# Best Trade Promotion Management Software - Page 4 ## How Many Trade Promotion Management Software Products Does G2 Track? **Total Products under this Category:** 60 ### Category Stats (Jul 2026) - **Average Rating:** 4.38/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** SmartRevIQ (+5.56%) - Among all products in this category, SmartRevIQ recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Trade Promotion Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 500+ Authentic Reviews - 60+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Trade Promotion Management Software ![G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/trade-promotion-management/grids.png?focus%5B%5D=67404&focus%5B%5D=58542&focus%5B%5D=147458&focus%5B%5D=1524&focus%5B%5D=102826&focus%5B%5D=1311797&focus%5B%5D=102167&focus%5B%5D=4427) Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Vividly, Oracle Demantra, Promomash, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex. Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=vividly&focus%5B%5D=oracle-demantra&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex) **Sponsored** ### Vividly Vividly is a specialized Trade Promotion and Deduction Management platform tailored for the Consumer Packaged Goods (CPG) industry. This solution is designed to assist brands in maximizing their trade spend efficiency by automating deduction management, providing advanced forecasting capabilities, and delivering real-time data insights. By leveraging these features, companies can ensure they achieve optimal return on investment (ROI) from their promotional activities. The platform primarily targets CPG brands looking to streamline their trade promotion processes. With the complexities involved in managing trade promotions, Vividly addresses the challenges faced by sales and finance teams alike. It serves as a comprehensive tool that not only simplifies the deduction management process but also enhances the accuracy of forecasting and inventory management. This makes it an essential resource for organizations aiming to improve their operational efficiency and drive growth in a competitive marketplace. One of the standout features of Vividly is its automated deduction management system. This feature significantly reduces the labor involved in managing deductions by up to 90%, allowing teams to focus on strategic initiatives rather than administrative tasks. Additionally, the platform's advanced forecasting capabilities utilize artificial intelligence to enhance planning accuracy, ensuring that brands can manage their inventory effectively and respond to market demands with agility. Real-time data insights are another critical component of Vividly. The platform provides users with deep analytics on trade promotion performance, enabling data-driven decision-making. This transparency not only helps brands assess the effectiveness of their promotional strategies but also fosters stronger relationships with retailers by promoting collaboration and clear communication. By centralizing and automating trade promotion activities, Vividly minimizes manual errors and frees up valuable resources, allowing teams to concentrate on high-impact projects. Vividly has gained the trust of industry leaders such as Liquid Death, Perfect Snacks, and Oatly, underscoring its effectiveness as a Trade Promotion Management (TPM) solution. By integrating advanced technology and user-friendly features, Vividly stands out in its category, offering CPG brands the tools they need to enhance their promotional strategies and achieve sustainable growth. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1405&secure%5Bchosen_at%5D=2026-07-31T19%3A33%3A46Z&secure%5Bdisplayable_resource_id%5D=1405&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1405&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=147458&secure%5Bresource_id%5D=1405&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftrade-promotion-management%3Fpage%3D4%26selected_view%3Dtrending&secure%5Btoken%5D=e8a474ac5893095e7b71af6f13c422181686769ab2c3519530f5c96aa38e2f83&secure%5Burl%5D=https%3A%2F%2Ftpm.govividly.com%3Futm_source%3DG2%26utm_medium%3DG2-Clicks%26utm_campaign%3D25Q4-G2-Placements&secure%5Burl_type%5D=book_demo) ### [LexiaStudio](https://www.g2.com/products/lexiastudio/reviews) LexiaStudio Trade Promotion Management (TPM) Software – End-to-End Solution for FMCG and Consumer Goods Companies The LexiaStudio Trade Promotion Management (TPM) module is an advanced FMCG software solution designed to help consumer goods companies streamline the planning, execution, settlement, and evaluation of trade promotions. Built with flexible approval workflows and deep ERP/DMS integration, LexiaStudio TPM ensures full control over trade spend management while driving higher ROI from your promotional investments. With powerful budget control tools, businesses can enter annual trade budgets, link promotions directly to budget lines, and track budget utilization in real time. This enables sales, marketing, and finance teams to work together, ensuring trade terms, discounts, and promotions are strategically allocated for maximum impact. The promotional planning features include activity and price planning, volume forecasting, and financial evaluation. Users can create Customer Communication Forms, automate data flows with ERP/DMS systems, and collaborate seamlessly through an external customer portal. For claim settlement, the TPM system matches claims to specific promotions, calculates estimated claim amounts, and generates automated postings to ERP. This reduces manual processes, improves accuracy, and speeds up payment cycles. In accrual and accounting, LexiaStudio TPM automates month-end accruals, reversals, and balance sheet reporting, giving finance teams clear visibility into promotional liabilities. The evaluation module provides deep insights into actual sales and promotional costs, enabling post-event analysis to measure effectiveness and ROI. With a centralized historical promotion repository, businesses can leverage past performance data to make smarter, more profitable promotional decisions. Key Benefits of LexiaStudio TPM Software - End-to-end trade promotion management for FMCG and consumer goods - Real-time budget tracking and control - Automated ERP/DMS system integration - Accurate claims management and settlement - Streamlined accruals and accounting processes - Data-driven promotion evaluation with historical records - Improved sales, marketing, and finance alignment Whether managing trade discounts, rebates, or consumer promotions, LexiaStudio TPM gives FMCG companies the tools to plan strategically, execute efficiently, and evaluate effectively. By centralizing all promotional activities into a single, connected ecosystem, LexiaStudio TPM improves visibility, efficiency, and profitability—helping you stay competitive in the fast-paced consumer goods market. #### Who Is the Company Behind LexiaStudio? - **Seller:** [Lexia Analytics](https://www.g2.com/sellers/lexia-analytics) - **Year Founded:** 2012 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99e924f7627704a44a50f15eba063263f495ec3394a982f92e4140bf9a46ad28&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flexia-consulting&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Plexus](https://www.g2.com/products/plexus-plexus/reviews) Empower your team to focus on more strategic work with the world’s most advanced Legal Operating System. Plexus Gateway is Legal Automation, Matter Management and Contract Management in one integrated platform. Adopt one at a time or all together, and implement the legal transformation strategy of your dreams today. Plexus is on a mission to transform legal value. Through advanced technology and flexible access to world-class talent, Plexus powers the world’s leading organisations, enabling legal teams to deliver more with less, and freeing lawyers to focus on higher value strategic work. Founded in Melbourne 2011, Plexus now has an international footprint with offices in Sydney, London and Washington DC. The business has been profiled as a case study in the disruption of the professional services industry by HBR, INSEAD, ACU, and RMIT, and their thought leadership can often be found published in the AFR, Sydney Morning Herald, ALB, Lawyers Weekly and The Age. Learn more: https://www.plexus.co/product/plexus-gateway **Average Rating:** 4.7/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Plexus? - **Ease of Use:** 9.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Plexus? - **Seller:** [Plexus](https://www.g2.com/sellers/plexus) - **Year Founded:** 2010 - **HQ Location:** Melbourne, AU - **Twitter:** @PlexusLegal 109 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19d12154b304653f890f79f0e3d405d3d75ff8b5929dc8d6ea48c269b06c7f6c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2263489%2F&secure%5Burl_type%5D=linkedin_company_website) 88 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 60% Large, 40% Medium #### What Are Recent G2 Reviews of Plexus? **["Saves me time and ensures accuracy in signing contracts"](https://www.g2.com/survey_responses/plexus-review-6748041)** **Rating:** 4.5/5.0 stars _— Leo P._ [Read full review](https://www.g2.com/survey_responses/plexus-review-6748041) **["Very simple interface"](https://www.g2.com/survey_responses/plexus-review-7019687)** **Rating:** 4.0/5.0 stars _— Verified User in Mechanical or Industrial Engineering_ [Read full review](https://www.g2.com/survey_responses/plexus-review-7019687) #### What Are G2 Users Discussing About Plexus? - [What is Plexus Gateway used for?](https://www.g2.com/discussions/what-is-plexus-gateway-used-for) ### [PromoPulse](https://www.g2.com/products/promopulse/reviews) PromoPulse is a trade promotion intelligence platform built for commercial teams in CPG and retail organizations. It helps RGM managers and account planners understand which promotions are working, which are not, and why, at the individual promotion level. Teams can measure actual ROI, analyze cannibalization risk, and simulate budget allocation scenarios before finalizing a plan. Everything from promotion classification to budget approval happens in a single guided workflow, connected to Databricks, ERP systems, retailer data portals, and Anaplan. #### Who Is the Company Behind PromoPulse? - **Seller:** [Polestar Analytics](https://www.g2.com/sellers/polestar-analytics) - **Year Founded:** 2012 - **HQ Location:** Plano, US - **Twitter:** @PolestarLLP 508 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8facb9a65073b1327dc53c4a0fc6dfe85d2bcff111ea83abd0ce43aac0fa4d1f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpolestarsolutions%2526services&secure%5Burl_type%5D=linkedin_company_website) 634 employees on LinkedIn® ### [PromoSmart](https://www.g2.com/products/promosmart/reviews) PromoSmart is an end-to-end promotion optimization solution that allows users to review historical promotion effectiveness and plan future promotions with greater efficiency and data-backed insights. -AI-Recommended Optimized Objective-Based Promotions -Cross-Functional Collaboration with Calendarized Views -Forecast Future Promotions with Scenario Planning -Supports Wide Ranges of Offers Including BxGY, $OFF, %OFF, Tier Offers, Bundles and More -Review Historical Promo Effectiveness -Rapid Implementation and Quick Speed-to-Value #### Who Is the Company Behind PromoSmart? - **Seller:** [Impact Analytics](https://www.g2.com/sellers/impact-analytics) - **Year Founded:** 2015 - **HQ Location:** New York, US - **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c578f7fe6f681793c09181a5f10f94217583baa56c64cb2ea1bed794d5a3c988&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fimpact-analytics&secure%5Burl_type%5D=linkedin_company_website) 786 employees on LinkedIn® ### [PromoTool](https://www.g2.com/products/promotool/reviews) PromoTool by SSBS is a comprehensive Trade Promotion Management and Optimization solution designed to optimize revenue management and ensure that every promotional activity drives measurable revenue and profit growth. Built for FMCG companies, it combines AI-powered forecasting, granular sales planning, and real-time trade spend transparency to enable strategic, data-driven decision-making across the entire promotion lifecycle. The platform centralizes and digitizes all aspects of promotional planning, execution, and reporting. It supports demand forecasting and S&OP processes through AI-driven baseline calculations, flexible forecast granularity, dynamic adjustments to market changes, and detailed plan-versus-actual comparisons. PromoTool also streamlines annual marketing and trade activity planning, allowing teams to define promotion guidelines, manage interactive multi-view calendars, track statuses in real time, and automate notifications and approval workflows. In the area of trade spend management, PromoTool provides full visibility and control over commercial conditions, promotional budget calculations, and consolidated trade investment tracking. During promotion planning and execution, the system delivers real-time KPI, ROI, and P&L calculations, flexible campaign calendars, configurable approval paths, and seamless integration with SFA solutions to ensure effective field execution. Advanced analytics and reporting capabilities further enhance performance management. Built-in dashboards, Power BI integration, SKU-level KPI tracking, detailed plan-versus-actual analysis, and structured promotion libraries help organizations identify top-performing campaigns and continuously improve promotional effectiveness. Thanks to its modular architecture and seamless integration with existing enterprise systems, PromoTool adapts easily to complex FMCG environments and scales from local implementations to enterprise-wide deployments. It can operate as a standalone solution or as part of SoftServe Business Systems’ AI-Driven EcoSystem. When integrated with other platforms, PromoTool enables near real-time control and management of the entire sales and promotion cycle, ensuring transparency, alignment, and operational excellence. SSBS solutions have already been successfully implemented and are trusted by leading global CPG companies, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt. #### Who Is the Company Behind PromoTool? - **Seller:** [SoftServe Business Systems](https://www.g2.com/sellers/softserve-business-systems) - **Year Founded:** 2003 - **HQ Location:** Львів, UA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce7afea6e4a93fc4db9596fbf78e69ea1b8043e85d6ace87a531371953372a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoftservebs&secure%5Burl_type%5D=linkedin_company_website) 273 employees on LinkedIn® ### [Qerdos](https://www.g2.com/products/qerdos/reviews) Introducing Qerdos: The promotion engine that empowers you to create and manage tailored promotions with ease. With simple integration into your existing systems, Qerdos offers a scalable and affordable solution for both global and smaller retailers. #### Who Is the Company Behind Qerdos? - **Seller:** [Qerdos](https://www.g2.com/sellers/qerdos) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [QuartzSales](https://www.g2.com/products/quartzsales/reviews) QuartzSales is the #1 Retail Execution platform for achieving the Perfect Store. With it, you can empower your sales team's communication and management, obtain detailed insights about the POS (360° view), and centralize relevant information for a strategic vision at all times. Schedule a meeting today to discover how QuartzSales can revolutionize your company's retail execution strategy. #### Who Is the Company Behind QuartzSales? - **Seller:** [QuartzSales](https://www.g2.com/sellers/quartzsales) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca69803832f72132e37c1470a5dadd1b3db5033da24d9cc6f9b09d229237996e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquartz-sales%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [SDX](https://www.g2.com/products/sdx/reviews) What is SDX? | AI-Powered CPG Sales, Distribution & Logistics Software SDX (Sales, Distribution, and eXecution) is an AI-driven, cloud-based SaaS solution designed to optimize sales automation, distribution management, and logistics for the Consumer-Packaged Goods (CPG) industry. As an end-to-end CPG software, SDX helps companies streamline order management, trade promotions, CRM, inventory control, and B2B e-commerce—all from a single, fully integrated platform. 🚀 Why Choose SDX? ✔ Unified Sales & Distribution Management – Automate pre-sales, direct sales (XVan), order fulfillment, and route planning. ✔ AI-Powered Analytics & Reporting – Gain real-time business intelligence, predictive insights, and performance tracking. ✔ Advanced Inventory & Logistics Optimization – Monitor stock levels, demand forecasting, and warehouse operations. ✔ Trade Promotions & CRM – Manage customer relationships, promotional campaigns, and contract workflows. ✔ B2B E-Commerce & Self-Service – Empower customers with online ordering, digital payments, and account management. ✔ Mobile & Cloud-Based – Access field sales tools, offline functionality, and ERP integrations anytime, anywhere. Who Benefits from SDX? 🔹 CPG Manufacturers & Distributors – Gain real-time visibility and control over supply chain and distribution networks. 🔹 Retailers & Wholesalers – Improve order processing, trade promotions, and customer engagement. 🔹 E-Commerce & B2B Businesses – Enable seamless digital transformation and self-service capabilities. 🔎 Why SDX is the Best CPG Software on G2? 💰 Cost-Effective: Starts at $85/user/year, making it the most affordable CPG SaaS platform. ⚡ Faster Implementation: Deploy 3X faster than traditional ERP-based solutions. 📊 AI-Driven Optimization: Reduces manual workload with automation, machine learning, and route optimization. Discover why leading CPG brands trust SDX to optimize sales, distribution, and logistics. Request a free demo today at https://nordstar.xyz/contact-us #### Who Is the Company Behind SDX? - **Seller:** [Nordstar](https://www.g2.com/sellers/nordstar) - **Year Founded:** 2023 - **HQ Location:** Dubai, AE - **Twitter:** @nordstar\_sol 10 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70bb51aa89906f08e2052ed7d616c33c94ef0f8b6f2f199c88ab5b6a1d53f0bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnordstar-sol%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [Skupos](https://www.g2.com/products/skupos/reviews) Connecting the convenience retail industry -- Skupos powers smarter, more profitable retail by connecting independent stores, brands, and distributors on one platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Skupos? - **Ease of Use:** 9.2/10 (Category avg: 8.7/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Skupos? - **Seller:** [Skupos](https://www.g2.com/sellers/skupos) - **Year Founded:** 2013 - **HQ Location:** Sugar Land, US - **Twitter:** @SKUPOS 891 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b76bfbcec75649636994fcf72cb735b1699ab06799d2831c59b6cd8f66a00b1f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpdicstoreessentials%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of Skupos? **["A one stop platform for all small scale and independent enterprises"](https://www.g2.com/survey_responses/skupos-review-5467243)** **Rating:** 4.5/5.0 stars _— Ameer N._ [Read full review](https://www.g2.com/survey_responses/skupos-review-5467243) **["Excellent program with great quality for convenience stores"](https://www.g2.com/survey_responses/skupos-review-5257692)** **Rating:** 5.0/5.0 stars _— Yuli A._ [Read full review](https://www.g2.com/survey_responses/skupos-review-5257692) #### What Are G2 Users Discussing About Skupos? - [What is Skupos used for?](https://www.g2.com/discussions/what-is-skupos-used-for) ### [Sunstice Advanced Promotion Management](https://www.g2.com/products/sunstice-advanced-promotion-management/reviews) Sunstice Advanced Promotion Management improves the efficiency of promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance. #### Who Is the Company Behind Sunstice Advanced Promotion Management? - **Seller:** [Sunstice (formerly FuturMaster)](https://www.g2.com/sellers/sunstice-formerly-futurmaster) - **Year Founded:** 1994 - **HQ Location:** Boulogne-Billancourt, FR - **Twitter:** @FuturMaster 506 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20c847814c1de44ff6a33e26242d8933a8254951d04420a347f38805782fcef8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F44321&secure%5Burl_type%5D=linkedin_company_website) 214 employees on LinkedIn® ### [SymphonyAI Retail/CPG](https://www.g2.com/products/symphonyai-retail-cpg/reviews) SymphonyAI Retail/CPG is the only provider of end-to-end, integrated AI-powered Merchandising, Marketing, and Supply Chain Solutions for Retailers & CPG Manufacturers. Simply put, we are Retail. **Average Rating:** 4.2/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate SymphonyAI Retail/CPG? - **Ease of Use:** 9.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind SymphonyAI Retail/CPG? - **Seller:** [SymphonyAI](https://www.g2.com/sellers/symphonyai-cf01fc99-7338-420c-9ae6-2c2a4552d056) - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @SymphonySummit 470 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39fa2cf17e2234d6aba86e0c18128a50167d80d8c2801b1a0f9efab806506b2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsymphonyai%2F&secure%5Burl_type%5D=linkedin_company_website) 2,086 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 50% Small, 33% Large #### What Are Recent G2 Reviews of SymphonyAI Retail/CPG? **["SymphonyAI for intelligence"](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-8571556)** **Rating:** 5.0/5.0 stars _— K Kishore Kumar R._ [Read full review](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-8571556) **["increase sales and customer experience via machine learning and algorithms"](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-7777145)** **Rating:** 5.0/5.0 stars _— Bramhanand K._ [Read full review](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-7777145) ### [TradeEdge Promotions Effectiveness](https://www.g2.com/products/tradeedge-promotions-effectiveness/reviews) Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets. #### Who Is the Company Behind TradeEdge Promotions Effectiveness? - **Seller:** [TradeEdge Promotions Effectiveness](https://www.g2.com/sellers/tradeedge-promotions-effectiveness) - **Year Founded:** 2014 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ddce6d6adecd408e13b2cc057e8447e8f56ecae352c60104c890f007d0c0567c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fedgeverve&secure%5Burl_type%5D=linkedin_company_website) 2,502 employees on LinkedIn® ### [Trade Promotion Optimization](https://www.g2.com/products/trade-promotion-optimization/reviews) Wise Athena are on a mission to help CPG companies to optimize their pricing and promotion strategies through A.I., thereby achieving the increase in sales and margin. Plan, Simulate, and Improve the efficiency of price strategies, in just one place. Revenue Growth Management 1. A comprehensive vision of the business 2. Construction of multiple scenarios 3. Less process time, more analysis time 4. Best practice registry #### Who Is the Company Behind Trade Promotion Optimization? - **Seller:** [Wise Athena](https://www.g2.com/sellers/wise-athena) - **Year Founded:** 2013 - **HQ Location:** Houston, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98834ece77be5b844145e9c0a611f697102a1d5d39265c515143f0dc44620f87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwiseathena-com%2F&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® ### [Uployal](https://www.g2.com/products/uployal/reviews) Complex digital solution for retail and restaurant businesses – designed to optimise workflow and maximise efficiency. Our comprehensive system illuminates all aspects of your business operations. Our solution is user-friendly, customisable, and scalable, making it the perfect fit for businesses of all sizes. Say goodbye to complex manual processes and hello to streamlined success with our digital solution. With real-time data analysis and reporting, you’ll gain valuable insights into customer behaviour and sales patterns, enabling you to make informed decisions and stay ahead of the competition. Development and implementation of loyalty programs with CRM and mobile applications (iOS and Android) for retail, restaurants, gas stations, pharmacies and other areas. We integrate into the cash register system and POS terminals, connect all the actions of the buyer at the checkout with the base in the cloud. We provide work even without the Internet. We offer such solutions: - gamification - delivery and booking - online payment in the application - dynamic QR code - cashback - management of promotions and offers - sending push notifications - integration with social networks - online catalog of goods by category with filters - customer news feed - referral recommendation system - customer rank management - receiving feedback after purchase and managing them - purchase history - registration of purchases and self-delivery in the application of the buyer - dashboards with online sales dynamics - rfm analysis and cohort analysis - fraud protection #### Who Is the Company Behind Uployal? - **Seller:** [DLP Group](https://www.g2.com/sellers/dlp-group) - **Year Founded:** 2018 - **HQ Location:** Krakow, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1a2f4346e2da093888f00497db098eb66bf9c70f99f2c9519d5231e7f017194&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuployal&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® ### [Wecheer CxM](https://www.g2.com/products/wecheer-cxm/reviews) SaaS-based loyalty & route to market engagement platform designed to serve the consumer packaged goods (CPG) sector. #### Who Is the Company Behind Wecheer CxM? - **Seller:** [Wecheer](https://www.g2.com/sellers/wecheer) - **Year Founded:** 2016 - **HQ Location:** Lausanne, CH - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=002c9cc6b7dd490ef23f94e43e76067302f84ca1f6a3b5b5119b2d4391df7b8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwecheer%2F&secure%5Burl_type%5D=linkedin_company_website) 52 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/trade-promotion-management?order=g2_score&page=3&selected_view=trending#product-list) - [1](/categories/trade-promotion-management?order=g2_score&selected_view=trending#product-list) - [2](/categories/trade-promotion-management?order=g2_score&page=2&selected_view=trending#product-list) - [3](/categories/trade-promotion-management?order=g2_score&page=3&selected_view=trending#product-list) - 4 - Next ›Next › Spotlight Categories [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [Core HR Software](https://www.g2.com/categories/core-hr) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) Similar Categories - [Retail Execution](/categories/retail-execution) [Browse Trade Promotion Management Themes](/categories/trade-promotion-management/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated October 3, 2024 Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.: TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with [retail software](https://www.g2.com/categories/retail) and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics). Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO). To qualify for inclusion in the Trade Promotion Management category, a product must: - Create and track trade promotion management campaigns - Provide workflows to assign and manage trade promotion tasks - Align corporate goals with trade promotion management strategies - Track the financial resources allocated for campaigns and other activities - Allow users to adjust promotions based on recommendations - Monitor the performance of campaigns and promotions - Identify lost opportunities and the ROI of promotions - Optimize trade promotion based on business goals and market constraints Show More