# Bitdefender GravityZone XDR vs Kaspersky Next Optimum Comparison

| | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 85 | 206 | 
| **Largest Market Segment** | Small-Business (54.2% of reviews) | Mid-Market (40.8% of reviews) | 
| **Entry Level Price** | No pricing available | $77 node/year | 

---
## Top Pros & Cons

### Bitdefender GravityZone XDR

Pros:
- Features (10 reviews)
- Customer Support (7 reviews)

Cons:
- Complexity (4 reviews)
- Configuration Issues (4 reviews)

### Kaspersky Next Optimum

Pros:
- Blocking (5 reviews)
- Threat Protection (5 reviews)

Cons:
- High Resource Usage (6 reviews)
- Slow Performance (5 reviews)

---
## Ratings Comparison
| Rating | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
  | **Meets Requirements** | 8.4 (70 reviews) | 8.9 (172 reviews) | 
  | **Ease of Use** | 8.1 (71 reviews) | 8.6 (173 reviews) | 
  | **Ease of Setup** | 8.3 (60 reviews) | 8.2 (70 reviews) | 
  | **Ease of Admin** | 7.9 (52 reviews) | 8.4 (65 reviews) | 
  | **Quality of Support** | 8.2 (61 reviews) | 8.4 (167 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (48 reviews) | 8.2 (65 reviews) | 
  | **Product Direction (% positive)** | 7.9 (66 reviews) | 8.5 (174 reviews) | 

---
## Pricing

### Bitdefender GravityZone XDR

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Kaspersky Next Optimum

#### Entry-Level Pricing

Plan: Advanced

Price: $77 node/year

Description: Advanced combines Next Generation protection with role-based management and automation for a unique security posture, driving encryption adoption and improving efficiency for businesses of all sizes.


[Browse all 3 editions](https://www.g2.com/products/kaspersky-next-optimum/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Network Sandboxing

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | 8.7/10 | 13 |

#### Sandbox

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Sandbox** | Not enough data | 9.0 (13 reviews) | 

#### Evaluation

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Malware Evaluation** | Not enough data | 9.0 (13 reviews) | 
| **Automatic Submission** | Not enough data | 8.6 (12 reviews) | 
| **Automatic Evaluation** | Not enough data | 8.5 (12 reviews) | 
| **Malware Probability Scores** | Not enough data | 8.6 (12 reviews) | 

### Endpoint Protection Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | 8.5/10 | 19 |
| **Kaspersky Next Optimum** | 8.9/10 | 62 |

#### Administration

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Compliance** | 8.7 (9 reviews) | 8.9 (50 reviews) | 
| **Web Control** | 8.8 (15 reviews) | 8.9 (50 reviews) | 
| **Application Control** | 8.3 (10 reviews) | 8.9 (50 reviews) | 
| **Asset Management** | 7.5 (12 reviews) | 8.9 (48 reviews) | 
| **Device Control** | 8.7 (9 reviews) | Feature Not Available | 

#### Functionality

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **System Isolation** | 8.8 (10 reviews) | 8.8 (48 reviews) | 
| **Firewall** | 8.6 (14 reviews) | 8.8 (48 reviews) | 
| **Endpoint Intelligence** | 8.6 (12 reviews) | 8.9 (50 reviews) | 
| **Malware Detection** | 9.3 (17 reviews) | 9.1 (51 reviews) | 

#### Analysis

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Automated Remediation** | 8.3 (12 reviews) | 8.9 (48 reviews) | 
| **Incident Reports** | 8.3 (11 reviews) | 9.0 (49 reviews) | 
| **Behavioral Analysis** | 8.5 (8 reviews) | 8.7 (49 reviews) | 

### Extended Detection and Response (XDR) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | 8.8/10 | 7 |
| **Kaspersky Next Optimum** | N/A | N/A |

#### Detection & Response

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Response Automation** | 9.3 (5 reviews) | Not enough data | 
| **Threat Hunting** | 9.2 (6 reviews) | Not enough data | 
| **Rule-Based Detection** | 8.9 (6 reviews) | Not enough data | 
| **Real-Time Detection** | 9.2 (6 reviews) | Not enough data | 

#### Management

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Extensibility** | 9.0 (5 reviews) | Not enough data | 
| **Workflow Automation** | 8.0 (5 reviews) | Not enough data | 
| **Unified Visibility** | 8.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Threat Intelligence** | 9.3 (5 reviews) | Not enough data | 
| **Artificial Intelligence & Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Data Collection** | 8.3 (5 reviews) | Not enough data | 

#### Agentic AI - Extended Detection and Response (XDR) Platforms

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Services - Extended Detection and Response (XDR)

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Managed Services** | Not enough data | Not enough data | 

### Antivirus

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | 6.3/10 | 10 |
| **Kaspersky Next Optimum** | N/A | N/A |

#### Generative AI

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 5.9 (9 reviews) | Not enough data | 

### Endpoint Management

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | N/A | N/A |

#### Generative AI

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Endpoint Detection & Response (EDR)

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | N/A | N/A |

#### Services - Endpoint Detection & Response (EDR) 

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Managed Services** | Not enough data | Not enough data | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | N/A | N/A |

#### Cloud Visibility

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | 

#### Security

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Data Security** | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 

#### Identity

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **SSO** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | 

### Encryption

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | 9.3/10 | 9 |

#### Encryption

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Email Encryption** | Not enough data | 9.7 (6 reviews) | 
| **Messaging Encryption** | Not enough data | 9.2 (6 reviews) | 
| **File Transfer Encryption** | Not enough data | 9.7 (6 reviews) | 
| **Data Encryption** | Not enough data | 9.5 (7 reviews) | 
| **Document Encryption** | Not enough data | 9.5 (7 reviews) | 
| **Full-Disk Encryption** | Not enough data | 9.8 (7 reviews) | 

#### Compliance

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Authentication** | Not enough data | 8.9 (6 reviews) | 
| **Policy Enforcement** | Not enough data | 9.0 (7 reviews) | 
| **Access Management** | Not enough data | 9.3 (7 reviews) | 

#### Management

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Backup** | Not enough data | 9.4 (6 reviews) | 
| **Recovery** | Not enough data | 9.3 (7 reviews) | 
| **File Management** | Not enough data | 9.0 (7 reviews) | 
| **Anomaly Detection** | Not enough data | 9.0 (7 reviews) | 

### Endpoint Protection

| Product | Score | Reviews |
|---|---|---|
| **Bitdefender GravityZone XDR** | N/A | N/A |
| **Kaspersky Next Optimum** | N/A | N/A |

#### System Control

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Device Control** | Not enough data | Not enough data | 
| **Web Control** | Not enough data | Not enough data | 
| **Application Control** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **System Isolation** | Not enough data | Not enough data | 

#### Vulnerability Prevention

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Endpoint Intelligence** | Not enough data | Not enough data | 
| **Firewall** | Not enough data | Not enough data | 
| **Malware Detection** | Not enough data | Not enough data | 

#### Security Management

| Feature | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Incident Reports** | Not enough data | Not enough data | 
| **Security Validation** | Not enough data | Not enough data | 
| **Compliance ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Endpoint Protection Platforms](https://www.g2.com/categories/endpoint-protection-platforms)

**Unique to Bitdefender GravityZone XDR (4):** [Endpoint Management Software](https://www.g2.com/categories/endpoint-management), [Antivirus Software](https://www.g2.com/categories/antivirus), [Endpoint Detection & Response (EDR) Software](https://www.g2.com/categories/endpoint-detection-response-edr), [Extended Detection and Response (XDR) Platforms](https://www.g2.com/categories/extended-detection-and-response-xdr-platforms)

**Unique to Kaspersky Next Optimum (2):** [Encryption Software](https://www.g2.com/categories/encryption-software), [Network Sandboxing Software](https://www.g2.com/categories/network-sandboxing)


---
## Reviewer Demographics

### By Company Size

| Segment | Bitdefender GravityZone XDR | Kaspersky Next Optimum | 
|---|---|---|
| **Small-Business** | 54.2% | 30.9% | 
| **Mid-Market** | 38.6% | 40.8% | 
| **Enterprise** | 7.2% | 28.3% | 

### By Industry

#### Bitdefender GravityZone XDR

- **Information Technology and Services:** 32.1%
- **Computer Software:** 11.1%
- **Computer & Network Security:** 7.4%
- **Hospital & Health Care:** 3.7%
- **Insurance:** 3.7%
- **Wholesale:** 2.5%
- **Automotive:** 2.5%
- **Financial Services:** 2.5%
- **Government Administration:** 2.5%
- **Higher Education:** 2.5%
- **Other:** 29.6%

#### Kaspersky Next Optimum

- **Information Technology and Services:** 22.3%
- **Computer Software:** 5.7%
- **Accounting:** 4.7%
- **Financial Services:** 4.7%
- **Computer & Network Security:** 3.6%
- **Internet:** 3.6%
- **Hospital & Health Care:** 3.1%
- **Computer Networking:** 3.1%
- **Telecommunications:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 44.0%

---
## Alternatives

### Alternatives to Bitdefender GravityZone XDR

- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (420 reviews)
- [SentinelOne Singularity Endpoint](https://www.g2.com/products/sentinelone-singularity-endpoint/reviews) — 4.7/5 stars (201 reviews)
- [ThreatDown](https://www.g2.com/products/threatdown/reviews) — 4.6/5 stars (1084 reviews)
- [ESET PROTECT](https://www.g2.com/products/eset-protect/reviews) — 4.6/5 stars (971 reviews)
- [Sophos Endpoint](https://www.g2.com/products/sophos-endpoint/reviews) — 4.7/5 stars (824 reviews)
- [Acronis Cyber Protect](https://www.g2.com/products/acronis-acronis-cyber-protect/reviews) — 4.3/5 stars (742 reviews)
- [Check Point Harmony Endpoint](https://www.g2.com/products/check-point-harmony-endpoint/reviews) — 4.5/5 stars (284 reviews)
- [Microsoft Defender for Endpoint](https://www.g2.com/products/microsoft-defender-for-endpoint/reviews) — 4.4/5 stars (310 reviews)
- [Symantec End-user Endpoint Security](https://www.g2.com/products/symantec-end-user-endpoint-security/reviews) — 4.4/5 stars (553 reviews)
- [Webroot Business Endpoint Protection](https://www.g2.com/products/webroot-business-endpoint-protection/reviews) — 4.5/5 stars (532 reviews)

### Alternatives to Kaspersky Next Optimum

- [ThreatDown](https://www.g2.com/products/threatdown/reviews) — 4.6/5 stars (1084 reviews)
- [ESET PROTECT](https://www.g2.com/products/eset-protect/reviews) — 4.6/5 stars (971 reviews)
- [Sophos Endpoint](https://www.g2.com/products/sophos-endpoint/reviews) — 4.7/5 stars (824 reviews)
- [Symantec End-user Endpoint Security](https://www.g2.com/products/symantec-end-user-endpoint-security/reviews) — 4.4/5 stars (553 reviews)
- [Webroot Business Endpoint Protection](https://www.g2.com/products/webroot-business-endpoint-protection/reviews) — 4.5/5 stars (532 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (420 reviews)
- [Microsoft Defender for Endpoint](https://www.g2.com/products/microsoft-defender-for-endpoint/reviews) — 4.4/5 stars (310 reviews)
- [Check Point Harmony Endpoint](https://www.g2.com/products/check-point-harmony-endpoint/reviews) — 4.5/5 stars (284 reviews)
- [FortiClient](https://www.g2.com/products/forticlient/reviews) — 4.4/5 stars (274 reviews)
- [SentinelOne Singularity Endpoint](https://www.g2.com/products/sentinelone-singularity-endpoint/reviews) — 4.7/5 stars (201 reviews)

---
## Top Discussions

### Bitdefender GravityZone XDR

- Title: [What is Bitdefender GravityZone used for?](https://www.g2.com/discussions/what-is-bitdefender-gravityzone-used-for) — 1 comment
  > **Top comment:** "GravityZone is a robust threat prevention and incident response tool that offers both endpoint management via an agent, and also a central management portal..."
- Title: [How good is Bitdefender?](https://www.g2.com/discussions/how-good-is-bitdefender) — 1 comment
  > **Top comment:** "Bitdefender today is a complete tool and improving every day, with a great market value for small and large companies, its protections are effective and the..."

### Kaspersky Next Optimum

- Title: [What is endpoint security software?](https://www.g2.com/discussions/kaspersky-endpoint-security-for-business-what-is-endpoint-security-software) — 1 comment
  > **Top comment:** "Endpoint security software is software designed to protect your endpoints, or devices used for daily business operations such as desktop PCs, laptops,..."
- Title: [now Kaspersky Endpoint Security is really heavy for the pc when i do the scan?](https://www.g2.com/discussions/now-kaspersky-endpoint-security-is-really-heavy-for-the-pc-when-i-do-the-scan) — 1 comment, 1 upvote
  > **Top comment:** "It depends on your system specification. You can  check the scan settings and select deep scan once a week when system remain idle"
- Title: [What is the best way to configure kaspersky to achieve the balance, security and performance](https://www.g2.com/discussions/what-is-the-best-way-to-configure-kaspersky-to-achieve-the-balance-security-and-performance) — 1 comment, 1 upvote
  > **Top comment:** "There is no one balance to achieve security and performance.  Your own risk tolerance will determine what level of security you need, and that will have a..."
- Title: [What is the purpose of cloud-based protection?](https://www.g2.com/discussions/cloud-based-protection) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Most IT security vendors use the cloud to improve protection levels. Hybrid protection (antivirus databases + proactive defense + the cloud) is the most..."
- Title: [What is the ‘cloud’?](https://www.g2.com/discussions/what-is-the-cloud) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "It is a service that runs on a company’s servers rather than on user devices and which can be used over the Internet from anywhere in the world. Examples of..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bitdefender-gravityzone-xdr-vs-kaspersky-next-optimum)