Link copied to clipboard # AWS Elastic Load Balancing vs Azure Application Gateway Comparison - What are their main differences? Share [ Export ](/compare/aws-elastic-load-balancing/azure-application-gateway/export.csv) AWS Elastic Load BalancingAzure Application Gateway[+ Add Product](#) Pricing **AWS Elastic Load Balancing** No pricing available **Azure Application Gateway** No pricing available **Pricing Insights** from reviews Perceived Cost **AWS Elastic Load Balancing** $$$$$ **Azure Application Gateway** $$$$$ Average Discount **AWS Elastic Load Balancing** 11% **Azure Application Gateway** 17%6% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **AWS Elastic Load Balancing** 6 months Based on 100 responses **Azure Application Gateway** 6 months Based on 100 responses Return on Investment **AWS Elastic Load Balancing** 6 months Based on 100 responses **Azure Application Gateway** 6 months Based on 100 responses **Pros & Cons** from reviews **AWS Elastic Load Balancing** Security (12) Ease of Use (11) Complexity (8) Learning Difficulty (6) **Azure Application Gateway** Ease of Use (6) Scalability (5) Complexity (5) Cost Issues (3) Integrations **AWS Elastic Load Balancing** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cloudwatch.jpg "Product Avatar Image") Amazon CloudWatch ](https://www.g2.com/products/amazon-cloudwatch/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-ec2.jpg "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-linux-ami-64-bit.png "Product Avatar Image") Amazon Linux AMI (64-bit) ](https://www.g2.com/products/amazon-linux-ami-64-bit/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image") Amazon Virtual Private... ](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[ View all ](https://www.g2.com/products/aws-elastic-load-balancing/integrations) **Azure Application Gateway** Not enough data **Ratings** from reviews Meets Requirements **AWS Elastic Load Balancing** **9.1** /10 Based on 80 responses **Azure Application Gateway** **8.8** /10 Based on 104 responses Ease of Use **AWS Elastic Load Balancing** **8.5** /10 Based on 81 responses **Azure Application Gateway** **8.5** /10 Based on 104 responses Ease of Setup **AWS Elastic Load Balancing** **8.7** /10 Based on 56 responses **Azure Application Gateway** **8.2** /10 Based on 71 responses Ease of Admin **AWS Elastic Load Balancing** **8.4** /10 Based on 46 responses **Azure Application Gateway** **8.6** /10 Based on 67 responses Quality of Support **AWS Elastic Load Balancing** **8.5** /10 Based on 76 responses **Azure Application Gateway** **8.5** /10 Based on 102 responses Has the product been a good partner in doing business? **AWS Elastic Load Balancing** **9.0** /10 Based on 45 responses **Azure Application Gateway** **8.8** /10 Based on 66 responses Product Direction (% positive) **AWS Elastic Load Balancing** **9.8** /10 Based on 77 responses **Azure Application Gateway** **8.9** /10 Based on 97 responses **Features** ratings from reviews Web Application Firewall (WAF) Not enough data **9.0** /10 Based on 15 responses Load Balancing **9.2** /10 Based on 9 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 24.4% Mid-Market(51-1000 emp.) 48.9% Enterprise(\> 1000 emp.) 26.7% Small-Business(50 or fewer emp.) 24.4% Mid-Market(51-1000 emp.) 48.9% Enterprise(\> 1000 emp.) 26.7% Small-Business(50 or fewer emp.) 23.0% Mid-Market(51-1000 emp.) 33.8% Enterprise(\> 1000 emp.) 43.2% Small-Business(50 or fewer emp.) 23.0% Mid-Market(51-1000 emp.) 33.8% Enterprise(\> 1000 emp.) 43.2% **Reviewers' Industry** [![AWS Elastic Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/1528477217/aws-elastic-load-balancing.svg "AWS Elastic Load Balancing")](https://www.g2.com/products/aws-elastic-load-balancing/reviews) AWS Elastic Load Balancing Information Technology and Services 28.9% Computer Software 17.8% Banking 4.4% Telecommunications 4.4% Financial Services 3.3% Other 41.1% [![Azure Application Gateway](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-application-gateway.jpg "Azure Application Gateway")](https://www.g2.com/products/azure-application-gateway/reviews) Azure Application Gateway Information Technology and Services 23.0% Computer Software 10.8% Computer & Network Security 7.9% Banking 5.0% Hospital & Health Care 4.3% Other 48.9% Alternatives **AWS Elastic Load Balancing Alternatives** ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX") [ Nginx ](/products/f5-nginx/reviews) ![Traefik](https://images.g2crowd.com/uploads/product/hd_favicon/fca102c283d667eb51275a8c1730795f/traefik.svg "Traefik") [ Traefik ](/products/traefik/reviews) ![Google Cloud Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/c383d8dcc15043cec4766bd4ffb00d03/google-cloud-load-balancing.svg "Google Cloud Load Balancing") [ Google Cloud Load Balancing ](/products/google-cloud-load-balancing/reviews) **Azure Application Gateway Alternatives** ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX") [ Nginx ](/products/f5-nginx/reviews) ![NetScaler](https://images.g2crowd.com/uploads/product/hd_favicon/cfa232d9f9881e5c95c23d2a5b2d67a2/netscaler.svg "NetScaler") [ NetScaler ](/products/netscaler/reviews) ![HAProxy](https://images.g2crowd.com/uploads/product/hd_favicon/7b4d7d3f13ff9a655c3e07b1ab59128a/haproxy.svg "HAProxy") [ HAProxy ](/products/haproxy/reviews) ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) ## AWS Elastic Load Balancing vs Azure Application Gateway FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between AWS Elastic Load Balancing vs Azure Application Gateway? AWS Elastic Load Balancing and Azure Application Gateway differ most clearly in their reviewer-cited strengths, with AWS favored for security and scalability, and Azure for ease of use and integration with Microsoft services. | [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | | --- | --- | | 4.5/5 (96 reviews) | 4.4/5 (162 reviews) | | Mid-Market | Enterprise | | 8.7 | 8.2 | | 8.5 | 8.5 | | Security (12 all-time mentions) | Ease of Use (6 all-time mentions) | ### How do the pricing models of AWS Elastic Load Balancing and Azure Application Gateway compare? Reviewers rate AWS Elastic Load Balancing higher for value, as reflected in its higher satisfaction scores on price and cost-related dimensions. - **AWS Elastic Load Balancing:** Reviewers highlight cost efficiency and pay-as-you-go flexibility, but note that the pricing model can be complex and unpredictable for fluctuating workloads. - **Azure Application Gateway:** Reviewers frequently mention higher costs and describe the service as expensive, especially for high-traffic scenarios, with some noting that added features like WAF increase the total cost. - **Switching reasons:** In recent reviews, buyers cite AWS Elastic Load Balancing's cost efficiency and flexible pricing as reasons for preferring it over Azure Application Gateway. ### What are the best alternatives to AWS Elastic Load Balancing and Azure Application Gateway? The top 3 alternatives to AWS Elastic Load Balancing and Azure Application Gateway are Nginx, Cloudflare Application Security and Performance, and NetScaler. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | 4.5/5 (96 reviews) | Mid-Market | Cost efficiency and pay-as-you-go flexibility | Security (12 all-time mentions) | | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | 4.4/5 (162 reviews) | Enterprise | Described as expensive, especially with WAF enabled | Ease of Use (6 all-time mentions) | | [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | — | — | | [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (710 reviews) | Small-Business | — | — | | [NetScaler](https://www.g2.com/products/netscaler/reviews) | 4.4/5 (85 reviews) | Enterprise | — | — | ### Which Load Balancing features should I prioritize when comparing AWS Elastic Load Balancing and Azure Application Gateway? Buyers should prioritize security, scalability, ease of use, cost efficiency, and integration capabilities when comparing AWS Elastic Load Balancing and Azure Application Gateway. - **Security:** AWS Elastic Load Balancing (12 all-time mentions), Azure Application Gateway (WAF and security features cited in recent reviews) - **Scalability:** AWS Elastic Load Balancing (11 all-time mentions), Azure Application Gateway (5 all-time mentions) - **Ease of Use:** AWS Elastic Load Balancing (11 all-time mentions), Azure Application Gateway (6 all-time mentions) - **Cost Efficiency:** AWS Elastic Load Balancing (6 all-time mentions), Azure Application Gateway (4 all-time mentions, but reviewers note higher costs) - **Integration Capabilities:** Azure Application Gateway (4 all-time mentions), AWS Elastic Load Balancing (4 all-time mentions) ### What are the pros and cons of AWS Elastic Load Balancing vs Azure Application Gateway? AWS Elastic Load Balancing's headline strength is security, while Azure Application Gateway is most often praised for ease of use and integration with Microsoft services. - **AWS Elastic Load Balancing strengths:** Security (12 all-time mentions), scalability (11), ease of use (11), cost efficiency (6), reliability (5), easy integrations (4), high availability (3). - **AWS Elastic Load Balancing trade-offs:** Complexity (8), learning difficulty (6), expensive (5), not user-friendly (4), complex configuration (3), cost issues (3). - **Azure Application Gateway strengths:** Ease of use (6 all-time mentions), scalability (5), cost efficiency (4), integrations (4), features (4), user interface (3), customer support (2), flexibility (2). - **Azure Application Gateway trade-offs:** Complexity (5), cost issues (3), learning difficulty (3), not user-friendly (3), expensive (2), complexity issues (2). ### Is AWS Elastic Load Balancing or Azure Application Gateway better for small businesses? Azure Application Gateway is the better fit for small businesses, as it is cited for ease of use and flexibility in recent reviews, and its largest reviewer segment is Enterprise with notable small-business adoption. - **AWS Elastic Load Balancing:** Largest segment is Mid-Market; reviewers note a steep learning curve and complexity for small businesses, with some recommending alternative providers for startups. - **Azure Application Gateway:** Largest segment is Enterprise, but recent reviews highlight its suitability for small organizations due to ease of implementation and not requiring infrastructure investment. ### Which Load Balancing platform has better integrations? Azure Application Gateway is favored for integrations, with reviewers citing its compatibility with Microsoft products and broader integration capabilities. - **AWS Elastic Load Balancing:** Reviewers mention integration with EC2, ECS, EKS, Auto Scaling, and CloudWatch, with 4 all-time mentions for easy integrations. - **Azure Application Gateway:** Reviewers cite integrations with Office 365, Active Directory, Dynamics, and other Azure services, with 4 all-time mentions for integrations. ### How do AWS Elastic Load Balancing and Azure Application Gateway compare on customer support? AWS Elastic Load Balancing and Azure Application Gateway are rated at parity for Quality of Support, both scoring 8.5, indicating similar reviewer satisfaction. - **AWS Elastic Load Balancing:** Reviewers describe support as responsive and helpful, with 3 all-time mentions for customer support and positive feedback on documentation and support plans. - **Azure Application Gateway:** Reviewers note strong customer support, with 2 all-time mentions, and highlight technical expertise and prompt issue resolution in recent reviews. ### Which is easier to implement, AWS Elastic Load Balancing or Azure Application Gateway? AWS Elastic Load Balancing scores higher on Ease of Setup (8.7 vs 8.2), indicating it is easier to implement than Azure Application Gateway by a margin of 0.5 points. - **AWS Elastic Load Balancing:** Reviewers consistently rate setup as straightforward, with many citing ease of implementation and user-friendly console, though some note complexity for advanced configurations. - **Azure Application Gateway:** Reviewers describe setup as generally easy but mention that configuration can be complex and the user interface less intuitive, especially for beginners. ## AWS Elastic Load Balancing vs Azure Application Gateway When assessing the two solutions, reviewers found them equally easy to use. However, AWS Elastic Load Balancing is easier to set up, and do business with, while Azure Application Gateway is easier to administer. - Reviewers felt that AWS Elastic Load Balancing meets the needs of their business better than Azure Application Gateway. - When comparing quality of ongoing product support, AWS Elastic Load Balancing and Azure Application Gateway provide similar levels of assistance. - For feature updates and roadmaps, our reviewers preferred the direction of AWS Elastic Load Balancing over Azure Application Gateway.