Compare Agile CRM and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (77.8% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0 per month
$0.00
Agile CRM
Star Rating
(351)4.0 out of 5
Market Segments
Small-Business (77.8% of reviews)
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,360)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while Agile CRM falls short with a score of 7.4. Reviewers mention that HubSpot's templates and customization options make it easier to create engaging emails.
- Reviewers mention that HubSpot's Marketing Automation features, especially in Automated Email Responses (8.8), are superior to Agile CRM's (7.5). Users say that HubSpot's automation capabilities allow for more effective lead nurturing and engagement.
- G2 users highlight HubSpot's strong performance in Landing Pages and Forms, scoring 8.5, compared to Agile CRM's 7.5. Users report that HubSpot's user-friendly interface and A/B testing features significantly enhance conversion rates.
- Users on G2 note that HubSpot's Quality of Support is rated at 8.7, which is higher than Agile CRM's 8.0. Reviewers mention that HubSpot provides more comprehensive resources and responsive customer service, making it a better partner for businesses.
- Reviewers mention that HubSpot's Lead Management capabilities, particularly in Online Behavior Tracking (8.3), outperform Agile CRM's (7.4). Users say that HubSpot's tracking features provide deeper insights into customer interactions, aiding in more effective lead scoring.
- Users report that HubSpot's Analytics features, especially in Dashboards (8.7), are more robust than Agile CRM's (8.0). Reviewers mention that HubSpot's analytics tools offer better visualization and reporting options, helping businesses make data-driven decisions.
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Pricing
Entry-Level Pricing
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Agile CRM
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.1
312
8.5
8,658
Ease of Use
8.1
311
8.6
9,485
Ease of Setup
7.8
164
8.1
5,370
Ease of Admin
8.1
162
8.5
4,510
Quality of Support
8.0
304
8.7
8,202
Has the product been a good partner in doing business?
8.0
161
8.8
4,431
Product Direction (% positive)
7.6
307
8.8
8,317
Features by Category
Sales Force Automation
7.7
31
|
Verified
Not enough data
7.4
27
Not enough data
7.3
30
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
6.9
26
|
Verified
Not enough data
7.4
28
|
Verified
Not enough data
Marketing Automation
6.9
31
|
Verified
Not enough data
7.6
29
|
Verified
Not enough data
7.0
32
|
Verified
Not enough data
6.5
30
|
Verified
Not enough data
Customer Support
6.8
30
|
Verified
Not enough data
6.4
31
|
Verified
Not enough data
6.3
31
|
Verified
Not enough data
6.1
30
|
Verified
Not enough data
6.8
29
|
Verified
Not enough data
Reporting & Analytics
7.0
28
|
Verified
Not enough data
7.0
32
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
Mobile & Social
7.7
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
Platform
7.4
11
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.5
12
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Integration
8.0
11
|
Verified
Not enough data
7.3
11
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Email Marketing
7.4
21
|
Verified
8.8
4903
|
Verified
7.1
21
|
Verified
8.9
4773
|
Verified
6.7
21
|
Verified
8.6
4776
|
Verified
7.5
21
|
Verified
8.8
4486
|
Verified
Online Marketing
7.5
20
|
Verified
8.5
4642
|
Verified
8.0
19
|
Verified
8.3
3987
|
Verified
7.8
17
|
Verified
8.1
3707
|
Verified
7.5
18
|
Verified
8.2
4240
|
Verified
7.7
17
|
Verified
8.1
3899
|
Verified
Lead Management
7.9
21
|
Verified
8.6
4427
|
Verified
7.5
20
|
Verified
8.2
4174
|
Verified
7.2
19
|
Verified
8.4
4278
|
Verified
7.8
20
|
Verified
8.0
3793
|
Verified
7.1
21
|
Verified
8.5
4219
|
Verified
7.4
20
|
Verified
8.3
3963
|
Verified
8.1
20
|
Verified
8.4
3942
|
Verified
7.9
20
|
Verified
8.4
3944
|
Verified
Campaign Management
7.9
21
|
Verified
8.2
3552
|
Verified
8.2
19
|
Verified
8.0
3151
|
Verified
8.3
19
|
Verified
8.0
3109
|
Verified
8.5
18
7.3
2267
|
Verified
Social
8.0
17
|
Verified
7.8
3225
|
Verified
8.4
17
|
Verified
8.3
3625
|
Verified
8.8
17
|
Verified
8.2
3594
|
Verified
8.4
17
|
Verified
8.1
3472
|
Verified
8.0
17
|
Verified
7.8
2702
|
Verified
Reporting & Analytics
8.6
20
|
Verified
8.3
4604
|
Verified
8.9
19
|
Verified
8.1
4284
|
Verified
7.7
18
|
Verified
7.6
3449
|
Verified
8.7
19
|
Verified
7.6
3134
|
Verified
8.0
18
|
Verified
7.7
3566
|
Verified
Platform
8.0
5
|
Verified
8.0
2933
|
Verified
8.3
5
|
Verified
8.5
2967
|
Verified
8.0
5
|
Verified
8.7
2933
|
Verified
7.7
5
|
Verified
8.0
1944
|
Verified
7.3
5
|
Verified
7.5
1837
|
Verified
8.3
5
|
Verified
8.6
2771
|
Verified
7.7
5
|
Verified
8.0
2018
|
Verified
Integration
7.7
5
|
Verified
8.4
2944
|
Verified
8.3
5
|
Verified
8.1
2641
|
Verified
8.0
5
|
Verified
8.1
2432
|
Verified
Ticket and Case Management
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication Channels
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
Platform
6.3
5
Not enough data
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Lead Intelligence
Not enough data
7.8
949
|
Verified
Not enough data
8.0
983
Not enough data
8.1
1029
Lead Management
Not enough data
8.3
1117
Not enough data
7.5
947
Not enough data
8.1
1007
Marketing Campaigns
Not enough data
7.9
967
Not enough data
7.4
858
Not enough data
7.6
913
Not enough data
7.9
905
|
Verified
Not enough data
8.2
1062
Campaign Execution
Not enough data
7.9
952
Not enough data
7.9
887
Not enough data
7.7
834
Not enough data
8.8
1200
Messenger
Not enough data
8.1
1071
|
Verified
Not enough data
7.5
899
|
Verified
Not enough data
8.0
1113
|
Verified
Not enough data
7.8
1038
|
Verified
Channels
Not enough data
8.1
1299
|
Verified
Not enough data
8.2
1278
|
Verified
Not enough data
7.1
702
|
Verified
Not enough data
7.0
602
|
Verified
Not enough data
7.6
663
|
Verified
Customers
Not enough data
8.2
1343
|
Verified
Not enough data
8.3
1328
|
Verified
Not enough data
8.3
1476
|
Verified
Not enough data
8.4
1425
|
Verified
Not enough data
8.2
1333
|
Verified
Design and Customization
8.3
5
6.7
20
8.3
5
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Campaigns
8.3
5
8.1
18
9.0
5
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Integrations
7.3
5
8.3
18
Not enough data
7.3
16
8.7
5
7.1
14
Not enough data
7.2
17
Generative AI
Feature Not Available
6.5
19
Attribution Modeling
Not enough data
8.2
202
Not enough data
8.0
197
Not enough data
7.7
182
Not enough data
7.6
175
Not enough data
7.1
172
Not enough data
7.7
186
Marketing
Not enough data
7.9
174
Not enough data
7.5
161
Not enough data
8.4
200
Not enough data
8.6
205
Reporting
Not enough data
8.5
226
Not enough data
8.3
213
Not enough data
8.2
219
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
472
Not enough data
8.6
555
Platform Reporting
Not enough data
8.5
571
Not enough data
8.6
614
Content & Collaboration
Not enough data
8.4(won by default)
1132
Not enough data
8.4(won by default)
1187
Not enough data
8.2(won by default)
881
Not enough data
8.4(won by default)
954
Not enough data
8.8(won by default)
1259
Not enough data
8.3(won by default)
821
Social Management
Not enough data
8.2(won by default)
2026
Not enough data
8.7(won by default)
2203
Not enough data
8.4(won by default)
1944
Not enough data
8.4(won by default)
2091
Not enough data
8.1(won by default)
1517
Not enough data
8.3(won by default)
793
Not enough data
7.3(won by default)
167
Platform Basics
Not enough data
8.3
278
Not enough data
8.2
292
Platform Data
Not enough data
8.1
285
Not enough data
8.1
287
Not enough data
8.7
330
Not enough data
8.3
293
Platform Additional Functionality
Not enough data
8.2
277
Not enough data
8.4
297
Not enough data
8.4
292
Platform Interoperability
Not enough data
8.1
484
Social Functionality
Not enough data
8.2
1175
Campaign Management
Not enough data
8.4
1189
Not enough data
8.2
1130
Not enough data
8.2
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
951
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
985
Not enough data
8.1
934
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1062
Not enough data
8.2
979
Not enough data
8.0
877
Not enough data
8.0
855
Platform
Not enough data
8.4
1034
Not enough data
8.2
1180
Not enough data
8.8
1204
Not enough data
8.8
1230
Not enough data
8.6
1054
Not enough data
8.4
1175
Not enough data
8.7
1219
Not enough data
8.4
931
Not enough data
8.4
1123
Page Customization
Not enough data
8.5
1188
|
Verified
Not enough data
8.0
1227
|
Verified
Not enough data
7.9
1117
|
Verified
Not enough data
8.2
1158
|
Verified
Page Optimization
Not enough data
8.2
1023
|
Verified
Not enough data
8.1
1135
|
Verified
Not enough data
8.2
1175
|
Verified
Not enough data
7.9
1062
|
Verified
Integrations
Not enough data
7.5
610
|
Verified
Not enough data
8.8
1094
|
Verified
Not enough data
8.6
1089
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
6
Not enough data
Internal Use
7.8
6
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
8
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
Lead Intelligence
Not enough data
8.0
639
Not enough data
8.3
670
Not enough data
8.4
688
Lead Management
Not enough data
8.5
754
Not enough data
7.8
632
Not enough data
8.3
703
Marketing Campaigns
Not enough data
8.1
658
Not enough data
7.7
570
Not enough data
7.9
630
Not enough data
8.1
629
Not enough data
8.3
736
Not enough data
8.2
681
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1936
|
Verified
Not enough data
8.3
2369
|
Verified
Not enough data
8.1
2145
|
Verified
Not enough data
8.5
2175
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2575
|
Verified
Not enough data
8.4
2813
|
Verified
Not enough data
7.9
2079
|
Verified
Not enough data
8.2
2268
|
Verified
Not enough data
8.1
2106
|
Verified
Not enough data
Feature Not Available
Analytics
7.3
17
Not enough data
6.8
17
Not enough data
7.5
16
Not enough data
Customizations
6.6
16
Not enough data
7.2
16
Not enough data
7.8
16
Not enough data
7.0
15
Not enough data
7.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Agile CRM and HubSpot Marketing Hub are categorized as Marketing Automation, Landing Page Builders, and Pop-Up Builder
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, and Social Media Management
Reviews
Reviewers' Company Size
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
13.0%
Computer Software
7.0%
Financial Services
4.6%
Internet
4.3%
Other
55.9%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Agile CRM
Most Helpful Favorable Review
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Most Helpful Critical Review
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Any power users who are making Agile deliver ?
1 comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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