Compare Branch and Singular 
At a Glance
Market Segments
Small-Business (42.5% of reviews)
Mid-Market (53.7% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free
Branch
Star Rating
(441)4.4 out of 5
Market Segments
Small-Business (42.5% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansSingular
Star Rating
(400)4.5 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in API Management, particularly with its Traffic Control feature, which received a score of 8.7, indicating strong performance in managing API traffic effectively. In contrast, Singular's API Management features, while solid, do not match this level of user satisfaction.
- Reviewers mention that Singular shines in Quality of Support, achieving a score of 9.3, which is significantly higher than Branch's score of 8.1. Users appreciate the responsiveness and helpfulness of Singular's support team, making it a preferred choice for those needing reliable assistance.
- G2 users highlight Branch's superior Custom Event Tracking capabilities, scoring 8.3, which allows for tailored tracking of user interactions. However, Singular outperforms in Real-Time Insights with a score of 7.9, where users feel they receive timely data to make informed decisions.
- Users on G2 report that Branch's Fraud Detection features are lacking, with a score of 7.1, while Singular's offerings in this area are much stronger, scoring 8.4. This difference is crucial for businesses prioritizing security and fraud prevention.
- Reviewers mention that Branch's Cross-platform attribution is rated at 8.3, which is commendable, but Singular's score of 8.7 indicates a more robust solution for users needing comprehensive attribution across various platforms.
- Users say that while both platforms offer Campaign Analysis, Branch's score of 8.4 is slightly lower than Singular's, which lacks a specific score but is noted for its overall effectiveness in providing actionable insights for marketing campaigns.
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Pricing
Entry-Level Pricing
Branch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Branch
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.5
344
8.8
333
Ease of Use
8.4
347
8.7
336
Ease of Setup
7.9
179
8.3
186
Ease of Admin
8.5
166
8.8
143
Quality of Support
8.1
327
9.3
331
Has the product been a good partner in doing business?
8.5
165
9.2
149
Product Direction (% positive)
8.5
325
9.0
315
Features by Category
User Identification
7.4
112
Feature Not Available
7.8
144
8.2
133
7.8
110
8.6
135
Tracking & Reporting
8.3
158
8.9
149
8.1
152
7.9
143
8.8
160
8.9
148
8.1
161
8.6
155
7.8
146
8.0
101
7.4
145
7.9
84
Metrics
8.3
134
8.3
117
7.7
122
Feature Not Available
8.2
127
8.2
119
8.1
125
8.2
112
8.7
142
8.9
124
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
7.6
31
Not enough data
8.0
23
Not enough data
8.8
35
Threat Detection
Not enough data
8.0
31
Not enough data
8.4
29
Not enough data
8.3
29
Not enough data
8.5
27
Blocking
Not enough data
8.5
26
Not enough data
8.6
29
Not enough data
8.5
26
Management
Not enough data
8.8
65
Not enough data
8.4
59
Functionality
Not enough data
8.7
55
Not enough data
8.4
54
Not enough data
8.5
58
Not enough data
8.9
56
Not enough data
8.9
57
Platform Basics
8.4
169
8.9
169
8.0
162
8.4
144
7.8
138
8.6
140
8.3
160
8.7
142
7.1
139
8.5
140
6.8
133
8.5
119
Platform Data
Feature Not Available
8.1
138
7.6
150
8.4
153
7.8
173
8.7
169
7.8
155
8.6
149
7.5
154
8.8
147
7.5
153
8.8
140
Analysis
8.5
177
Not enough data
8.4
180
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
143
Not enough data
Campaigns
7.7
129
|
Verified
Not enough data
7.0
115
Not enough data
6.6
99
Not enough data
6.3
92
Not enough data
7.2
110
Not enough data
7.4
124
Not enough data
Engagement
6.8
104
Not enough data
Platform
8.3
151
Not enough data
8.5
159
|
Verified
Not enough data
7.1
105
Not enough data
Marketing Operations
Not enough data
8.6
203
|
Verified
Not enough data
8.9
216
|
Verified
Not enough data
7.9
180
|
Verified
Not enough data
9.0
203
|
Verified
Not enough data
8.7
169
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
209
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
8.6
191
|
Verified
Not enough data
7.7
162
|
Verified
Not enough data
7.1
147
API Construction
Not enough data
7.9
20
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.6
22
API Management
Not enough data
8.2
19
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
7.8
19
Not enough data
7.6
19
Data Integration
Not enough data
8.8
19
Not enough data
8.9
19
Not enough data
8.5
17
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.3
134
8.3
117
7.7
122
Feature Not Available
8.2
127
8.2
119
8.1
125
8.2
112
8.7
142
8.9
124
Categories
Categories
Shared Categories
Branch and Singular are categorized as Mobile App Analytics and Mobile Attribution
Unique Categories
Branch is categorized as Mobile Marketing
Singular is categorized as Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.8%
Marketing and Advertising
10.6%
Information Technology and Services
8.5%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.3%
Computer Games
26.6%
Entertainment
10.7%
Marketing and Advertising
10.0%
Financial Services
8.7%
Retail
5.4%
Other
38.6%
Most Helpful Reviews
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Singular
Most Helpful Favorable Review
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Most Helpful Critical Review
Verified User in Food & Beverages
the support team can be pretty slow to respond and unresponsive. i would loop in our representative and yet i still wouldn't get a response for a week +
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Verified User in Information Technology and Services
The data visualization is very rough and missing a lot of basic features.
Verified User in Food & Beverages
the support team can be pretty slow to respond and unresponsive. i would loop in our representative and yet i still wouldn't get a response for a week +
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
How can Singular help on media planning and forecast?
1 comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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