Compare Amplitude Analytics and Google Tag Manager 
At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Small-Business (53.2% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,260)4.5 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(410)4.6 out of 5
Market Segments
Small-Business (53.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.9, while Google Tag Manager also performs well with a score of 9.0. Reviewers mention that GTM's flexibility in setting up custom events is a significant advantage for users who need detailed tracking.
- Reviewers mention that Amplitude's Quality of Support is rated at 8.5, significantly higher than Google Tag Manager's 7.1. Users on G2 appreciate the responsive support team at Amplitude, which helps in resolving issues quickly.
- Users say that Google Tag Manager shines in Real-Time Reporting with a score of 9.3, compared to Amplitude's 8.5. Reviewers highlight GTM's ability to provide immediate insights, which is crucial for time-sensitive decision-making.
- G2 users report that Amplitude Analytics offers superior Retention metrics with a score of 8.2, while Google Tag Manager scores slightly higher at 8.4. Users mention that GTM's retention tracking capabilities are beneficial for understanding user behavior over time.
- Reviewers mention that Amplitude's Account-Level Analytics score of 8.3 is a strong feature, but Google Tag Manager's 8.8 in User, Role, and Access Management indicates a more robust system for managing user permissions and roles, which is essential for larger teams.
- Users report that both platforms perform well in Segmentation, with Amplitude scoring 8.6 and Google Tag Manager at 8.7. However, reviewers say that GTM's segmentation features are more intuitive, making it easier for users to create targeted campaigns.
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Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Tag Manager
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.5
1,657
9.2
333
Ease of Use
8.4
1,667
8.0
334
Ease of Setup
8.0
596
7.9
193
Ease of Admin
8.4
518
8.3
188
Quality of Support
8.5
1,284
7.1
272
Has the product been a good partner in doing business?
8.7
494
8.1
163
Product Direction (% positive)
8.5
1,490
8.8
324
Features by Category
Metrics
8.5
570
9.0
203
8.5
562
8.9
202
7.8
519
8.7
196
8.8
592
9.1
229
8.8
597
9.0
235
8.2
544
8.4
179
8.1
508
8.3
176
8.9
574
9.1
220
8.9
591
8.6
181
Reporting
8.5
551
Feature Not Available
8.3
498
8.4
162
8.1
468
8.1
153
8.6
565
Feature Not Available
8.2
453
Feature Not Available
8.3
458
8.6
167
8.6
571
Feature Not Available
Other
8.6
545
8.6
180
7.8
386
8.5
164
7.6
344
8.3
161
7.8
428
9.0
192
7.8
330
8.9
152
7.4
291
8.0
119
7.7
302
8.2
146
Administration
8.2
497
8.8
154
8.0
445
8.7
169
8.5
598
9.1
213
8.6
619
9.1
221
User Identification
7.8
499
Not enough data
8.7
656
Not enough data
8.3
553
Not enough data
Tracking & Reporting
8.9
687
Not enough data
8.6
624
Not enough data
7.8
541
Not enough data
8.6
677
Not enough data
8.1
659
Not enough data
8.8
651
Not enough data
Metrics
8.6
546
Not enough data
7.6
432
Not enough data
8.4
528
Not enough data
8.3
468
Not enough data
9.0
551
Not enough data
Product Analytics
8.3
765
Not enough data
8.7
921
Not enough data
8.5
886
Not enough data
8.8
940
Not enough data
7.2
551
Not enough data
8.1
682
Not enough data
7.2
464
Not enough data
7.9
645
Not enough data
Metrics
8.6
546
Not enough data
7.6
432
Not enough data
8.4
528
Not enough data
8.3
468
Not enough data
9.0
551
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.7%
Information Technology and Services
13.5%
Financial Services
10.3%
Internet
5.1%
Health, Wellness and Fitness
4.3%
Other
49.0%
Marketing and Advertising
33.8%
Computer Software
9.2%
Information Technology and Services
8.7%
Internet
6.1%
Retail
3.1%
Other
39.2%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Lucila P.
Verified User in Information Technology and Services
The product is extremely useful to understand user behaviour, quickly identify pain points and understand how users are moving from one step to the next (how quickly, how successful, etc) It is overall intuitive (for BI users) though there are certain...
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Google Tag Manager
Most Helpful Favorable Review
Alekhya V.
Verified User in Program Development
Google Tag Manager enabled me to input my own tags so as to covert my prospects into conversion by re -marketing and target tracking techniques. After I started using this tool, I myself recognised the importance of organic traffic by measuring my site...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Not as easy to use as other Google Programs
Lucila P.
Verified User in Information Technology and Services
The product is extremely useful to understand user behaviour, quickly identify pain points and understand how users are moving from one step to the next (how quickly, how successful, etc) It is overall intuitive (for BI users) though there are certain...
Alekhya V.
Verified User in Program Development
Google Tag Manager enabled me to input my own tags so as to covert my prospects into conversion by re -marketing and target tracking techniques. After I started using this tool, I myself recognised the importance of organic traffic by measuring my site...
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Verified User in Marketing and Advertising
Not as easy to use as other Google Programs
Alternatives
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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