Compare ActiveCampaign and AllProWebTools 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$30 / month unlimited users
ActiveCampaign
Star Rating
(13,796)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAllProWebTools
Star Rating
(66)4.8 out of 5
Market Segments
Small-Business (87.9% of reviews)
Entry-Level Pricing
$30 / month unlimited users
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in its Email Marketing capabilities, particularly in Automated Email Responses with a score of 9.7, while AllProWebTools shines in Building and Personalizing Emails with a perfect score of 10.0, indicating a more user-friendly design experience.
- Reviewers mention that AllProWebTools offers superior Quality of Support with a score of 9.6, compared to ActiveCampaign's 8.6, suggesting that users may find more responsive and helpful customer service with AllProWebTools.
- G2 users highlight that ActiveCampaign has a more robust Sales Force Automation feature set, particularly in Contact & Account Management with a score of 8.4, while AllProWebTools significantly outperforms in Desktop Integration with a score of 9.3, making it a better choice for users needing seamless integration with desktop applications.
- Users on G2 report that ActiveCampaign's Marketing Automation features, particularly in Email Marketing and Campaign Management, are rated at 9.0, while AllProWebTools has a slightly lower score in Campaign Management at 8.9, indicating a more comprehensive automation experience with ActiveCampaign.
- Reviewers say that AllProWebTools provides a more user-friendly Ease of Setup with a score of 9.1, compared to ActiveCampaign's 8.1, suggesting that new users may find AllProWebTools easier to implement and start using effectively.
- Users report that ActiveCampaign has a higher Product Direction score of 8.3, indicating a more positive outlook on future updates and features, while AllProWebTools scores 9.4, suggesting that users feel more confident in the ongoing development and enhancements of AllProWebTools.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
AllProWebTools
Base + CRM + Email
$30 / month
unlimited users
Includes unlimited user accounts for basic functionality plus CRM and Email Marketing.
- Website Hosting
- Task Manager
- Password Manager
Free Trial
ActiveCampaign
Free Trial is available
AllProWebTools
No trial information availableRatings
Meets Requirements
8.8
10,345
8.9
60
Ease of Use
8.2
10,445
8.8
60
Ease of Setup
8.1
6,382
9.1
41
Ease of Admin
8.4
5,954
9.3
40
Quality of Support
8.6
9,609
9.6
60
Has the product been a good partner in doing business?
8.8
5,821
9.8
41
Product Direction (% positive)
8.3
9,751
9.4
60
Features by Category
Sales Force Automation
8.3
1839
|
Verified
9.7
5
|
Verified
7.1
778
Not enough data
8.0
1514
|
Verified
Not enough data
7.8
1436
|
Verified
Not enough data
7.1
990
|
Verified
Not enough data
7.7
1196
|
Verified
9.3
5
|
Verified
7.1
981
|
Verified
Not enough data
7.0
919
|
Verified
Not enough data
7.4
1059
|
Verified
Not enough data
Marketing Automation
9.0
2043
|
Verified
9.0
5
|
Verified
8.8
1939
|
Verified
Not enough data
8.5
1899
|
Verified
Not enough data
7.9
1234
|
Verified
Not enough data
Customer Support
7.7
1231
|
Verified
Not enough data
7.8
1392
|
Verified
Not enough data
8.1
1527
|
Verified
Not enough data
7.1
1103
|
Verified
Not enough data
7.6
1219
|
Verified
Not enough data
Reporting & Analytics
7.8
1719
|
Verified
9.3
5
|
Verified
8.0
1918
|
Verified
Not enough data
7.2
1078
|
Verified
Not enough data
Mobile & Social
7.4
1019
|
Verified
Not enough data
7.4
1119
|
Verified
Not enough data
7.2
1170
|
Verified
8.3
5
|
Verified
Platform
7.9
1667
|
Verified
Not enough data
8.1
1615
|
Verified
Not enough data
8.2
1723
|
Verified
Not enough data
7.3
1157
|
Verified
Not enough data
7.1
1062
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1787
|
Verified
Not enough data
7.5
1188
|
Verified
Not enough data
Integration
8.2
1670
|
Verified
Not enough data
8.1
1679
|
Verified
Not enough data
7.9
1390
|
Verified
Not enough data
Generative AI
6.1
471
Feature Not Available
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
10.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
5966
|
Verified
Not enough data
8.9
5789
|
Verified
Not enough data
8.6
5649
|
Verified
Not enough data
8.9
5261
|
Verified
Not enough data
Online Marketing
7.4
3924
|
Verified
Not enough data
8.0
3634
|
Verified
Not enough data
7.9
3093
|
Verified
Not enough data
8.2
4426
|
Verified
Not enough data
7.9
3046
|
Verified
Not enough data
Lead Management
8.3
3916
|
Verified
Not enough data
8.1
3529
|
Verified
Not enough data
8.6
4636
|
Verified
Not enough data
8.0
3065
|
Verified
Not enough data
8.6
3909
|
Verified
Not enough data
8.1
3561
|
Verified
Not enough data
8.3
3374
|
Verified
Not enough data
8.1
3147
|
Verified
Not enough data
Campaign Management
8.1
3072
|
Verified
Not enough data
7.9
2692
|
Verified
Not enough data
7.3
2241
Not enough data
6.9
1944
|
Verified
Not enough data
Social
7.0
1933
|
Verified
Not enough data
7.4
2292
|
Verified
Not enough data
7.4
2164
|
Verified
Not enough data
7.3
2058
|
Verified
Not enough data
7.1
2018
|
Verified
Not enough data
Reporting & Analytics
8.2
4760
|
Verified
Not enough data
7.7
3191
|
Verified
Not enough data
7.3
2529
|
Verified
Not enough data
7.2
2336
|
Verified
Not enough data
7.0
2058
|
Verified
Not enough data
Platform
8.0
3249
|
Verified
Not enough data
8.2
3037
|
Verified
Not enough data
8.4
3243
|
Verified
Not enough data
7.6
1965
|
Verified
Not enough data
7.1
1699
|
Verified
Not enough data
8.4
3256
|
Verified
Not enough data
7.6
1999
|
Verified
Not enough data
Integration
8.2
3284
|
Verified
Not enough data
8.3
3188
|
Verified
Not enough data
7.9
2676
|
Verified
Not enough data
Messenger
7.5
1019
Not enough data
6.0
870
Not enough data
6.6
900
Not enough data
7.0
944
Not enough data
Channels
6.5
886
Not enough data
7.4
1067
Not enough data
6.0
815
Not enough data
5.5
734
Not enough data
6.0
741
Not enough data
Customers
7.7
1127
Not enough data
7.4
1055
Not enough data
7.7
1188
Not enough data
7.7
1130
Not enough data
7.3
1082
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
510
Not enough data
8.7
684
Not enough data
6.3
410
Not enough data
6.7
435
Not enough data
7.6
539
Not enough data
6.9
454
Not enough data
6.9
426
Not enough data
Repeatability and Reportability
7.5
527
Not enough data
7.5
524
Not enough data
7.5
492
Not enough data
6.7
426
Not enough data
6.0
384
Not enough data
AI and Automation
7.3
470
Not enough data
7.3
472
Not enough data
7.3
475
Not enough data
6.7
410
Not enough data
6.5
389
Not enough data
Generative AI
6.2
327
Not enough data
Visitor Behavior
7.6
378
Not enough data
7.9
368
Not enough data
7.2
326
Not enough data
Templates
7.3
380
Not enough data
8.0
408
Not enough data
7.8
381
Not enough data
Personalization
7.6
369
Not enough data
7.6
373
Not enough data
7.2
329
Not enough data
7.1
318
Not enough data
7.3
308
Not enough data
7.1
295
Not enough data
7.4
315
Not enough data
8.0
366
Not enough data
Multichannel
7.4
351
Not enough data
8.5
432
Not enough data
7.6
389
Not enough data
Administration
8.5
453
Not enough data
7.9
441
Not enough data
7.9
411
Not enough data
8.0
433
Not enough data
Templates
7.7
1788
Not enough data
6.3
1293
Not enough data
7.0
1393
Not enough data
7.6
1459
Not enough data
Edit
7.4
1522
Not enough data
8.0
1735
Not enough data
7.4
1433
Not enough data
Logistics
7.8
1593
Not enough data
7.0
1361
Not enough data
7.8
1554
Not enough data
7.8
1329
Not enough data
Generative AI
6.0
639
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
195
Not enough data
7.1
186
Not enough data
6.8
178
Not enough data
6.9
176
Not enough data
6.3
163
Not enough data
7.1
177
Not enough data
Marketing
7.1
186
Not enough data
7.2
182
Not enough data
7.3
199
Not enough data
7.9
235
Not enough data
Reporting
7.5
269
Not enough data
7.3
251
Not enough data
7.0
236
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
556
Not enough data
7.6
456
Not enough data
6.8
367
Not enough data
7.4
550
Not enough data
Additional Functionality
7.9
566
Not enough data
5.7
328
Not enough data
7.4
431
Not enough data
6.2
341
Not enough data
7.0
415
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
107
Not enough data
8.2
95
Not enough data
8.7
100
Not enough data
7.9
76
Not enough data
8.0
61
Not enough data
Internal Use
8.2
130
Not enough data
8.0
81
Not enough data
8.6
87
Not enough data
8.3
82
Not enough data
8.0
72
Not enough data
8.4
85
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and AllProWebTools are categorized as CRM
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, Salesforce AppExchange Apps, and Marketing Automation
AllProWebTools is categorized as Email Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AllProWebTools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
14.1%
Retail
4.7%
Real Estate
4.7%
Professional Training & Coaching
4.7%
Insurance
4.7%
Other
67.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
AllProWebTools
Most Helpful Favorable Review
Brenda B.
Verified User in Accounting
Easy to work with! I like having one place to log in, to do so many different elements of our business. There are so many tools available and the customer service is exceptional! They are there every step of the way as you learn how to use and utilize all...
Most Helpful Critical Review
Verified User in Real Estate
My experience is that in order to get my business Shantal the Sales Rep told me incorrectly that my website had too many errors to save. That's because they don't program in WordPress, I've learned. After trying to work with their team, who does not...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Brenda B.
Verified User in Accounting
Easy to work with! I like having one place to log in, to do so many different elements of our business. There are so many tools available and the customer service is exceptional! They are there every step of the way as you learn how to use and utilize all...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Real Estate
My experience is that in order to get my business Shantal the Sales Rep told me incorrectly that my website had too many errors to save. That's because they don't program in WordPress, I've learned. After trying to work with their team, who does not...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the contract term?
1 comment
Official Response from AllProWebTools
There are no contracts, clients pay month to month and can cancel at anytime.Read more
Is there a limit to how many user accounts I can have?
1 comment
Official Response from AllProWebTools
There is NO LIMIT on users at any plan level. You can have as many user accounts as you like.Read more
AllProWebTools has no more discussions with answers
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