Compare ActiveCampaign and OutboundEngine 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (72.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$199 per month
ActiveCampaign
Star Rating
(13,797)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(155)3.7 out of 5
Market Segments
Small-Business (72.4% of reviews)
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while OutboundEngine falls short with a score of 7.1. Reviewers mention that ActiveCampaign's templates and customization options allow for more engaging and tailored email campaigns.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially in Automated Email Responses (8.9), significantly outperform OutboundEngine (7.2). Users say this automation capability helps streamline their marketing efforts and improve engagement rates.
- G2 users highlight that ActiveCampaign's Quality of Support is rated at 8.6, compared to OutboundEngine's 7.7. Users report that ActiveCampaign provides more responsive and helpful customer service, which is crucial for resolving issues quickly.
- Users say that ActiveCampaign's Lead Management capabilities, particularly in Segmentation (8.6), are superior to OutboundEngine's (7.1). Reviewers mention that this feature allows for more precise targeting and improved conversion rates.
- Reviewers mention that ActiveCampaign's Campaign Management features, with a score of 8.1, provide better tools for Triggered Campaigns compared to OutboundEngine's 6.6. Users report that this functionality enhances their ability to engage customers at the right moments.
- Users on G2 report that ActiveCampaign's Platform Interoperability is rated higher (7.8) than OutboundEngine's (6.9). Reviewers say that ActiveCampaign's integrations with various CRM and marketing tools make it easier to manage workflows and data across platforms.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.8
10,345
7.3
119
Ease of Use
8.2
10,445
8.0
118
Ease of Setup
8.1
6,382
8.3
31
Ease of Admin
8.4
5,954
8.1
31
Quality of Support
8.6
9,609
7.7
118
Has the product been a good partner in doing business?
8.8
5,821
8.1
30
Product Direction (% positive)
8.3
9,751
6.4
116
Features by Category
Sales Force Automation
8.3
1839
|
Verified
Not enough data
7.1
778
Not enough data
8.0
1514
|
Verified
Not enough data
7.8
1436
|
Verified
Not enough data
7.1
990
|
Verified
Not enough data
7.7
1196
|
Verified
Not enough data
7.1
981
|
Verified
Not enough data
7.0
919
|
Verified
Not enough data
7.4
1059
|
Verified
Not enough data
Marketing Automation
9.0
2043
|
Verified
Not enough data
8.8
1939
|
Verified
Not enough data
8.5
1899
|
Verified
Not enough data
7.9
1234
|
Verified
Not enough data
Customer Support
7.7
1231
|
Verified
Not enough data
7.8
1392
|
Verified
Not enough data
8.1
1527
|
Verified
Not enough data
7.1
1103
|
Verified
Not enough data
7.6
1219
|
Verified
Not enough data
Reporting & Analytics
7.8
1719
|
Verified
Not enough data
8.0
1918
|
Verified
Not enough data
7.2
1078
|
Verified
Not enough data
Mobile & Social
7.4
1019
|
Verified
Not enough data
7.4
1119
|
Verified
Not enough data
7.2
1170
|
Verified
Not enough data
Platform
7.9
1667
|
Verified
Not enough data
8.1
1615
|
Verified
Not enough data
8.2
1723
|
Verified
Not enough data
7.3
1157
|
Verified
Not enough data
7.1
1062
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1787
|
Verified
Not enough data
7.5
1188
|
Verified
Not enough data
Integration
8.2
1670
|
Verified
Not enough data
8.1
1679
|
Verified
Not enough data
7.9
1390
|
Verified
Not enough data
Generative AI
6.1
471
Not enough data
Email Marketing
8.8
5966
|
Verified
7.1
46
|
Verified
8.9
5789
|
Verified
8.0
49
|
Verified
8.6
5649
|
Verified
7.5
50
|
Verified
8.9
5261
|
Verified
7.2
42
|
Verified
Online Marketing
7.4
3924
|
Verified
7.2
41
|
Verified
8.0
3634
|
Verified
7.0
46
|
Verified
7.9
3093
|
Verified
6.7
26
|
Verified
8.2
4426
|
Verified
7.4
39
|
Verified
7.9
3046
|
Verified
7.1
36
Lead Management
8.3
3916
|
Verified
7.0
40
|
Verified
8.1
3529
|
Verified
7.6
39
|
Verified
8.6
4636
|
Verified
7.1
32
|
Verified
8.0
3065
|
Verified
7.0
36
|
Verified
8.6
3909
|
Verified
7.0
34
|
Verified
8.1
3561
|
Verified
7.1
32
|
Verified
8.3
3374
|
Verified
7.0
34
|
Verified
8.1
3147
|
Verified
7.1
21
|
Verified
Campaign Management
8.1
3072
|
Verified
6.6
25
|
Verified
7.9
2692
|
Verified
6.5
12
7.3
2241
7.8
32
|
Verified
6.9
1944
|
Verified
6.5
12
Social
7.0
1933
|
Verified
5.6
18
7.4
2292
|
Verified
7.2
46
|
Verified
7.4
2164
|
Verified
7.2
47
|
Verified
7.3
2058
|
Verified
6.8
45
|
Verified
7.1
2018
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.2
4760
|
Verified
7.5
47
|
Verified
7.7
3191
|
Verified
7.2
37
|
Verified
7.3
2529
|
Verified
4.5
18
7.2
2336
|
Verified
5.2
22
|
Verified
7.0
2058
|
Verified
4.8
16
Platform
8.0
3249
|
Verified
6.4
13
|
Verified
8.2
3037
|
Verified
3.0
5
8.4
3243
|
Verified
5.0
7
7.6
1965
|
Verified
3.0
5
7.1
1699
|
Verified
4.4
6
8.4
3256
|
Verified
4.4
6
7.6
1999
|
Verified
Not enough data
Integration
8.2
3284
|
Verified
5.7
10
|
Verified
8.3
3188
|
Verified
5.4
9
|
Verified
7.9
2676
|
Verified
3.3
7
|
Verified
Messenger
7.5
1019
Not enough data
6.0
870
Not enough data
6.6
900
Not enough data
7.0
944
Not enough data
Channels
6.5
886
Not enough data
7.4
1067
Not enough data
6.0
815
Not enough data
5.5
734
Not enough data
6.0
741
Not enough data
Customers
7.7
1127
Not enough data
7.4
1055
Not enough data
7.7
1188
Not enough data
7.7
1130
Not enough data
7.3
1082
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
510
Not enough data
8.7
684
Not enough data
6.3
410
Not enough data
6.7
435
Not enough data
7.6
539
Not enough data
6.9
454
Not enough data
6.9
426
Not enough data
Repeatability and Reportability
7.5
527
Not enough data
7.5
524
Not enough data
7.5
492
Not enough data
6.7
426
Not enough data
6.0
384
Not enough data
AI and Automation
7.3
470
Not enough data
7.3
472
Not enough data
7.3
475
Not enough data
6.7
410
Not enough data
6.5
389
Not enough data
Generative AI
6.2
327
Not enough data
Visitor Behavior
7.6
378
Not enough data
7.9
368
Not enough data
7.2
326
Not enough data
Templates
7.3
380
Not enough data
8.0
408
Not enough data
7.8
381
Not enough data
Personalization
7.6
369
Not enough data
7.6
373
Not enough data
7.2
329
Not enough data
7.1
318
Not enough data
7.3
308
Not enough data
7.1
295
Not enough data
7.4
315
Not enough data
8.0
366
Not enough data
Multichannel
7.4
351
Not enough data
8.5
432
Not enough data
7.6
389
Not enough data
Administration
8.5
453
Not enough data
7.9
441
Not enough data
7.9
411
Not enough data
8.0
433
Not enough data
Templates
7.7
1788
Not enough data
6.3
1293
Not enough data
7.0
1393
Not enough data
7.6
1459
Not enough data
Edit
7.4
1522
Not enough data
8.0
1735
Not enough data
7.4
1433
Not enough data
Logistics
7.8
1593
Not enough data
7.0
1361
Not enough data
7.8
1554
Not enough data
7.8
1329
Not enough data
Generative AI
6.0
639
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
195
Not enough data
7.1
186
Not enough data
6.8
178
Not enough data
6.9
176
Not enough data
6.3
163
Not enough data
7.1
177
Not enough data
Marketing
7.1
186
Not enough data
7.2
182
Not enough data
7.3
199
Not enough data
7.9
235
Not enough data
Reporting
7.5
269
Not enough data
7.3
251
Not enough data
7.0
236
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by 0.6)
265
7.3
29
Campaign Management
8.3(won by 0.5)
313
7.8
33
8.3(won by 0.9)
286
7.4
31
8.1(won by 1.4)
271
6.7
30
7.8(won by 2.2)
250
5.6
21
7.9(won by 1.5)
239
6.4
23
8.2(won by 1.5)
231
6.7
25
8.1(won by 1.7)
224
6.4
23
7.8(won by 1.8)
206
6.0
19
7.6(won by 3.6)
200
4.0
16
7.9(won by 2.3)
232
5.6
19
7.8(won by 2.5)
207
5.3
19
7.7(won by 2.7)
188
5.0
13
7.7(won by 2.4)
191
5.3
16
Targeting
8.3(won by 2.4)
261
5.9
16
8.3(won by 2.6)
250
5.7
16
7.8(won by 2.6)
224
5.2
14
8.0(won by 2.0)
218
6.0
15
Platform
8.1(won by 2.5)
278
5.6
16
7.9(won by 1.5)
257
6.4
21
8.5(won by 1.5)
270
7.0
23
8.5(won by 0.9)
305
7.6
24
8.4(won by 2.2)
240
6.2
19
8.3(won by 1.6)
272
6.7
23
8.6(won by 2.1)
267
6.5
19
8.1(won by 2.5)
211
5.6
14
8.1(won by 0.6)
258
7.5
23
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
556
Not enough data
7.6
456
Not enough data
6.8
367
Not enough data
7.4
550
Not enough data
Additional Functionality
7.9
566
Not enough data
5.7
328
Not enough data
7.4
431
Not enough data
6.2
341
Not enough data
7.0
415
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Communication
8.5
107
8.5
8
|
Verified
8.2
95
8.5
9
|
Verified
8.7
100
9.6
9
|
Verified
7.9
76
Not enough data
8.0
61
Not enough data
Internal Use
8.2
130
7.9
7
|
Verified
8.0
81
8.1
7
|
Verified
8.6
87
8.6
7
|
Verified
8.3
82
8.1
9
|
Verified
8.0
72
9.2
6
|
Verified
8.4
85
8.3
5
|
Verified
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and OutboundEngine are categorized as Social Media Advertising, Live Chat, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, CRM, and Salesforce AppExchange Apps
OutboundEngine is categorized as Mobile Marketing and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Real Estate
56.6%
Insurance
15.1%
Financial Services
7.2%
Marketing and Advertising
6.6%
Online Media
2.0%
Other
12.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
OutboundEngine
Most Helpful Favorable Review
Linda C.
Verified User in Real Estate
That OutboundEngine is emailing items of value to my client and potential clients and keeping me in the forefront of their minds. And they are also keeping me relevent on my social media sites.
Most Helpful Critical Review
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Linda C.
Verified User in Real Estate
That OutboundEngine is emailing items of value to my client and potential clients and keeping me in the forefront of their minds. And they are also keeping me relevent on my social media sites.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do you use OE?
1 comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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