# Best Traditional Advertising Agencies in San Francisco, CA

## How Many Traditional Advertising Agencies Products Does G2 Track?

**Total Products under this Category:** 143

### Category Stats (Aug 2026)

- **Average Rating:** 4.17/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 01, 2026_

## How Does G2 Rank Traditional Advertising Agencies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 100+ Authentic Reviews
- 143+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

**Sponsored**

### Ironpaper

Ironpaper is a B2B growth agency dedicated to helping remarkable organizations achieve measurable business outcomes. We specialize in solving the complex challenges companies face with long sales cycles, niche buying groups, and high-value opportunities. Our mission is to transform marketing into a driver of sustainable growth. By aligning strategy, execution, and data-driven insights, we partner with clients to improve marketing results, increase buyer engagement, and foster purposeful relationships with ideal buyers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=776&secure%5Bchosen_at%5D=2026-08-04T16%3A44%3A23Z&secure%5Bdisplayable_resource_id%5D=776&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=776&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102307&secure%5Bresource_id%5D=776&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftraditional-advertising%2Flocations%2Fsan-francisco-ca-us&secure%5Btoken%5D=7b2469612a804fd741709631d740a12c0a894df0d0646df5725d499148fc6d41&secure%5Burl%5D=https%3A%2F%2Fwww.ironpaper.com%2Fb2b-marketing%2F%3Futm_campaign%3D28664487-Trust%2520and%2520Peer%2520Validation%26utm_source%3DG2%2520Review%2520Listing&secure%5Burl_type%5D=custom_url)

### [Epsilon Services](https://www.g2.com/products/epsilon-services/reviews)

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.

**Average Rating:** 2.9/5.0

**Total Reviews:** 16

#### Who Is the Company Behind Epsilon Services?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

#### Who Uses This Product?

- **Company Size:** 44% Medium, 31% Small

#### What Do G2 Reviewers Say About Epsilon Services?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **customization options** in Epsilon Services, enhancing their overall experience with tailored solutions.
- Users value the **personalization of lists** in Epsilon Services, enhancing their overall experience and engagement.

##### Cons

- Users face significant **communication issues** with Epsilon Services, leading to delays and frustration in campaigns.
- Users report significant **delivery delays** with Epsilon Services, causing substantial setbacks in their campaigns.
- Users are frustrated by Epsilon's **poor customer support** , leading to significant delays and unmet campaign expectations.

#### What Are Recent G2 Reviews of Epsilon Services?

**["Marketing Pioneers "](https://www.g2.com/survey_responses/epsilon-services-review-516195)**

**Rating:** 4.0/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/epsilon-services-review-516195)

**["Excellent Service and High quality"](https://www.g2.com/survey_responses/epsilon-services-review-6795299)**

**Rating:** 5.0/5.0 stars

_— Thomas C V._

[Read full review](https://www.g2.com/survey_responses/epsilon-services-review-6795299)

### [BBDO](https://www.g2.com/products/bbdo/reviews)

BBDO is a firm that allow companies to create and deliver compelling commercial content.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### Who Is the Company Behind BBDO?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 46% Small, 31% Medium

#### What Are Recent G2 Reviews of BBDO?

**["World Famous Group"](https://www.g2.com/survey_responses/bbdo-review-7683997)**

**Rating:** 4.5/5.0 stars

_— Farinaz F._

[Read full review](https://www.g2.com/survey_responses/bbdo-review-7683997)

**["Great agency"](https://www.g2.com/survey_responses/bbdo-review-6902357)**

**Rating:** 5.0/5.0 stars

_— Jose G._

[Read full review](https://www.g2.com/survey_responses/bbdo-review-6902357)

#### What Are G2 Users Discussing About BBDO?

- [Does BBDO take interns?](https://www.g2.com/discussions/does-bbdo-take-interns)
- [Who is the CEO of BBDO?](https://www.g2.com/discussions/who-is-the-ceo-of-bbdo)
- [Is BBDO a full service agency?](https://www.g2.com/discussions/is-bbdo-a-full-service-agency)
- [What is BBDO known for?](https://www.g2.com/discussions/what-is-bbdo-known-for)

### [VMLY&R](https://www.g2.com/products/vmly-r/reviews)

We harness creativity, technology, and culture to create connected brands that drive value for our clients and touch lives around the world.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### Who Is the Company Behind VMLY&R?

- **Seller:** [VMLY&R](https://www.g2.com/sellers/vmly-r)
- **HQ Location:** New York, US
- **Twitter:** @VMLYR  
52,058 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba1a5c9b14fc796730e9af08a724a04685bcc73431c0bf40bb966af034dd7ddb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvmlyr%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,640 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 25% Large, 25% Medium

#### What Are Recent G2 Reviews of VMLY&R?

**["It is one of the good advertising servic that I have I ever approached was a wonderful experience"](https://www.g2.com/survey_responses/vmly-r-review-1102808)**

**Rating:** 4.5/5.0 stars

_— Ashwin p._

[Read full review](https://www.g2.com/survey_responses/vmly-r-review-1102808)

**["When living in Kansas City, I worked at print time (their printer)"](https://www.g2.com/survey_responses/vmly-r-review-4877699)**

**Rating:** 4.0/5.0 stars

_— Verified User in Printing_

[Read full review](https://www.g2.com/survey_responses/vmly-r-review-4877699)

#### What Are G2 Users Discussing About VMLY&R?

- [How many people work for Vmlyr?](https://www.g2.com/discussions/vmly-r-how-many-people-work-for-vmlyr)
- [How many people work for Vmlyr?](https://www.g2.com/discussions/how-many-people-work-for-vmlyr)
- [How much is VMLY&R Worth?](https://www.g2.com/discussions/how-much-is-vmly-r-worth)
- [What type of agency is VMLY&R?](https://www.g2.com/discussions/what-type-of-agency-is-vmly-r)
- [What does VML do?](https://www.g2.com/discussions/what-does-vml-do)

### [Goodby Silverstein & Partners](https://www.g2.com/products/goodby-silverstein-partners/reviews)

Goodby Silverstein & Partners is an advertising agency that provides a wide range of expertise, including creative, design, brand strategy, research and analytics, communication/media strategy, production (digital, broadcast, print and experiential).

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Goodby Silverstein & Partners?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Goodby Silverstein & Partners?

**["Creative Ad Agency with Unique Approach"](https://www.g2.com/survey_responses/goodby-silverstein-partners-review-4427592)**

**Rating:** 4.0/5.0 stars

_— Verified User in Events Services_

[Read full review](https://www.g2.com/survey_responses/goodby-silverstein-partners-review-4427592)

#### What Are G2 Users Discussing About Goodby Silverstein & Partners?

- [What is Goodby Silverstein & Partners used for?](https://www.g2.com/discussions/what-is-goodby-silverstein-partners-used-for)

### [VCCP](https://www.g2.com/products/vccp/reviews)

VCCP is the challenger network for challenger clients. We are a global integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, and un-preciousness. We transform the fortunes of our clients by challenging and disrupting the categories they operate in.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### Who Is the Company Behind VCCP?

- **Seller:** [VCCP](https://www.g2.com/sellers/vccp)
- **Year Founded:** 2002
- **HQ Location:** London, England, United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b482ef556dd9806d1994ebb2c0c193cb8f1f2d3661fce7f36b3959ef09b86ece&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvccp&secure%5Burl_type%5D=linkedin_company_website)  
924 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Small

#### What Are Recent G2 Reviews of VCCP?

**["VCCP"](https://www.g2.com/survey_responses/vccp-review-8315768)**

**Rating:** 4.5/5.0 stars

_— sabbah n._

[Read full review](https://www.g2.com/survey_responses/vccp-review-8315768)

**["One of the great agencies to work with"](https://www.g2.com/survey_responses/vccp-review-8849040)**

**Rating:** 4.5/5.0 stars

_— Amalendu M._

[Read full review](https://www.g2.com/survey_responses/vccp-review-8849040)

#### What Are G2 Users Discussing About VCCP?

- [What is VCCP used for?](https://www.g2.com/discussions/what-is-vccp-used-for)

### [Alma Advertising Agency](https://www.g2.com/products/alma-advertising-agency/reviews)

Anchored in the strong belief that brands like people- have soul, Alma Advertising searches for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.

#### Who Is the Company Behind Alma Advertising Agency?

- **Seller:** [Alma](https://www.g2.com/sellers/alma-2280f09f-36e2-4893-84e4-1e5f48ef9702)
- **HQ Location:** Miami, Florida, United States
- **Twitter:** @AlmaAgency  
4,592 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef63beafaba9ec517b24b33e8f275f89aee927541bebcdff77cb40260ddd0b08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falmaddb-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
717 employees on LinkedIn®

### [ARGONAUT](https://www.g2.com/products/argonaut/reviews)

Argonaut is an advertising agency. Argonaut surprises and delights the world with work that drives business results and leaves a dent in culture.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ARGONAUT?

- **Seller:** [ARGONAUT](https://www.g2.com/sellers/argonaut-ed612ea9-337f-40b0-b1bf-c81e6ca65348)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, US
- **Twitter:** @WeAreArgonaut  
1,167 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f6025e61904ffac926ba7480e4e09ba24f1fe4ec5eef87e7e4cf28d2118a512&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fargonaut-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ARGONAUT?

**["Impressed by ARGONAUT's Knowledge and Expertise in Brand Building"](https://www.g2.com/survey_responses/argonaut-review-7911976)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/argonaut-review-7911976)

### [Bravo Group](https://www.g2.com/products/bravo-group/reviews)

Bravo Group helps clients win tough fights with a campaign style approach to public relations and advocacy.

#### Who Is the Company Behind Bravo Group?

- **Seller:** [WPP](https://www.g2.com/sellers/wpp)
- **Year Founded:** 1971
- **HQ Location:** London, London
- **Twitter:** @WPP  
123,408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,012 employees on LinkedIn®
- **Ownership:** LSE:WPP

### [Grey Group](https://www.g2.com/products/grey-group/reviews)

Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Grey Group?

- **Seller:** [Grey Group](https://www.g2.com/sellers/grey-group)
- **Year Founded:** 1979
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a09c44b6301e9997e04a9cf157c99015125bb22f69160e903af7a6b5058f0ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrey-singapore&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Small

#### What Are Recent G2 Reviews of Grey Group?

**["Grey Creates Winning Campaigns"](https://www.g2.com/survey_responses/grey-group-review-887918)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/grey-group-review-887918)

#### What Are G2 Users Discussing About Grey Group?

- [What is Grey Group used for?](https://www.g2.com/discussions/what-is-grey-group-used-for)

### [gyro group](https://www.g2.com/products/gyro-group/reviews)

gyro is Advertising Age's 2016 B-to-B Agency of the Year and the BMA's 2015 and 2014 Global B-to-B Agency of the Year.

#### Who Is the Company Behind gyro group?

- **Seller:** [gyro group](https://www.g2.com/sellers/gyro-group)
- **Year Founded:** 2010
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19031272dba9f44f3b6e101e8a91503ce4ffe4b7b01d7f351a05e221b0585393&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F284422&secure%5Burl_type%5D=linkedin_company_website)  
258 employees on LinkedIn®

### [Havas Worldwide](https://www.g2.com/products/havas-worldwide/reviews)

Havas Worldwide is an advertising and marketing communications agencies that provides advertising, marketing, and corporate communications services.

#### Who Is the Company Behind Havas Worldwide?

- **Seller:** [Havas Group](https://www.g2.com/sellers/havas-group)
- **HQ Location:** Puteaux, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5e68ccd735291aa007f5d48131346ed1c25bcd915adbf6c7a688c9dc6064f71&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F157305&secure%5Burl_type%5D=linkedin_company_website)  
15,594 employees on LinkedIn®
- **Ownership:** EPA: HAVA

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Havas Worldwide?

**["Innovative ideas, new approach"](https://www.g2.com/survey_responses/havas-worldwide-review-886128)**

**Rating:** 4.0/5.0 stars

_— Dannie Lynn F._

[Read full review](https://www.g2.com/survey_responses/havas-worldwide-review-886128)

#### What Are G2 Users Discussing About Havas Worldwide?

- [What is Havas Worldwide used for?](https://www.g2.com/discussions/what-is-havas-worldwide-used-for)

### [J. Walter Thompson Worldwide](https://www.g2.com/products/j-walter-thompson-worldwide/reviews)

J. Walter Thompson is an advertising agency that provide creative ad development, campaign management, and strategic planning services and also offers brand development and specialized marketing services, including customer relationship marketing, event marketing, and sponsorships.

**Total Reviews:** 1

#### Who Is the Company Behind J. Walter Thompson Worldwide?

- **Seller:** [WPP](https://www.g2.com/sellers/wpp)
- **Year Founded:** 1971
- **HQ Location:** London, London
- **Twitter:** @WPP  
123,408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,012 employees on LinkedIn®
- **Ownership:** LSE:WPP

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About J. Walter Thompson Worldwide?

- [What is J. Walter Thompson Worldwide used for?](https://www.g2.com/discussions/what-is-j-walter-thompson-worldwide-used-for)

### [Mango Marketing Services](https://www.g2.com/products/mango-marketing-services/reviews)

Mango is a specialist education PR and marketing agency with an outstanding client retention record.

#### Who Is the Company Behind Mango Marketing Services?

- **Seller:** [WPP](https://www.g2.com/sellers/wpp)
- **Year Founded:** 1971
- **HQ Location:** London, London
- **Twitter:** @WPP  
123,408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,012 employees on LinkedIn®
- **Ownership:** LSE:WPP

### [Pereira & O'Dell](https://www.g2.com/products/pereira-o-dell/reviews)

The Pereira & O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.

#### Who Is the Company Behind Pereira & O'Dell?

- **Seller:** [Pereira & O'Dell](https://www.g2.com/sellers/pereira-o-dell)
- **HQ Location:** N/A
- **Twitter:** @pereiraodell  
9,967 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1279fe931a53877236ed4d487210f3831b796a2824cdfc84fa0c80c640787e8a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpereira-%26-o%2527dell%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Porter Novelli](https://www.g2.com/products/porter-novelli/reviews)

Porter Novelli is a public relations firm that specializing in consumer, corporate, healthcare and technology communications.

#### Who Is the Company Behind Porter Novelli?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
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Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

TV commercials, newspaper advertisements, and direct mail are examples of traditional advertising. With a wide reach across TV, radio, newspapers, and mail, businesses in many industries utilize traditional advertising. Some businesses may lack the resources to produce TV ads or conduct mail campaigns and choose to partner with these agencies. Other businesses choose to use traditional advertising agencies because of the creative and effective advertisements they can create. These services often utilize focus groups and surveys to test the effectiveness of their strategies prior to implementation. Businesses engaged in traditional advertising frequently supplement their efforts with other forms of advertising to reach consumers online, such as [email marketing](https://www.g2.com/categories/email-marketing-services)or [social media marketing](https://www.g2.com/categories/social-media-marketing-smm-services) (SMM), as well as [digital marketing](https://www.g2.com/categories/digital-marketing) or [experiential advertising](https://www.g2.com/categories/experiential-advertising).

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