Compare Bitly and Wix 
At a Glance
Market Segments
Small-Business (61.7% of reviews)
Small-Business (79.3% of reviews)
Entry-Level Pricing
Free
$16.00 Per Month
Bitly
Star Rating
(826)4.5 out of 5
Market Segments
Small-Business (61.7% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansWix
Star Rating
(1,695)4.2 out of 5
Market Segments
Small-Business (79.3% of reviews)
Entry-Level Pricing
$16.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bitly excels in URL shortening with features like "Branded Shortlinks" and "Link Analytics," which are highly rated at 9.3 and 8.5 respectively, making it a preferred choice for businesses focused on tracking and branding their links.
- Reviewers mention that Wix shines in its "Drag and Drop" functionality, rated at 9.3, allowing users to easily customize their websites without needing coding skills, which is a significant advantage for small businesses looking for user-friendly design tools.
- G2 users highlight that Bitly's "Post Performance" analytics, rated at 8.6, provide valuable insights into social media engagement, helping businesses optimize their content strategy effectively.
- Users on G2 report that Wix's "Templates" and "Content Library" features, rated at 9.0, offer a wide variety of design options and pre-built content, making it easier for users to create visually appealing websites quickly.
- Reviewers say that while Bitly has strong analytics capabilities, its "Quality of Support" rating at 8.5 indicates room for improvement compared to Wix's support, which is rated at 8.0, suggesting that users may find more responsive assistance with Wix.
- Users report that Bitly's focus on social analytics, particularly in "Competitor Analysis" and "Follower Analysis," rated at 6.8 and 7.2 respectively, may not be as robust as Wix's overall website building and marketing tools, which cater to a broader range of business needs.
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Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Free Trial
Bitly
Free Trial is available
Wix
No trial information availableRatings
Meets Requirements
9.1
665
8.6
1,473
Ease of Use
9.4
671
8.9
1,480
Ease of Setup
9.4
305
8.9
580
Ease of Admin
9.2
237
8.7
546
Quality of Support
8.6
419
8.0
1,206
Has the product been a good partner in doing business?
9.0
211
8.3
501
Product Direction (% positive)
8.0
621
8.2
1,444
Features by Category
Social Analytics
6.2(won by default)
37
Not enough data
7.1(won by default)
38
Not enough data
8.3(won by default)
40
Not enough data
7.3(won by default)
36
Not enough data
7.3(won by default)
36
Not enough data
6.6(won by default)
35
Not enough data
6.1(won by default)
35
Not enough data
Reports & Dashboards
7.9(won by default)
39
Not enough data
8.2(won by default)
39
Not enough data
8.6(won by default)
39
Not enough data
7.2(won by default)
37
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.4
337
Not enough data
8.5
333
Not enough data
8.1
247
Not enough data
8.6
307
Not enough data
Page Customization
8.0
19
9.3
89
8.4
20
9.0
90
7.2
17
8.6
86
8.0
19
8.9
86
Page Optimization
6.1
18
Feature Not Available
7.4
19
8.8
88
7.3
18
8.9
84
5.7
18
8.8
84
Integrations
6.5
16
9.0
77
6.9
17
9.1
78
7.2
18
9.3
86
Generative AI
6.1
17
Feature Not Available
Headless Commerce
Not enough data
8.7
35
Not enough data
8.4
35
Not enough data
8.6
33
Not enough data
8.8
42
Not enough data
8.8
36
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Merchandising/Marketing
Not enough data
8.9
47
Not enough data
8.8
47
Not enough data
8.8
49
Not enough data
8.6
45
Not enough data
8.5
44
Not enough data
8.9
44
Not enough data
8.3
44
Product Catalog
Not enough data
9.1
47
Not enough data
9.1
46
Not enough data
8.9
45
Not enough data
8.7
39
Order Process
Not enough data
8.9
45
Not enough data
8.9
45
Not enough data
8.8
45
Not enough data
9.1
47
Not enough data
9.1
44
Not enough data
8.6
42
Not enough data
8.8
42
Not enough data
8.8
40
Multi-Channel Support
Not enough data
8.8
40
Not enough data
8.7
47
Not enough data
9.0
43
Not enough data
8.7
45
Not enough data
8.7
43
Not enough data
8.4
37
Not enough data
8.8
42
Platform
Not enough data
8.5
40
Not enough data
8.8
45
Not enough data
8.9
45
Not enough data
8.9
46
Not enough data
8.8
45
Not enough data
8.9
45
Not enough data
9.1
41
Not enough data
9.3
44
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
42
Not enough data
9.1
45
Development
Feature Not Available
Not enough data
7.4
87
Not enough data
8.3
107
Not enough data
8.3
100
Not enough data
Formatting
8.2
89
Not enough data
8.6
95
Not enough data
8.7
107
Not enough data
Platform Basics
Not enough data
8.8
70
Not enough data
9.0
67
Not enough data
8.3
63
Not enough data
8.6
63
Platform Additional Functionalities
Not enough data
8.5
52
Not enough data
8.6
62
Not enough data
8.6
59
Tools
Feature Not Available
Not enough data
8.4
168
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
8.7
1108
Not enough data
9.0
1113
Not enough data
7.8
878
Not enough data
8.5
1012
Growth
Not enough data
7.8
897
Not enough data
7.7
922
Not enough data
7.8
873
Not enough data
7.8
714
Not enough data
8.5
875
Content
Not enough data
8.2
806
Not enough data
8.4
966
Not enough data
8.5
820
Not enough data
8.2
160
Support
Not enough data
8.6
199
Audience Targeting
7.0
58
Not enough data
6.9
60
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
74
Not enough data
Feature Not Available
Not enough data
8.1
64
Not enough data
Categories
Categories
Shared Categories
Bitly and Wix are categorized as Landing Page Builders
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, and Social Media Analytics
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.1%
Computer Software
7.0%
Information Technology and Services
5.9%
Non-Profit Organization Management
5.5%
Real Estate
3.4%
Other
61.0%
Marketing and Advertising
14.7%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Non-Profit Organization Management
3.0%
Other
65.9%
Most Helpful Reviews
Bitly
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I love that I can use this product in tandem with Google URL Builder to create trackable links that don't take up your entire screen. Plus, Bitly has surprisingly robust analytics for being a free service, and even allows customization of short links so...
Most Helpful Critical Review
Verified User in Law Practice
Lack of customer help. This made it impossible to use.
Wix
Most Helpful Favorable Review
Valentine B.
Verified User in Information Technology and Services
This platform has a fairly intuitive interface, but what makes it radiant is the ready-to-release mobile version on the fly, which is built as you create your main website, ready for the browser. I can easily make a wonderful site. Creating without...
Most Helpful Critical Review
Katherine W.
Verified User in Entertainment
-WEB SITES ARE NOT RESPONSIVE. In our day and age, people view web sites on all different kinds of technology. AND Wix's corporate site IS responsive, so one would assume they would offer that functionality in their sites. Soo frustrating. -Interface is...
Kristin H.
Verified User in Higher Education
I love that I can use this product in tandem with Google URL Builder to create trackable links that don't take up your entire screen. Plus, Bitly has surprisingly robust analytics for being a free service, and even allows customization of short links so...
Valentine B.
Verified User in Information Technology and Services
This platform has a fairly intuitive interface, but what makes it radiant is the ready-to-release mobile version on the fly, which is built as you create your main website, ready for the browser. I can easily make a wonderful site. Creating without...
Verified User in Law Practice
Lack of customer help. This made it impossible to use.
Katherine W.
Verified User in Entertainment
-WEB SITES ARE NOT RESPONSIVE. In our day and age, people view web sites on all different kinds of technology. AND Wix's corporate site IS responsive, so one would assume they would offer that functionality in their sites. Soo frustrating. -Interface is...
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 comments
BB
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I'm using bitly URL's on my website
3 comments
NL
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How do I add the ability for little games on my website?
5 comments
VF
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Can l link wix to linkedin
2 comments
RM
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What is the best way to use the drag and drop feature in my Wix website
1 comment
JK
If you go to the menu on the lefthand side of the page in the editor, there are a number of different elements you can drag and drop into the screen.
I...Read more
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