# Brand24, Meltwater, CisionOne vs Prowly Comparison

| | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | 3.9 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 346 | 2,645 | 1,317 | 112 | 
| **Largest Market Segment** | Small-Business (65.4% of reviews) | Small-Business (41.2% of reviews) | Small-Business (43.9% of reviews) | Small-Business (75.9% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | No pricing available | Starting at $258.00 2 Users Per Year | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Meltwater

Pros:
- Ease of Use (168 reviews)
- Features (137 reviews)

Cons:
- Improvement Needed (78 reviews)
- Learning Curve (56 reviews)

### CisionOne

Pros:
- Ease of Use (69 reviews)
- Helpful (40 reviews)

Cons:
- Data Inaccuracy (37 reviews)
- Not Intuitive (27 reviews)

### Prowly

Pros:
- Ease of Use (11 reviews)
- Features (10 reviews)

Cons:
- Limited Functionality (6 reviews)
- Limited Coverage (5 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
  | **Meets Requirements** | 9.0 (313 reviews) | 7.9 (2164 reviews) | 7.8 (1168 reviews) | 8.5 (95 reviews) | 
  | **Ease of Use** | 9.2 (319 reviews) | 7.9 (2267 reviews) | 7.6 (1171 reviews) | 8.8 (95 reviews) | 
  | **Ease of Setup** | 8.9 (192 reviews) | 7.9 (1233 reviews) | 7.6 (494 reviews) | 8.3 (61 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.1 (933 reviews) | 8.0 (374 reviews) | 8.4 (54 reviews) | 
  | **Quality of Support** | 9.5 (294 reviews) | 8.6 (2089 reviews) | 8.0 (1046 reviews) | 8.5 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.4 (939 reviews) | 8.2 (391 reviews) | 8.3 (54 reviews) | 
  | **Product Direction (% positive)** | 9.1 (312 reviews) | 8.0 (2142 reviews) | 6.9 (1143 reviews) | 7.9 (87 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### CisionOne

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Prowly

#### Entry-Level Pricing

Plan: Basic Annual

Price: Starting at $258.00 2 Users Per Year

Description: For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually

Key Features:
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month

[Browse all 5 editions](https://www.g2.com/products/prowly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Meltwater** | 7.6/10 | 656 |
| **CisionOne** | 6.9/10 | 72 |
| **Prowly** | N/A | N/A |

#### Social Analytics

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 7.8 (528 reviews) | 7.0 (48 reviews) | Not enough data | 
| **Follower Analysis** | 8.7 (114 reviews) | 7.7 (513 reviews) | 7.3 (53 reviews) | Not enough data | 
| **Post Performance** | 8.9 (116 reviews) | 8.0 (519 reviews) | 7.5 (56 reviews) | Not enough data | 
| **Paid Campaign Tracking** | Feature Not Available | 6.8 (377 reviews) | Feature Not Available | Not enough data | 
| **Attribution** | 8.4 (102 reviews) | Feature Not Available | 7.5 (26 reviews) | Not enough data | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 7.5 (394 reviews) | 5.0 (5 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.1 (428 reviews) | 4.7 (5 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 7.7 (549 reviews) | 7.0 (52 reviews) | Not enough data | 
| **Report Exporting** | 9.0 (120 reviews) | 8.0 (567 reviews) | 7.5 (52 reviews) | Not enough data | 
| **Scalability** | 9.0 (57 reviews) | 7.9 (483 reviews) | 7.4 (50 reviews) | Not enough data | 
| **White Label** | 8.3 (42 reviews) | Feature Not Available | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Feature Not Available | Not enough data | Not enough data | 

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **CisionOne** | N/A | N/A |
| **Prowly** | 7.6/10 | 16 |

#### Content Creation

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Press Release Creation** | Not enough data | Not enough data | Not enough data | 8.1 (16 reviews) | 
| **Multimedia** | Not enough data | Not enough data | Not enough data | 7.7 (15 reviews) | 
| **Newsrooms** | Not enough data | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **SEO** | Not enough data | Not enough data | Not enough data | 6.3 (13 reviews) | 

#### Agentic AI - Press Release Distribution

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Distribution** | Not enough data | Not enough data | Not enough data | 8.0 (15 reviews) | 
| **Contact List** | Not enough data | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Social Sharing** | Not enough data | Not enough data | Not enough data | 7.1 (11 reviews) | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 7.9 (15 reviews) | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **CisionOne** | 6.8/10 | 26 |
| **Prowly** | 7.8/10 | 14 |

#### Contact Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Media Database** | Not enough data | Not enough data | 7.6 (26 reviews) | 8.5 (12 reviews) | 
| **Record Management** | Not enough data | Not enough data | 7.1 (21 reviews) | 7.5 (12 reviews) | 
| **Relationship Management** | Not enough data | Not enough data | 6.3 (20 reviews) | 7.5 (12 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 7.4 (23 reviews) | 7.8 (12 reviews) | 

#### PR Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Communications** | Not enough data | Not enough data | 7.7 (22 reviews) | 8.5 (11 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 7.1 (21 reviews) | 7.6 (12 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 7.7 (22 reviews) | 8.0 (11 reviews) | 
| **PR Analytics** | Not enough data | Not enough data | 7.8 (22 reviews) | 8.9 (11 reviews) | 

#### Agentic AI - Regulatory Change Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 5.7 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.2 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.2 (7 reviews) | Not enough data | 

#### Workflow Automation

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | Feature Not Available | 6.4 (7 reviews) | 
| **Pitching** | Not enough data | Not enough data | 7.0 (22 reviews) | 7.4 (11 reviews) | 
| **Campaign Scheduling** | Not enough data | Not enough data | 7.5 (18 reviews) | 8.5 (11 reviews) | 
| **Follow-ups** | Not enough data | Not enough data | Feature Not Available | 7.4 (11 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |
| **CisionOne** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Content & Collaboration

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | Not enough data | Not enough data | 
| **Content Library** | Not enough data | 7.4 (212 reviews) | Not enough data | Not enough data | 
| **Shared Inbox** | Not enough data | 7.3 (202 reviews) | Not enough data | Not enough data | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | Not enough data | Not enough data | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | 7.6 (212 reviews) | Not enough data | Not enough data | 

#### Social Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (286 reviews) | Not enough data | Not enough data | 
| **Social Publishing** | Not enough data | 7.9 (273 reviews) | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | 7.9 (277 reviews) | Not enough data | Not enough data | 
| **Social Ads** | Not enough data | 6.5 (209 reviews) | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | 7.1 (209 reviews) | Not enough data | Not enough data | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Meltwater** | 7.3/10 | 816 |
| **CisionOne** | 6.4/10 | 163 |
| **Prowly** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Broadcast Media** | Feature Not Available | 7.3 (643 reviews) | 6.5 (112 reviews) | Not enough data | 
| **Print Media** | Feature Not Available | 7.2 (664 reviews) | 7.1 (115 reviews) | Not enough data | 
| **Online Media** | 9.2 (85 reviews) | 8.5 (744 reviews) | 7.9 (128 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 7.8 (709 reviews) | 7.5 (116 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | 8.3 (718 reviews) | 8.0 (121 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | 7.6 (642 reviews) | 7.2 (106 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 8.2 (721 reviews) | 7.7 (126 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 8.1 (703 reviews) | 7.9 (116 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | 7.9 (709 reviews) | 7.7 (124 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | 8.0 (737 reviews) | 7.9 (126 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 4.9 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 4.7 (38 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 4.8 (38 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 4.8 (38 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 4.8 (39 reviews) | Not enough data | 

#### Generative AI

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.6 (290 reviews) | 4.9 (51 reviews) | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | 6.6 (283 reviews) | 5.0 (48 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.7/10 | 52 |
| **CisionOne** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Audiences

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | Not enough data | Not enough data | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | Not enough data | 7.9 (44 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Ad Integrations** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 255 |
| **Meltwater** | 7.5/10 | 966 |
| **CisionOne** | 6.9/10 | 76 |
| **Prowly** | 7.7/10 | 6 |

#### Monitoring & Listening

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.1 (815 reviews) | 7.0 (63 reviews) | 9.0 (5 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.3 (707 reviews) | 6.7 (52 reviews) | 7.3 (5 reviews) | 
| **Brand Monitoring** | 9.4 (93 reviews) | 8.2 (542 reviews) | 6.8 (10 reviews) | Not enough data | 
| **Keyword Tracking** | 9.0 (84 reviews) | 8.3 (531 reviews) | 8.2 (10 reviews) | 8.0 (5 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.8 (498 reviews) | 6.3 (10 reviews) | Feature Not Available | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.9 (484 reviews) | 6.0 (10 reviews) | 8.3 (5 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 6.6 (85 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | 6.6 (88 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | 6.2 (82 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Feature Not Available | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 6.9 (787 reviews) | 5.9 (59 reviews) | 7.3 (5 reviews) | 
| **Social Reporting** | 8.8 (218 reviews) | 8.0 (807 reviews) | 6.5 (63 reviews) | 8.3 (5 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | 8.1 (489 reviews) | 7.3 (10 reviews) | 6.3 (5 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (479 reviews) | 6.8 (10 reviews) | 7.0 (5 reviews) | 

### Online Newsroom

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **CisionOne** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Management

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Content Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Media Kits** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Distribution & Reporting

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Omnichannel Distribution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Publication** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scheduling Tools** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.2/10 | 222 |
| **CisionOne** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### Influencer Marketing

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | 8.0 (211 reviews) | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | 6.7 (135 reviews) | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |
| **CisionOne** | 4.7/10 | 25 |
| **Prowly** | 8.0/10 | 7 |

#### Generative AI

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 4.7 (25 reviews) | 8.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 4.7 (25 reviews) | 7.3 (5 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |
| **CisionOne** | N/A | N/A |
| **Prowly** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.4/10 | 529 |
| **CisionOne** | 6.3/10 | 356 |
| **Prowly** | 8.5/10 | 61 |

#### Database

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 8.0 (322 reviews) | 8.8 (55 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (415 reviews) | 7.6 (247 reviews) | 8.3 (55 reviews) | 
| **Newsroom** | Not enough data | 8.0 (389 reviews) | 7.3 (213 reviews) | 8.4 (51 reviews) | 

#### Outreach

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 7.8 (250 reviews) | 8.8 (54 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 7.1 (154 reviews) | 8.3 (11 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 6.4 (140 reviews) | 8.6 (46 reviews) | 

#### Reporting

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Monitoring** | Not enough data | 8.5 (485 reviews) | 7.5 (236 reviews) | 9.0 (7 reviews) | 
| **Response Desk** | Not enough data | 8.3 (361 reviews) | Feature Not Available | 8.4 (48 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 7.2 (188 reviews) | 8.2 (50 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 4.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 4.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 4.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 5.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 3.8 (10 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | Feature Not Available | 8.3 (41 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (326 reviews) | 7.2 (163 reviews) | 8.3 (49 reviews) | 

---
## Categories
**Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to CisionOne (4):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Prowly (5):** [Online Newsroom Software](https://www.g2.com/categories/online-newsroom), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Meltwater | CisionOne | Prowly | 
|---|---|---|---|---|
| **Small-Business** | 65.4% | 41.2% | 43.9% | 75.9% | 
| **Mid-Market** | 28.4% | 38.0% | 35.4% | 17.6% | 
| **Enterprise** | 6.2% | 20.8% | 20.8% | 6.5% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.9%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.0%

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.2%
- **Computer Software:** 2.0%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### CisionOne

- **Public Relations and Communications:** 36.6%
- **Marketing and Advertising:** 10.1%
- **Non-Profit Organization Management:** 4.3%
- **Higher Education:** 3.8%
- **Computer Software:** 2.9%
- **Hospital & Health Care:** 2.6%
- **Financial Services:** 2.2%
- **Internet:** 2.0%
- **Information Technology and Services:** 1.8%
- **Publishing:** 1.5%
- **Other:** 32.1%

#### Prowly

- **Public Relations and Communications:** 16.7%
- **Internet:** 6.5%
- **Media Production:** 6.5%
- **Computer Software:** 6.5%
- **Marketing and Advertising:** 5.6%
- **Entertainment:** 5.6%
- **Information Technology and Services:** 4.6%
- **Financial Services:** 2.8%
- **Online Media:** 2.8%
- **Computer & Network Security:** 1.9%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Brand24

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (109 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Meltwater

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)

### Alternatives to CisionOne

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) — 4.3/5 stars (64 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)

### Alternatives to Prowly

- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (433 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews)
- [Prezly](https://www.g2.com/products/prezly/reviews) — 4.3/5 stars (77 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (390 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews) — 4.4/5 stars (342 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### CisionOne

- Title: [Do you think the addition of a checkbox or bulleted list](https://www.g2.com/discussions/24605-do-you-think-the-addition-of-a-checkbox-or-bulleted-list) — 2 comments, 1 upvote
  > **Top comment:** "If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets. "
- Title: [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It's no longer exists...for all incoming leads, use Qwoted!"
- Title: [Browser Support](https://www.g2.com/discussions/browser-support-bec4244d-7f06-4c59-ae92-38018bd66461) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Support will be maintained for Chrome, Firefox, and Safari on the current versions and one version
back. We also support Internet Explorer 11 and the..."
- Title: [Social Content](https://www.g2.com/discussions/social-content) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes"
- Title: [Audience Insights](https://www.g2.com/discussions/how-are-audience-insights-determined) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We are looking at our media influencers, their network of followers and actions, plus the next level of
followers and following, and their actions,..."

### Prowly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-meltwater-vs-cisionone-vs-prowly)