Compare BlueConic and Segment 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
BlueConic
Star Rating
(15)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BlueConicSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Setup with a score of 8.5, while BlueConic falls short with a score of 6.7, indicating that Segment is generally easier to implement for new users.
- Reviewers mention that Segment's Data Enrichment feature is highly rated at 8.6, but BlueConic outperforms it with a score of 9.1, suggesting that BlueConic provides superior capabilities in enhancing data quality.
- G2 users highlight Segment's strong Quality of Support with a score of 8.6, compared to BlueConic's 7.8, indicating that users may find more reliable assistance when using Segment.
- Users on G2 report that Segment's Data Mapping - automated feature scores 8.7, while BlueConic's similar functionality is rated lower, suggesting that Segment may offer a more efficient automated mapping process.
- Reviewers say that Segment's Integrations score is impressive at 9.1, while BlueConic's score of 8.3 indicates that Segment may provide a broader range of integration options with other tools.
- Users report that Segment shines in Data Access Governance with a score of 9.0, while BlueConic's score of 8.0 suggests that Segment may offer more robust features for managing data access and compliance.
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Pricing
Entry-Level Pricing
BlueConic
No pricing availableSegment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
BlueConic
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
8.1
12
8.9
420
Ease of Use
8.1
12
8.8
421
Ease of Setup
6.7
9
8.5
239
Ease of Admin
7.6
9
9.0
234
Quality of Support
7.8
12
8.6
361
Has the product been a good partner in doing business?
8.1
9
8.8
223
Product Direction (% positive)
10.0
12
8.3
380
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
9.1
9
8.6
137
|
Verified
8.5
9
8.8
140
|
Verified
7.5
8
Feature Not Available
7.4
9
8.8
132
|
Verified
Intelligence
6.9
9
8.1
119
|
Verified
7.9
8
7.0
81
|
Verified
7.5
8
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
BlueConic and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
BlueConic is categorized as Lead Capture
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
BlueConic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.3%
Online Media
14.3%
Entertainment
14.3%
Consulting
7.1%
Publishing
7.1%
Other
42.9%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
BlueConic
Most Helpful Favorable Review
Verified User in Consulting
Very understandable UI, possibility to connect with in essention all systems, fully in control of data modelling with AI Workbench.
Most Helpful Critical Review
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Verified User in Consulting
Very understandable UI, possibility to connect with in essention all systems, fully in control of data modelling with AI Workbench.
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Alternatives
Discussions
BlueConic has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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