Compare Acquia DAM (Widen) and Aprimo 
At a Glance
Market Segments
Enterprise (48.5% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
Free Trial 50 Users Per Year
Contact Us
Acquia DAM (Widen)
Star Rating
(570)4.5 out of 5
Market Segments
Enterprise (48.5% of reviews)
Entry-Level Pricing
Free Trial 50 Users Per Year
Free Trial is available
Browse all 3 pricing plansAprimo
Star Rating
(123)4.3 out of 5
Market Segments
Enterprise (48.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Acquia DAM (Widen) excels in its Digital Asset Management capabilities, particularly with a high score of 9.4 for Digital Assets, while Aprimo follows closely with a score of 9.3, indicating both platforms are strong but Widen has a slight edge.
- Reviewers mention that Acquia DAM (Widen) has a more user-friendly Organizational Interface with a score of 8.4 compared to Aprimo's 9.0, suggesting that while Aprimo's interface is rated higher, Widen's usability is still commendable.
- G2 users highlight that Aprimo shines in Photo Editing features, scoring 8.3, significantly outperforming Acquia DAM (Widen) which only scores 6.0, indicating a clear advantage for Aprimo in this area.
- Users on G2 report that Acquia DAM (Widen) has superior Quality of Support with a score of 9.1, compared to Aprimo's 8.8, suggesting that Widen may provide a better support experience for users.
- Reviewers say that Aprimo offers better Auto Tagging capabilities, scoring 8.6 against Acquia DAM (Widen)'s 6.3, which can significantly enhance the efficiency of asset management for users.
- Users report that both platforms have strong Versioning features, with Acquia DAM (Widen) scoring 8.8 and Aprimo slightly higher at 8.9, indicating that both products effectively manage asset versions but Aprimo has a slight advantage.
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Pricing
Entry-Level Pricing
Acquia DAM (Widen)
Workgroup DAM
Free Trial
50 Users Per Year
For departments and small businesses.
Up to 50 users of any type.
- Assets
- Insights
- Portals
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Free Trial
Acquia DAM (Widen)
Free Trial is available
Aprimo
Free Trial is available
Ratings
Meets Requirements
8.8
482
8.6
90
Ease of Use
8.7
484
8.4
97
Ease of Setup
8.0
282
7.7
58
Ease of Admin
8.4
300
7.8
51
Quality of Support
9.1
438
8.7
85
Has the product been a good partner in doing business?
9.3
293
8.9
57
Product Direction (% positive)
9.1
470
8.7
91
Features by Category
Interface and Performance
8.7
386
|
Verified
8.9
60
8.4
389
|
Verified
8.9
58
8.6
411
|
Verified
8.8
63
8.7
405
|
Verified
8.9
63
7.5
69
7.9
56
Asset Management
9.1
400
|
Verified
9.2
63
9.0
389
|
Verified
8.9
63
8.8
355
|
Verified
8.7
58
8.8
328
|
Verified
8.8
60
8.8
333
|
Verified
9.1
58
8.4
162
|
Verified
8.4
54
8.7
255
|
Verified
8.4
51
8.3
73
8.5
54
Media Types
8.9
334
|
Verified
8.6
58
8.9
239
|
Verified
8.4
54
9.4
403
|
Verified
9.3
61
Administration
8.6
281
|
Verified
8.4
53
8.8
364
|
Verified
8.7
63
8.8
332
|
Verified
8.4
49
8.1
211
|
Verified
8.1
49
8.1
155
|
Verified
8.2
45
Authoring Tools
7.0
9
Not enough data
5.2
8
Not enough data
5.6
9
Not enough data
5.2
8
Not enough data
Testing Tools
6.0
8
Not enough data
6.5
8
Not enough data
Publishing Tools
5.7
7
Not enough data
4.4
6
Not enough data
5.5
7
Not enough data
Data Management
9.1
16
Not enough data
6.7
8
Not enough data
8.0
14
Not enough data
8.8
14
Not enough data
8.8
13
Not enough data
8.2
14
Not enough data
9.4
16
Not enough data
Optimization
9.3
14
Not enough data
7.9
15
Not enough data
8.3
14
Not enough data
Analytics
Feature Not Available
Not enough data
7.6
9
Not enough data
8.6
15
Not enough data
Content Protection
Not enough data
Not enough data
5.7
5
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
6.4
6
Not enough data
7.1
7
Not enough data
7.9
8
Not enough data
8.1
7
Not enough data
Content Type
8.3
6
Not enough data
8.3
6
Not enough data
Editing
6.0
18
6.7
10
7.4
20
7.3
10
5.8
18
6.7
11
6.5
17
6.3
10
Search
8.1
20
8.8
11
7.0
19
7.8
10
6.3
16
7.6
11
7.0
19
8.5
10
Permissions
8.2
20
8.8
10
8.3
20
8.2
10
8.1
19
7.8
10
Platform
7.5
19
8.2
10
7.6
18
7.5
10
6.2
19
7.4
11
Annotation Tools - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia DAM (Widen) and Aprimo are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Acquia DAM (Widen) is categorized as Digital Rights Management (DRM), Product Information Management (PIM), Creative Management Platforms, and Markup Software
Aprimo is categorized as Marketing Resource Management
Reviews
Reviewers' Company Size
Acquia DAM (Widen)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Consumer Goods
5.0%
Higher Education
4.5%
Apparel & Fashion
4.3%
Non-Profit Organization Management
3.6%
Other
74.6%
Marketing and Advertising
14.4%
Telecommunications
6.8%
Consumer Goods
6.8%
Banking
6.8%
Insurance
5.9%
Other
59.3%
Most Helpful Reviews
Acquia DAM (Widen)
Most Helpful Favorable Review
Sarah S.
Verified User in Financial Services
I started my position a little over a year ago without any prior knowledge or experience with Widen's software. Once I started interfacing with it, I found it to be very intuitive. Their Support & Resources section is invaluable for newbies like me. I am a...
Most Helpful Critical Review
Verified User in Higher Education
The process of uploading and tagging is tedious. It is absolutely near impossible to get users to add photos to the system because the process is a barrier to entry.
Aprimo
Most Helpful Favorable Review
Afzal S.
Verified User in Insurance
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
Most Helpful Critical Review
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Sarah S.
Verified User in Financial Services
I started my position a little over a year ago without any prior knowledge or experience with Widen's software. Once I started interfacing with it, I found it to be very intuitive. Their Support & Resources section is invaluable for newbies like me. I am a...
Afzal S.
Verified User in Insurance
Aprimo is an excellent marketing workflow automation tool. You can build some intricate workflows and completely automate them. The learning curve for configuring workflows is not too steep. On the front end, it's very intuitive to use.
Verified User in Higher Education
The process of uploading and tagging is tedious. It is absolutely near impossible to get users to add photos to the system because the process is a barrier to entry.
Verified User in Accounting
I dislike that Aprimo can be complex and expensive to implement and maintain. It requires a lot of customization and integration to fit specific needs and workflows. It also has a steep learning curve and can be overwhelming for new users. I wish Aprimo had...
Discussions
Is there a way to tag files with certain keywords?
3 comments
JL
Tagging files is a feature that Widen offers. Our department tags assets through our metadata fields. We have created one specific field, List Keywords, to...Read more
What does Widen Collective cost?
1 comment
Official Response from Acquia DAM (Widen)
Widen offers flexible subscription packages based on users, storage, and optional features and services.Read more
Is the Widen Collective offered a SaaS or on-premise solution?
1 comment
Official Response from Acquia DAM (Widen)
(SaaS)Read more
What is aprimo used for?
2 comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
Is Aprimo cloud based?
2 comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is digital asset and media management?
1 comment
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
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