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# Adzooma vs Smartly Comparison - What are their main differences?

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AdzoomaSmartly[+ Add Product](#)

Pricing

**Adzooma**
Free Trial

**Free** · Free

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**Adzooma**
Not enough reviews yet

**Smartly**
2 months

Based on 28 responses

Return on Investment

**Adzooma**
Not enough reviews yet

**Smartly**
11 months

Based on 19 responses

Perceived Cost

**Adzooma**
$$$$$

**Smartly**
$$$$$

Average Discount

**Adzooma**
Not enough reviews yet

**Smartly**
7%

 ![Adzooma](https://images.g2crowd.com/uploads/product/hd_favicon/0ad3445af71e737e3fbf6cffd3ca9cbd/adzooma.svg "Adzooma")

 ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")

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**Pros & Cons**
from reviews

**Adzooma**
Not enough data

**Smartly**
Not enough data

Screenshots

**Adzooma**
 ![Adzooma screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/153537/adzooma-dashboard.png)

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

**Ratings**
from reviews

Meets Requirements

**Adzooma**

8.3

8.313

**Smartly**

8.6

8.6388

Ease of Use

**Adzooma**

9.0

9.013

**Smartly**

8.3

8.3390

Ease of Setup

**Adzooma**

8.7

8.79

**Smartly**

8.3

8.3181

Ease of Admin

**Adzooma**

8.7

8.79

**Smartly**

8.3

8.3180

Quality of Support

**Adzooma**

9.2

9.211

**Smartly**

9.3

9.3383

Has the product been a good partner in doing business?

**Adzooma**

9.2

9.28

**Smartly**

9.0

9.0179

Product Direction (% positive)

**Adzooma**

9.1

9.113

**Smartly**

8.6

8.6384

**Features**
ratings from reviews

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

8.7

7

8.3

370

Platform Interoperability

Close Ecosystem API

Feature Not Available

8.2(won by default)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Proactive Assistance

Feature Not Available

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

Feature Not Available

8.7(won by default)

287

Campaign Management

Campaign Dashboard

8.6(won by 0.4)

6

|

Verified

8.2

320

Campaign Optimization

9.0(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

318

Bulk Editing

8.7(won by 0.9)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.7(won by 1.0)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Brand Safety

8.7(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

204

Budget Pacing

8.7(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

272

Reach

8.3(won by default)

6

|

Verified

Feature Not Available

Fraud Protection

Feature Not Available

8.0(won by default)

161

Frequency Capping

Feature Not Available

8.0(won by default)

210

Creative Optimization

Feature Not Available

8.5(won by default)

296

Rich Media Capabilties

Feature Not Available

8.3(won by default)

193

In-App Ads

Feature Not Available

7.9(won by default)

141

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.9(tied score)

6

|

Verified

8.9(tied score)

312

Retargeting

8.3

6

|

Verified

8.9(won by 0.6)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.6

6

|

Verified

8.9(won by 0.3)

287

Contextual Targeting

8.1(won by default)

6

|

Verified

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

Custom Reports

8.3

6

|

Verified

8.4(won by 0.1)

274

User, Role, and Access Management

8.3

5

|

Verified

8.4(won by 0.1)

291

Performance and Reliability

8.9(won by 0.6)

6

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

311

Enterprise Scalability

9.3(won by 0.8)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

260

Customization

8.7(won by 0.4)

5

|

Verified

8.3

278

Workflow Capability

8.7(won by 0.3)

5

|

Verified

8.4

259

Notifications

9.3(won by 1.1)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

273

API / Integrations

Not enough data

8.4(won by default)

221

Internationalization

Not enough data

8.6(won by default)

222

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

8.5

69

Agentic AI - Creative Management Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Authoring Tools

Ad Templates

Not enough data

8.5(won by default)

56

HTML5 Authoring

Not enough data

7.8(won by default)

24

Automated Ad Creation

Not enough data

8.5(won by default)

55

Lanugage Translation

Not enough data

8.2(won by default)

32

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

Not enough data

8.7(won by default)

45

A/B Testing 

Not enough data

8.8(won by default)

55

Publishing Tools

Campaign Scheduling

Not enough data

8.9(won by default)

55

Demand Side Platform Built-in

Not enough data

Feature Not Available

Demand Side Platform Integration

Not enough data

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

9.0

9

Not enough data

Campaign Management & Optimization

Paid Keyword Optimization

9.3(won by default)

7

Not enough data

Bid Rules

8.3(won by default)

8

Not enough data

Advanced Targeting Options

8.1(won by default)

7

Not enough data

Budget Execution & Monitoring

9.3(won by default)

7

Not enough data

Ad Creation and Editing

Feature Not Available

Not enough data

Ad and Landing Page Scheduling

Feature Not Available

Not enough data

Scenario Planning

Feature Not Available

Not enough data

Portfolio Bid Optimization

Feature Not Available

Not enough data

Offline Capabilities

Feature Not Available

Not enough data

Extensions

Not enough data

Not enough data

Product Listing Ads

Feature Not Available

Not enough data

Audience Targeting

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Web Traffic Monitoring

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Analytics & Administration

Ad and Conversion Tracking

9.3(won by default)

7

Not enough data

Reports

8.9(won by default)

6

Not enough data

Attribution

Feature Not Available

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Platform

Notifications

8.9(won by default)

6

Not enough data

Customization

8.9(won by default)

6

Not enough data

User, Role, and Access Management

9.4(won by default)

6

Not enough data

Performance and Reliability

9.4(won by default)

8

Not enough data

Enterprise Scalability

8.8(won by default)

7

Not enough data

APIs

Not enough data

Not enough data

Workflow Capability

Feature Not Available

Not enough data

Internationalization

Feature Not Available

Not enough data

Performance Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Bid Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Account Alerts

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

For PPC Campaigns

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

URL Builder

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

363

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Campaign Management

Campaign Dashboard

8.6(won by 0.4)

6

|

Verified

8.2

320

Campaign Optimization

9.0(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

318

Bulk Editing

8.7(won by 0.9)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.7(won by 1.0)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Brand Safety

8.7(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

204

Budget Pacing

8.7(won by 0.5)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

272

Reach

8.3(won by default)

6

|

Verified

Feature Not Available

Fraud Protection

Feature Not Available

8.0(won by default)

161

Frequency Capping

Feature Not Available

8.0(won by default)

210

Creative Optimization

Feature Not Available

8.5(won by default)

296

Rich Media Capabilties

Feature Not Available

8.3(won by default)

193

In-App Ads

Feature Not Available

7.9(won by default)

141

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.9(tied score)

6

|

Verified

8.9(tied score)

312

Retargeting

8.3

6

|

Verified

8.9(won by 0.6)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.6

6

|

Verified

8.9(won by 0.3)

287

Contextual Targeting

8.1(won by default)

6

|

Verified

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

Custom Reports

8.3

6

|

Verified

8.4(won by 0.1)

274

User, Role, and Access Management

8.3

5

|

Verified

8.4(won by 0.1)

291

Performance and Reliability

8.9(won by 0.6)

6

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

311

Enterprise Scalability

9.3(won by 0.8)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

260

Customization

8.7(won by 0.4)

5

|

Verified

8.3

278

Workflow Capability

8.7(won by 0.3)

5

|

Verified

8.4

259

Notifications

9.3(won by 1.1)

5

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

273

API / Integrations

Not enough data

8.4(won by default)

221

Internationalization

Not enough data

8.6(won by default)

222

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Adzooma](https://images.g2crowd.com/uploads/product/hd_favicon/0ad3445af71e737e3fbf6cffd3ca9cbd/adzooma.svg "Adzooma")](https://www.g2.com/products/adzooma/reviews)

Adzooma

Small-Business(50 or fewer emp.)

94.1%

Mid-Market(51-1000 emp.)

5.9%

Enterprise(\> 1000 emp.)

0%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.7%

Mid-Market(51-1000 emp.)

50.7%

Enterprise(\> 1000 emp.)

29.6%

Small-Business

(50 or fewer emp.)

94.1%

19.7%

Mid-Market

(51-1000 emp.)

5.9%

50.7%

Enterprise

(\> 1000 emp.)

0%

29.6%

Reviewers' Industry

[![Adzooma](https://images.g2crowd.com/uploads/product/hd_favicon/0ad3445af71e737e3fbf6cffd3ca9cbd/adzooma.svg "Adzooma")](https://www.g2.com/products/adzooma/reviews)
Adzooma

Marketing and Advertising

35.3%

Internet

11.8%

Retail

5.9%

Non-Profit Organization Management

5.9%

Information Technology and Services

5.9%

Other

35.3%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

17.9%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.8%

Other

47.6%

FAQs

## Adzooma vs Smartly FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Smartly vs Adzooma?

Smartly stands out for its advanced creative optimization and cross-channel automation, while Adzooma is favored for its intuitive interface and multi-channel PPC management.

| [Smartly](https://www.g2.com/products/smartly/reviews) | [Adzooma](https://www.g2.com/products/adzooma/reviews) |
| --- | --- |
| 4.4/5 (475 reviews) | 4.3/5 (18 reviews) |
| Mid-Market | Small-Business |
| 8.3 | 8.7 |
| 9.3 | 9.2 |
| Advanced creative optimization and automation across Meta, Google, TikTok, and more | Intuitive interface and multi-channel PPC management with automation |

### How do the pricing models of Smartly and Adzooma compare?

Reviewers rate Adzooma higher on value for price, with a stronger Price/Cost satisfaction score than Smartly.

- **Smartly:** Reviewers highlight robust features and automation, but some note the platform may be less cost-effective for small businesses.
- **Adzooma:** Reviewers consistently praise its value, especially for small and medium businesses, citing its free offering and cost-saving automation.
- **Switching reasons:** In recent reviews, buyers mention switching to Adzooma for its lower cost and ease of use, particularly when managing multiple PPC channels.

### What are the best alternatives to Smartly and Adzooma?

The top three alternatives to Smartly and Adzooma are Madgicx, Celtra, and AdRoll.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | — | Advanced creative optimization and automation across Meta, Google, TikTok, and more |
| [Adzooma](https://www.g2.com/products/adzooma/reviews) | 4.3/5 (18) | Small-Business | Praised for free offering and cost-saving automation | Intuitive interface and multi-channel PPC management with automation |
| [Madgicx](https://www.g2.com/products/madgicx/reviews) | 4.6/5 (219) | Small-Business | — | AI-powered ad optimization and automation |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409) | Mid-Market | — | Creative automation and dynamic ad production |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | Multi-channel retargeting and campaign management |

### Which Social Media Advertising features should I prioritize when comparing Smartly and Adzooma?

Buyers comparing Smartly and Adzooma should prioritize creative optimization, automation capabilities, reporting, cross-channel management, and unique feature coverage.

- **Creative Optimization:** Smartly offers creative optimization, image/video templates, and ad rotation tools, while Adzooma does not list these features.
- **Automation Capabilities:** Both products are praised for automation, but Smartly provides advanced triggers and cross-channel budget optimization, while Adzooma focuses on PPC automation and opportunity recommendations.
- **Reporting:** Smartly is frequently cited for robust reporting tools and custom dashboards; Adzooma is noted for actionable insights and easy-to-use reports.
- **Cross-Channel Management:** Smartly supports Meta, Google, TikTok, Snapchat, and Pinterest; Adzooma supports Google, Microsoft, and Facebook, with reviewers noting limitations in Facebook features.
- **Unique Feature Coverage:** Smartly offers features like fraud protection, frequency capping, and rich media capabilities; Adzooma uniquely provides contextual targeting and reach features.

### What are the pros and cons of Smartly vs Adzooma?

Smartly's headline strength is advanced creative and campaign automation, while Adzooma's is its intuitive interface and multi-channel PPC management.

- **Smartly strengths:** Advanced creative optimization, cross-channel automation, robust reporting, and strong support for Meta, Google, TikTok, and more.
- **Smartly trade-offs:** Reviewers note a learning curve, occasional bugs, and some limitations in template editing and feature parity with native platforms.
- **Adzooma strengths:** Intuitive interface, easy setup, actionable recommendations, and strong value for small businesses.
- **Adzooma trade-offs:** Reviewers mention limited Facebook feature coverage, occasional data sync issues, and less depth in advanced creative tools compared to Smartly.

### Is Smartly or Adzooma better for small businesses?

Adzooma is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Smartly:** Largest segment is Mid-Market; reviewers highlight its robust automation and creative tools, but some note it may be less cost-effective for small businesses.
- **Adzooma:** Largest segment is Small-Business; reviewers consistently praise its intuitive interface, ease of use, and value for small and medium businesses.

### Which Social Media Advertising platform has better integrations?

Reviewers rate Smartly and Adzooma at parity for integrations, with both supporting major ad platforms but no dominant third-party integration cited.

- **Smartly:** Reviewers mention integrations with Meta, Google, TikTok, Snapchat, and Pinterest, enabling cross-channel campaign management.
- **Adzooma:** Reviewers highlight integrations with Google, Microsoft, and Facebook Ads, with some noting limitations in Facebook feature coverage.

### How do Smartly and Adzooma compare on customer support?

Smartly and Adzooma are rated at parity for Quality of Support, with scores of 9.3 and 9.2 respectively.

- **Smartly:** Reviewers consistently praise responsive, knowledgeable support, 24/7 chat availability, and helpful onboarding assistance.
- **Adzooma:** Reviewers describe support as great, responsive, and helpful, with positive experiences during onboarding and troubleshooting.

### Which is easier to implement, Smartly or Adzooma?

Adzooma has a slight edge in Ease of Setup, scoring 8.7 versus Smartly's 8.3, though both are rated highly by reviewers.

- **Smartly:** Reviewers describe setup as easy and frictionless, with plug-and-play onboarding, but note a learning curve for advanced features.
- **Adzooma:** Reviewers highlight its intuitive setup process, quick onboarding, and easy account integration for Google, Microsoft, and Facebook Ads.

### Which product has better Reports?

Smartly is favored for Reports, with reviewers citing robust reporting tools and custom dashboards.

- **Smartly:** Reviewers highlight powerful reporting capabilities, custom dashboards, and the ability to blend multiple ad accounts and channels; reporting is frequently cited as a standout feature.
- **Adzooma:** Reviewers note easy-to-use reports and actionable insights, but some mention a desire for more in-depth reporting compared to native ad platforms.

Alternatives

**Adzooma Alternatives**

 ![AdEspresso by Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/58b202d9386f26c24fa2861ddb6caaa6/adespresso-by-hootsuite.svg "AdEspresso by Hootsuite")

[
AdEspresso by Hootsuite
](/products/adespresso-by-hootsuite/reviews)

 ![Madgicx](https://images.g2crowd.com/uploads/product/hd_favicon/5acc560c7e0099e36a2b5bebcf1b53e9/madgicx.svg "Madgicx")

[
Madgicx
](/products/madgicx/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai")

[
AdCreative.ai
](/products/adcreative-ai/reviews)

## Adzooma vs Smartly

When assessing the two solutions, reviewers found Adzooma easier to use, set up, and administer. Reviewers also preferred doing business with Adzooma overall.

- Reviewers felt that Smartly meets the needs of their business better than Adzooma.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adzooma over Smartly.