# Asana vs Kantata Professional Services Automation (formerly Mavenlink+ Kimble) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Asana excels in user experience, with many praising its **intuitive UI** and ease of configuration. Users appreciate the ability to create jobs and group them in various ways, making collaboration seamless and efficient.
- **According to verified reviews** , Kantata Professional Services Automation shines in its **custom reporting** capabilities and time tracking features. Users find it beneficial for financial management, allowing for clear visibility of project burn across different views, which is a significant advantage for project oversight.
- **Users say** that Asana's implementation process is notably quick and straightforward, with many highlighting the **informative help center** and extensive knowledge base that support new users during onboarding. This contrasts with Kantata, where some users have mentioned challenges in setup and configuration.
- **Reviewers mention** that Asana's collaboration features are particularly strong, enabling teams to see the big picture of ongoing projects and coordinate efforts effectively. In comparison, while Kantata offers a unified interface, some users feel it lacks the same level of collaborative tools that Asana provides.
- **According to recent user feedback** , Asana scores higher in overall satisfaction metrics, with users appreciating features like **task prioritization** and **dependencies management**. Kantata, while effective for mid-market needs, has received mixed reviews regarding its flexibility in these areas.
- **G2 reviewers highlight** that Asana's strong market presence and user satisfaction ratings reflect its ability to meet the needs of small businesses effectively. In contrast, Kantata's focus on mid-market solutions may not resonate as well with smaller teams looking for a more adaptable project management tool.



| | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 13,772 | 1,512 | 
| **Largest Market Segment** | Small-Business (56.9% of reviews) | Mid-Market (58.4% of reviews) | 
| **Entry Level Price** | Free 2 Users | No pricing available | 

---
## Top Pros & Cons

### Asana

Pros:
- Ease of Use (1382 reviews)
- Task Management (1379 reviews)

Cons:
- Missing Features (562 reviews)
- Learning Curve (555 reviews)

### Kantata Professional Services Automation (formerly Mavenlink+ Kimble)

Pros:
- Project Management (33 reviews)
- Project Tracking (27 reviews)

Cons:
- Complex Usability (17 reviews)
- Learning Curve (15 reviews)

---
## Ratings Comparison
| Rating | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (11505 reviews) | 8.1 (1185 reviews) | 
  | **Ease of Use** | 8.6 (11636 reviews) | 7.7 (1196 reviews) | 
  | **Ease of Setup** | 8.6 (5203 reviews) | 7.2 (714 reviews) | 
  | **Ease of Admin** | 8.7 (3748 reviews) | 7.7 (751 reviews) | 
  | **Quality of Support** | 8.5 (7964 reviews) | 8.3 (1081 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3322 reviews) | 8.6 (742 reviews) | 
  | **Product Direction (% positive)** | 8.6 (11186 reviews) | 8.4 (1113 reviews) | 

---
## Pricing

### Asana

#### Entry-Level Pricing

Plan: Personal

Price: Free 2 Users

Description: For one to two people managing personal projects. 

Key Features:
- Unlimited tasks
- Unlimited projects
- Unlimited messages 

[Browse all 5 editions](https://www.g2.com/products/asana/pricing)

#### Free Trial

Yes

### Kantata Professional Services Automation (formerly Mavenlink+ Kimble)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Project Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3691 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | 7.0/10 | 453 |

#### Tasks

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Creation & Assignment** | 9.3 (3333 reviews) ✓ Verified | 8.1 (382 reviews) ✓ Verified | 
| **Due Dates** | 9.2 (3297 reviews) ✓ Verified | 8.1 (379 reviews) ✓ Verified | 
| **Task Prioritization** | 8.9 (3230 reviews) ✓ Verified | 7.3 (338 reviews) ✓ Verified | 
| **To-Do Lists** | 9.0 (3223 reviews) ✓ Verified | 7.1 (321 reviews) ✓ Verified | 
| **Dependencies** | 8.3 (3056 reviews) ✓ Verified | 7.3 (330 reviews) ✓ Verified | 
| **Mass Updates** | 7.9 (2891 reviews) ✓ Verified | 6.5 (288 reviews) ✓ Verified | 
| **Drag & Drop** | 8.6 (3123 reviews) ✓ Verified | 7.2 (322 reviews) ✓ Verified | 
| **Recurring Tasks** | 8.5 (3050 reviews) ✓ Verified | 7.0 (312 reviews) ✓ Verified | 

#### Projects

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Planning** | 8.8 (3040 reviews) ✓ Verified | 7.9 (359 reviews) ✓ Verified | 
| **Project Map** | 8.4 (2887 reviews) ✓ Verified | 7.6 (306 reviews) ✓ Verified | 
| **GANTT** | 8.0 (2669 reviews) ✓ Verified | 7.4 (338 reviews) ✓ Verified | 
| **Calendar View** | 8.5 (2964 reviews) ✓ Verified | 7.3 (340 reviews) ✓ Verified | 
| **Views** | 8.5 (2906 reviews) ✓ Verified | 7.4 (332 reviews) ✓ Verified | 
| **Project Budgeting** | 7.3 (1209 reviews) | 7.9 (350 reviews) ✓ Verified | 
| **Issue Tracking** | 8.1 (2737 reviews) ✓ Verified | 7.0 (279 reviews) ✓ Verified | 
| **Templates** | 8.3 (2901 reviews) ✓ Verified | 7.7 (348 reviews) ✓ Verified | 
| **Critical Path** | Feature Not Available | 7.1 (260 reviews) ✓ Verified | 
| **Time & Expense** | 7.5 (1208 reviews) | 8.4 (400 reviews) ✓ Verified | 
| **Methodologies** | 8.0 (2598 reviews) ✓ Verified | 7.2 (292 reviews) ✓ Verified | 

#### Resource Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Resource Definiton** | 7.9 (2584 reviews) ✓ Verified | 7.7 (336 reviews) ✓ Verified | 
| **Capacity** | 8.1 (2671 reviews) ✓ Verified | 7.9 (350 reviews) ✓ Verified | 
| **Scheduling** | 8.3 (2723 reviews) ✓ Verified | 7.9 (356 reviews) ✓ Verified | 

#### Project Monitoring

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Baselining / KPIs** | 8.1 (2567 reviews) ✓ Verified | 7.4 (317 reviews) ✓ Verified | 
| **Resource Allocation** | 8.0 (2581 reviews) ✓ Verified | 7.9 (359 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (2786 reviews) ✓ Verified | 7.8 (361 reviews) ✓ Verified | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 6.8 (956 reviews) | 5.0 (90 reviews) | 
| **AI Text Summarization** | 6.8 (948 reviews) | 4.7 (88 reviews) | 

#### Agentic AI - Project Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (280 reviews) | 3.6 (15 reviews) | 
| **Multi-step Planning** | 6.8 (274 reviews) | 4.0 (16 reviews) | 
| **Cross-system Integration** | 6.6 (276 reviews) | 3.5 (16 reviews) | 
| **Adaptive Learning** | Feature Not Available | 3.9 (17 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 3.7 (17 reviews) | 
| **Proactive Assistance** | Feature Not Available | 3.5 (17 reviews) | 
| **Decision Making** | Feature Not Available | 4.0 (17 reviews) | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.8/10 | 2303 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Setup

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Activities** | 8.7 (1905 reviews) | Not enough data | 
| **Flows** | 8.6 (1861 reviews) | Not enough data | 
| **Dependencies** | 8.4 (1818 reviews) | Not enough data | 
| **Notifications** | 8.6 (1921 reviews) | Not enough data | 

#### Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Updates** | 8.5 (1810 reviews) | Not enough data | 
| **Audit Trail** | 8.2 (1699 reviews) | Not enough data | 
| **Integration** | 8.0 (1690 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 6.8 (711 reviews) | Not enough data | 

#### Agentic AI - Workflow Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (203 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (208 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (203 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | 7.8/10 | 421 |

#### Planning

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Resource Definiton** | Not enough data | 7.8 (335 reviews) | 
| **Capacity** | Not enough data | 7.9 (355 reviews) | 
| **Scheduling** | Not enough data | 7.9 (355 reviews) | 

#### Optimization

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Performance** | Not enough data | 7.8 (343 reviews) | 
| **Forecasting** | Not enough data | 7.9 (358 reviews) | 
| **Corrections** | Not enough data | 7.2 (315 reviews) | 

### Objectives and Key Results (OKR)

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.3/10 | 654 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Communication

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Feedback** | 8.7 (576 reviews) | Not enough data | 
| **Confidence Levels** | 8.5 (561 reviews) | Not enough data | 
| **Messaging Integrations** | 8.2 (576 reviews) | Not enough data | 
| **Onboarding** | 8.5 (569 reviews) | Not enough data | 

#### Goal Creation

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Team OKR** | 8.6 (559 reviews) | Not enough data | 
| **Individual OKR** | 8.6 (558 reviews) | Not enough data | 
| **Mind Mapping** | 7.7 (528 reviews) | Not enough data | 
| **Action Item Creation** | 8.8 (559 reviews) | Not enough data | 

#### Agentic AI - Objectives and Key Results (OKR)

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Natural Language Interaction** | 7.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 1233 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Platform Basics

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.7 (1019 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 9.1 (1065 reviews) | Not enough data | 
| **Project Templates** | 8.7 (1032 reviews) | Not enough data | 
| **Budgeting and Cost Estimation** | 7.7 (883 reviews) | Not enough data | 
| **Team Member Roles** | 8.7 (1009 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.7 (1052 reviews) | Not enough data | 

#### Content Planning

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Content Organization** | 8.8 (1048 reviews) | Not enough data | 
| **Task Assignment** | 9.3 (1083 reviews) | Not enough data | 
| **Content Scheduling** | 8.8 (1015 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Performance and ROI Tracking** | 7.8 (721 reviews) | Not enough data | 
| **Activity Tracking** | 8.5 (796 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (54 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (53 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Other Features

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Integrations** | 8.3 (973 reviews) | Not enough data | 
| **Reporting** | 8.0 (804 reviews) | Not enough data | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 2976 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Task Creation

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Creation & Assignment** | 9.2 (2664 reviews) | Not enough data | 
| **Due Dates** | 9.2 (2670 reviews) | Not enough data | 
| **Drag & Drop** | 8.8 (2522 reviews) | Not enough data | 
| **Mass Updates** | 8.0 (2326 reviews) | Not enough data | 

#### Task Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Task Prioritization** | 8.9 (2552 reviews) | Not enough data | 
| **To-Do Lists** | 9.1 (2604 reviews) | Not enough data | 
| **Dependencies** | 8.4 (2389 reviews) | Not enough data | 
| **Recurring Tasks** | 8.6 (2420 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 6.8 (987 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (985 reviews) | Not enough data | 

### Professional Services Automation

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | 6.7/10 | 268 |

#### Customer Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Customer Profiles** | Not enough data | 6.9 (173 reviews) ✓ Verified | 
| **Sales** | Not enough data | 6.9 (175 reviews) ✓ Verified | 
| **Marketing** | Not enough data | 5.6 (133 reviews) ✓ Verified | 
| **Client Portal** | Not enough data | 6.4 (138 reviews) ✓ Verified | 

#### Project Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Project Planning** | Not enough data | 7.7 (224 reviews) ✓ Verified | 
| **Project Tracking** | Not enough data | 8.0 (231 reviews) ✓ Verified | 
| **Resource Definition** | Not enough data | 7.8 (213 reviews) ✓ Verified | 
| **Resource Management** | Not enough data | 8.1 (231 reviews) ✓ Verified | 

#### Accounting

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Revenue Recognition** | Not enough data | 7.5 (207 reviews) | 
| **Invoice Management** | Not enough data | 7.2 (193 reviews) ✓ Verified | 
| **Payments** | Not enough data | 6.6 (146 reviews) ✓ Verified | 
| **Project Accounting** | Not enough data | 7.3 (195 reviews) ✓ Verified | 
| **Budget Tracking** | Not enough data | 7.7 (205 reviews) ✓ Verified | 

#### Portfolio Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Portfolio Definition** | Not enough data | 7.4 (165 reviews) | 
| **Portfolio Performance** | Not enough data | 7.3 (165 reviews) ✓ Verified | 
| **Risk** | Not enough data | 6.6 (160 reviews) | 
| **Portfolio Mix** | Not enough data | 6.7 (144 reviews) ✓ Verified | 

#### Analytics

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Forecasting** | Not enough data | 7.9 (212 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.0 (233 reviews) ✓ Verified | 
| **KPIs** | Not enough data | 7.4 (197 reviews) ✓ Verified | 

#### Administration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Standard Integrations** | Not enough data | 7.1 (184 reviews) ✓ Verified | 
| **Workflow** | Not enough data | 7.3 (197 reviews) ✓ Verified | 
| **Access Management** | Not enough data | 7.6 (198 reviews) ✓ Verified | 

#### Platform

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **APIs** | Not enough data | 7.0 (162 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 6.9 (154 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 7.9 (213 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 5.7 (168 reviews) ✓ Verified | 
| **Offline Access** | Not enough data | 4.6 (123 reviews) ✓ Verified | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 4.5 (49 reviews) | 
| **AI Text Summarization** | Not enough data | 4.4 (51 reviews) | 

#### Artificial Intelligence - Professional Services Automation

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Predictive Forecasting** | Not enough data | 6.0 (12 reviews) | 
| **Smart task suggestions** | Not enough data | 5.1 (13 reviews) | 
| **Automated workflows** | Not enough data | 5.5 (14 reviews) | 

#### Agentic AI - Professional Services Automation

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 4.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 4.2 (12 reviews) | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 2133 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | 7.0/10 | 209 |

#### Automation

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Workflows** | 8.6 (1736 reviews) | 7.2 (150 reviews) | 
| **Customization** | 8.5 (1718 reviews) | 7.0 (164 reviews) | 
| **Data repository** | 8.1 (1583 reviews) | 7.3 (160 reviews) | 

#### Administration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Permissions** | 8.4 (1691 reviews) | 7.8 (169 reviews) | 
| **Procedures** | 8.3 (1605 reviews) | 7.4 (150 reviews) | 
| **Remote Work** | 9.1 (1727 reviews) | 8.3 (174 reviews) | 

#### Project management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Task Prioritization** | 9.0 (1816 reviews) | 7.7 (165 reviews) | 
| **Dependencies** | 8.6 (1711 reviews) | 7.4 (162 reviews) | 
| **Planning** | 8.9 (1754 reviews) | 8.0 (169 reviews) | 
| **Views** | 8.7 (1698 reviews) | 7.5 (163 reviews) | 
| **Scheduling** | 8.7 (1679 reviews) | 7.8 (172 reviews) | 
| **Critical Path** | 8.2 (1537 reviews) | 7.2 (148 reviews) | 
| **Dashboards** | 8.5 (1695 reviews) | 7.9 (177 reviews) | 

#### Workload

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Resource Allocation** | 8.3 (1591 reviews) | 8.1 (173 reviews) | 
| **Workspace** | 8.6 (1644 reviews) | 7.5 (163 reviews) | 
| **Configuration** | 8.5 (1594 reviews) | 7.3 (152 reviews) | 
| **Insights** | 8.3 (1553 reviews) | 7.8 (167 reviews) | 

#### Communication & Collaboration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Communication Channels** | 8.5 (1638 reviews) | 7.0 (157 reviews) | 
| **Document Management** | 8.4 (1664 reviews) | 6.8 (153 reviews) | 
| **Collaboration** | 9.0 (1754 reviews) | 7.6 (162 reviews) | 

#### Cost Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Project Budgeting** | 7.9 (1454 reviews) | 8.2 (167 reviews) | 
| **Time & Expense** | 7.9 (1495 reviews) | 8.8 (187 reviews) | 
| **Profitability** | 7.8 (1428 reviews) | 8.1 (160 reviews) | 

#### Integration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Front Office** | 7.8 (1418 reviews) | 7.2 (132 reviews) | 
| **Back Office** | 7.8 (1420 reviews) | 7.1 (131 reviews) | 
| **External data** | 7.7 (1407 reviews) | 6.9 (113 reviews) | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 6.9 (638 reviews) | 5.5 (46 reviews) | 
| **AI Text Summarization** | 6.9 (635 reviews) | 5.4 (47 reviews) | 

#### Agentic AI - Work Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (185 reviews) | 4.1 (13 reviews) | 
| **Multi-step Planning** | 6.7 (185 reviews) | 4.1 (13 reviews) | 
| **Cross-system Integration** | 6.6 (185 reviews) | 3.5 (12 reviews) | 
| **Natural Language Interaction** | 6.7 (182 reviews) | 3.7 (13 reviews) | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3230 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Communication

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Chat** | 7.7 (2116 reviews) | Not enough data | 
| **Discussions** | 8.2 (2310 reviews) | Not enough data | 
| **External** | 7.7 (2045 reviews) | Not enough data | 
| **Feedback** | 8.0 (2113 reviews) | Not enough data | 
| **Announcements** | 7.8 (2066 reviews) | Not enough data | 

#### Content & Documents

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **File Sharing** | 8.6 (2380 reviews) | Not enough data | 
| **Notes** | 8.7 (2358 reviews) | Not enough data | 
| **Search** | 8.4 (2360 reviews) | Not enough data | 
| **Versioning** | 7.9 (2067 reviews) | Not enough data | 

#### Controls

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Custom Views** | 8.4 (2281 reviews) | Not enough data | 
| **Followers** | 8.2 (2120 reviews) | Not enough data | 
| **User Management** | 8.5 (2262 reviews) | Not enough data | 
| **Calendars** | 8.4 (2254 reviews) | Not enough data | 
| **Public Sharing** | 7.9 (2053 reviews) | Not enough data | 

#### Project Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Task Management** | 9.3 (2715 reviews) | Not enough data | 
| **Planning** | 9.0 (2452 reviews) | Not enough data | 
| **Visibility** | 9.0 (2548 reviews) | Not enough data | 
| **Integration** | 8.4 (2228 reviews) | Not enough data | 

#### Remote Collaboration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Alignment** | 8.7 (2293 reviews) | Not enough data | 
| **Accountability** | 8.9 (2428 reviews) | Not enough data | 
| **Connectivity** | 8.8 (2273 reviews) | Not enough data | 
| **Offline Mode** | 7.8 (1923 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 7.0 (886 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (887 reviews) | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Multi-step Planning** | 6.8 (312 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (312 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 9.6/10 | 41 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Responses

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Personalization** | Feature Not Available | Not enough data | 
| **Route To Human** | Feature Not Available | Not enough data | 
| **Natural Language Understanding (NLU)** | Feature Not Available | Not enough data | 

#### Automation - AI Agents

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Sales Follow-Up** | 9.4 (21 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.4 (21 reviews) | Not enough data | 
| **Lead Generation** | 8.9 (22 reviews) | Not enough data | 
| **Document Processing** | 9.4 (21 reviews) | Not enough data | 
| **Feedback Collection** | 9.2 (22 reviews) | Not enough data | 

#### Platform

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Conversation Editor** | Feature Not Available | Not enough data | 
| **Integration** | Feature Not Available | Not enough data | 
| **Human-In-The-Loop** | Feature Not Available | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Independent Decision Making** | Feature Not Available | Not enough data | 
| **Adaptive Responses** | Feature Not Available | Not enough data | 
| **Task Execution** | Feature Not Available | Not enough data | 
| **Problem Solving** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **AI Text Generation** | 9.3 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 9.5 (27 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.9/10 | 22 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Natural Language Configuration** | 8.5 (12 reviews) | Not enough data | 
| **Tone Customization** | 8.2 (11 reviews) | Not enough data | 
| **Security Guardrails** | 8.6 (11 reviews) | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Omni-channel Support** | 8.9 (11 reviews) | Not enough data | 
| **Agent Branding** | 9.1 (11 reviews) | Not enough data | 
| **Proactive Response Capabilities** | 9.2 (10 reviews) | Not enough data | 
| **Seamless Human Escalation** | Feature Not Available | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Analytics & Reporting** | Feature Not Available | Not enough data | 
| **Contextual Awareness** | 9.4 (11 reviews) | Not enough data | 
| **Data Privacy Compliance** | 9.0 (12 reviews) | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Workflow Automation** | 9.2 (14 reviews) | Not enough data | 
| **API Usage** | 9.2 (11 reviews) | Not enough data | 
| **Platform Interoperability** | 8.9 (12 reviews) | Not enough data | 
| **CRM Data Integration** | 9.0 (12 reviews) | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.0/10 | 38 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (37 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (36 reviews) | Not enough data | 

### Product Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 1439 |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Communication

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Wiki Documentation** | 8.0 (1101 reviews) | Not enough data | 
| **Community Forum** | Feature Not Available | Not enough data | 
| **Customer Ideation** | 8.2 (1121 reviews) | Not enough data | 

#### Planning

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Work Capacity** | 8.6 (1200 reviews) | Not enough data | 
| **Task Ranking** | 8.9 (1227 reviews) | Not enough data | 
| **Kanban Board** | 8.5 (1139 reviews) | Not enough data | 
| **Custom Workflows** | 8.7 (1173 reviews) | Not enough data | 
| **Release Forecasting** | 8.2 (1083 reviews) | Not enough data | 

#### Workflow Management

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Time Tracking** | 8.4 (1153 reviews) | Not enough data | 
| **Progress Monitoring** | 8.8 (1212 reviews) | Not enough data | 
| **Budgeting** | 8.0 (1072 reviews) | Not enough data | 
| **Team Scorecard** | Feature Not Available | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Kantata Professional Services Automation (formerly Mavenlink+ Kimble)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Work Management Software](https://www.g2.com/categories/work-management), [Project Management Software](https://www.g2.com/categories/project-management)

**Unique to Asana (9):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Task Management Software](https://www.g2.com/categories/task-management-software), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Objectives and Key Results (OKR) Software](https://www.g2.com/categories/objectives-and-key-results-okr), [Product Management Software](https://www.g2.com/categories/product-management-software)

**Unique to Kantata Professional Services Automation (formerly Mavenlink+ Kimble) (2):** [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation), [Resource Management Software](https://www.g2.com/categories/resource-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Asana | Kantata Professional Services Automation (formerly Mavenlink+ Kimble) | 
|---|---|---|
| **Small-Business** | 56.9% | 28.6% | 
| **Mid-Market** | 31.6% | 58.4% | 
| **Enterprise** | 11.5% | 13.0% | 

### By Industry

#### Asana

- **Marketing and Advertising:** 13.5%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.2%
- **Non-Profit Organization Management:** 6.1%
- **Internet:** 3.0%
- **Education Management:** 2.9%
- **Higher Education:** 2.8%
- **Financial Services:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Retail:** 1.9%
- **Other:** 47.1%

#### Kantata Professional Services Automation (formerly Mavenlink+ Kimble)

- **Information Technology and Services:** 25.0%
- **Computer Software:** 14.5%
- **Marketing and Advertising:** 14.2%
- **Management Consulting:** 9.5%
- **Consulting:** 3.5%
- **Financial Services:** 3.1%
- **Internet:** 2.6%
- **Accounting:** 1.8%
- **Telecommunications:** 1.6%
- **Computer & Network Security:** 1.5%
- **Other:** 22.8%

---
## Alternatives

### Alternatives to Asana

- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13064 reviews)
- [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews) — 4.4/5 stars (1214 reviews)
- [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (16924 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4536 reviews)
- [Hive](https://www.g2.com/products/hive-hive-hive/reviews) — 4.6/5 stars (667 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22574 reviews)
- [Basecamp](https://www.g2.com/products/basecamp/reviews) — 4.1/5 stars (5486 reviews)
- [Microsoft Project & Portfolio Management](https://www.g2.com/products/microsoft-microsoft-project-portfolio-management/reviews) — 4.0/5 stars (1627 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1230 reviews)
- [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) — 4.3/5 stars (557 reviews)

### Alternatives to Kantata Professional Services Automation (formerly Mavenlink+ Kimble)

- [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews) — 4.4/5 stars (1214 reviews)
- [Accelo](https://www.g2.com/products/accelo/reviews) — 4.3/5 stars (685 reviews)
- [Scoro](https://www.g2.com/products/scoro/reviews) — 4.5/5 stars (500 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4536 reviews)
- [Float.com](https://www.g2.com/products/float-com/reviews) — 4.3/5 stars (2090 reviews)
- [BigTime](https://www.g2.com/products/bigtime/reviews) — 4.5/5 stars (1737 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1230 reviews)
- [Certinia PS Cloud](https://www.g2.com/products/certinia-ps-cloud/reviews) — 4.3/5 stars (673 reviews)
- [Planview AdaptiveWork](https://www.g2.com/products/planview-adaptivework/reviews) — 4.1/5 stars (538 reviews)
- [Rocketlane](https://www.g2.com/products/rocketlane-corp/reviews) — 4.7/5 stars (859 reviews)

---
## Top Discussions

### Asana

- Title: [Is Asana worth it?](https://www.g2.com/discussions/is-asana-worth-it) — 13 comments, 18 upvotes
  > **Top comment:** "<p>It's definitely worth it. I use it every day</p>"
- Title: [Can you use asana for free?](https://www.g2.com/discussions/can-you-use-asana-for-free) — 9 comments, 2 upvotes
  > **Top comment:** "Here is Asana's answer on their website:
Asana is free to use for up to 15 people. If you want Premium features in a Workspace or team, or you want to gain..."
- Title: [What software did you find useful outside of work?](https://www.g2.com/discussions/what-software-did-you-find-useful-outside-of-work) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I'll start first. For me it was Asana. I started using it l think 7 years ago at a company I was working for back then. Since then, I'm using it daily -..."
- Title: [Is Asana good for project management?](https://www.g2.com/discussions/is-asana-good-for-project-management) — 6 comments, 11 upvotes
  > **Top comment:** "Yes. It is a really helpful tool for project management. Asana has helpful tools for smooth workflow and effective collaboration within your team and with..."
- Title: [What is asana used for?](https://www.g2.com/discussions/what-is-asana-used-for) — 5 comments, 2 upvotes
  > **Top comment:** "It's used for project management. And if you use plugin harvest tracking, then also for time tracking "

### Kantata Professional Services Automation (formerly Mavenlink+ Kimble)

- Title: [Does Mavenlink have an integration platform?](https://www.g2.com/discussions/does-mavenlink-have-an-integration-platform) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Mavenlink M-Bridge is a bridge unlike any other integration platform. It’s the first purpose-built integration platform for services organizations,..."
- Title: [What does Mavenlink do?](https://www.g2.com/discussions/what-does-mavenlink-do) — 1 comment
  > **Top comment:** "The Kantata Cloud for Professional Services™ is a powerful collection of  resource management, financial management, project management, team collaboration,..."
- Title: [What is a good project management software?](https://www.g2.com/discussions/kantata-cloud-for-professional-services-formerly-mavenlink-kimble-what-is-a-good-project-management-software) — 1 comment
  > **Top comment:** "Kantata can be a great Project Management tool. Feel free to learn more here: https://www.kantata.com/product/project-management-software "
- Title: [How much does MavenLink cost?](https://www.g2.com/discussions/how-much-does-mavenlink-cost) — 1 comment
  > **Top comment:** "You can find more details on pricing here: https://www.kantata.com/pricing "
- Title: [What is MavenLink software?](https://www.g2.com/discussions/what-is-mavenlink-software) — 1 comment
  > **Top comment:** "The Kantata Cloud for Professional Services™ is a powerful collection of resource management, financial management, project management, team collaboration,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asana-vs-kantata-professional-services-automation-formerly-mavenlink-kimble)