Social media suites are designed to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Marketing and communications teams hoping to utilize social media in their marketing strategy often leverage social media suites to fulfill their business needs, including management, monitoring, and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media to measure the effectiveness of social campaigns and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings.
Social media suites provide the functionality offered by social media management software, social media monitoring software, and social media analytics software in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media.
To qualify for inclusion in the Social Media Suites category, a product must:
Plan and publish digital content via social media
Engage with communities via social media
Report on effectiveness of social media practices
Track regions and demographics of audience
Analyze performance of posts and campaigns
Monitor for related mentions and trends
