# 6sense Sales Intelligence vs D&B Hoovers Comparison
---
## AI Generated Summary
- **G2 reviewers report** that D&B Hoovers excels in **ease of use** , with users appreciating its intuitive interface and robust filtering options. One user highlighted the ability to target domestic revenue within various industries, which is particularly beneficial for organizations looking to segment markets effectively.
- **Users say** that 6sense Sales Intelligence shines in providing **intent signals** and detailed insights into prospect behavior. Reviewers value features like tracking URLs that prospects have visited, which helps them tailor their outreach strategies based on real-time data.
- **According to verified reviews** , D&B Hoovers is praised for its **comprehensive database** of business entities, making it a go-to resource for users needing extensive company information. The ability to create and export lists into CSV/Excel formats was also noted as a significant advantage for data analysis.
- **Reviewers mention** that 6sense provides a unique **timeline feature** that shows what companies are researching about them, which can be a game-changer for prospecting. This capability allows users to identify key interests and tailor their pitches accordingly.
- **Users appreciate** the **quality of support** offered by D&B Hoovers, with many noting that the support team is responsive and helpful when issues arise. This level of customer service can be crucial for teams that rely heavily on the platform for their sales intelligence needs.
- **G2 reviewers highlight** that while 6sense has a strong focus on **intent data** , it may not match D&B Hoovers in terms of **data accuracy** for contact and company information. Users have pointed out that D&B Hoovers generally provides more reliable data, which is essential for effective lead generation.



| | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,037 | 781 | 
| **Largest Market Segment** | Mid-Market (51.1% of reviews) | Enterprise (37.6% of reviews) | 
| **Entry Level Price** | Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. | No pricing available | 

---
## Top Pros & Cons

### 6sense Sales Intelligence

Pros:
- Lead Generation (177 reviews)
- Intent Data (176 reviews)

Cons:
- Inaccurate Data (131 reviews)
- Data Quality (76 reviews)

### D&B Hoovers

Pros:
- Ease of Use (51 reviews)
- Contact Information (50 reviews)

Cons:
- Outdated Data (32 reviews)
- Inaccurate Data (24 reviews)

---
## Ratings Comparison
| Rating | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
  | **Meets Requirements** | 7.6 (835 reviews) | 7.9 (660 reviews) | 
  | **Ease of Use** | 7.9 (885 reviews) | 8.3 (669 reviews) | 
  | **Ease of Setup** | 7.7 (550 reviews) | 8.4 (284 reviews) | 
  | **Ease of Admin** | 8.1 (115 reviews) | 8.0 (182 reviews) | 
  | **Quality of Support** | 8.0 (663 reviews) | 8.0 (562 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (117 reviews) | 8.1 (182 reviews) | 
  | **Product Direction (% positive)** | 7.8 (805 reviews) | 7.3 (650 reviews) | 

---
## Pricing

### 6sense Sales Intelligence

#### Entry-Level Pricing

Plan: 6sense Sales Intelligence Subscription

Price: Contact Us 1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.

Description: 6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package.

Key Features:
- Contact us for more information

[Learn more about 6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)

#### Free Trial

No

### D&B Hoovers

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 620 |
| **D&B Hoovers** | 7.6/10 | 537 |

#### Data Availability

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Availability** | 6.7 (511 reviews) | 7.1 (459 reviews) | 
| **Company Data Availability** | 7.3 (499 reviews) | 8.1 (489 reviews) | 
| **Industry Research Availability** | 7.1 (481 reviews) ✓ Verified | 7.8 (462 reviews) ✓ Verified | 
| **Technographic Data Availability** | 6.8 (365 reviews) | 7.9 (92 reviews) | 

#### Data Accuracy

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Accuracy** | 6.1 (518 reviews) | 6.5 (457 reviews) | 
| **Company Data Accuracy** | 7.0 (488 reviews) | 7.3 (478 reviews) | 
| **Technographic Data Accuracy** | 6.6 (362 reviews) | 7.8 (89 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (53 reviews) | 7.7 (23 reviews) | 
| **Cross-system Integration** | 6.9 (54 reviews) | 8.1 (23 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.5 (23 reviews) | 
| **Natural Language Interaction** | 6.1 (54 reviews) | 7.7 (24 reviews) | 
| **Proactive Assistance** | 6.6 (58 reviews) | 8.0 (22 reviews) | 
| **Decision Making** | 6.8 (56 reviews) | 7.7 (24 reviews) | 

#### Platform

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Internationalization** | 6.7 (433 reviews) | 7.8 (202 reviews) | 
| **User, Role, and Access Management** | 7.3 (442 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.5 (462 reviews) | 8.1 (254 reviews) | 
| **Reporting/Dashboards** | 7.5 (451 reviews) ✓ Verified | 7.9 (228 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | 7.3 (173 reviews) | 
| **APIs** | 7.3 (432 reviews) | 7.4 (184 reviews) | 

#### Features

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Builder** | 7.0 (476 reviews) | 7.7 (368 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.8 (491 reviews) | 7.4 (327 reviews) | 
| **Data Cleaning/Enrichment** | 6.6 (464 reviews) ✓ Verified | 7.2 (343 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.2 (493 reviews) ✓ Verified | 7.6 (374 reviews) ✓ Verified | 
| **Search** | 7.3 (492 reviews) ✓ Verified | 8.2 (470 reviews) ✓ Verified | 
| **News/People Alerts** | 6.9 (461 reviews) ✓ Verified | 7.5 (362 reviews) ✓ Verified | 
| **Connections** | 6.4 (449 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 6.7 (461 reviews) ✓ Verified | 7.6 (336 reviews) | 
| **Messaging** | 6.0 (431 reviews) | Feature Not Available | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 7.4/10 | 202 |
| **D&B Hoovers** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Market Insights ** | 7.8 (189 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (193 reviews) | Not enough data | 
| **Lead Analysis ** | 7.7 (192 reviews) | Not enough data | 

#### Lead Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Segmentation ** | 7.5 (189 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (190 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (191 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.3 (182 reviews) | Not enough data | 
| **Revenue Planning ** | 6.9 (178 reviews) | Not enough data | 
| **Media Attribution ** | 6.9 (181 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.3 (182 reviews) | Not enough data | 
| **Customization ** | 7.2 (177 reviews) | Not enough data | 

#### Campaign Execution

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Website Personalization ** | 6.8 (179 reviews) | Not enough data | 
| **Prioritized Accounts ** | 7.9 (185 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (183 reviews) | Not enough data | 
| **Email Campaigns ** | 7.0 (177 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (15 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | 7.3 (14 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | N/A | N/A |

#### Lead Generation

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | 8.3/10 | 64 |

#### Lead Facilitation

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Feature Not Available | 
| **Lead Qualification** | Not enough data | Feature Not Available | 
| **Lead Follow-up** | Not enough data | Feature Not Available | 
| **Meeting Scheduling ** | Not enough data | Feature Not Available | 

#### Organization

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Feature Not Available | 
| **Data Entry** | Not enough data | 8.4 (52 reviews) | 
| **Integrations / APIs** | Not enough data | 8.3 (47 reviews) | 

#### Performance Analysis

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Coaching ** | Not enough data | Feature Not Available | 
| **Peformance Tracking** | Not enough data | Feature Not Available | 

#### Sales Analysis

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (29 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (29 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 447 |
| **D&B Hoovers** | N/A | N/A |

#### Data Availability

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Contact Data Availability** | 6.6 (407 reviews) | Not enough data | 
| **Account Data Availability** | 7.2 (417 reviews) | Not enough data | 
| **Offline Data** | 6.1 (364 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Integrations** | 7.4 (398 reviews) | Not enough data | 
| **Topic Customization** | 7.0 (376 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 6.7 (369 reviews) | Not enough data | 
| **Alerts** | 7.1 (385 reviews) | Not enough data | 
| **Real-time Intent** | 7.2 (389 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 425 |
| **D&B Hoovers** | N/A | N/A |

#### Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Validation** | 6.8 (408 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 6.9 (410 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 6.8 (413 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 7.2 (405 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 7.2 (405 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | 6.6 (46 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | N/A | N/A |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 5.6/10 | 21 |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Cross-system Integration** | 5.6 (21 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **6sense Sales Intelligence** | 6.9/10 | 243 |
| **D&B Hoovers** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (18 reviews) | Not enough data | 
| **Decision Making** | 5.4 (18 reviews) | Not enough data | 

#### Attribution

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Opportunity** | 7.2 (230 reviews) ✓ Verified | Not enough data | 
| **Lead Assignment** | 7.1 (227 reviews) ✓ Verified | Not enough data | 
| **Pipeline Acceleration** | 7.1 (227 reviews) ✓ Verified | Not enough data | 

#### Discovery

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Lead Management** | 7.3 (227 reviews) ✓ Verified | Not enough data | 
| **Scoring/Ranking** | 7.4 (228 reviews) ✓ Verified | Not enough data | 
| **Lead Context** | 7.4 (224 reviews) ✓ Verified | Not enough data | 

#### Management

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Conversion Viability** | 7.1 (218 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 7.2 (223 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Data Synchronization** | 7.2 (219 reviews) ✓ Verified | Not enough data | 
| **Analysis** | 7.3 (213 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to 6sense Sales Intelligence (5):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to D&B Hoovers (1):** [Lead Mining Software](https://www.g2.com/categories/lead-mining)


---
## Reviewer Demographics

### By Company Size

| Segment | 6sense Sales Intelligence | D&B Hoovers | 
|---|---|---|
| **Small-Business** | 11.2% | 31.7% | 
| **Mid-Market** | 51.1% | 30.7% | 
| **Enterprise** | 37.7% | 37.6% | 

### By Industry

#### 6sense Sales Intelligence

- **Computer Software:** 33.0%
- **Information Technology and Services:** 24.9%
- **Computer & Network Security:** 6.3%
- **Marketing and Advertising:** 4.7%
- **Human Resources:** 3.4%
- **Logistics and Supply Chain:** 2.7%
- **Financial Services:** 2.0%
- **Consulting:** 1.9%
- **Telecommunications:** 1.3%
- **Accounting:** 1.3%
- **Other:** 18.6%

#### D&B Hoovers

- **Computer Software:** 15.2%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 8.2%
- **Consumer Services:** 5.7%
- **Internet:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Management Consulting:** 3.2%
- **Insurance:** 2.9%
- **Manufacturing:** 2.4%
- **Accounting:** 1.9%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to 6sense Sales Intelligence

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
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### Alternatives to D&B Hoovers

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
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- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (353 reviews)
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- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)

---
## Top Discussions

### 6sense Sales Intelligence

No discussions available for this product.

### D&B Hoovers

- Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..."
- Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote
  > **Top comment:** "Contacts are accessible for marketing "
- Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..."
- Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment
  > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..."
- Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/6sense-sales-vs-dun-bradstreet-d-b-hoovers)