# Brand24, Keyhole, Meltwater vs Sprout Social Comparison | | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.1 out of 5 | 4.4 out of 5 | | **Total Reviews** | 351 | 70 | 2,658 | 6,604 | | **Largest Market Segment** | Small-Business (65.3% of reviews) | Small-Business (59.7% of reviews) | Small-Business (41.3% of reviews) | Small-Business (44.8% of reviews) | | **Entry Level Price** | $199.00 Per Month | No pricing available | No pricing available | Starting at $79.00 1 user/per month (billed annually) | --- ## Top Pros & Cons ### Brand24 Pros: - Ease of Use (19 reviews) - Helpful (14 reviews) Cons: - Filtering Problems (8 reviews) - Limited Features (6 reviews) ### Keyhole Pros: - Analytics (1 reviews) - Detailed Information (1 reviews) Cons: - Manual Labor (1 reviews) - Poor Customer Support (1 reviews) ### Meltwater Pros: - Ease of Use (190 reviews) - Features (156 reviews) Cons: - Improvement Needed (90 reviews) - Learning Curve (63 reviews) ### Sprout Social Pros: - Ease of Use (1875 reviews) - Post Scheduling (1233 reviews) Cons: - Missing Features (749 reviews) - Limited Features (548 reviews) --- ## Ratings Comparison | Rating | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Meets Requirements** | 9.0 (316 reviews) | 8.5 (58 reviews) | 7.9 (2175 reviews) | 8.5 (5587 reviews) | | **Ease of Use** | 9.2 (322 reviews) | 9.0 (59 reviews) | 7.9 (2279 reviews) | 8.8 (5652 reviews) | | **Ease of Setup** | 8.9 (195 reviews) | 8.8 (47 reviews) | 7.9 (1246 reviews) | 8.7 (3996 reviews) | | **Ease of Admin** | 8.9 (158 reviews) | 8.7 (46 reviews) | 8.1 (933 reviews) | 8.8 (2322 reviews) | | **Quality of Support** | 9.5 (297 reviews) | 8.2 (52 reviews) | 8.6 (2098 reviews) | 8.6 (4991 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.5 (45 reviews) | 8.4 (939 reviews) | 8.7 (2286 reviews) | | **Product Direction (% positive)** | 9.1 (315 reviews) | 7.1 (57 reviews) | 8.0 (2149 reviews) | 8.9 (5454 reviews) | --- ## Pricing ### Brand24 #### Entry-Level Pricing Plan: Individual Price: $199.00 Per Month Description: For tracking a small brand. Key Features: - 3 keywords, 1 user - 2K mentions / mo - Basic AI features [Browse all 4 editions](https://www.g2.com/products/brand24/pricing) #### Free Trial Yes ### Keyhole #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Sprout Social #### Entry-Level Pricing Plan: Essentials Price: Starting at $79.00 1 user/per month (billed annually) Description: Created for social media professionals focused on simplifying publishing workflows. Key Features: - Connect up to 5 social profiles - Increase your visibility with optimal send times - Track performance with profile and post-level reporting [Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.5/10 | 139 | | **Keyhole** | 8.4/10 | 31 | | **Meltwater** | 7.6/10 | 659 | | **Sprout Social** | 7.3/10 | 3728 | #### Social Analytics | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Competitor Analysis** | 8.8 (114 reviews) | 8.0 (17 reviews) | 7.8 (531 reviews) | 7.7 (2989 reviews) | | **Follower Analysis** | 8.7 (114 reviews) | 8.3 (20 reviews) | 7.7 (514 reviews) | 7.8 (3159 reviews) | | **Post Performance** | 8.9 (116 reviews) | 8.8 (23 reviews) | 8.0 (521 reviews) | 8.8 (3416 reviews) | | **Paid Campaign Tracking** | Feature Not Available | 7.8 (9 reviews) | 6.8 (377 reviews) | 7.2 (2604 reviews) | | **Attribution** | 8.4 (102 reviews) | Feature Not Available | Feature Not Available | 7.0 (2607 reviews) | | **Hashtag Analytics** | 9.0 (45 reviews) | 9.3 (7 reviews) | 7.5 (394 reviews) | 7.3 (2369 reviews) | | **Sentiment Analysis** | 8.5 (47 reviews) | 8.8 (7 reviews) | 7.1 (428 reviews) | 7.1 (2310 reviews) | #### Reports & Dashboards | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Report Customizability** | 8.4 (118 reviews) | Feature Not Available | 7.7 (551 reviews) | 8.1 (3252 reviews) | | **Report Exporting** | 9.0 (120 reviews) | 8.9 (21 reviews) | 8.0 (569 reviews) | 8.5 (3282 reviews) | | **Scalability** | 9.0 (57 reviews) | 8.2 (16 reviews) | 7.9 (483 reviews) | 8.5 (3173 reviews) | | **White Label** | 8.3 (42 reviews) | 8.3 (5 reviews) | Feature Not Available | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 6.2 (891 reviews) | | **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | Feature Not Available | 6.3 (891 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 6.2 (878 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 6.3 (886 reviews) | | **Decision Making** | 7.3 (5 reviews) | Not enough data | Feature Not Available | 6.3 (889 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | 7.3/10 | 311 | | **Sprout Social** | 7.5/10 | 4798 | #### Content & Collaboration | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Content Calendar** | Not enough data | Not enough data | 8.1 (239 reviews) | 8.9 (3250 reviews) | | **Content Library** | Not enough data | Not enough data | 7.3 (211 reviews) | 7.9 (2932 reviews) | | **Shared Inbox** | Not enough data | Not enough data | 7.3 (202 reviews) | 8.2 (3043 reviews) | | **Approval Workflows** | Not enough data | Not enough data | 7.5 (204 reviews) | 8.0 (2924 reviews) | | **Users and Permissions** | Not enough data | Not enough data | 8.0 (229 reviews) | 8.3 (3021 reviews) | | **Content Creation** | Not enough data | Not enough data | 7.6 (211 reviews) | Feature Not Available | #### Social Management | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Social Analytics** | Not enough data | Not enough data | 8.3 (285 reviews) | 8.6 (4470 reviews) | | **Social Publishing** | Not enough data | Not enough data | 7.8 (272 reviews) | 8.9 (4528 reviews) | | **Campaign Optimization** | Not enough data | Not enough data | 7.4 (237 reviews) | 8.1 (3846 reviews) | | **Social Engagement** | Not enough data | Not enough data | 7.9 (276 reviews) | 8.5 (4291 reviews) | | **Social Ads** | Not enough data | Not enough data | 6.5 (208 reviews) | Feature Not Available | | **Campaign Planning** | Not enough data | Not enough data | 7.1 (208 reviews) | 8.0 (2925 reviews) | | **Hashtag Capabilites** | Not enough data | Not enough data | 7.3 (100 reviews) | 7.5 (2506 reviews) | #### Agentic AI - Social Media Management | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 5.8 (24 reviews) | 6.2 (1062 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 6.0 (24 reviews) | 6.4 (1053 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | 6.6 (1073 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | 6.5 (1046 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | Feature Not Available | 6.4 (1035 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | 6.4 (1036 reviews) | | **Decision Making** | Not enough data | Not enough data | 6.2 (23 reviews) | 6.5 (1035 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.8/10 | 90 | | **Keyhole** | N/A | N/A | | **Meltwater** | 7.3/10 | 819 | | **Sprout Social** | N/A | N/A | #### Media Channels | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Broadcast Media** | Feature Not Available | Not enough data | 7.3 (643 reviews) | Not enough data | | **Print Media** | Feature Not Available | Not enough data | 7.3 (665 reviews) | Not enough data | | **Online Media** | 9.2 (85 reviews) | Not enough data | 8.5 (744 reviews) | Not enough data | #### Geographic Coverage | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Local Media** | 8.3 (75 reviews) | Not enough data | 7.8 (709 reviews) | Not enough data | | **National Media** | 8.8 (76 reviews) | Not enough data | 8.3 (718 reviews) | Not enough data | | **International Media** | 8.8 (69 reviews) | Not enough data | 7.6 (643 reviews) | Not enough data | #### Reporting | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 8.2 (722 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 8.1 (703 reviews) | Not enough data | | **Custom Reports** | 8.8 (74 reviews) | Not enough data | 7.9 (710 reviews) | Not enough data | | **Dashboards** | 9.2 (77 reviews) | Not enough data | 8.0 (738 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (82 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | 6.3 (81 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | 6.2 (79 reviews) | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | 6.3 (80 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | Not enough data | #### Generative AI | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | 6.6 (290 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 6.6 (283 reviews) | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | 7.7/10 | 53 | | **Sprout Social** | N/A | N/A | #### Audiences | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Audience Insights** | Not enough data | Not enough data | 8.0 (46 reviews) | Not enough data | | **Influencer Identification** | Not enough data | Not enough data | 7.3 (44 reviews) | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | 7.0 (42 reviews) | Not enough data | | **Segmentation** | Not enough data | Not enough data | 7.4 (42 reviews) | Not enough data | #### Data Analysis | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Network Analysis** | Not enough data | Not enough data | 7.5 (42 reviews) | Not enough data | | **Dashboards** | Not enough data | Not enough data | 8.2 (47 reviews) | Not enough data | | **Visualizations** | Not enough data | Not enough data | 8.1 (43 reviews) | Not enough data | | **Advanced Filtering** | Not enough data | Not enough data | 8.0 (45 reviews) | Not enough data | #### Administration | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Marketing Integrations** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Ad Integrations** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Data Exporting** | Not enough data | Not enough data | 7.9 (44 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Feature Not Available | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.4/10 | 257 | | **Keyhole** | 8.7/10 | 37 | | **Meltwater** | 7.5/10 | 977 | | **Sprout Social** | 7.4/10 | 2246 | #### Monitoring & Listening | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Social Measurement** | 8.8 (216 reviews) | 8.3 (33 reviews) | 8.1 (819 reviews) | 8.5 (1919 reviews) | | **Influencer Identification** | 8.5 (207 reviews) | 8.3 (26 reviews) | 7.3 (706 reviews) | 7.0 (1433 reviews) | | **Brand Monitoring** | 9.4 (94 reviews) | 9.3 (5 reviews) | 8.2 (543 reviews) | 8.1 (1246 reviews) | | **Keyword Tracking** | 9.0 (84 reviews) | 9.7 (5 reviews) | 8.3 (531 reviews) | 7.9 (1203 reviews) | | **Trend Analysis** | 8.8 (73 reviews) | Not enough data | 7.8 (498 reviews) | 7.7 (1174 reviews) | | **Competitor Analysis** | 8.6 (69 reviews) | 9.3 (5 reviews) | 7.9 (484 reviews) | 7.8 (1197 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 6.5 (84 reviews) | 6.4 (386 reviews) | | **Cross-system Integration** | 7.3 (10 reviews) | Not enough data | 6.5 (87 reviews) | 6.5 (401 reviews) | | **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 6.3 (82 reviews) | 6.4 (385 reviews) | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | Feature Not Available | 6.4 (388 reviews) | | **Decision Making** | 8.1 (9 reviews) | Not enough data | Feature Not Available | 6.5 (388 reviews) | #### Data Management & Analysis | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Sentiment Analysis** | 8.0 (216 reviews) | 7.9 (25 reviews) | 6.9 (788 reviews) | 7.5 (1219 reviews) | | **Social Reporting** | 8.9 (219 reviews) | 8.3 (32 reviews) | 8.0 (815 reviews) | 8.6 (2022 reviews) | | **Alerts and Notifications** | 9.0 (77 reviews) | Not enough data | 8.1 (489 reviews) | 8.1 (1235 reviews) | | **Advanced Data Filtering** | 8.4 (74 reviews) | Not enough data | 7.9 (482 reviews) | 7.8 (1137 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | 8.3/10 | 14 | | **Meltwater** | 7.2/10 | 222 | | **Sprout Social** | N/A | N/A | #### Influencer Marketing | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Influencer Recruitment** | Not enough data | Not enough data | 7.8 (206 reviews) | Not enough data | | **Influencer Scoring** | Not enough data | 8.3 (6 reviews) ✓ Verified | 7.8 (206 reviews) | Not enough data | | **Audience Analysis** | Not enough data | 8.3 (8 reviews) ✓ Verified | 8.0 (211 reviews) | Not enough data | | **Influencer Segmentation** | Not enough data | Not enough data | 7.7 (199 reviews) | Not enough data | | **Influencer Collaboration** | Not enough data | Not enough data | 7.4 (197 reviews) | Not enough data | | **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 6.9 (162 reviews) | Not enough data | | **Content Approval** | Not enough data | Not enough data | 7.4 (170 reviews) | Not enough data | | **Campaign Analytics** | Not enough data | 7.7 (8 reviews) ✓ Verified | 8.0 (199 reviews) | Not enough data | | **Reporting and Dashboards** | Not enough data | 8.8 (8 reviews) ✓ Verified | 7.9 (200 reviews) | Not enough data | | **Data Importing and Exporting Tools** | Not enough data | 8.6 (7 reviews) ✓ Verified | 7.7 (185 reviews) | Not enough data | | **Influencer Whitelisting** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Influencer Compensation** | Not enough data | Feature Not Available | 6.7 (148 reviews) | Not enough data | | **Social Commerce** | Not enough data | Feature Not Available | 6.7 (135 reviews) | Not enough data | | **E-Commerce Integration** | Not enough data | Feature Not Available | 6.3 (115 reviews) | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | 5.5 (7 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | 6.0 (7 reviews) | Not enough data | | **Decision Making** | Not enough data | Not enough data | Feature Not Available | Not enough data | ### Social Customer Service | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | N/A | N/A | | **Sprout Social** | 7.8/10 | 1644 | #### Generative AI | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | 7.1 (867 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 7.0 (851 reviews) | #### Process | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Mentions** | Not enough data | Not enough data | Not enough data | 8.4 (1476 reviews) | | **Tickets** | Not enough data | Not enough data | Not enough data | 7.9 (1250 reviews) | | **Macros** | Not enough data | Not enough data | Not enough data | 7.7 (1012 reviews) | #### Channels | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Email** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Social** | Not enough data | Not enough data | Not enough data | 8.9 (1528 reviews) | | **Live Chat** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Phone** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Text** | Not enough data | Not enough data | Not enough data | Feature Not Available | #### Insight | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Surveys** | Not enough data | Not enough data | Not enough data | 7.4 (1128 reviews) | | **Reporting** | Not enough data | Not enough data | Not enough data | 8.4 (1442 reviews) | | **Visitor Activity** | Not enough data | Not enough data | Not enough data | Feature Not Available | | **Help Desk** | Not enough data | Not enough data | Not enough data | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | | **Sprout Social** | N/A | N/A | #### Generative AI | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.6 (154 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | 6.7 (153 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | N/A | N/A | | **Sprout Social** | N/A | N/A | #### AI Visibility & Tracking | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Keyhole** | N/A | N/A | | **Meltwater** | 7.4/10 | 530 | | **Sprout Social** | N/A | N/A | #### Database | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Media Database** | Not enough data | Not enough data | 7.9 (490 reviews) | Not enough data | | **Contact/Campaign Management** | Not enough data | Not enough data | 7.9 (416 reviews) | Not enough data | | **Newsroom** | Not enough data | Not enough data | 8.0 (390 reviews) | Not enough data | #### Outreach | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Media Distribution** | Not enough data | Not enough data | 8.1 (433 reviews) | Not enough data | | **PR Planner** | Not enough data | Not enough data | 7.5 (146 reviews) | Not enough data | | **Social Media Services** | Not enough data | Not enough data | 7.7 (349 reviews) | Not enough data | #### Reporting | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Monitoring** | Not enough data | Not enough data | 8.5 (486 reviews) | Not enough data | | **Response Desk** | Not enough data | Not enough data | 8.3 (362 reviews) | Not enough data | | **Impact Measurement** | Not enough data | Not enough data | 8.1 (413 reviews) | Not enough data | #### Agentic AI - Media and Influencer Targeting | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 5.8 (20 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | 6.0 (19 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | 6.0 (19 reviews) | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | 6.0 (19 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | 6.0 (19 reviews) | Not enough data | #### User Rights/Roles | Feature | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Version Control** | Not enough data | Not enough data | 7.7 (305 reviews) | Not enough data | | **Team Collaboration** | Not enough data | Not enough data | 8.0 (327 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Unique to Keyhole (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) **Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service) --- ## Reviewer Demographics ### By Company Size | Segment | Brand24 | Keyhole | Meltwater | Sprout Social | |---|---|---|---|---| | **Small-Business** | 65.3% | 59.7% | 41.3% | 44.8% | | **Mid-Market** | 28.3% | 20.9% | 38.0% | 37.7% | | **Enterprise** | 6.4% | 19.4% | 20.7% | 17.5% | ### By Industry #### Brand24 - **Marketing and Advertising:** 22.7% - **Information Technology and Services:** 8.7% - **Internet:** 7.2% - **Computer Software:** 7.2% - **Public Relations and Communications:** 4.5% - **Food & Beverages:** 2.7% - **Media Production:** 2.4% - **Consumer Goods:** 2.1% - **Higher Education:** 2.1% - **Non-Profit Organization Management:** 2.1% - **Other:** 38.5% #### Keyhole - **Marketing and Advertising:** 29.9% - **Entertainment:** 10.4% - **Non-Profit Organization Management:** 10.4% - **Public Relations and Communications:** 7.5% - **Media Production:** 4.5% - **Food & Beverages:** 4.5% - **Internet:** 3.0% - **Higher Education:** 3.0% - **Health, Wellness and Fitness:** 3.0% - **Government Administration:** 3.0% - **Other:** 20.9% #### Meltwater - **Marketing and Advertising:** 15.2% - **Public Relations and Communications:** 14.7% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.4% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.5% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.1% - **Computer Software:** 1.9% - **Education Management:** 1.7% - **Other:** 44.2% #### Sprout Social - **Marketing and Advertising:** 20.4% - **Non-Profit Organization Management:** 6.3% - **Higher Education:** 5.5% - **Information Technology and Services:** 3.8% - **Financial Services:** 3.2% - **Computer Software:** 3.2% - **Hospital & Health Care:** 2.9% - **Retail:** 2.4% - **Public Relations and Communications:** 2.4% - **Health, Wellness and Fitness:** 2.2% - **Other:** 47.8% --- ## Alternatives ### Alternatives to Brand24 - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (112 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7345 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews) - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews) ### Alternatives to Keyhole - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7345 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2942 reviews) - [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (476 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7345 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) ### Alternatives to Sprout Social - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7345 reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1112 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews) --- ## Top Discussions ### Brand24 - Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. This means we collect mentions from Facebook, Twitter, video & photo sharing sites..." - Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..." - Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..." - Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..." ### Keyhole - Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag. But it's important to know exactly that you want monirore to build the right..." ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." ### Sprout Social - Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..." - Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote > **Top comment:** "Yes!" - Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments > **Top comment:** "No" - Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. " - Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments > **Top comment:** "It’s a great tool for social listening " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-keyhole-vs-meltwater-vs-sprout-social)