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Compare Brand24 and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
$199.00 Per Month
Starting at $199.00 1 user/per month (billed annually)
Brand24
Star Rating
(315)4.6 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(5,754)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Brand24. Users appreciate its intuitive interface and powerful analytics, with one reviewer highlighting how it simplifies social publishing across multiple channels simultaneously.
- Users say that Brand24 shines in its user-friendliness, with many praising its clean dashboard that effectively displays information. Reviewers have noted how quickly it provides real-time mentions from social media and the web, making it easy to track brand sentiment.
- According to verified reviews, Sprout Social's implementation process is often described as smooth and straightforward. Users have mentioned the helpful queue management feature, which allows for efficient scheduling and posting, enhancing their day-to-day usability.
- Reviewers mention that Brand24 offers valuable tools like the comparison tool and AI brand assistant, which help users quickly assess their brand's performance against competitors. This feature is particularly appreciated for providing immediate insights into brand positioning.
- G2 reviewers highlight that while Sprout Social has a robust set of features, it sometimes faces challenges in meeting specific workflow needs, with some users reporting configuration difficulties. In contrast, Brand24's ease of use and setup has garnered higher ratings, indicating a smoother experience for new users.
- Users report that Sprout Social's quality of support is commendable, but Brand24 outshines it with a higher satisfaction score in this area. Reviewers have noted Brand24's responsive customer service, which contributes to a more positive overall experience when seeking assistance.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Brand24
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
291
8.5
5,033
Ease of Use
9.2
297
8.8
5,086
Ease of Setup
8.9
171
8.7
3,470
Ease of Admin
8.9
153
8.8
2,167
Quality of Support
9.6
272
8.6
4,500
Has the product been a good partner in doing business?
9.3
145
8.7
2,134
Product Direction (% positive)
9.1
294
8.9
4,957
Features by Category
Social Analytics
8.8(won by 1.1)
111
7.7
2956
8.7(won by 0.9)
112
7.8
3141
8.9(won by 0.2)
115
8.7
3306
Feature Not Available
7.2(won by default)
2595
8.4(won by 1.4)
102
7.0
2602
9.0(won by 1.8)
44
7.2
2361
8.5(won by 1.4)
45
7.1
2299
Reports & Dashboards
8.4(won by 0.3)
114
8.1
3179
9.0(won by 0.5)
117
8.5
3244
9.0(won by 0.5)
56
8.5
3085
8.3(won by default)
42
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
7.7(won by 1.5)
5
6.2
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
7.3(won by 1.1)
5
6.2
885
Content & Collaboration
Not enough data
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
80
Not enough data
Geographic Coverage
8.3
73
Not enough data
8.7
74
Not enough data
8.8
69
Not enough data
Reporting
8.8
79
Not enough data
8.7
81
Not enough data
8.8
71
Not enough data
9.2
76
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Monitoring & Listening
8.8
214
8.5
1894
8.5
207
7.0
1431
9.4
80
8.0
1198
9.1
79
7.9
1183
8.8
73
7.7
1155
8.6
69
7.8
1182
Agentic AI - Social Media Listening Tools
7.8
10
6.4
387
7.2
9
6.4
385
7.7
10
6.4
388
8.0
9
6.4
386
8.0
9
6.4
386
Data Management & Analysis
7.9
212
7.5
1200
8.8
210
8.6
1953
9.0
73
8.0
1219
8.4
68
7.8
1124
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brand24 and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.3%
Information Technology and Services
8.9%
Internet
7.7%
Computer Software
7.7%
Public Relations and Communications
3.5%
Other
48.9%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 Comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 Comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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