3(won by default)
42
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
7.7(won by 1.5)
5
6.2
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
7.3(won by 1.0)
5
6.3
889
Content & Collaboration
Not enough data
8.9
3183
Not enough data
7.9
2924
Not enough data
8.2
3008
Not enough data
8.0
2891
Not enough data
8.3
3000
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4292
Not enough data
8.9
4314
Not enough data
8.1
3812
Not enough data
8.5
4181
Not enough data
Feature Not Available
Not enough data
7.9
2898
Not enough data
7.5
2489
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
84
Not enough data
Geographic Coverage
8.3
73
Not enough data
8.7
75
Not enough data
8.8
69
Not enough data
Reporting
8.8
81
Not enough data
8.8
85
Not enough data
8.8
73
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Monitoring & Listening
8.8
215
8.5
1902
8.5
208
7.0
1435
9.4
87
8.0
1217
9.1
81
7.9
1195
8.8
74
7.7
1162
8.6
70
7.8
1190
Agentic AI - Social Media Listening Tools
7.8
10
6.4
387
7.3
10
6.4
386
7.7
10
6.4
387
8.2
10
6.4
387
8.2
10
6.4
387
Data Management & Analysis
8.0
215
7.5
1208
8.8
214
8.6
1964
9.0
76
8.1
1224
8.4
71
7.8
1125
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1465
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1429
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brand24 and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Information Technology and Services
8.7%
Internet
7.5%
Computer Software
7.5%
Public Relations and Communications
4.0%
Other
49.2%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.8%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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