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Compare Apollo.io and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(8,569)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,722)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in ease of use, scoring 9.1 compared to ZoomInfo Sales' 8.8. Reviewers mention that Apollo's intuitive interface and streamlined navigation make it easier for new users to get started quickly.
- Reviewers mention that Apollo.io offers a free entry-level price, making it more accessible for small businesses, while ZoomInfo Sales does not provide a free tier, which can be a barrier for budget-conscious users.
- G2 users highlight that Apollo.io has a higher score for meeting requirements (9.1) compared to ZoomInfo Sales (8.7). Users say that Apollo's features align better with their sales processes, particularly in lead validation and enrichment.
- Users on G2 report that Apollo.io provides superior contact data accuracy (8.4) compared to ZoomInfo Sales (7.7). Reviewers mention that Apollo's data is more reliable, which is crucial for effective outreach and lead generation.
- Reviewers mention that ZoomInfo Sales shines in its technographic data availability, scoring 8.0, while Apollo.io falls behind at 7.6. Users say that this feature is particularly valuable for targeting tech-savvy companies.
- Users report that both platforms have similar performance scores (8.7), but Apollo.io's overall product direction and support quality are rated higher, with scores of 9.4 and 8.9 respectively, indicating a more positive outlook for future updates and customer service.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
No pricing availableFree Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
6,794
8.7
7,157
Ease of Use
9.1
6,876
8.8
7,214
Ease of Setup
9.0
3,151
8.9
1,949
Ease of Admin
9.1
2,224
8.7
1,433
Quality of Support
8.9
5,807
8.7
6,401
Has the product been a good partner in doing business?
9.2
2,210
8.6
1,446
Product Direction (% positive)
9.4
6,517
8.7
6,917
Features by Category
Email Marketing
8.6
509
Not enough data
8.7
515
Not enough data
8.2
511
Not enough data
8.7
513
Not enough data
8.8
514
Not enough data
8.3
514
Not enough data
8.3
509
Not enough data
8.2
499
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
493
Not enough data
8.4
499
Not enough data
Platform
8.5
543
Not enough data
8.2
536
Not enough data
8.5
541
Not enough data
Generative AI
7.6
430
Not enough data
7.6
432
Not enough data
Integration
8.4
529
Not enough data
8.2
520
Not enough data
7.9
521
Not enough data
8.1
525
Not enough data
7.5
516
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2297
8.3
4093
|
Verified
8.9
2271
8.5
4067
|
Verified
8.7
2117
8.2
2730
|
Verified
7.6
293
8.0
237
Data Accuracy
8.4
2246
7.7
4092
|
Verified
8.7
2204
8.2
4057
|
Verified
7.4
282
8.1
236
Platform
8.6
901
Feature Not Available
8.9
1479
|
Verified
8.6
1186
|
Verified
9.0
1604
8.6
1482
|
Verified
8.7
1444
|
Verified
8.2
1231
|
Verified
7.9
1095
|
Verified
7.7
924
|
Verified
8.4
1099
8.2
1106
|
Verified
Features
9.0
1826
8.4
3245
|
Verified
8.7
1587
8.4
3255
|
Verified
8.6
1658
|
Verified
8.0
3007
|
Verified
8.8
1780
|
Verified
8.3
3284
|
Verified
9.1
2116
|
Verified
8.6
4006
|
Verified
8.4
1378
8.1
3178
|
Verified
8.5
799
Feature Not Available
8.6
1589
|
Verified
8.0
2546
|
Verified
8.7
1523
|
Verified
7.9
1091
|
Verified
Lead Intelligence
8.1
517
8.6
1257
|
Verified
8.3
511
8.7
1285
8.4
511
8.6
1267
Lead Management
8.5
525
8.6
1248
7.8
519
8.3
1211
8.4
516
8.8
1297
Marketing Campaigns
Feature Not Available
8.0
1095
7.5
500
7.9
1085
7.5
492
7.9
1041
7.8
492
8.1
1086
8.0
494
8.4
1139
Campaign Execution
Feature Not Available
8.0
1057
8.1
490
8.6
1197
7.9
482
8.6
1182
8.3
485
8.4
1138
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
605
8.0
303
8.4
644
8.6
438
|
Verified
8.4
640
8.5
435
8.0
611
8.0
409
|
Verified
Organization
8.4
616
8.4
424
8.3
615
8.5
445
8.3
608
8.5
435
|
Verified
Performance Analysis
7.9
631
8.3
429
8.4
649
8.4
424
|
Verified
Sales Analysis
7.8
620
8.0
415
8.0
626
8.3
424
Generative AI
7.9
506
7.9
234
7.9
504
7.9
234
Diagnosis
7.5
281
Not enough data
7.6
281
Not enough data
7.8
277
Not enough data
8.0
274
Not enough data
Tracking
7.9
278
Not enough data
7.7
274
Not enough data
8.4
279
Not enough data
7.9
275
Not enough data
7.8
270
Not enough data
Reporting
8.2
271
Not enough data
8.0
269
Not enough data
7.7
266
Not enough data
7.5
268
Not enough data
Integrated Workflows
8.7
2056
|
Verified
8.2
838
|
Verified
9.1
2404
|
Verified
8.2
847
|
Verified
8.0
1631
|
Verified
7.7
810
|
Verified
8.5
1857
8.0
790
8.6
1977
|
Verified
8.6
853
|
Verified
8.5
1710
7.8
788
|
Verified
8.5
1735
8.1
806
Repeatability and Reportability
8.5
1870
|
Verified
8.3
817
|
Verified
8.7
1939
|
Verified
8.3
815
|
Verified
8.7
1927
|
Verified
8.3
800
|
Verified
8.4
1796
|
Verified
8.1
797
Feature Not Available
7.4
750
AI and Automation
8.7
1973
8.3
802
8.6
1945
8.4
813
|
Verified
8.6
1804
7.9
763
8.4
1748
8.5
813
8.3
1589
7.9
754
Generative AI
7.8
789
7.5
595
Dialing Options
7.7
64
8.9
119
|
Verified
Feature Not Available
8.7
119
|
Verified
Feature Not Available
8.4
113
Agent Tools
7.4
60
8.1
98
|
Verified
6.4
60
Feature Not Available
6.7
62
8.4
114
|
Verified
7.7
63
8.4
110
|
Verified
Automation
6.7
60
8.3
102
6.7
61
8.2
96
|
Verified
6.6
60
8.3
99
6.8
60
8.5
105
7.4
62
8.4
109
|
Verified
Call Analytics
8.6
108
Not enough data
8.5
106
Not enough data
8.7
107
Not enough data
8.6
108
Not enough data
Agent Performance Management
8.5
105
Not enough data
8.3
104
Not enough data
8.6
107
Not enough data
Generative AI
8.5
93
Not enough data
Grammar
8.8
182
Not enough data
8.5
178
Not enough data
8.7
178
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
168
Not enough data
8.7
174
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
137
Not enough data
8.5
138
Not enough data
Data Availability
8.5
208
8.5
1009
8.6
215
8.6
1009
7.7
205
7.7
674
Platform Additional Functionality
8.5
219
8.7
978
8.2
209
8.4
723
7.7
206
8.1
669
8.1
206
8.6
751
Feature Not Available
8.4
758
Voice
Feature Not Available
Not enough data
8.1
37
Not enough data
Transcription
8.2
37
Not enough data
8.1
36
Not enough data
Feature Not Available
Not enough data
8.0
36
Not enough data
Editing
8.1
36
Not enough data
7.9
36
Not enough data
8.2
36
Not enough data
8.2
35
Not enough data
Integration
7.8
36
Not enough data
7.4
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
36
Not enough data
Lead Intelligence
8.9
3179
|
Verified
8.6
1206
8.9
3026
|
Verified
8.7
1196
|
Verified
8.9
3214
|
Verified
8.5
1227
|
Verified
8.8
2901
|
Verified
8.5
1158
9.2
3004
8.8
1184
Lead Monitoring
8.7
723
8.8
1367
|
Verified
8.6
722
8.7
1298
|
Verified
8.5
717
8.6
1269
|
Verified
Data Capture
8.0
714
8.0
849
8.5
682
8.6
1230
|
Verified
8.1
675
8.1
1156
|
Verified
8.6
703
8.6
1289
|
Verified
Analytics
8.7
698
8.8
1383
|
Verified
8.5
688
8.5
1267
|
Verified
Customization
8.2
678
8.2
1107
|
Verified
8.4
694
8.2
1159
|
Verified
8.3
673
8.1
1129
|
Verified
8.6
697
8.7
1310
|
Verified
Data collection
Not enough data
8.1
614
Not enough data
8.6
737
|
Verified
Not enough data
8.5
724
|
Verified
Not enough data
8.7
762
|
Verified
Not enough data
8.7
744
|
Verified
Segment Trending
Not enough data
8.3
672
|
Verified
Not enough data
8.1
637
Not enough data
8.1
625
|
Verified
Not enough data
8.0
647
Analysis
Not enough data
8.2
669
Not enough data
8.5
706
|
Verified
Not enough data
8.6
729
|
Verified
Platform
Not enough data
8.9
798
|
Verified
Not enough data
8.7
743
|
Verified
Not enough data
7.9
642
|
Verified
Not enough data
8.4
718
|
Verified
Not enough data
8.3
674
|
Verified
Not enough data
8.4
669
|
Verified
Matching
8.7
130
Not enough data
8.2
127
Not enough data
8.2
127
Not enough data
Routing
8.5
126
Not enough data
8.5
122
Not enough data
8.4
124
Not enough data
8.8
121
Not enough data
Platform Operations
8.6
123
Not enough data
8.5
121
Not enough data
8.5
122
Not enough data
8.2
123
Not enough data
8.6
122
Not enough data
8.6
123
Not enough data
Revenue Sourcing and Forecasting
8.1
28
Not enough data
8.6
28
Not enough data
8.3
28
Not enough data
8.2
27
Not enough data
8.5
28
Not enough data
7.7
28
Not enough data
8.4
28
Not enough data
CRM Data Enrichment
8.8
28
Not enough data
8.6
27
Not enough data
8.5
27
Not enough data
8.9
27
Not enough data
8.8
27
Not enough data
Account Management
8.5
27
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.4
27
Not enough data
8.3
27
Not enough data
7.9
27
Not enough data
Calendar View
7.6
43
Not enough data
7.4
43
Not enough data
Shared Calendar
7.6
42
Not enough data
7.6
43
Not enough data
Accessibility
8.1
42
Not enough data
7.6
43
Not enough data
Integration
7.8
43
Not enough data
7.9
42
Not enough data
7.4
43
Not enough data
Notifications
7.6
42
Not enough data
7.6
41
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.1
63
Not enough data
8.7
66
Not enough data
7.5
60
Not enough data
8.1
62
Not enough data
7.8
59
Not enough data
Branding & Customizatio
7.8
60
Not enough data
7.8
61
Not enough data
7.6
57
Not enough data
Automatic Rules & Configurations
8.6
63
Not enough data
8.6
57
Not enough data
8.2
59
Not enough data
Generative AI
7.7
556
7.7
559
Feature Not Available
7.4
556
Generative AI
8.0
146
8.2
112
Meeting Prep - AI Meeting Assistants
7.8
9
Not enough data
7.4
9
Not enough data
6.5
9
Not enough data
Meeting Automation - AI Meeting Assistants
7.8
9
Not enough data
7.4
9
Not enough data
7.0
9
Not enough data
Meeting Insights - AI Meeting Assistants
7.0
9
Not enough data
6.5
9
Not enough data
6.7
9
Not enough data
Accessibility - AI Meeting Assistants
6.5
9
Not enough data
6.7
9
Not enough data
7.6
9
Not enough data
Lead Intelligence
8.9
998
8.4
963
8.8
573
8.5
982
9.1
1048
8.4
953
Lead Management
9.0
985
8.4
898
8.6
875
8.1
637
9.0
1001
8.5
910
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
922
Feature Not Available
Data Availability - Marketing Account Intelligence
8.1
73
8.6
57
Data Accuracy - Marketing Account Intelligence
8.1
73
8.5
58
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
47
Not enough data
Feature Not Available
Not enough data
Feedback
7.8
46
Not enough data
7.6
47
Not enough data
Feature Not Available
Not enough data
7.6
47
Not enough data
7.8
45
Not enough data
7.6
45
Not enough data
Feature Not Available
Not enough data
Generative AI
7.9
38
Not enough data
Attribution
9.0
281
Not enough data
8.9
275
Not enough data
8.6
252
Not enough data
Discovery
9.1
282
Not enough data
8.7
258
Not enough data
8.8
275
Not enough data
Management
8.5
248
Not enough data
8.7
270
Not enough data
Platform
8.7
253
Not enough data
8.8
260
Not enough data
Calling
8.2
252
8.1
270
|
Verified
8.0
245
8.6
253
|
Verified
8.2
242
8.5
272
|
Verified
8.4
240
8.5
283
|
Verified
Contacts
8.3
241
8.5
242
|
Verified
8.2
237
8.7
272
|
Verified
8.4
242
8.8
276
|
Verified
Insights
8.4
239
8.4
272
|
Verified
8.3
237
8.5
277
|
Verified
7.7
232
8.2
269
|
Verified
8.6
238
8.5
279
|
Verified
8.3
234
8.6
273
Analytics
8.5
555
8.6
492
8.3
548
8.6
486
8.1
539
8.6
448
Customizations
8.6
547
8.8
494
8.9
553
8.9
482
8.5
553
8.7
500
8.4
545
8.6
483
8.6
539
8.6
490
Generative AI
7.9
471
8.2
281
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
183
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
191
Not enough data
8.5
193
Not enough data
8.3
190
Not enough data
Administrative
8.4
188
Not enough data
8.3
184
Not enough data
8.1
185
Not enough data
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Sales Acceleration Platforms, Buyer Intent Data Providers, Sales Engagement, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Intelligence, Visitor Identification, Lead Capture, Email Tracking, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, AI Writing Assistant, Conversation Intelligence, Email Deliverability, Sales Coaching, Lead Scoring, Sales Performance Management, Calendar, Email Marketing, and AI Meeting Assistants
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
13.5%
Marketing and Advertising
12.5%
Staffing and Recruiting
4.4%
Financial Services
4.3%
Other
50.5%
Computer Software
24.5%
Information Technology and Services
22.3%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.2%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Rick B.
Verified User in Information Technology and Services
We did a one-year contract three years ago without incident. However, this time when our contract expired, they are claiming that since we did not notify them ahead of time in writing that we were not renewing, we automatically were automatically renewed...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Rick B.
Verified User in Information Technology and Services
We did a one-year contract three years ago without incident. However, this time when our contract expired, they are claiming that since we did not notify them ahead of time in writing that we were not renewing, we automatically were automatically renewed...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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