# Acquia DAM (Widen) vs WoodWing Assets Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Acquia DAM (Widen) excels in overall user satisfaction, boasting a significantly higher G2 Score compared to WoodWing Assets. Users appreciate its intuitive navigation and powerful features, such as the ability to create external sharing portals, which enhances collaboration.
- **Users say** that Acquia DAM (Widen) offers a smoother implementation process, with many highlighting how easy it is to set up and integrate into existing workflows. In contrast, WoodWing Assets has received feedback indicating that its setup can be more challenging, which may lead to delays in getting started.
- **Reviewers mention** the quality of support provided by Acquia DAM (Widen), with a high satisfaction score reflecting its responsiveness and helpfulness. Users have noted that the support team is instrumental in maximizing the platform's capabilities, while WoodWing Assets, although generally positive, has received mixed reviews regarding its support quality.
- **According to verified reviews** , Acquia DAM (Widen) shines in its metadata management capabilities, allowing users to track and sort files with precision. This feature is particularly praised for organizing creative media files effectively, whereas WoodWing Assets, while also strong in searchability, does not match the same level of detail in metadata management.
- **Users highlight** that Acquia DAM (Widen) provides robust tools for tracking insights and integrating with other systems, making it a valuable asset for organizations looking to streamline their digital asset management. WoodWing Assets, while noted for its user-friendly navigation and speed, may not offer the same depth of integration options.
- **Reviewers appreciate** the consistent performance of Acquia DAM (Widen) across various features, such as file transformation and versioning, which are crucial for maintaining asset integrity. In comparison, WoodWing Assets has received feedback indicating that while it performs well in certain areas, it may not be as comprehensive in its feature set.



| | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 631 | 28 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Small-Business (47.8% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Contact us   Tailored to your needs | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### WoodWing Assets

**Not enough data**

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 8.3 (24 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 8.5 (24 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 6.9 (12 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 7.3 (11 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 8.3 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 7.8 (10 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 8.5 (23 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### WoodWing Assets

#### Entry-Level Pricing

Plan: WoodWing Assets

Price: Contact us   Tailored to your needs

Description: WoodWing Assets (previously called Elvis DAM) is our on-premise version, which can also be run in your private cloud.

WoodWing Assets is based on cluster technology, making it extremely scalable. Processing of incoming images, search performance, storage, everything can be scaled individually. Hosting a billion files is no problem at all. Pricing is upon request, as typically each solution is tailored to your needs.

Key Features:
- Intuitive Search & Find
- Unlimited Scalability
- Extensive API for custom integrations (PIM, CMS, ...)

[Browse all 2 editions](https://www.g2.com/products/woodwing-assets/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **WoodWing Assets** | 8.3/10 | 26 |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | 8.2 (18 reviews) ✓ Verified | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | 7.8 (19 reviews) ✓ Verified | 
| **Search** | 8.6 (454 reviews) ✓ Verified | 8.5 (19 reviews) ✓ Verified | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | 8.3 (20 reviews) ✓ Verified | 
| **Analytics** | 7.4 (107 reviews) | Not enough data | 

#### Asset Management

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | 8.9 (17 reviews) ✓ Verified | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | 8.6 (17 reviews) ✓ Verified | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | 8.1 (15 reviews) ✓ Verified | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | 8.5 (16 reviews) ✓ Verified | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | 8.7 (13 reviews) ✓ Verified | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | 8.6 (13 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.3 (105 reviews) | Not enough data | 

#### Media Types

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | 7.8 (9 reviews) ✓ Verified | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | 6.4 (6 reviews) ✓ Verified | 
| **Images** | 9.4 (437 reviews) ✓ Verified | 9.3 (19 reviews) ✓ Verified | 

#### Administration

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | 7.8 (15 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | 8.3 (19 reviews) ✓ Verified | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | 7.9 (17 reviews) ✓ Verified | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | 8.8 (15 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **WoodWing Assets** | N/A | N/A |

#### Analytics

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 

#### Content Management

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **No-Code App Development** | Not enough data | Not enough data | 
| **Low-Code App Development** | Not enough data | Not enough data | 
| **Self-Service Capabilities** | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **WoodWing Assets** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **WoodWing Assets** | N/A | N/A |

#### Data Management

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | Not enough data | 
| **Cleansing** | 6.4 (11 reviews) | Not enough data | 
| **Classification** | 7.5 (17 reviews) | Not enough data | 
| **Access Rights** | 8.6 (17 reviews) | Not enough data | 
| **Versioning** | 8.9 (16 reviews) | Not enough data | 
| **Publication** | 7.9 (17 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | Not enough data | 
| **Workflows** | 7.6 (18 reviews) | Not enough data | 
| **Localization** | 7.5 (17 reviews) | Not enough data | 

#### Analytics

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Compliance** | Feature Not Available | Not enough data | 
| **KPIs** | 6.7 (12 reviews) | Not enough data | 
| **Performance** | 8.0 (18 reviews) | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **WoodWing Assets** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **WoodWing Assets** | N/A | N/A |

#### Editing

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | Not enough data | 
| **Resizing** | 7.1 (35 reviews) | Not enough data | 
| **Video editing** | 5.6 (30 reviews) | Not enough data | 
| **Integration with editing tools** | 6.3 (30 reviews) | Not enough data | 

#### Search

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | Not enough data | 
| **Pinned search** | 7.5 (32 reviews) | Not enough data | 
| **Auto tagging** | 6.4 (30 reviews) | Not enough data | 
| **Suggested search** | 7.0 (33 reviews) | Not enough data | 

#### Permissions

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | Not enough data | 
| **Asset permissions** | 8.5 (34 reviews) | Not enough data | 
| **Access requests** | 8.1 (33 reviews) | Not enough data | 

#### Platform

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | Not enough data | 
| **Collaboration** | 7.5 (31 reviews) | Not enough data | 
| **Templates** | 6.5 (32 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **WoodWing Assets** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Acquia DAM (Widen) (5):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)

**Unique to WoodWing Assets (1):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | WoodWing Assets | 
|---|---|---|
| **Small-Business** | 14.2% | 47.8% | 
| **Mid-Market** | 37.5% | 34.8% | 
| **Enterprise** | 48.3% | 17.4% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### WoodWing Assets

- **Publishing:** 25.0%
- **Media Production:** 12.5%
- **Graphic Design:** 8.3%
- **Design:** 8.3%
- **Apparel & Fashion:** 8.3%
- **Consulting:** 4.2%
- **Wholesale:** 4.2%
- **Primary/Secondary Education:** 4.2%
- **Non-Profit Organization Management:** 4.2%
- **Marketing and Advertising:** 4.2%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1148 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (298 reviews)

### Alternatives to WoodWing Assets

- [censhare](https://www.g2.com/products/censhare/reviews) — 4.3/5 stars (33 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1148 reviews)
- [Extensis Portfolio](https://www.g2.com/products/extensis-portfolio/reviews) — 4.0/5 stars (100 reviews)
- [ResourceSpace](https://www.g2.com/products/resourcespace/reviews) — 4.4/5 stars (52 reviews)
- [CONTENTdm](https://www.g2.com/products/contentdm/reviews) — 4.0/5 stars (26 reviews)
- [Xinet](https://www.g2.com/products/xinet/reviews) — 3.4/5 stars (14 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1773 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### WoodWing Assets

- Title: [Does WoodWing Assets support perpetual licenses and / or subscriptions?](https://www.g2.com/discussions/1602-does-woodwing-assets-support-perpetual-licenses-and-or-subscriptions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The traditional model of buying software with a perpetual license is still being requested quite a lot, so we continue to support this model.

Other..."
- Title: [On-premise, private cloud and public cloud](https://www.g2.com/discussions/1601-on-premise-private-cloud-and-public-cloud) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Elvis DAM started as an on-premise software solution. With the release of Elvis 5, the architecture has had a major overhaul, making it ready to be hosted..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-woodwing-assets)