# Adobe Marketo Engage vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **real-time data** on a vast network of companies, which is crucial for sales teams looking to connect with the right decision-makers. Users appreciate the platform's ability to generate precise lists of potential customers using various filters, enhancing their lead generation efforts.
- **Users say** that Adobe Marketo Engage offers a high level of **customization** , allowing marketers to tailor the buyer journey based on specific personas and stages. This flexibility is highlighted by users who value the integration with Salesforce, enabling them to send emails on behalf of account managers, which enhances client interactions.
- **Reviewers mention** that ZoomInfo Sales has a significantly higher **ease of use** rating, making it more accessible for teams to adopt quickly. Users find the platform intuitive, which helps streamline their sales processes and reduces the learning curve associated with new software.
- **According to verified reviews** , Adobe Marketo Engage provides strong **campaign tracking capabilities** , allowing users to tie marketing efforts directly to revenue outcomes. This feature is particularly appreciated by marketers who want to fine-tune their strategies based on performance metrics.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a solid feature set, it sometimes struggles with **configuration challenges** that can hinder user experience. This feedback suggests that users may face difficulties in aligning the software with their specific workflows compared to the more straightforward setup of ZoomInfo Sales.
- **Users express that** ZoomInfo Sales stands out for its **data accuracy** , which is essential for effective sales processes. The platform's ability to provide up-to-date contact information is a significant advantage, helping sales teams to engage with leads more effectively and efficiently.



| | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,148 | 9,108 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.7 (7432 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.8 (7514 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.9 (2259 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.7 (1488 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.7 (6641 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.6 (1504 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 8.7 (7189 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |

#### Data Availability

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (4361 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | 8.5 (4292 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | 8.2 (2915 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.7 (4351 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (131 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (132 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (134 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (131 reviews) | 
| **Decision Making** | Not enough data | 7.5 (132 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | Not enough data | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (1628 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.4 (3443 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.4 (3452 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.3 (3477 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (4207 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.1 (3345 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.8 (1247 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.2 (324 reviews) | 8.7 (1294 reviews) | 
| **Lead Analysis ** | 8.4 (338 reviews) | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | 8.6 (1252 reviews) | 
| **Predictive Scoring ** | 8.0 (326 reviews) | 8.3 (1216 reviews) | 
| **Account Identification ** | 8.2 (336 reviews) | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | 8.0 (1100 reviews) | 
| **Revenue Planning ** | 8.1 (299 reviews) | 7.8 (1092 reviews) | 
| **Media Attribution ** | 8.0 (297 reviews) | 7.8 (1047 reviews) | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | 8.0 (1093 reviews) | 
| **Customization ** | 8.3 (341 reviews) | 8.3 (1144 reviews) | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | 8.0 (1063 reviews) | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | 8.6 (1203 reviews) | 
| **Trending Accounts ** | 8.1 (300 reviews) | 8.5 (1187 reviews) | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | 8.3 (1144 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | 7.5 (31 reviews) | 
| **Cross-system Integration** | 8.0 (11 reviews) | 7.4 (31 reviews) | 
| **Adaptive Learning** | 8.1 (12 reviews) | 7.2 (31 reviews) | 
| **Proactive Assistance** | 8.3 (12 reviews) | 7.2 (30 reviews) | 
| **Decision Making** | 7.9 (12 reviews) | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (333 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (466 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (450 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | 6.9 (25 reviews) | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.0 (862 reviews) | 
| **CRM Integration** | 7.7 (31 reviews) | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | 7.6 (25 reviews) | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | 8.0 (24 reviews) | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | 7.7 (31 reviews) | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.1 (868 reviews) | 
| **Gamification** | 7.6 (23 reviews) | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 8.3 (867 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 7.9 (826 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 8.5 (876 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | 7.8 (59 reviews) | 
| **Multi-step Planning** | 7.2 (13 reviews) | 8.1 (59 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 8.0 (58 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 7.9 (59 reviews) | 
| **Natural Language Interaction** | 7.3 (14 reviews) | 7.8 (58 reviews) | 
| **Proactive Assistance** | 7.0 (14 reviews) | 7.8 (57 reviews) | 
| **Decision Making** | 6.8 (14 reviews) | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |

#### Data Availability

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1049 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1048 reviews) | 
| **Offline Data** | Not enough data | 7.7 (706 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1013 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (756 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (701 reviews) | 
| **Alerts** | Not enough data | 8.5 (783 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (793 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.6 (1292 reviews) | 
| **Lead Enrichment** | Not enough data | 8.6 (1277 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (1319 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.5 (1243 reviews) | 
| **Browser Extension** | Not enough data | 8.7 (1267 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (83 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |

#### Lead Monitoring

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1418 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1346 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (902 reviews) | 
| **Websites** | Not enough data | 8.6 (1281 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1206 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1338 reviews) ✓ Verified | 

#### Analytics

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1434 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 

#### Customization

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1159 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1209 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1179 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1361 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |

#### Data collection

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (642 reviews) | 
| **Data Sources** | Not enough data | 8.5 (767 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (755 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (792 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (773 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (702 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (669 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (654 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (676 reviews) | 

#### Analysis

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (700 reviews) | 
| **Reports** | Not enough data | 8.5 (737 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (759 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | Not enough data | 8.8 (828 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (775 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (670 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (696 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (36 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (64 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | 8.3 (23 reviews) | 
| **Multi-step Planning** | 7.0 (23 reviews) | 8.1 (24 reviews) | 
| **Cross-system Integration** | 7.3 (23 reviews) | 8.3 (24 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 8.2 (24 reviews) | 
| **Natural Language Interaction** | 6.9 (24 reviews) | 8.5 (23 reviews) | 
| **Proactive Assistance** | 6.6 (24 reviews) | 8.3 (22 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 8.7 (22 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 8.5 (508 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 8.6 (501 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 8.6 (463 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 8.8 (510 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 8.9 (498 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 8.7 (515 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.6 (498 reviews) | 
| **Templates** | 7.9 (83 reviews) | 8.6 (505 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | 8.2 (296 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | 7.6 (14 reviews) | 
| **Natural Language Interaction** | 8.0 (5 reviews) | 7.9 (14 reviews) | 

#### Calling

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | 6.9 (18 reviews) | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | 6.7 (17 reviews) | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | 7.0 (19 reviews) | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | 7.7 (5 reviews) | 8.2 (12 reviews) | 

#### Contacts

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | 7.0 (19 reviews) | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | 7.4 (17 reviews) | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | 6.9 (18 reviews) | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | 9.2 (8 reviews) | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | 6.3 (18 reviews) | 8.6 (287 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | 8.1 (12 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | 8.0 (17 reviews) | 
| **Cross-system Integration** | 7.9 (7 reviews) | 8.1 (17 reviews) | 
| **Adaptive Learning** | 7.1 (8 reviews) | 7.6 (16 reviews) | 
| **Natural Language Interaction** | 7.9 (7 reviews) | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | 8.4 (979 reviews) | 
| **Account-level Insights ** | 8.2 (289 reviews) | 8.5 (998 reviews) | 
| **Lead Analysis ** | 8.3 (310 reviews) | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | 8.4 (912 reviews) | 
| **Predictive Scoring ** | 8.1 (293 reviews) | 8.2 (651 reviews) | 
| **Account Identification ** | 8.3 (293 reviews) | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | 8.2 (129 reviews) | 
| **Revenue Planning ** | 8.1 (257 reviews) | Feature Not Available | 
| **Media Attribution ** | 8.2 (265 reviews) | Feature Not Available | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | 8.3 (131 reviews) | 
| **Customization ** | 8.3 (296 reviews) | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | 8.4 (72 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to GTM Workspace - Powered by ZoomInfo (11):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 21.9% | 25.8% | 
| **Mid-Market** | 53.3% | 48.3% | 
| **Enterprise** | 24.7% | 25.9% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14862 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13873 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14719 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (648 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4126 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (346 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1031 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-workspace-powered-by-zoominfo)