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- Adobe Target-vs-Optimizely Web Experimentation
Compare Adobe Target and Optimizely Web Experimentation 
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.5, highlighting its intuitive interface and robust capabilities, while Adobe Target, with a score of 8.7, is noted for its solid performance but lacks some of the advanced features that users find in Optimizely.
- Reviewers mention that Optimizely's WYSIWYG Editor is user-friendly, scoring 7.7, which allows for easy content adjustments without coding. In contrast, Adobe Target's WYSIWYG Editor received a lower score of 6.8, with users expressing a desire for a more streamlined editing experience.
- G2 users highlight Optimizely's superior Confidence Level scoring of 9.4, indicating that users feel more assured about their testing results, whereas Adobe Target's score of 7.8 suggests that users are less confident in the statistical significance of their tests.
- Users on G2 report that Optimizely's Multivariant Testing capabilities score 8.5, providing flexibility in testing multiple variables simultaneously, while Adobe Target's score of 7.4 indicates limitations in this area, leading to a less comprehensive testing experience.
- Reviewers mention that Optimizely's Performance and Reliability score of 8.6 is a significant advantage, with many users praising its consistent uptime and fast loading times, while Adobe Target's score of 7.5 reflects some concerns about performance during peak usage times.
- Users say that Optimizely's Reporting and Analytics features, scoring 8.2, provide detailed insights that help in making data-driven decisions, whereas Adobe Target's score of 7.4 indicates that users find its analytics less comprehensive and harder to interpret.
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
