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Best Through-Channel Marketing Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Through-Channel Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Through-Channel Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Through-Channel Marketing category.

In addition to qualifying for inclusion in the Through-Channel Marketing Software category, to qualify for inclusion in the Medium-Sized Business Through-Channel Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Through-Channel Marketing Available
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Impartner PRM
By Impartner Software
(515)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Through-Channel Marketing software
Save to My Lists
Entry Level Price:Starting at $2,000
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

    Users
    • Channel Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Impartner PRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    68
    Customer Support
    48
    Partner Management
    47
    Features
    37
    Customization
    32
    Cons
    Feature Limitations
    33
    Limited Customization
    22
    Missing Features
    16
    Lack of Customization
    14
    Improvements Needed
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Impartner PRM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Partner Performance
    Average: 8.5
    7.7
    Microsite Management
    Average: 8.2
    7.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impartner Software
    Company Website
    Year Founded
    1997
    HQ Location
    South Jordan, UT
    Twitter
    @ImpartnerPRM
    9,251 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Impartner is a leading provider of award-winning partner relationship management (PRM) and through-channel marketing automation (TCMA) solutions. With a mission to empower businesses in managing, opti

Users
  • Channel Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 33% Enterprise
Impartner PRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
68
Customer Support
48
Partner Management
47
Features
37
Customization
32
Cons
Feature Limitations
33
Limited Customization
22
Missing Features
16
Lack of Customization
14
Improvements Needed
13
Impartner PRM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.0
Partner Performance
Average: 8.5
7.7
Microsite Management
Average: 8.2
7.5
Campaign Performance
Average: 8.4
Seller Details
Seller
Impartner Software
Company Website
Year Founded
1997
HQ Location
South Jordan, UT
Twitter
@ImpartnerPRM
9,251 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
Get a quote
ZINFI Unified Partner Management (UPM)
By ZINFI Technologies, Inc.
(589)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Through-Channel Marketing software
View top Consulting Services for ZINFI Unified Partner Management (UPM)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

    Users
    • Director
    • Account Manager
    Industries
    • Information Technology and Services
    • Computer & Network Security
    Market Segment
    • 48% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZINFI UPM is a platform designed to streamline partner relationship management, integrating key concepts like learning, recruitment, and performance.
    • Reviewers frequently mention the user-friendly interface, easy navigation, and the platform's ability to streamline workflows, automate tasks, and provide comprehensive resources and support.
    • Reviewers experienced some difficulties with the initial setup and customization due to multiple integrations, and some found the platform to be slow at times or complex for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZINFI Unified Partner Management (UPM) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    164
    Navigation Ease
    65
    Partner Management
    63
    User Interface
    56
    Access Ease
    52
    Cons
    Learning Curve
    14
    Learning Difficulty
    12
    Slow Performance
    12
    Feature Limitations
    11
    Poor UI
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.4
    Partner Performance
    Average: 8.5
    9.2
    Microsite Management
    Average: 8.2
    9.2
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZINFI Technologies, Inc.
    Company Website
    Year Founded
    2007
    HQ Location
    Pleasanton, CA
    Twitter
    @ZINFITech
    1,171 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    228 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZINFI Empowers partnerships that thrive. We provide organizations with infinite pathways to scale their Partner Ecosystem and drive profitable growth. We do this by enabling our customers to accelerat

Users
  • Director
  • Account Manager
Industries
  • Information Technology and Services
  • Computer & Network Security
Market Segment
  • 48% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZINFI UPM is a platform designed to streamline partner relationship management, integrating key concepts like learning, recruitment, and performance.
  • Reviewers frequently mention the user-friendly interface, easy navigation, and the platform's ability to streamline workflows, automate tasks, and provide comprehensive resources and support.
  • Reviewers experienced some difficulties with the initial setup and customization due to multiple integrations, and some found the platform to be slow at times or complex for new users.
ZINFI Unified Partner Management (UPM) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
164
Navigation Ease
65
Partner Management
63
User Interface
56
Access Ease
52
Cons
Learning Curve
14
Learning Difficulty
12
Slow Performance
12
Feature Limitations
11
Poor UI
11
ZINFI Unified Partner Management (UPM) features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.4
Partner Performance
Average: 8.5
9.2
Microsite Management
Average: 8.2
9.2
Campaign Performance
Average: 8.4
Seller Details
Seller
ZINFI Technologies, Inc.
Company Website
Year Founded
2007
HQ Location
Pleasanton, CA
Twitter
@ZINFITech
1,171 Twitter followers
LinkedIn® Page
www.linkedin.com
228 employees on LinkedIn®
Get a quote

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Ansira Brand-to-Local Growth Platform
By Ansira
(283)4.9 out of 5
1st Easiest To Use in Through-Channel Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

    Users
    • Travel Advisor
    • Marketing Manager
    Industries
    • Leisure, Travel & Tourism
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 22% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Ansira is a platform designed to manage marketing efforts, offering centralized management, partner integration, data-driven insights, automation, and local customization.
    • Reviewers appreciate Ansira's ease of use, implementation, and its ability to cater to multiple industries, along with its data-driven approach and seamless features that aid in deeper analysis of team tasks.
    • Reviewers experienced issues with high rates and pricing, unresponsive customer support, complexity of the platform that requires time to get used to, and inefficiencies in the automation process.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Ansira Brand-to-Local Growth Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Helpful
    38
    Customer Support
    37
    Customer Service
    24
    Features
    18
    Cons
    Time Issues
    8
    Expensive
    7
    Poor Customer Support
    6
    Delayed Response
    5
    Feature Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Partner Performance
    Average: 8.5
    9.3
    Microsite Management
    Average: 8.2
    9.5
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Ansira
    Company Website
    Year Founded
    1919
    HQ Location
    St. Louis, US
    Twitter
    @ansira
    680 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,294 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale

Users
  • Travel Advisor
  • Marketing Manager
Industries
  • Leisure, Travel & Tourism
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 22% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Ansira is a platform designed to manage marketing efforts, offering centralized management, partner integration, data-driven insights, automation, and local customization.
  • Reviewers appreciate Ansira's ease of use, implementation, and its ability to cater to multiple industries, along with its data-driven approach and seamless features that aid in deeper analysis of team tasks.
  • Reviewers experienced issues with high rates and pricing, unresponsive customer support, complexity of the platform that requires time to get used to, and inefficiencies in the automation process.
Ansira Brand-to-Local Growth Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Helpful
38
Customer Support
37
Customer Service
24
Features
18
Cons
Time Issues
8
Expensive
7
Poor Customer Support
6
Delayed Response
5
Feature Limitations
5
Ansira Brand-to-Local Growth Platform features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.9
9.6
Partner Performance
Average: 8.5
9.3
Microsite Management
Average: 8.2
9.5
Campaign Performance
Average: 8.4
Seller Details
Seller
Ansira
Company Website
Year Founded
1919
HQ Location
St. Louis, US
Twitter
@ansira
680 Twitter followers
LinkedIn® Page
www.linkedin.com
1,294 employees on LinkedIn®
Get a quote
StructuredWeb
By StructuredWeb
(68)4.9 out of 5
Optimized for quick response
6th Easiest To Use in Through-Channel Marketing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel mark

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Enterprise
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StructuredWeb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Innovation
    10
    Customer Support
    9
    Ease of Use
    7
    Features
    7
    Marketing Enablement
    6
    Cons
    Feature Limitations
    5
    Complexity
    2
    Error Issues
    2
    Poor Interface
    2
    Poor Support Services
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StructuredWeb features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Partner Performance
    Average: 8.5
    9.5
    Microsite Management
    Average: 8.2
    9.7
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StructuredWeb
    Company Website
    Year Founded
    1999
    HQ Location
    New York, NY
    Twitter
    @StructuredWeb
    1,189 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    38 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel mark

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Enterprise
  • 19% Mid-Market
StructuredWeb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Innovation
10
Customer Support
9
Ease of Use
7
Features
7
Marketing Enablement
6
Cons
Feature Limitations
5
Complexity
2
Error Issues
2
Poor Interface
2
Poor Support Services
2
StructuredWeb features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.9
9.5
Partner Performance
Average: 8.5
9.5
Microsite Management
Average: 8.2
9.7
Campaign Performance
Average: 8.4
Seller Details
Seller
StructuredWeb
Company Website
Year Founded
1999
HQ Location
New York, NY
Twitter
@StructuredWeb
1,189 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
Get a quote
ZiftONE
By Unifyr
(461)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Through-Channel Marketing software
View top Consulting Services for ZiftONE
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZiftONE is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel

    Users
    • Marketing Manager
    • Owner
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 42% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZiftONE Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    22
    Features
    10
    Partner Management
    10
    Helpful
    9
    Cons
    Poor Usability
    12
    Feature Limitations
    9
    Poor UI
    9
    Limited Customization
    8
    Not User-Friendly
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZiftONE features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.4
    Partner Performance
    Average: 8.5
    7.9
    Microsite Management
    Average: 8.2
    8.4
    Campaign Performance
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Unifyr
    Company Website
    Year Founded
    2006
    HQ Location
    Cary, NC
    Twitter
    @zift
    1,487 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZiftONE is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel

Users
  • Marketing Manager
  • Owner
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 42% Small-Business
  • 36% Mid-Market
ZiftONE Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
22
Features
10
Partner Management
10
Helpful
9
Cons
Poor Usability
12
Feature Limitations
9
Poor UI
9
Limited Customization
8
Not User-Friendly
8
ZiftONE features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.4
Partner Performance
Average: 8.5
7.9
Microsite Management
Average: 8.2
8.4
Campaign Performance
Average: 8.4
Seller Details
Seller
Unifyr
Company Website
Year Founded
2006
HQ Location
Cary, NC
Twitter
@zift
1,487 Twitter followers
LinkedIn® Page
www.linkedin.com
135 employees on LinkedIn®
Get a quote
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All Segments
Small Business
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Enterprise
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5 Listings in Through-Channel Marketing Available
  • Sort By:
    G2 Score