Compare Amplitude Analytics and Google Analytics 
At a Glance
Market Segments
Mid-Market (47.1% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,284)4.5 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,445)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, indicating its robust capability in tracking user sessions effectively. In contrast, Amplitude Analytics scores 8.5 in this area, suggesting it may not be as comprehensive in session tracking.
- Reviewers mention that Amplitude Analytics shines in Custom Event Tracking, scoring 8.9 compared to Google Analytics' 8.5. This indicates that Amplitude offers more flexibility and ease in setting up custom events, which is crucial for tailored analytics.
- G2 users highlight that Google Analytics has a slight edge in Conversions, with a score of 8.8, while Amplitude Analytics scores 9.0. This suggests that Amplitude may provide better insights or tools for optimizing conversion rates.
- Users on G2 report that Amplitude Analytics is favored for its Quality of Support, scoring 8.5 compared to Google Analytics' 7.5. This indicates that users may find Amplitude's customer service more responsive and helpful.
- Reviewers mention that Google Analytics offers superior Real-Time Reporting capabilities, scoring 8.8, while Amplitude Analytics scores 8.5. This feature is essential for businesses needing immediate insights into user behavior.
- Users say that Amplitude Analytics provides better User Segmentation tools, with a score of 8.7 compared to Google Analytics' 8.8. This suggests that Amplitude may allow for more nuanced analysis of user groups, which can enhance targeted marketing efforts.
Featured Products
Sponsored
Dromo
(19)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
1,682
9.0
5,355
Ease of Use
8.4
1,692
7.8
5,382
Ease of Setup
8.0
614
7.9
2,589
Ease of Admin
8.4
526
8.2
2,535
Quality of Support
8.4
1,306
7.5
4,449
Has the product been a good partner in doing business?
8.7
499
8.3
2,323
Product Direction (% positive)
8.5
1,516
8.5
5,238
Features by Category
Metrics
8.5
580
9.0
3882
8.5
573
8.7
3867
7.8
530
8.7
3808
8.9
603
8.6
3490
8.8
608
8.4
3260
8.2
555
8.4
3468
8.1
519
8.5
3518
8.9
585
8.6
3582
8.9
602
8.2
3175
Reporting
8.5
561
Feature Not Available
8.3
508
8.5
3419
8.1
478
8.2
3136
8.6
576
8.4
3375
8.2
463
8.5
3316
8.3
469
8.3
2996
8.6
582
8.5
3534
Other
8.6
556
8.5
3564
7.7
396
8.5
3382
7.5
354
8.4
3172
7.8
438
8.7
3307
7.8
339
8.5
2585
7.4
300
8.0
2316
7.7
312
8.2
2690
Administration
8.1
507
8.5
2511
8.0
455
8.2
2223
8.5
609
8.9
3345
8.6
630
8.9
3453
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
509
8.9
1147
8.7
666
8.8
1107
8.4
563
9.1
1119
Tracking & Reporting
9.0
696
8.6
991
8.6
634
8.9
1134
7.8
550
8.5
1041
8.6
687
8.9
1149
8.1
669
8.7
1094
8.8
661
8.6
1069
Metrics
8.6
556
8.8
204
7.6
441
8.6
201
8.4
538
8.7
195
8.3
478
8.5
204
9.0
561
8.8
208
Product Analytics
8.3
783
Not enough data
8.7
942
Not enough data
8.5
906
Not enough data
8.8
961
Not enough data
7.2
571
Not enough data
8.1
702
Not enough data
7.2
483
Not enough data
7.9
664
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Metrics
8.6
556
8.8
204
7.6
441
8.6
201
8.4
538
8.7
195
8.3
478
8.5
204
9.0
561
8.8
208
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.9%
Information Technology and Services
13.6%
Financial Services
10.2%
Internet
5.1%
Health, Wellness and Fitness
4.2%
Other
49.0%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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