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- ActiveCampaign-vs-HubSpot Marketing Hub
Compare ActiveCampaign and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(13,920)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in building and personalizing emails, scoring an impressive 8.8, while ActiveCampaign matches this score but lacks some of the advanced customization options that HubSpot offers.
- Reviewers mention that HubSpot's landing pages and forms feature is superior, with a score of 8.5 compared to ActiveCampaign's 7.4, highlighting HubSpot's user-friendly interface and extensive template library.
- G2 users indicate that HubSpot Marketing Hub provides better automated email responses, scoring 8.8 against ActiveCampaign's 8.9, but they appreciate ActiveCampaign's slightly more robust automation capabilities overall.
- Users on G2 say that HubSpot's quality of support is rated higher at 8.7 compared to ActiveCampaign's 8.6, with many reviewers praising HubSpot's responsive customer service and extensive knowledge base.
- Reviewers mention that HubSpot's ease of use is rated at 8.6, which is higher than ActiveCampaign's 8.2, making it a preferred choice for small businesses looking for a straightforward marketing solution.
- Users report that HubSpot Marketing Hub has a larger market segment presence, with 52.6% of reviews coming from small businesses, compared to ActiveCampaign's 92.4%, indicating a broader appeal and user base for HubSpot.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
ActiveCampaign
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
10,466
8.5
8,701
Ease of Use
8.2
10,569
8.6
9,529
Ease of Setup
8.1
6,504
8.1
5,409
Ease of Admin
8.4
6,018
8.5
4,532
Quality of Support
8.6
9,718
8.7
8,243
Has the product been a good partner in doing business?
8.8
5,882
8.8
4,453
Product Direction (% positive)
8.3
9,875
8.8
8,358
Features by Category
Sales Force Automation
8.3
1895
|
Verified
Not enough data
7.0
832
Not enough data
8.0
1568
|
Verified
Not enough data
7.8
1490
|
Verified
Not enough data
7.0
1041
|
Verified
Not enough data
7.7
1248
|
Verified
Not enough data
7.1
1030
|
Verified
Not enough data
7.0
968
|
Verified
Not enough data
7.4
1107
|
Verified
Not enough data
Marketing Automation
9.0
2103
|
Verified
Not enough data
8.8
1999
|
Verified
Not enough data
8.5
1952
|
Verified
Not enough data
7.9
1287
|
Verified
Not enough data
Customer Support
7.7
1283
|
Verified
Not enough data
7.8
1442
|
Verified
Not enough data
8.0
1576
|
Verified
Not enough data
7.1
1151
|
Verified
Not enough data
7.6
1267
|
Verified
Not enough data
Reporting & Analytics
7.7
1770
|
Verified
Not enough data
8.0
1968
|
Verified
Not enough data
7.2
1123
|
Verified
Not enough data
Mobile & Social
7.4
1065
|
Verified
Not enough data
7.4
1164
|
Verified
Not enough data
7.2
1212
|
Verified
Not enough data
Platform
7.9
1733
|
Verified
Not enough data
8.1
1682
|
Verified
Not enough data
8.2
1788
|
Verified
Not enough data
7.3
1220
|
Verified
Not enough data
7.1
1123
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1853
|
Verified
Not enough data
7.5
1249
|
Verified
Not enough data
Integration
8.1
1721
|
Verified
Not enough data
8.1
1732
|
Verified
Not enough data
7.9
1436
|
Verified
Not enough data
Generative AI
6.0
507
Not enough data
Email Marketing
8.8
6032
|
Verified
8.8
4922
|
Verified
8.9
5856
|
Verified
8.9
4792
|
Verified
8.6
5716
|
Verified
8.6
4795
|
Verified
8.9
5325
|
Verified
8.8
4504
|
Verified
Online Marketing
7.4
3986
|
Verified
8.5
4659
|
Verified
7.9
3692
|
Verified
8.3
4004
|
Verified
7.9
3151
|
Verified
8.1
3723
|
Verified
8.1
4485
|
Verified
8.2
4257
|
Verified
7.8
3101
|
Verified
8.1
3915
|
Verified
Lead Management
8.3
3974
|
Verified
8.6
4443
|
Verified
8.1
3587
|
Verified
8.2
4192
|
Verified
8.6
4696
|
Verified
8.4
4296
|
Verified
8.0
3120
|
Verified
8.0
3810
|
Verified
8.6
3967
|
Verified
8.5
4235
|
Verified
8.1
3618
|
Verified
8.3
3980
|
Verified
8.3
3430
|
Verified
8.4
3958
|
Verified
8.1
3201
|
Verified
8.4
3960
|
Verified
Campaign Management
8.0
3126
|
Verified
8.2
3567
|
Verified
7.8
2747
|
Verified
8.0
3167
|
Verified
7.3
2294
8.0
3125
|
Verified
6.9
1996
|
Verified
7.3
2282
|
Verified
Social
7.0
1983
|
Verified
7.8
3239
|
Verified
7.4
2343
|
Verified
8.3
3640
|
Verified
7.4
2215
|
Verified
8.2
3608
|
Verified
7.2
2109
|
Verified
8.1
3486
|
Verified
7.1
2070
|
Verified
7.7
2716
|
Verified
Reporting & Analytics
8.2
4815
|
Verified
8.3
4621
|
Verified
7.7
3245
|
Verified
8.1
4299
|
Verified
7.3
2581
|
Verified
7.6
3464
|
Verified
7.2
2387
|
Verified
7.6
3148
|
Verified
7.0
2110
|
Verified
7.7
3580
|
Verified
Platform
8.0
3313
|
Verified
8.0
2952
|
Verified
8.2
3102
|
Verified
8.5
2985
|
Verified
8.3
3308
|
Verified
8.7
2952
|
Verified
7.5
2027
|
Verified
8.0
1960
|
Verified
7.0
1760
|
Verified
7.5
1854
|
Verified
8.4
3321
|
Verified
8.6
2789
|
Verified
7.6
2059
|
Verified
8.0
2035
|
Verified
Integration
8.2
3348
|
Verified
8.4
2962
|
Verified
8.2
3251
|
Verified
8.1
2659
|
Verified
7.9
2736
|
Verified
8.1
2450
|
Verified
Lead Intelligence
Not enough data
7.8
963
|
Verified
Not enough data
8.0
997
Not enough data
8.1
1042
Lead Management
Not enough data
8.3
1131
Not enough data
7.5
961
Not enough data
8.1
1021
Marketing Campaigns
Not enough data
7.9
981
Not enough data
7.4
872
Not enough data
7.6
927
Not enough data
7.9
918
|
Verified
Not enough data
8.2
1075
Campaign Execution
Not enough data
7.9
965
Not enough data
7.9
900
Not enough data
7.7
847
Not enough data
8.8
1212
Messenger
7.5
1059
8.1
1078
|
Verified
6.0
911
7.5
907
|
Verified
6.6
940
8.0
1121
|
Verified
7.0
982
7.8
1046
|
Verified
Channels
6.5
925
8.1
1307
|
Verified
7.3
1107
8.2
1286
|
Verified
6.0
853
7.1
710
|
Verified
5.5
771
7.0
610
|
Verified
6.0
778
7.6
671
|
Verified
Customers
7.6
1167
8.2
1351
|
Verified
7.4
1092
8.3
1336
|
Verified
7.6
1228
8.3
1484
|
Verified
7.7
1167
8.4
1433
|
Verified
7.2
1118
8.2
1340
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
525
Not enough data
8.6
702
Not enough data
6.3
425
Not enough data
6.7
451
Not enough data
7.6
555
Not enough data
6.9
469
Not enough data
6.9
441
Not enough data
Repeatability and Reportability
7.5
543
Not enough data
7.5
540
Not enough data
7.5
508
Not enough data
6.7
442
Not enough data
6.0
399
Not enough data
AI and Automation
7.2
484
Not enough data
7.2
486
Not enough data
7.2
489
Not enough data
6.7
424
Not enough data
6.5
403
Not enough data
Generative AI
6.1
341
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1836
Not enough data
6.3
1339
Not enough data
7.0
1440
Not enough data
7.6
1505
Not enough data
Edit
7.4
1569
Not enough data
8.0
1782
Not enough data
7.4
1480
Not enough data
Logistics
7.8
1640
Not enough data
7.0
1408
Not enough data
7.8
1599
Not enough data
7.8
1374
Not enough data
Generative AI
5.9
683
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
6.7
23
7.6
176
8.1
22
8.0
158
7.7
22
8.0
168
7.8
23
Campaigns
7.8
146
7.9
21
8.3
158
7.8
21
7.8
125
7.7
20
7.7
159
7.8
20
Integrations
8.2
151
8.3
21
6.9
95
7.1
19
8.0
110
6.8
17
7.3
123
7.0
20
Generative AI
Feature Not Available
6.6
22
Attribution Modeling
7.1
196
8.2
204
7.1
187
8.0
198
6.8
179
7.7
183
6.9
177
7.6
176
6.3
164
7.1
173
7.1
178
7.7
187
Marketing
7.1
187
7.9
176
7.1
183
7.4
162
7.3
200
8.4
201
7.9
237
8.5
207
Reporting
7.5
271
8.5
228
7.3
252
8.3
215
7.0
238
8.2
220
Platform Basics
Not enough data
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Platform Data
Not enough data
8.4
197
Not enough data
8.0
192
Platform Additional Functionality
Not enough data
8.5
217
Platform Basics
Not enough data
8.3
476
Not enough data
8.6
559
Platform Reporting
Not enough data
8.5
575
Not enough data
8.6
618
Content & Collaboration
Not enough data
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Social Management
Not enough data
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Platform Basics
Not enough data
8.3
284
Not enough data
8.2
298
Platform Data
Not enough data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Platform Additional Functionality
Not enough data
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Platform Interoperability
7.8
182
8.0
485
Social Functionality
7.9
272
8.2
1177
Campaign Management
8.3
320
8.4
1191
8.3
294
8.2
1132
8.1
278
8.2
1059
7.8
258
Feature Not Available
7.9
247
Feature Not Available
8.2
238
8.4
953
8.1
230
Feature Not Available
7.8
212
Feature Not Available
7.6
206
Feature Not Available
7.9
238
8.2
987
7.8
213
8.1
936
7.6
194
Feature Not Available
7.7
197
Feature Not Available
Targeting
8.3
268
8.4
1064
8.3
256
8.2
981
7.8
231
8.0
878
8.0
224
8.0
856
Platform
8.1
284
8.4
1035
7.9
263
8.2
1181
8.5
276
8.8
1206
8.5
312
8.8
1231
8.3
246
8.6
1055
8.3
278
8.4
1176
8.6
273
8.7
1220
8.1
217
8.4
932
8.1
264
8.4
1124
Page Customization
8.2
548
8.5
1196
|
Verified
7.9
573
8.0
1235
|
Verified
7.8
491
7.9
1124
|
Verified
7.5
514
8.2
1165
|
Verified
Page Optimization
7.7
389
8.2
1029
|
Verified
7.8
493
8.1
1141
|
Verified
7.5
436
8.2
1181
|
Verified
7.2
377
7.9
1068
|
Verified
Integrations
7.5
369
7.5
616
|
Verified
8.5
506
8.8
1100
|
Verified
8.2
477
8.6
1096
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Lead Intelligence
Not enough data
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Lead Management
Not enough data
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Marketing Campaigns
Not enough data
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
397
Not enough data
8.2
372
Not enough data
8.1
355
Not enough data
Discovery
8.2
408
Not enough data
8.2
413
Not enough data
8.1
364
Not enough data
Management
8.0
349
Not enough data
8.3
391
Not enough data
Platform
8.1
369
Not enough data
8.1
398
Not enough data
Marketing Operations
Not enough data
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and HubSpot Marketing Hub are categorized as Pop-Up Builder, Conversational Marketing, Landing Page Builders, Attribution, Social Media Advertising, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Online Form Builder, Sales Analytics, Lead Scoring, Live Chat, CRM, and Salesforce AppExchange Apps
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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