# Adthena vs The Search Monitor Comparison

| | Adthena | The Search Monitor | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 44 | 6 | 
| **Largest Market Segment** | Mid-Market (35.7% of reviews) | Small-Business (33.3% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | $599 per month | 


---
## Ratings Comparison
| Rating | Adthena | The Search Monitor | 
|---|---|---|
  | **Meets Requirements** | 8.4 (32 reviews) | Not enough data | 
  | **Ease of Use** | 8.5 (31 reviews) | Not enough data | 
  | **Ease of Setup** | 8.7 (10 reviews) | Not enough data | 
  | **Ease of Admin** | 8.6 (11 reviews) | Not enough data | 
  | **Quality of Support** | 9.5 (31 reviews) | Not enough data | 
  | **Has the product been a good partner in doing business?** | 8.3 (13 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.1 (30 reviews) | Not enough data | 

---
## Pricing

### Adthena

#### Entry-Level Pricing

Plan: Annual Subscription Pricing

Price: Contact Us Per Year

Description: Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.

As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.

Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.


Key Features:
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.

[Learn more about Adthena](https://www.g2.com/products/adthena/reviews)

#### Free Trial

No

### The Search Monitor

#### Entry-Level Pricing

Plan: Pro

Price: $599 per month

Description: Includes 250 Keywords

Key Features:
- Paid Search Ads
- Offer Monitoring
- Organic Listings

[Browse all 2 editions](https://www.g2.com/products/the-search-monitor/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Brand Protection

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | 8.6/10 | 10 |
| **The Search Monitor** | N/A | N/A |

#### Identification

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Reseller Database** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Violations** | 9.2 (6 reviews) | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Mobile App Monitoring** | Not enough data | Not enough data | 
| **Domain Monitoring** | Not enough data | Not enough data | 
| **Marketplace Monitoring** | Not enough data | Not enough data | 
| **Paid Search Monitoring** | Not enough data | Not enough data | 

#### Enforcement

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Communication** | Not enough data | Not enough data | 
| **Plans** | Not enough data | Not enough data | 
| **Track** | 8.0 (5 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Intellectual Property Protection** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Investigation Management** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Violation Tracking** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | N/A | N/A |
| **The Search Monitor** | N/A | N/A |

#### Local Search Optimization

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Rank Tracking** | Not enough data | Not enough data | 
| **Online Listings** | Not enough data | Not enough data | 
| **Google My Business** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Dashboards and Reporting** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Geo Rankings** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Bounce Rate Analysis** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **SEO Audit** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | 7.6/10 | 15 |
| **The Search Monitor** | N/A | N/A |

#### Platform Basics

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Centralized Platform** | 8.5 (14 reviews) | Not enough data | 
| **Web Tracking** | 7.2 (13 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Product Details** | 7.1 (12 reviews) | Not enough data | 
| **Customer Feedback & Reviews** | 7.5 (8 reviews) | Not enough data | 
| **Channel Acquisition** | 6.4 (13 reviews) | Not enough data | 

#### Platform Content 

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Battlecards** | 7.4 (7 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Customizable Dashboard** | 8.0 (14 reviews) | Not enough data | 
| **Benchmark Reporting** | 8.3 (13 reviews) | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Real-Time Data** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Real Time Comparisons** | Not enough data | Not enough data | 
| **Website Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 
| **Custom Pricing Rules** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Repricing engine** | Not enough data | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Market Data Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Pricing Analytics** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Price List Management** | Not enough data | Not enough data | 
| **Automatic Adjustments** | Not enough data | Not enough data | 
| **Predictive Pricing Models** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | N/A | N/A |
| **The Search Monitor** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **SEO Alerting** | Not enough data | Not enough data | 
| **SEO Auditing** | Not enough data | Not enough data | 
| **SEO Change Tracking** | Not enough data | Not enough data | 
| **Technical SEO** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Google Analytics Integration** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Link Building** | Not enough data | Not enough data | 
| **Keyword Research** | Not enough data | Not enough data | 
| **SERP Rank Tracking** | Not enough data | Not enough data | 
| **Localization** | Not enough data | Not enough data | 
| **Content Insights** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Retargeting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Broken Link Discovery** | Not enough data | Not enough data | 
| **URL Shortener** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Backlink Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Link Editing** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Link Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Problem Area Alerts** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Mobile Friendly Test** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | 7.7/10 | 11 |
| **The Search Monitor** | N/A | N/A |

#### Platform Basics

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Benchmarking** | 7.4 (11 reviews) | Not enough data | 
| **Ad Creatives** | 8.8 (11 reviews) | Not enough data | 
| **Paid Search Data** | 8.3 (11 reviews) | Not enough data | 

#### Platform Data

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Alerts** | 8.1 (8 reviews) | Not enough data | 
| **Data Access** | 8.3 (9 reviews) | Not enough data | 
| **Web Traffic** | 6.1 (9 reviews) | Not enough data | 
| **Subdomains** | 7.1 (7 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adthena** | N/A | N/A |
| **The Search Monitor** | N/A | N/A |

#### Platform

| Feature | Adthena | The Search Monitor | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Brand Protection Software](https://www.g2.com/categories/brand-protection), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


**Unique to The Search Monitor (2):** [SEO Tools](https://www.g2.com/categories/seo-tools), [Local SEO Software](https://www.g2.com/categories/local-seo)


---
## Reviewer Demographics

### By Company Size

| Segment | Adthena | The Search Monitor | 
|---|---|---|
| **Small-Business** | 31.0% | 33.3% | 
| **Mid-Market** | 35.7% | 33.3% | 
| **Enterprise** | 33.3% | 33.3% | 

### By Industry

#### Adthena

- **Marketing and Advertising:** 20.9%
- **Retail:** 11.6%
- **Financial Services:** 9.3%
- **Public Relations and Communications:** 4.7%
- **Legal Services:** 4.7%
- **Internet:** 4.7%
- **Food & Beverages:** 4.7%
- **Higher Education:** 4.7%
- **Banking:** 2.3%
- **Biotechnology:** 2.3%
- **Other:** 30.2%

#### The Search Monitor

- **Wholesale:** 16.7%
- **Marketing and Advertising:** 16.7%
- **Insurance:** 16.7%
- **Information Technology and Services:** 16.7%
- **Education Management:** 16.7%
- **Accounting:** 16.7%

---
## Alternatives

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### Alternatives to The Search Monitor

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- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (404 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)

---
## Top Discussions

### Adthena

- Title: [What does Adthena do?](https://www.g2.com/discussions/what-does-adthena-do) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### The Search Monitor

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adthena-vs-the-search-monitor)