# Best Trade Promotion Management Software - Page 2 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.: TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with [retail software](https://www.g2.com/categories/retail) and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics). Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO). To qualify for inclusion in the Trade Promotion Management category, a product must: - Create and track trade promotion management campaigns - Provide workflows to assign and manage trade promotion tasks - Align corporate goals with trade promotion management strategies - Track the financial resources allocated for campaigns and other activities - Allow users to adjust promotions based on recommendations - Monitor the performance of campaigns and promotions - Identify lost opportunities and the ROI of promotions - Optimize trade promotion based on business goals and market constraints ## G2 Grid® for Trade Promotion Management Software ![G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/trade-promotion-management/grids.png?focus%5B%5D=67404&focus%5B%5D=58542&focus%5B%5D=147458&focus%5B%5D=102826&focus%5B%5D=1524&focus%5B%5D=1311797&focus%5B%5D=102167&focus%5B%5D=4427) Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Vividly, Promomash, Oracle Demantra, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex. Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=vividly&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=oracle-demantra&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex) ## How Many Trade Promotion Management Software Products Does G2 Track? **Total Products under this Category:** 59 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: SmartRevIQ (+5.56%) - Among all products in this category, SmartRevIQ recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Trade Promotion Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 500+ Authentic Reviews - 59+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Trade Promotion Management Software Is Best for Your Use Case? - **Leader:** [Visualfabriq](https://www.g2.com/products/visualfabriq/reviews) - **Highest Performer:** [Vividly](https://www.g2.com/products/vividly/reviews) - **Easiest to Use:** [LEAFIO AI Retail Platform](https://www.g2.com/products/leafio-ai-retail-platform/reviews) - **Top Trending:** [TELUS Trade Promotion Management](https://www.g2.com/products/telus-trade-promotion-management/reviews) - **Best Free Software:** [Promomash](https://www.g2.com/products/promomash-inc-promomash/reviews) --- **Sponsored** ### CPGvision by PSignite The CPGvision platform enables consumer goods companies to generate proiftable revenue growth through optimizing trade promotions, managing deductions, generating accurate forecasts, and optimizing pricing. We put the best of Artificial Intelligence and Machine Learning into users’ hands with full cycle TPM (Trade Promotion Management), TPO (Trade Promotion Optimization), and Price Optimization. Whether you’re starting out or looking to enhance your strategies, CPGvision is equipped to help your business maximize revenue growth and adapt to dynamic market conditions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1405&secure%5Bchosen_at%5D=2026-07-13T14%3A52%3A39Z&secure%5Bdisplayable_resource_id%5D=1405&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1405&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=70590&secure%5Bresource_id%5D=1405&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftrade-promotion-management%3Fpage%3D2&secure%5Btoken%5D=c11d4a6471c9c97f8f333564ac725316dc65c4093cee8c2cd2073d78b52aa0e6&secure%5Burl%5D=https%3A%2F%2Fwww.cpgvision.com%2Fg2%2Fcpgvision-by-psignite&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Trade Promotion Management Software Products in 2026? ### 1. [Shopkick](https://www.g2.com/products/shopkick/reviews) Shopkick is a customer engagement platform that boosts brand visibility, drives in-store and online consumer interaction, and nurtures long-term loyalty. By offering gamified experiences and rewarding actions like product engagement and purchases, Shopkick helps brands build meaningful connections with consumers. With omnichannel reach, hyper-targeting, and real-time performance tracking, it ensures that every campaign is optimized to meet your goals while protecting margins. This seamless platform transforms shopping into an immersive journey, encouraging repeat visits and creating loyal customers. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Shopkick?** - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Shopkick?** - **Seller:** [FORM](https://www.g2.com/sellers/form-a0713402-5d88-4ae8-a2ea-2245be8dee71) - **Year Founded:** 2011 - **HQ Location:** Denver, CO - **Twitter:** @Form_com (281 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2286254/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Shopkick? **"[ABOUT shopBeacon. The kicks you get for every purchases!!](https://www.g2.com/survey_responses/shopkick-review-7612221)"** **Rating:** 4.5/5.0 stars *— Priya r.* [Read full review](https://www.g2.com/survey_responses/shopkick-review-7612221) --- ### 2. [SmartRevIQ](https://www.g2.com/products/smartreviq/reviews) SmartRevIQ is an AI-powered revenue optimization and pricing management platform that helps enterprises maximize profitability across the entire gross-to-net revenue lifecycle—from pricing strategy and discount governance to rebate management, promotion optimization, deal guidance, and advanced revenue analytics. The platform unifies pricing management, rebates and incentive programs, discount controls, promotions, and quoting into a single intelligent solution that replaces manual spreadsheets and fragmented systems with automated workflows and real-time insights. Using advanced analytics and machine learning, SmartRevIQ recommends optimal pricing corridors, predicts rebate liabilities, detects margin leakage, and guides sales teams toward more profitable deals. The platform provides full visibility into pricing performance and incentive programs, enabling organizations to automate rebate accruals and settlements, optimize promotional ROI, enforce pricing discipline, and uncover hidden margin opportunities. Companies typically achieve measurable results within the first year, including 3–8% margin improvement, reduced rebate leakage, and faster deal cycles. Key capabilities of SmartRevIQ include: ✔ Smart Pricing Intelligence – AI-driven pricing analytics recommend optimal price corridors, detect margin leakage, and guide profitable deal decisions. ✔ Rebate & Incentive Management – Automate rebate agreements, accrual calculations, settlement processes, and performance analytics with full financial visibility. ✔ Discount Governance – Enforce pricing policies with automated guardrails, approval workflows, and real-time margin insights. ✔ Promotion Optimization – Evaluate promotional effectiveness, forecast ROI, and optimize promotional spend using predictive analytics. ✔ Deal Guidance & Intelligent Quoting – Provide guided quoting with pricing rules, margin thresholds, and approval workflows to accelerate deal execution. ✔ AI-Driven Revenue Analytics – Turn pricing and transaction data into actionable insights with visibility into rebate liabilities, promotions, and margin drivers. ✔ Gross-to-Net Revenue Visibility – Track the financial impact of pricing decisions, discounts, rebates, and promotions across the entire revenue lifecycle. Enterprises across industries such as manufacturing, distribution, consumer goods, life sciences, automotive, and high-tech rely on SmartRevIQ to streamline revenue operations and transform pricing and incentive management into a strategic growth driver. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate SmartRevIQ?** - **Ease of Use:** 9.2/10 (Category avg: 8.7/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind SmartRevIQ?** - **Seller:** [SmartRevIQ](https://www.g2.com/sellers/smartreviq) - **Year Founded:** 2016 - **HQ Location:** Delaware, US - **Twitter:** @SmartRevIQ - **LinkedIn® Page:** https://www.linkedin.com/company/smartreviq/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Enterprise #### What Are Recent G2 Reviews of SmartRevIQ? **"[SmartRevIQ: Flexible Pricing & Fast ROI with Powerful AI and ERP Integration](https://www.g2.com/survey_responses/smartreviq-review-13045296)"** **Rating:** 5.0/5.0 stars *— Jochen P.* [Read full review](https://www.g2.com/survey_responses/smartreviq-review-13045296) --- **"[Bringing Clarity and Control to Pricing Decisions](https://www.g2.com/survey_responses/smartreviq-review-12447856)"** **Rating:** 4.5/5.0 stars *— Verified User in Industrial Automation* [Read full review](https://www.g2.com/survey_responses/smartreviq-review-12447856) --- ### 3. [ToolsGroup Retail Planning](https://www.g2.com/products/toolsgroup-retail-planning/reviews) To win amid today’s uncertain supply and demand, retailers need the ability to plan and optimize constrained supply and stock the right products in the right location at the right time to maximize sales and margin. ToolsGroup Retail Planning offers critical assortment planning, dynamic allocation, and pricing and promotion management capabilities to help retailers fulfill customer demands while increasing revenue and profits. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind ToolsGroup Retail Planning?** - **Seller:** [ToolsGroup B.V.](https://www.g2.com/sellers/toolsgroup-b-v) - **Year Founded:** 1993 - **HQ Location:** Boston, MA - **Twitter:** @ToolsGroup (2,825 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/toolsgroup/ (322 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of ToolsGroup Retail Planning? **"[Retail Planning](https://www.g2.com/survey_responses/toolsgroup-retail-planning-review-7587210)"** **Rating:** 5.0/5.0 stars *— Ihtisham A.* [Read full review](https://www.g2.com/survey_responses/toolsgroup-retail-planning-review-7587210) --- ### 4. [TradeEdge](https://www.g2.com/products/tradeedge/reviews) An AI-ML based analytics offering to evaluate, plan and optimize promotions. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate TradeEdge?** - **Ease of Use:** 6.7/10 (Category avg: 8.7/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Planning:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind TradeEdge?** - **Seller:** [EdgeVerve Systems](https://www.g2.com/sellers/edgeverve-systems) - **Year Founded:** 2014 - **HQ Location:** Bangalore, India - **Twitter:** @edge_verve (5,685 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/edgeverve/ (2,806 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of TradeEdge? **"[Great Supply Chain Management Tool](https://www.g2.com/survey_responses/tradeedge-review-7586590)"** **Rating:** 4.0/5.0 stars *— Osama A.* [Read full review](https://www.g2.com/survey_responses/tradeedge-review-7586590) --- ### 5. [Verteego](https://www.g2.com/products/verteego/reviews) CSR Reporting - Sustainability Reporting - HSE Reporting - Carbon & Energy management - REACh traceability throughout supply chains **Average Rating:** 4.3/5.0 **Total Reviews:** 8 **How Do G2 Users Rate Verteego?** - **Ease of Use:** 8.6/10 (Category avg: 8.7/10) - **Quality of Support:** 8.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Verteego?** - **Seller:** [Verteego](https://www.g2.com/sellers/verteego) - **Year Founded:** 2018 - **HQ Location:** Paris - **Twitter:** @Verteego_EN (348 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/verteego/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 25% Enterprise #### What Are Verteego's Pros and Cons? **Pros:** - Forecasting Accuracy (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) - Demand Forecasting (1 reviews) - Features (1 reviews) **Cons:** - Compatibility Issues (1 reviews) - Complex Implementation (1 reviews) - Complexity (1 reviews) - Implementation Complexity (1 reviews) - Limited Flexibility (1 reviews) ### What Do G2 Reviewers Say About Verteego? *AI-generated summary from verified user reviews* **Pros:** - Users value Verteego for its **forecasting accuracy** , leveraging predictive analytics for optimal demand management and resource allocation. - Users value Verteego for its **predictive analytics and scenario simulation** , enhancing demand forecasting and resource optimization. - Users value the **automation of decision-making** in Verteego, benefiting from actionable insights that enhance their processes. - Users value the **predictive analytics and scenario simulation** of Verteego, enhancing demand forecasting and resource optimization effectively. - Users value Verteego's **predictive analytics and real-time monitoring** , enhancing demand forecasting and resource optimization. **Cons:** - Users face **compatibility issues** with Verteego, leading to frustration and challenges in seamless integration. - Users face **complex implementation** challenges with Verteego, which hinder effective use of the product. - Users face significant **implementation complexity** and concerns over trust when using Verteego, hindering its overall usability. - Users express concerns about the **implementation complexity** of Verteego, finding it challenging to integrate effectively. - Users express concerns about the **limited flexibility** of Verteego, seeking better performance optimization and adaptability. #### What Are Recent G2 Reviews of Verteego? **"[Managing your sales more easily with the help of Verteego.](https://www.g2.com/survey_responses/verteego-review-9357684)"** **Rating:** 5.0/5.0 stars *— Chloe Nicole L.* [Read full review](https://www.g2.com/survey_responses/verteego-review-9357684) --- **"[wonderful!](https://www.g2.com/survey_responses/verteego-review-10337018)"** **Rating:** 5.0/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/verteego-review-10337018) --- #### What Are G2 Users Discussing About Verteego? - [What is Verteego used for?](https://www.g2.com/discussions/what-is-verteego-used-for) ### 6. [A3 TPM](https://www.g2.com/products/a3-tpm/reviews) Calculate. Control. Anticipate. Measure. A3 TPM is a solution that enables you to better manage your commercial agreements. It is the perfect solution to closely monitor your commercial agreements with retailers and to control your back margins. › Control your rear margins (NN, NNN) › Monitor your agreements in real time › Reduce your indirect costs › Monitor your sales // The key features of A3 TPM Management of negotiated commitments with customers Provisions calculations Automatic recalculation of impacts related to modifications Retroactive calculation Audit trail tracked of all modifications Integration of penalties linked to disputes Marketing campaign integration Generation of settlements proposals Management of cooperation and advertising invoices received // Contact us Ready to move into high gear? Contact us: https://www.agena3000.com/en/contact-us **Who Is the Company Behind A3 TPM?** - **Seller:** [AGENA3000](https://www.g2.com/sellers/agena3000) - **Year Founded:** 1980 - **HQ Location:** CHOLET, FR - **Twitter:** @agena3000 (297 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/agena-3000 (127 employees on LinkedIn®) ### 7. [Aforza](https://www.g2.com/products/aforza/reviews) Aforza provides a suite of industry cloud and mobile applications built specifically to address the needs of the consumer goods industry; across modern, traditional and hybrid trade models. We connect your trade planning and field sales teams together in real-time to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza solution works out-of-the-box, so you can start using it right away without any complicated setup, training or technical experience. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Aforza?** - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Aforza?** - **Seller:** [Aforza](https://www.g2.com/sellers/aforza) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/aforza (73 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Aforza's Pros and Cons? **Pros:** - Affordable Pricing (1 reviews) - Ease of Use (1 reviews) - Mobile App (1 reviews) - Product Quality (1 reviews) **Cons:** - UX Improvement (1 reviews) ### What Do G2 Reviewers Say About Aforza? *AI-generated summary from verified user reviews* **Pros:** - Users love the **affordable pricing** of Aforza, finding it delivers great value without breaking the bank. - Users love the **ease of use** of Aforza, appreciating its affordability and user-friendly interface. - Users love the **affordability and ease of use** of the Aforza mobile app, making it a delightful experience. - Users value the **affordable price and ease of use** of Aforza, making it an incredible choice for many. **Cons:** - Users suggest that Aforza needs a **better UI** to enhance overall usability and experience. #### What Are Recent G2 Reviews of Aforza? **"[aforza makes everythig easy](https://www.g2.com/survey_responses/aforza-review-11685967)"** **Rating:** 4.5/5.0 stars *— Lasha F.* [Read full review](https://www.g2.com/survey_responses/aforza-review-11685967) --- ### 8. [Andavi Solutions](https://www.g2.com/products/andavi-solutions/reviews) Andavi Solutions is a complete end-to-end platform that delivers results for the beverage and CPG sector: One unified platform to activate sales teams, track execution, and drive retail velocity in the beverage & CPG industry. **Who Is the Company Behind Andavi Solutions?** - **Seller:** [Andavi Solutions](https://www.g2.com/sellers/andavi-solutions) - **Year Founded:** 2021 - **HQ Location:** Phoenix, US - **LinkedIn® Page:** https://www.linkedin.com/company/andavi-solutions/ (44 employees on LinkedIn®) ### 9. [APT Illuminate](https://www.g2.com/products/apt-illuminate/reviews) Evaluates promotional effectiveness and helps merchants and marketers improve the profitability of their promotions. APT Illuminate further enhances the company existing cloud-based software suite for retailers, which is comprised of Test & , Market Basket Analyzer, Space Planning Optimizer, Network Planner, Category Management Insights, and the APT Index. **Who Is the Company Behind APT Illuminate?** - **Seller:** [Applied Predictive Technologies](https://www.g2.com/sellers/applied-predictive-technologies) - **HQ Location:** Purchase, US - **Twitter:** @APTtestandlearn (1,164 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mastercard-data-and-services/ (2,291 employees on LinkedIn®) ### 10. [Datasembly](https://www.g2.com/products/datasembly/reviews) Datasembly is a market intelligence platform that provides comprehensive and hyper-local pricing, promotion, and product availability data from over 150K stores - all in near-real time. Users can access data through our enterprise applications, or direct data feed/export. Features of Datasembly data include: - Comprehensive collection: 150K+ stores, 12B+ products/week - Data Speed: Information is collected, structured, and made available in near-real time. - Store-Level: Detail - Analyze specific SKUs/UPCs at specific store locations. - Actionability: Solutions focus on high-impact metrics, and all data is fully shareable externally. Features of Datasembly’s Enterprise Applications include: - Answers-first technology surfaces high-impact trends as they emerge at retail. - Data Visualization tools, maps, custom product groups, and other organizational features. - Customizable Alerts (price increases/decreases, new competitor promotionss, etc). - Retail Activity History Analyses. Access 3+ years of historical data on-demand. - No user caps. Most common use-cases for Datasembly include: - Timely Competitive Price Tracking - Comprehensive Price Intelligence - Category Management Optimization - Revenue Management Optimization - Digital Coupon Intelligence - Competitive Promotional Intelligence - Retail Promotional Compliance - Competitive Product Matching - Brick-and-mortar MAP Policy Monitoring - Geographical Pricing and Promotional Strategy **Average Rating:** 4.1/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Datasembly?** - **Ease of Use:** 6.7/10 (Category avg: 8.7/10) - **Quality of Support:** 7.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Datasembly?** - **Seller:** [Datasembly](https://www.g2.com/sellers/datasembly) - **HQ Location:** United States - **Twitter:** @datasembly (394 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10169950 (56 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 69% Small-Business, 31% Mid-Market #### What Are Recent G2 Reviews of Datasembly? **"[Useful tool to get cost trends and in-depth analysis of products](https://www.g2.com/survey_responses/datasembly-review-7334321)"** **Rating:** 4.5/5.0 stars *— Sachin K S.* [Read full review](https://www.g2.com/survey_responses/datasembly-review-7334321) --- **"[Great data for e-commerce](https://www.g2.com/survey_responses/datasembly-review-7306200)"** **Rating:** 4.0/5.0 stars *— Maitri P.* [Read full review](https://www.g2.com/survey_responses/datasembly-review-7306200) --- ### 11. [Digital Wave Technology Native AI Deal Management](https://www.g2.com/products/digital-wave-technology-native-ai-deal-management/reviews) Digital Wave Technology’s AI-native Deal Management solution helps retailers and suppliers plan, negotiate, execute, and optimize trade funding with greater speed, accuracy, and accountability. Built on the ONE℠ Platform, it replaces emails, spreadsheets, and disconnected workflows with a centralized system of record where Agentic AI actively guides execution, not just documentation. Deal Management provides a shared, governed workspace for managing vendor agreements from initial planning through execution and reconciliation. Trade deals are no longer static commitments managed after the fact. They are living agreements connected directly to promotions, pricing, and markdown strategies, with intelligent agents tracking alignment, timing, and financial impact as conditions change. This ensures funding decisions to support real business outcomes, not outdated plans. Agentic AI plays a continuous role throughout the deal lifecycle. Traditional AI and analytics analyze historical performance, funding utilization, and ROI. Generative AI accelerates deal documentation, scenario analysis, and supplier communication. Agentic AI monitors deals in motion—watching spend against plan, promotional execution, and downstream impact—and proactively surfaces risks, exceptions, and optimization opportunities. Instead of teams chasing issues after they occur, intelligent agents help keep deals on track in real time. Key Capabilities - Centralized Deal Collaboration: Manage negotiation, approvals, and execution in one shared platform with full transparency. - Trade Fund Optimization: Allocate, monitor, and reconcile trade budgets with continuous AI-guided oversight. - Promotion and Pricing Alignment: Connect funded deals directly to Promotion Planning and pricing execution for measurable ROI. - Agentic Monitoring and Guidance: Intelligent agents flag drift, risks, and missed opportunities as execution unfolds. - Vendor Alignment and Auditability: Maintain a governed record of commitments, performance, and financial outcomes. - Unified Platform Architecture: One data model and shared workflows across merchandising, finance, and supply chain teams. Digital Wave’s Deal Management solution turns trade funding into an active, intelligent lever for growth. With Agentic AI guiding execution on trusted data, organizations gain stronger control, healthier supplier relationships, and measurable returns from every deal. **Who Is the Company Behind Digital Wave Technology Native AI Deal Management?** - **Seller:** [Digital Wave Technology](https://www.g2.com/sellers/digital-wave-technology) - **HQ Location:** Ponte Vedra Beach, Florida, United States - **LinkedIn® Page:** https://www.linkedin.com/company/digitalwavetechnology (100 employees on LinkedIn®) ### 12. [dunnhumby Promotion](https://www.g2.com/products/dunnhumby-promotion/reviews) dunnhumby Promotion is a web-based tool designed to enhance the promotional planning process through the power of dunnhumby Customer Data Science. This innovative software supports everyday promotional decisions by providing valuable category guidelines, such as identifying the most effective display types to optimise promotion plans. dunnhumby Promotion also calculates the incremental performance of past promotions and evaluates the impact of each tactic used. Additionally, it identifies underperforming promotions that negatively affect sales and margins. Key Benefits for Retailers: • Proven to boost sales and margins while reducing the risk of underperforming promotions • Optimised promotional performance by selecting the best mix of tactics for maximum impact • In-depth insights for more effective negotiations with manufacturers • Enhanced customer experience through relevant promotions that resonate with customers **Who Is the Company Behind dunnhumby Promotion?** - **Seller:** [dunnhumby](https://www.g2.com/sellers/dunnhumby) - **Year Founded:** 1989 - **HQ Location:** Brook Green, GB - **Twitter:** @dunnhumby (9,467 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dunnhumby (2,959 employees on LinkedIn®) ### 13. [Effectmakers BMS](https://www.g2.com/products/effectmakers-bms/reviews) Effectmakers BMS is a software solution for Business planning and Trade promotion management. The solution is simple and easy to implement, yet it gives you powerful functionality for planning and improving your business. **Who Is the Company Behind Effectmakers BMS?** - **Seller:** [Effectmakers](https://www.g2.com/sellers/effectmakers) - **Year Founded:** 2011 - **HQ Location:** Copenhagen V, DK - **Twitter:** @effectmakers (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/effectmakers (9 employees on LinkedIn®) ### 14. [Exceedra](https://www.g2.com/products/exceedra/reviews) The Exceedra system supports a closed-loop integrated business planning process and revenue management solutions, giving you tighter control, better and faster decision-making, and more detailed visibility across your entire enterprise. **Who Is the Company Behind Exceedra?** - **Seller:** [Telus](https://www.g2.com/sellers/telus) - **Year Founded:** 1990 - **HQ Location:** Vancouver, CA - **Twitter:** @TELUS (120,594 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/telus (38,106 employees on LinkedIn®) - **Ownership:** NYSE: TU ### 15. [EYECE](https://www.g2.com/products/eyece/reviews) EYECE is a digital solution for FMCG/CPG suppliers and distributors to build their sales and commercial investment budgets, and then track actual sales and spending performance. In-Market Sales: - Plan sales budgets and forecasts then monitor against actual performance - Manage promotions and view resulting ROI - Leverage comprehensive KPIs including promotion weights, depths, costs, margins, and more - Compare against industry standards and historical performance Commercial Investments: - Build Trade Promotion calendars by planning your commercial investments - Track trade spending versus budget - Automatically issue Fact Sheets to align spending with Suppliers and Finance - Monitor performance of promotions and investments versus sales Correlate Sales With a Library of KPIs: Identify predictable relationships between sales and factors such as promotion weight and depth, consumer and trade investments, the release of new products and innovations, market, shelf, and off-shelf shares, product availability on the shelf, and more. **Who Is the Company Behind EYECE?** - **Seller:** [eQuality](https://www.g2.com/sellers/equality) - **Year Founded:** 2015 - **HQ Location:** Sin El Fil, LB - **LinkedIn® Page:** https://www.linkedin.com/company/equality-group/ (10 employees on LinkedIn®) ### 16. [GoSales](https://www.g2.com/products/gosales/reviews) GoSales by MaxMobility is a powerful Sales Force Automation (SFA) and Distributor Management System (DMS) designed to streamline field sales operations and optimize distribution efficiency. Trusted by 500+ global organizations, GoSales empowers FMCG, CPG, dairy, pharma, and other field-driven businesses with real-time visibility, offline capabilities, and performance analytics. Software Categories: Sales Force Automation (SFA) Distributor Management System (DMS) Field Force & Route Management Order & Inventory Management Asset Tracking & Delivery Automation Key Use Cases: Enable field reps to capture orders, attendance, and customer visits—even in no-network zones Track primary and secondary sales through your distribution ecosystem Manage assets and deliveries with real-time route optimization and tracking Run custom audits, surveys, planograms, and beat compliance workflows Digitize catalogs, field reports, and KPI dashboards for data-driven decisions Top Features: Order Management Real-time mobile order capture Auto-apply discounts, schemes, and pricing Offline sync support Primary & secondary sales tracking Instant order analytics Stock & Inventory Opening stock capture Distributor-wise stock movement Real-time stock alerts Expiry and dump tracking Secondary sales data integration Field Force Automation Route planning and geo-tagged attendance Live rep tracking and productivity analytics Travel expense management Beat plan adherence Field KPIs and custom targets Asset & Delivery Management QR-code based asset tagging Route optimization and live delivery tracking Auto-alerts for missed SLAs Customer feedback and proof of delivery Integration with service ticketing systems Analytics & Reporting Real-time MIS dashboards Custom KPIs and performance tracking Fulfillment, order, and journey reports Territory-wise insights Visual reports for quick decision-making Benefits: Boost sales productivity through automation and accountability Gain complete visibility into field operations and distribution health Operate seamlessly in rural areas with offline-first support Reduce stock wastage and improve order fulfillment Make smarter, faster decisions with real-time data Value Proposition: GoSales is built for businesses where field execution defines success. Whether your team operates in metros or remote villages, GoSales ensures uninterrupted productivity, accurate sales data, and total control over your distribution network. It’s more than an app—it’s your sales command center. **Who Is the Company Behind GoSales?** - **Seller:** [MaxMobility](https://www.g2.com/sellers/maxmobility) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 17. [Hivery](https://www.g2.com/products/hivery/reviews) HIVERY is a multi-award winner pioneer of hyper-local retailing, combining artificial intelligence (AI), operations research, and human-centred design to help consumer packaged goods (CPG) manufacturers and retailers generate a return on physical space investments. HIVERY is transforming category management and retail trade promotion with innovative algorithms sourced from Australia's national science agency - CSIRO's Data61. HIVERY is venture-backed and headquartered in Sydney, Australia, with offices in the USA and Japan. HIVERY was founded on the vision that Data Has A Better IdeaTM - and we’re working together with our clients to uncover its full potential. We have 3 SaaS-based solutions 1) AI in category management The world’s first true store level strategy simulation & optimization solution. One-click, rapid, ML-driven to operationalize your category strategy. It can: 1.1. Perform rapid category scenario Simulate multiple strategic scenarios and run playbacks to evaluate business impact and assortment decisions. It will transform your Joint Business Planning (JBP) sessions (in minutes, not months) 1.2. Generate space assortment aware PSA ready planograms in minutes. Generate fully store-level executable planograms that simultaneously understand space and assortment for each store quickly 1.3. Smart store-level planograms Factor your own custom merchandising constraints, goals and brand flow rules as into HIVERY Curate’s model while seeing the impact of transferable and incremental demand when adding or removing any SKUs AI in Vending Machines HIVERY Enhance uses your existing vending management system data and our powerful AI-driven engine to enhance and optimise the mix of product, space and price for each machine in your fleet. It factors only a few data variables to make recommendations that maximise profit. AI in trade promotional optimization HIVERY Promote solution assists CPG companies in predicting the demand impact of their promotional calendar. It models several demand signals, including product catalogue, store placement, seasonality, own and cross-retailer competitor price elasticities, and generates accurate demand predictions along with a range of KPIs. Ultimately, PE will incorporate its optimisation capability to deliver an implementable promotional calendar corresponding to required business KPIs. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Hivery?** - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Hivery?** - **Seller:** [Hivery](https://www.g2.com/sellers/hivery) - **HQ Location:** Surry Hills, AU - **LinkedIn® Page:** https://www.linkedin.com/company/hivery (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Hivery? **"[Personal review of hivery](https://www.g2.com/survey_responses/hivery-review-7783899)"** **Rating:** 5.0/5.0 stars *— Ganesh K.* [Read full review](https://www.g2.com/survey_responses/hivery-review-7783899) --- ### 18. [jahanVerse](https://www.g2.com/products/jahanverse/reviews) jahanVerse is a cloud-based and AI-enabled twin platform that optimizes demand forecasting, pricing, promotion, and assortment planning for retailers and supply chain businesses. The platform creates a virtual model of physical systems and processes to mirror operations as well as predict, learn, and optimize decisions. Key capabilities include holistic process replication, scenario planning through risk-free simulations, and AI-driven optimization and forecasting. The platform brings together multiple models into one interface to provide complete visibility while leveraging AI to enhance decision-making. **Who Is the Company Behind jahanVerse?** - **Seller:** [jahan.ai](https://www.g2.com/sellers/jahan-ai) - **HQ Location:** Melbourne, AU - **LinkedIn® Page:** https://www.linkedin.com/company/jahan-ai (42 employees on LinkedIn®) ### 19. [Klee Commerce](https://www.g2.com/products/klee-commerce/reviews) Klee Commerce is a software solution for driving your strategy and business performance in sales and retail. It integrates best practices and key business processes to support FMCG companies and allows them to significantly increase their sales. **Who Is the Company Behind Klee Commerce?** - **Seller:** [Klee Commerce](https://www.g2.com/sellers/klee-commerce) - **Year Founded:** 1987 - **HQ Location:** Le Plessis-Robinson, FR - **Twitter:** @Klee_Group (845 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/70394322 (48 employees on LinkedIn®) ### 20. [LexiaStudio](https://www.g2.com/products/lexiastudio/reviews) LexiaStudio Trade Promotion Management (TPM) Software – End-to-End Solution for FMCG and Consumer Goods Companies The LexiaStudio Trade Promotion Management (TPM) module is an advanced FMCG software solution designed to help consumer goods companies streamline the planning, execution, settlement, and evaluation of trade promotions. Built with flexible approval workflows and deep ERP/DMS integration, LexiaStudio TPM ensures full control over trade spend management while driving higher ROI from your promotional investments. With powerful budget control tools, businesses can enter annual trade budgets, link promotions directly to budget lines, and track budget utilization in real time. This enables sales, marketing, and finance teams to work together, ensuring trade terms, discounts, and promotions are strategically allocated for maximum impact. The promotional planning features include activity and price planning, volume forecasting, and financial evaluation. Users can create Customer Communication Forms, automate data flows with ERP/DMS systems, and collaborate seamlessly through an external customer portal. For claim settlement, the TPM system matches claims to specific promotions, calculates estimated claim amounts, and generates automated postings to ERP. This reduces manual processes, improves accuracy, and speeds up payment cycles. In accrual and accounting, LexiaStudio TPM automates month-end accruals, reversals, and balance sheet reporting, giving finance teams clear visibility into promotional liabilities. The evaluation module provides deep insights into actual sales and promotional costs, enabling post-event analysis to measure effectiveness and ROI. With a centralized historical promotion repository, businesses can leverage past performance data to make smarter, more profitable promotional decisions. Key Benefits of LexiaStudio TPM Software - End-to-end trade promotion management for FMCG and consumer goods - Real-time budget tracking and control - Automated ERP/DMS system integration - Accurate claims management and settlement - Streamlined accruals and accounting processes - Data-driven promotion evaluation with historical records - Improved sales, marketing, and finance alignment Whether managing trade discounts, rebates, or consumer promotions, LexiaStudio TPM gives FMCG companies the tools to plan strategically, execute efficiently, and evaluate effectively. By centralizing all promotional activities into a single, connected ecosystem, LexiaStudio TPM improves visibility, efficiency, and profitability—helping you stay competitive in the fast-paced consumer goods market. **Who Is the Company Behind LexiaStudio?** - **Seller:** [Lexia Analytics](https://www.g2.com/sellers/lexia-analytics) - **Year Founded:** 2012 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** http://www.linkedin.com/company/lexia-consulting (9 employees on LinkedIn®) ### 21. [Plexus](https://www.g2.com/products/plexus-plexus/reviews) Empower your team to focus on more strategic work with the world’s most advanced Legal Operating System. Plexus Gateway is Legal Automation, Matter Management and Contract Management in one integrated platform. Adopt one at a time or all together, and implement the legal transformation strategy of your dreams today. Plexus is on a mission to transform legal value. Through advanced technology and flexible access to world-class talent, Plexus powers the world’s leading organisations, enabling legal teams to deliver more with less, and freeing lawyers to focus on higher value strategic work. Founded in Melbourne 2011, Plexus now has an international footprint with offices in Sydney, London and Washington DC. The business has been profiled as a case study in the disruption of the professional services industry by HBR, INSEAD, ACU, and RMIT, and their thought leadership can often be found published in the AFR, Sydney Morning Herald, ALB, Lawyers Weekly and The Age. Learn more: https://www.plexus.co/product/plexus-gateway **Average Rating:** 4.7/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Plexus?** - **Ease of Use:** 9.0/10 (Category avg: 8.7/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Plexus?** - **Seller:** [Plexus](https://www.g2.com/sellers/plexus) - **Year Founded:** 2010 - **HQ Location:** Melbourne, AU - **Twitter:** @PlexusLegal (109 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2263489/ (88 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Enterprise, 40% Mid-Market #### What Are Recent G2 Reviews of Plexus? **"[Saves me time and ensures accuracy in signing contracts](https://www.g2.com/survey_responses/plexus-review-6748041)"** **Rating:** 4.5/5.0 stars *— Leo P.* [Read full review](https://www.g2.com/survey_responses/plexus-review-6748041) --- **"[Very simple interface](https://www.g2.com/survey_responses/plexus-review-7019687)"** **Rating:** 4.0/5.0 stars *— Verified User in Mechanical or Industrial Engineering* [Read full review](https://www.g2.com/survey_responses/plexus-review-7019687) --- #### What Are G2 Users Discussing About Plexus? - [What is Plexus Gateway used for?](https://www.g2.com/discussions/what-is-plexus-gateway-used-for) ### 22. [PromoPulse](https://www.g2.com/products/promopulse/reviews) PromoPulse is a trade promotion intelligence platform built for commercial teams in CPG and retail organizations. It helps RGM managers and account planners understand which promotions are working, which are not, and why, at the individual promotion level. Teams can measure actual ROI, analyze cannibalization risk, and simulate budget allocation scenarios before finalizing a plan. Everything from promotion classification to budget approval happens in a single guided workflow, connected to Databricks, ERP systems, retailer data portals, and Anaplan. **Who Is the Company Behind PromoPulse?** - **Seller:** [Polestar Analytics](https://www.g2.com/sellers/polestar-analytics) - **Year Founded:** 2012 - **HQ Location:** Plano, US - **Twitter:** @PolestarLLP (508 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/polestarsolutions%26services (634 employees on LinkedIn®) ### 23. [PromoSmart](https://www.g2.com/products/promosmart/reviews) PromoSmart is an end-to-end promotion optimization solution that allows users to review historical promotion effectiveness and plan future promotions with greater efficiency and data-backed insights. -AI-Recommended Optimized Objective-Based Promotions -Cross-Functional Collaboration with Calendarized Views -Forecast Future Promotions with Scenario Planning -Supports Wide Ranges of Offers Including BxGY, $OFF, %OFF, Tier Offers, Bundles and More -Review Historical Promo Effectiveness -Rapid Implementation and Quick Speed-to-Value **Who Is the Company Behind PromoSmart?** - **Seller:** [Impact Analytics](https://www.g2.com/sellers/impact-analytics) - **Year Founded:** 2015 - **HQ Location:** New York, US - **LinkedIn® Page:** https://in.linkedin.com/company/impact-analytics (786 employees on LinkedIn®) ### 24. [PromoTool](https://www.g2.com/products/promotool/reviews) PromoTool by SSBS is a comprehensive Trade Promotion Management and Optimization solution designed to optimize revenue management and ensure that every promotional activity drives measurable revenue and profit growth. Built for FMCG companies, it combines AI-powered forecasting, granular sales planning, and real-time trade spend transparency to enable strategic, data-driven decision-making across the entire promotion lifecycle. The platform centralizes and digitizes all aspects of promotional planning, execution, and reporting. It supports demand forecasting and S&OP processes through AI-driven baseline calculations, flexible forecast granularity, dynamic adjustments to market changes, and detailed plan-versus-actual comparisons. PromoTool also streamlines annual marketing and trade activity planning, allowing teams to define promotion guidelines, manage interactive multi-view calendars, track statuses in real time, and automate notifications and approval workflows. In the area of trade spend management, PromoTool provides full visibility and control over commercial conditions, promotional budget calculations, and consolidated trade investment tracking. During promotion planning and execution, the system delivers real-time KPI, ROI, and P&L calculations, flexible campaign calendars, configurable approval paths, and seamless integration with SFA solutions to ensure effective field execution. Advanced analytics and reporting capabilities further enhance performance management. Built-in dashboards, Power BI integration, SKU-level KPI tracking, detailed plan-versus-actual analysis, and structured promotion libraries help organizations identify top-performing campaigns and continuously improve promotional effectiveness. Thanks to its modular architecture and seamless integration with existing enterprise systems, PromoTool adapts easily to complex FMCG environments and scales from local implementations to enterprise-wide deployments. It can operate as a standalone solution or as part of SoftServe Business Systems’ AI-Driven EcoSystem. When integrated with other platforms, PromoTool enables near real-time control and management of the entire sales and promotion cycle, ensuring transparency, alignment, and operational excellence. SSBS solutions have already been successfully implemented and are trusted by leading global CPG companies, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt. **Who Is the Company Behind PromoTool?** - **Seller:** [SoftServe Business Systems](https://www.g2.com/sellers/softserve-business-systems) - **Year Founded:** 2003 - **HQ Location:** Львів, UA - **LinkedIn® Page:** https://www.linkedin.com/company/softservebs (273 employees on LinkedIn®) ### 25. [Qerdos](https://www.g2.com/products/qerdos/reviews) Introducing Qerdos: The promotion engine that empowers you to create and manage tailored promotions with ease. With simple integration into your existing systems, Qerdos offers a scalable and affordable solution for both global and smaller retailers. **Who Is the Company Behind Qerdos?** - **Seller:** [Qerdos](https://www.g2.com/sellers/qerdos) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ## What Is Trade Promotion Management Software? [Consumer Goods Software](https://www.g2.com/categories/consumer-goods-software) ## What Software Categories Are Similar to Trade Promotion Management Software? - [Retail Execution Software](https://www.g2.com/categories/retail-execution)