# Best Social Media Listening Tools - Page 5

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 201

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,100+ Authentic Reviews
- 201+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-31T16%3A32%3A34Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D5&secure%5Btoken%5D=ed6ebeabeca3c1cb8b035dcf1b9d6f81e91b1997a61fa15daa7cf303e93446d9&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

### [Fanbooster](https://www.g2.com/products/fanbooster/reviews)

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

**Average Rating:** 4.4/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate Fanbooster?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Fanbooster?

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a689d4f1a16795cbef616b22fc85e3240f0e81e39dd2ee3aa1ba39d0beb04209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64640668%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 76% Small, 18% Medium

#### What Are Recent G2 Reviews of Fanbooster?

**["to contribute your job use Fanbooster"](https://www.g2.com/survey_responses/fanbooster-review-4739784)**

**Rating:** 4.5/5.0 stars

_— Özlem A._

[Read full review](https://www.g2.com/survey_responses/fanbooster-review-4739784)

**["All management at one place in easy way"](https://www.g2.com/survey_responses/fanbooster-review-9082775)**

**Rating:** 4.5/5.0 stars

_— Rakesh K._

[Read full review](https://www.g2.com/survey_responses/fanbooster-review-9082775)

#### What Are G2 Users Discussing About Fanbooster?

- [What is Fanbooster used for?](https://www.g2.com/discussions/what-is-fanbooster-used-for)

### [SentiOne](https://www.g2.com/products/sentione/reviews)

SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer service teams to manage online conversations on multiple channels and respond directly from one platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate SentiOne?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SentiOne?

- **Seller:** [SentiOne](https://www.g2.com/sellers/sentione)
- **Year Founded:** 2011
- **HQ Location:** Gdansk, Pomorskie
- **Twitter:** @SentiOne\_com  
438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=052dd6f8ff337a67c7db19e9ddc3168255bd67acdffce5eb419a47612fbbcadc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2320009%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 59% Small, 24% Medium

#### What Do G2 Reviewers Say About SentiOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **game-changing AI features** in SentiOne, enhancing their experience with useful new functions.
- Users find the **AI integration** in SentiOne to be a transformative enhancement, adding significant value to the experience.
- Users find the **new AI capabilities** of SentiOne to be a true game changer in enhancing their experience.
- Users love the **automation features** of SentiOne, finding them to be game-changing and highly beneficial.
- Users love the **innovative new features** of SentiOne, especially the AI and engaging visual additions.

##### Cons

- Users face challenges with **permissions issues** in SentiOne, complicating management and service discontinuation.
- Users face challenges with **inadequate reporting** , often struggling due to insufficient permissions and admin access issues.
- Users face **insufficient information** challenges when managing SentiOne, leading to difficulties during service discontinuation.
- Users experience challenges with **missing features** related to permission management, complicating operations and service discontinuation.
- Users report **poor management** with SentiOne, especially regarding permissions and service discontinuation challenges.

#### What Are Recent G2 Reviews of SentiOne?

**["Very useful app"](https://www.g2.com/survey_responses/sentione-review-473990)**

**Rating:** 5.0/5.0 stars

_— Monika C._

[Read full review](https://www.g2.com/survey_responses/sentione-review-473990)

**["Broad Data Coverage with Responsive, Flexible Support"](https://www.g2.com/survey_responses/sentione-review-12510352)**

**Rating:** 4.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/sentione-review-12510352)

#### What Are G2 Users Discussing About SentiOne?

- [What is SentiOne used for?](https://www.g2.com/discussions/what-is-sentione-used-for) - 1 comment

### [Iconosquare](https://www.g2.com/products/iconosquare/reviews)

Iconosquare: Analytics-first social media management Iconosquare is an all-in-one social media analytics and management platform built for marketers, brands, and agencies who want to grow smarter and faster. With powerful tools for performance tracking, reporting, scheduling, and competitor benchmarking, Iconosquare helps you optimize your presence across Instagram, Facebook, TikTok, Pinterest, LinkedIn, X (Twitter), Threads, and YouTube — all from one intuitive dashboard. Unlock powerful social media analytics Track what truly matters with in-depth social media analytics. Measure engagement, follower growth, reach, and content performance across all your profiles — including YouTube analytics for video performance, audience retention, and subscriber trends. Benchmark your results against competitors and industry averages to identify new opportunities. Iconosquare turns your social data into actionable insights to help you refine your strategy and boost ROI. Simplify reporting and prove your impact Creating client or stakeholder reports has never been easier. With Iconosquare’s automated reporting tools, you can generate custom PDF or XLS reports in just a few clicks. Share beautifully designed, data-rich reports that highlight key performance metrics — and spend more time strategizing instead of crunching numbers. Monitor competitors and industry trends Stay one step ahead of the competition with competitor tracking. Compare your social performance to top players in your industry to understand what works and where you can improve. Iconosquare helps you make data-driven decisions by keeping you informed about market shifts and audience trends. Save time with smart scheduling Plan, draft, and automatically publish posts across multiple platforms with Iconosquare’s powerful social media scheduler. Identify the best times to post for maximum reach and engagement, and maintain a consistent content calendar without the stress of manual posting. Manage multiple profiles effortlessly Handle multiple client accounts with ease. Iconosquare’s multi-profile management feature allows you to oversee all your social media profiles in one place. Customize dashboards to highlight your most important KPIs, collaborate efficiently by adding team members, and assign roles and permissions to streamline workflows. Free tools for social media managers Iconosquare also offers a suite of free social media tools to enhance your marketing efforts, including: \> Instagram Audit – assess your profile’s performance and health \> Facebook Audit – discover how to improve engagement and reach \> Instagram Giveaway Picker – run fair and easy giveaways for your community

**Average Rating:** 4.5/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate Iconosquare?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Iconosquare?

- **Seller:** [Iconosquare](https://www.g2.com/sellers/iconosquare-c3689ee2-23fa-4cd0-bb84-145bdf4a209c)
- **Company Website:** www.iconosquare.com
- **Year Founded:** 2011
- **HQ Location:** Limoges, France
- **Twitter:** @iconosquare  
30,782 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee66b563e838ef8b127a3a01e9d041331c2d69f91e942938f7a505215c1ac494&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5225895%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 62% Small, 26% Medium

#### What Do G2 Reviewers Say About Iconosquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized management** of Iconosquare, appreciating its intuitive design and accessibility for team collaboration.
- Users praise the **intuitive and user-friendly design** of Iconosquare, making it easy to navigate and adapt.
- Users value the **responsive customer service** from Iconosquare, enhancing their overall experience with the platform.
- Users appreciate the **intuitive and user-friendly interface** of Iconosquare, making navigation and management simple and efficient.
- Users benefit from **time-saving automation** features in Iconosquare, enhancing social media strategy efficiency and reporting.

##### Cons

- Users note the **limited features** of Iconosquare, particularly in follower demographics and support responsiveness.
- Users find **inadequate metrics** in Iconosquare, desiring more detailed analytics for improved follower insights and engagement tracking.
- Users find the **lack of comprehensive analytics** frustrating, desiring better insights into follower demographics and engagement metrics.
- Users express frustration over **limited analytics** , seeking better demographic insights and more detailed engagement metrics.
- Users face **linking issues** with unsupported platforms and experience slow support responses, making problem resolution frustrating.

#### What Are Recent G2 Reviews of Iconosquare?

**["Simplified Social Media Management and Easy Validation"](https://www.g2.com/survey_responses/iconosquare-review-11984118)**

**Rating:** 4.0/5.0 stars

_— Roxane L._

[Read full review](https://www.g2.com/survey_responses/iconosquare-review-11984118)

**["Intuitive Dashboard and Excellent Support, but Limited Integration with Some Platforms"](https://www.g2.com/survey_responses/iconosquare-review-11828537)**

**Rating:** 4.5/5.0 stars

_— Covadonga S._

[Read full review](https://www.g2.com/survey_responses/iconosquare-review-11828537)

#### What Are G2 Users Discussing About Iconosquare?

- [What is Iconosquare used for?](https://www.g2.com/discussions/what-is-iconosquare-used-for)
- [Which social media platform does Iconosquare work with?](https://www.g2.com/discussions/which-social-media-platform-does-iconosquare-work-with) - 1 comment
- [Is Iconosquare legit?](https://www.g2.com/discussions/is-iconosquare-legit) - 1 comment
- [Is Iconosquare free?](https://www.g2.com/discussions/is-iconosquare-free) - 2 comments
- [What does Iconosquare?](https://www.g2.com/discussions/what-does-iconosquare) - 1 comment

### [Orlo](https://www.g2.com/products/orlo/reviews)

Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.

**Average Rating:** 4.4/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Orlo?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Orlo?

- **Seller:** [Orlo](https://www.g2.com/sellers/orlo)
- **Year Founded:** 2013
- **HQ Location:** Birmingham, Midlands
- **Twitter:** @HelloOrlo  
7,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81bd1a0a2a35bf1db2155bf2f8612dabc9ac9957b4ff9365a519265beca60651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2819871%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Government Administration
- **Company Size:** 55% Large, 30% Medium

#### What Are Recent G2 Reviews of Orlo?

**["Importance of use of social media within community policing"](https://www.g2.com/survey_responses/orlo-review-9598937)**

**Rating:** 5.0/5.0 stars

_— Anna S._

[Read full review](https://www.g2.com/survey_responses/orlo-review-9598937)

**["Orlo - the time saving platform for content."](https://www.g2.com/survey_responses/orlo-review-8435106)**

**Rating:** 4.5/5.0 stars

_— Lauren A._

[Read full review](https://www.g2.com/survey_responses/orlo-review-8435106)

#### What Are G2 Users Discussing About Orlo?

- [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for)

### [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities.

**Average Rating:** 4.3/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate Sprinklr Insights?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.7/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sprinklr Insights?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®
- **Ownership:** NYSE: CXM

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 49% Large, 26% Medium

#### What Do G2 Reviewers Say About Sprinklr Insights?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities.
- Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience.
- Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring.
- Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making.
- Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis.

##### Cons

- Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features.
- Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging.
- Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members.
- Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members.
- Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights.

#### What Are Recent G2 Reviews of Sprinklr Insights?

**["Easy to use and fast"](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)**

**Rating:** 5.0/5.0 stars

_— Luis Felippe R._

[Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)

**["Really helpful to understand users, but experience can be improved"](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)**

**Rating:** 4.0/5.0 stars

_— Verified User in Pharmaceuticals_

[Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)

#### What Are G2 Users Discussing About Sprinklr Insights?

- [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics)
- [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for)

### [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews)

Agility PR Solutions: An Enterprise-Grade Platform for Media Relations, Monitoring, and Intelligence Agility PR Solutions is an all-in-one platform that brings together media relations, media monitoring, media intelligence, AI visibility tracking, social listening, and newswire distribution in a single system, rather than requiring separate tools for each function. Media Database: 1.1M+ verified contacts, maintained at 99.6% accuracy, with unlimited searches for building targeted media lists Media Monitoring: Indexes more than 2 billion news items annually across online, print, broadcast, radio, podcast, and AI search engines Media Intelligence Services: Executive-ready reports, curated briefings, and crisis management support for teams with high-volume monitoring needs Social Listening: Tracks unlimited topics and conversations across major social platforms, with comparative benchmarking AI Visibility Intelligence: Analyzes how brands are surfaced and described across ChatGPT, Perplexity, Gemini, and other AI answer engines Newswire: Flat-fee, unlimited-word press release distribution to 200+ online news sites, with pickup from outlets including AP and Reuters AI-native media intelligence is woven across these workflows, turning fast-moving data from traditional media, social channels, and AI answer engines into decision-ready insights. Account management and customer service are included with all plans. Agility serves global enterprise and fast-growing in-house communications teams, as well as agencies managing multiple client accounts, across industries including healthcare, education, technology, consumer goods, non-profit, financial services, and transportation.

**Average Rating:** 4.1/5.0

**Total Reviews:** 400

#### How Do G2 Users Rate Agility PR Solutions?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Agility PR Solutions?

- **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions)
- **Company Website:** www.agilitypr.com
- **Year Founded:** 2003
- **HQ Location:** Ottawa, Canada
- **Twitter:** @agilityprs  
4,596 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c88b6d616d7f7cd06297b6f95b1da2c9c0fdd50f969e3cad9990be98f6f2ef03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10866881%2F&secure%5Burl_type%5D=linkedin_company_website)  
235 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director, Managing Director
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 59% Small, 24% Medium

#### What Do G2 Reviewers Say About Agility PR Solutions?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Agility PR, finding it straightforward to navigate and access media contacts.
- Users commend the **excellent customer support** of Agility PR Solutions, highlighting their prompt and helpful responses.
- Users find the **support from Agility PR staff** extremely helpful, enhancing their overall experience with the platform.
- Users appreciate the **intuitive and comprehensive platform** of Agility PR Solutions, enhancing media relations and outreach efficiency.
- Users value the **wide variety and accuracy** of Agility's database, significantly enhancing their media outreach efforts.

##### Cons

- Users highlight **limited functionality** , citing outdated contacts and challenging reporting tools as significant drawbacks.
- Users express concern over **data inaccuracy** , frequently encountering outdated information and unresponsive media contacts.
- Users find Agility PR Solutions to be **not intuitive** , highlighting the overwhelming setup process and learning curve.
- Users express frustration with Agility PR Solutions due to its **high cost** and ongoing issues with locating key publications.
- Users note the **inaccuracy in sentiment classification** and outdated information in the media contact database as concerns.

#### What Are Recent G2 Reviews of Agility PR Solutions?

**["Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)**

**Rating:** 5.0/5.0 stars

_— Lauren W._

[Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)

**["User-Friendly Platform with Exceptionally Helpful, Responsive Staff"](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749)**

**Rating:** 4.5/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/agility-pr-solutions-review-12975749)

#### What Are G2 Users Discussing About Agility PR Solutions?

- [What is Agility PR Solutions used for?](https://www.g2.com/discussions/what-is-agility-pr-solutions-used-for)

### [Awario](https://www.g2.com/products/awario/reviews)

Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online.

**Average Rating:** 3.9/5.0

**Total Reviews:** 47

#### How Do G2 Users Rate Awario?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Awario?

- **Seller:** [Awario](https://www.g2.com/sellers/awario)
- **Year Founded:** 2015
- **HQ Location:** Nicosia, CY
- **Twitter:** @AwarioApp  
1,775 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03e14259539cfc464e90824215b78577b8110ec82a052e17c8774347be8ab41a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10174268%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 60% Small, 25% Medium

#### What Do G2 Reviewers Say About Awario?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **user-friendly interface** of Awario, making social listening and monitoring a breeze.
- Users value the **helpful features** of Awario, enhancing social listening and brand reputation management effectively.
- Users highlight Awario's **exceptional value for money** and outstanding customer support, making it an ideal choice.
- Users commend Awario for its **outstanding customer support** , noting fast, effective responses and deep understanding of needs.
- Users praise Awario’s **simple and intuitive user interface** , enhancing overall usability for social listening tasks.

##### Cons

- Users face **insufficient information** with Awario, leading to limitations in accurate mentions and challenging analysis depth.
- Users express frustration over Awario's **lack of insights** , citing limitations in data accuracy and analytical depth.
- Users are frustrated by the **difficult account management** process, including issues with cancellations and unexpected charges.
- Users find that Awario has **data inaccuracy** issues, hindering the depth and precision of the analysis provided.
- Users find Awario to be **expensive with poor functionality** , leading to frustration over unexpected charges and cancellation difficulties.

#### What Are Recent G2 Reviews of Awario?

**["Outstanding Value and Exceptional Support with Awario"](https://www.g2.com/survey_responses/awario-review-12104081)**

**Rating:** 5.0/5.0 stars

_— Nuria M._

[Read full review](https://www.g2.com/survey_responses/awario-review-12104081)

**["Effortless social media mention monitoring"](https://www.g2.com/survey_responses/awario-review-12073804)**

**Rating:** 5.0/5.0 stars

_— Arthur A._

[Read full review](https://www.g2.com/survey_responses/awario-review-12073804)

#### What Are G2 Users Discussing About Awario?

- [What is Awario used for?](https://www.g2.com/discussions/what-is-awario-used-for)
- [How do I scan on social media?](https://www.g2.com/discussions/how-do-i-scan-on-social-media)
- [What is the best social listening tool?](https://www.g2.com/discussions/what-is-the-best-social-listening-tool)
- [How do I use Awario?](https://www.g2.com/discussions/how-do-i-use-awario) - 1 comment

### [Astronaut](https://www.g2.com/products/astronaut-chat/reviews)

The B2B customer support platform for Telegram. Stop losing deals because of slow Telegram support. Astronaut helps your team respond faster, close more deals, and keep customers happy.

**Average Rating:** 4.4/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Astronaut?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.7/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Astronaut?

- **Seller:** [Astronaut](https://www.g2.com/sellers/astronaut-59d69b0d-1987-4f0c-b27c-1f3dc8366ff7)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d519d48065dfa150d447c41389c4abf5618ffcead9cc8fec97c610cef0071abe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fastronautchat&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 60% Small, 31% Medium

#### What Do G2 Reviewers Say About Astronaut?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **convenience** of Astronaut, allowing candidates to record interviews at their own pace and time.
- Users find Astronaut's platform to be very **easy to use** , facilitating a flexible and efficient video interview process.
- Users appreciate the **easy integrations** with Slack, simplifying engagement tracking without complex backend implementations.
- Users appreciate the **easy management** of Astronaut, which streamlines video interviews and enhances hiring flexibility.
- Users find Astronaut's **intuitive design** simplifies video interviews, making the hiring process faster and more flexible.

##### Cons

- Users find **customization issues** with Astronaut, desiring more API options and improved user support for better control.
- Users find the **pricing of Astronaut expensive** , which may limit accessibility for smaller companies seeking economical options.
- Users desire **more API customizations** and improved support for quicker solutions, enhancing the implementation experience.

#### What Are Recent G2 Reviews of Astronaut?

**["Great tool for doing video interviews"](https://www.g2.com/survey_responses/astronaut-review-9873944)**

**Rating:** 4.5/5.0 stars

_— Miguel R._

[Read full review](https://www.g2.com/survey_responses/astronaut-review-9873944)

**["Nice and Flexible Video Interviewing Solution"](https://www.g2.com/survey_responses/astronaut-review-10850148)**

**Rating:** 4.5/5.0 stars

_— Rui R._

[Read full review](https://www.g2.com/survey_responses/astronaut-review-10850148)

### [Ubermetrics Delta](https://www.g2.com/products/ubermetrics-delta/reviews)

Ubermetrics's monitoring technology integrates information analysis across sources and media channels to identify emerging risks, potentials, and trends to help companies optimize their business responses. The amount of new information created daily is truly immense. Every minute, hundreds of thousands of documents, tweets, blogs, and news are published – public information that is often ignored by companies as they are simply overwhelmed by this flood of input and thusly fail to systematically evaluate these amounts of equally valuable information from external sources. As a result, they fail to react to powerful information about their customers, their products, their competition, and suppliers. Our product, Ubermetrics Delta, is built on the belief that every company should be armed with the best information possible to support and guide their business decisions. That's why we developed a high-performance stream processing engine that combines natural language processing (NLP), text mining and statistical algorithms to extract the most relevant documents, facts & statistics to help companies make the best decisions on the critical facts they need to know. Ubermetrics helps companies across industries and departments by monitoring, e.g., company image, supply chains, and customer satisfaction.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Ubermetrics Delta?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Ubermetrics Delta?

- **Seller:** [Ubermetrics Technologies](https://www.g2.com/sellers/ubermetrics-technologies)
- **Year Founded:** 2011
- **HQ Location:** Berlin, DE
- **Twitter:** @uberMetrics  
1,300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3f357591760284f3f71cb54b0457b6e9ba02ead3847e13c132874ef1d918bb2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fubermetrics-technologies-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 40% Medium, 35% Small

#### What Are Recent G2 Reviews of Ubermetrics Delta?

**["Top Monitoring Tool"](https://www.g2.com/survey_responses/ubermetrics-delta-review-4506564)**

**Rating:** 4.5/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/ubermetrics-delta-review-4506564)

**["Ubermetrics is the powerhouse of content intelligence"](https://www.g2.com/survey_responses/ubermetrics-delta-review-2262204)**

**Rating:** 4.5/5.0 stars

[Read full review](https://www.g2.com/survey_responses/ubermetrics-delta-review-2262204)

#### What Are G2 Users Discussing About Ubermetrics Delta?

- [What is Ubermetrics Delta used for?](https://www.g2.com/discussions/what-is-ubermetrics-delta-used-for)

### [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews)

Khoros’ industry leading social media management makes it easy for brands to engage with their fans, followers and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-Many engagement and analytics — so you can get more done in less time and easily adapt to market change. Khoros makes it easy for global teams to unify channels, configure unique workflows, and govern everything from content to users. Our customers enjoy greater efficiency, campaign performance, and ultimately — peace of mind. Key benefits include: Seamless deep listening and engagement Digital and social teams can access listening intelligence right alongside their planning & publishing tools — and engagement teams can seamlessly listen for and identify high value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips. End-to-end social engagement across organic and paid channels Track brand mentions, trends, and competitors in 187 languages across millions of sources, and quickly launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages. All from one dashboard. Unified governance supported by AI Manage published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Define customizable workflows and rules for content from origination to publishing, and leverage AI to recommend optimal publishing times, block profanity, and generate text. Protect your brand and mitigate risk Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications. Measure what matters Translate your social performance to metrics that matter to your business and drive tangible ROI. Analyze paid and organic results across every channel, post, and conversation. Use templates, custom metrics, and historical benchmarking to drill into performance for varying stakeholders.

**Average Rating:** 3.9/5.0

**Total Reviews:** 120

#### How Do G2 Users Rate Khoros Social Media Management?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Khoros Social Media Management?

- **Seller:** [Ignite Enterprise Software Solutions](https://www.g2.com/sellers/ignite-enterprise-software-solutions)
- **HQ Location:** Austin, TX
- **Twitter:** @ignitetech  
494 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eecef5847b3343cd5b4f97baf19c284f73312f381d0f89adc377a47055b54db3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21226%2F&secure%5Burl_type%5D=linkedin_company_website)  
398 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 46% Large, 31% Medium

#### What Do G2 Reviewers Say About Khoros Social Media Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Khoros, enjoying scheduling and engaging with audiences seamlessly.
- Users love the **super simple interface** of Khoros, which makes it incredibly easy to navigate and use.
- Users value the **insightful analytics** provided by Khoros, which enhance decision-making and improve marketing strategies.
- Users find the **calendar view** essential for organized workflows and tracking posts across platforms efficiently.
- Users value the **social media integration** of Khoros, facilitating seamless management and effective customer engagement.

##### Cons

- Users face **scheduling issues** with Khoros, citing glitches and limitations in the publishing process as significant drawbacks.
- Users find the **complex usage** of Khoros Social Media Management hinders productivity and complicates posting tasks.
- Users face challenges with **feature limitations** , seeking greater customization and faster performance from Khoros Social Media Management.
- Users are frustrated by **Instagram limitations** in Khoros, requiring alternative tools for effective publishing and scheduling.
- Users find the **limitations in social media integration and posting capabilities** hinder the overall effectiveness of Khoros.

#### What Are Recent G2 Reviews of Khoros Social Media Management?

**["An effective tool for facilitating customer interactions via social media platforms."](https://www.g2.com/survey_responses/khoros-social-media-management-review-11513839)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/khoros-social-media-management-review-11513839)

**["The best monitoring tool for social media management."](https://www.g2.com/survey_responses/khoros-social-media-management-review-9612476)**

**Rating:** 4.0/5.0 stars

_— Akshay Y._

[Read full review](https://www.g2.com/survey_responses/khoros-social-media-management-review-9612476)

#### What Are G2 Users Discussing About Khoros Social Media Management?

- [What is Khoros Marketing used for?](https://www.g2.com/discussions/what-is-khoros-marketing-used-for)
- [What are the best tools for social media marketing?](https://www.g2.com/discussions/what-are-the-best-tools-for-social-media-marketing)
- [How much is khoros?](https://www.g2.com/discussions/how-much-is-khoros)
- [What are the features of social media marketing?](https://www.g2.com/discussions/what-are-the-features-of-social-media-marketing)

### [QuickMetrix](https://www.g2.com/products/quickmetrix/reviews)

QuickMetrix is a Customer Experience Solution with specific focus on Online Reputation Management, Social Media Listening & Analytics and Consumer Insights from Social and Digital Media. Our superior technology B2B SaaS platform is designed for easy deployment and adoption. It is powered by state-of-the art tech stack, AI and Big Data algorithms. QuickMetrix software can be used by multiple teams within a Brand and its ecosystem for tangible business outcomes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate QuickMetrix?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QuickMetrix?

- **Seller:** [QuickMetrix](https://www.g2.com/sellers/quickmetrix)
- **Year Founded:** 2015
- **HQ Location:** Mumbai, IN
- **Twitter:** @QuickMetrix  
89 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44d31e47a3a405a1f21fc5a327fd3b2d5bc41aac76da9b21101244a90d916456&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquickmetrix&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Medium, 20% Large

#### What Do G2 Reviewers Say About QuickMetrix?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of QuickMetrix, highlighting proactive assistance for a seamless experience.
- Users admire the **ease of use** of QuickMetrix, highlighting its clean dashboard and responsive support for seamless experience.
- Users value the **clean and simple UI** of QuickMetrix, facilitating easy management of social media support tickets.
- Users value the **easy management** features of QuickMetrix, benefiting from a clean dashboard and excellent support.
- Users appreciate the **helpful support team** of QuickMetrix, enhancing their overall experience with quick responses.

##### Cons

- Users note that **customization issues** exist, with advanced options needing improvement, but it's not a major concern.
- Users find the **dashboard limited** and slow, affecting the overall satisfaction with QuickMetrix.
- Users find QuickMetrix to be **expensive** considering its limited features and slower processing speed compared to expectations.
- Users find the **slow loading** of QuickMetrix frustrating, impacting their overall satisfaction with the product.

#### What Are Recent G2 Reviews of QuickMetrix?

**["Smooth Social Media Support Management with Excellent Help from Chinmay"](https://www.g2.com/survey_responses/quickmetrix-review-11562888)**

**Rating:** 5.0/5.0 stars

_— Sagar Kumar S._

[Read full review](https://www.g2.com/survey_responses/quickmetrix-review-11562888)

**["Real-Time Social Media Monitoring Across All Major Platforms"](https://www.g2.com/survey_responses/quickmetrix-review-12593434)**

**Rating:** 4.5/5.0 stars

_— Yadnesh D._

[Read full review](https://www.g2.com/survey_responses/quickmetrix-review-12593434)

### [Storyclash by Kolsquare](https://www.g2.com/products/storyclash-by-kolsquare/reviews)

Storyclash has been acquired by Kolsquare, Europe’s leading influencer marketing technology and a certified B Corp. Storyclash is the Influencer Marketing Platform that uses an unique AI-powered content technology to help brands & agencies scale their creator programs. Discover authentic creators, measure the impact of your campaigns and manage all your data in one place. Fast-growing DTCs like Wild, KoRo or Athletic Greens, as well as large, established companies like Vodafone, Lululemon or Kaufland use Storyclash to get more out of their influencer marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate Storyclash by Kolsquare?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Storyclash by Kolsquare?

- **Seller:** [Storyclash](https://www.g2.com/sellers/storyclash)
- **Year Founded:** 2014
- **HQ Location:** Linz, Upper Austria, Austria
- **Twitter:** @Storyclash  
483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12fe518ccd9623c075f25e91242b34f9a67b1b15b67e69638f1a3d3fa2703c2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10970775&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 74% Small, 24% Medium

#### What Do G2 Reviewers Say About Storyclash by Kolsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **intuitive UX/UI** of Storyclash, making navigation and workflow impressively smooth and efficient.
- Users love the **intuitive design** of Storyclash, praising its effortless navigation and helpful information accessibility.
- Users value the **efficient campaign management** features of Storyclash, enhancing their workflow and simplifying influencer collaboration.
- Users find the **AI support and campaign tracking** of Storyclash extremely helpful for managing their marketing efforts.
- Users appreciate the **intuitive interface** of Storyclash, enabling effortless navigation and streamlined content discovery.

##### Cons

- Users find the **inaccuracy of metrics** in Storyclash affects reporting reliability and overall experience negatively.
- Users find the **limited creator pool** of Storyclash frustrating, impacting their ability to discover diverse talent effectively.
- Users find that **content visibility and reporting reliability issues** hinder the overall effectiveness of Storyclash.
- Users find **creator availability limited** , often needing to manually verify brand fit and quality for smaller creators.
- Users report **data inaccuracy** issues with Storyclash, affecting the reliability of statistics and post tracking.

#### What Are Recent G2 Reviews of Storyclash by Kolsquare?

**["The iPhone of the Influencer Marketing Softwares"](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174)**

**Rating:** 5.0/5.0 stars

_— Ina K._

[Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-11876174)

**["Strong influencer research tool with top support – UX & messaging still have room for improvement"](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535)**

**Rating:** 4.0/5.0 stars

_— Jenny A._

[Read full review](https://www.g2.com/survey_responses/storyclash-by-kolsquare-review-12112535)

### [Simplify360](https://www.g2.com/products/simplify360/reviews)

Simplify360 is one of the leading social customer service platforms. The company has physical presence in India and US, and has partners in APAC. The product is sold in over 100 countries directly or through partners. Simplify360 provides integrated enterprise solutions; their latest offerings are Social CRM and Social Media Command Center. Simplify360 Social CRM enables customer support teams to serve their customers across social media. It offers unified view of customer engagement across the social media and a 360-degree view of customers through deep integration with Enterprise CRM.

**Average Rating:** 4.3/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Simplify360?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.5/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Simplify360?

- **Seller:** [Simplify360](https://www.g2.com/sellers/simplify360)
- **Year Founded:** 2012
- **HQ Location:** Carrollton, TX
- **Twitter:** @Simplify360  
1,309 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6ed0953c9e82fbe4b25a02eaf4c8c31ab5f6e1e6daa71c03e81225b9decb3f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplify360&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 42% Medium

#### What Do G2 Reviewers Say About Simplify360?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Simplify360, finding it simple to integrate across all social media platforms.
- Users appreciate the **easy integrations** of Simplify360, making it user-friendly and effective for customer service across platforms.
- Users find the **easy setup** of Simplify360 beneficial, facilitating seamless integration across all social media platforms.
- Users value the **user-friendly design** of Simplify360, appreciating its easy integration and support for all social media platforms.
- Users value the **intuitive design** of Simplify360, finding it easy to integrate and effective for customer service.

##### Cons

- Users find the **limited customization options** in Simplify360 restrictive, wishing for more flexibility in the tool.
- Users note the **limited customization** in Simplify360, expressing a desire for more options to suit their needs.

#### What Are Recent G2 Reviews of Simplify360?

**["Good for collecting data from many different social platforms in one place"](https://www.g2.com/survey_responses/simplify360-review-9816380)**

**Rating:** 5.0/5.0 stars

_— Anna W._

[Read full review](https://www.g2.com/survey_responses/simplify360-review-9816380)

**["Best Tool in Industry for Online Repution Manger (Social Media)"](https://www.g2.com/survey_responses/simplify360-review-10620674)**

**Rating:** 5.0/5.0 stars

_— Shadab S._

[Read full review](https://www.g2.com/survey_responses/simplify360-review-10620674)

#### What Are G2 Users Discussing About Simplify360?

- [What is Simplify360 used for?](https://www.g2.com/discussions/what-is-simplify360-used-for) - 1 comment, 1 upvote

### [Zignal Labs](https://www.g2.com/products/zignal-labs/reviews)

Zignal's real-time intelligence technology helps the world's largest organizations protect their people, places, and position.

**Average Rating:** 4.0/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Zignal Labs?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zignal Labs?

- **Seller:** [Zignal Labs](https://www.g2.com/sellers/zignal-labs)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @ZignalLabs  
3,330 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fc1cc884a6a148488ce54f389c0db0c88788b9a8dbd1c68dbbdf181a390fa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2536240%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications
- **Company Size:** 40% Large, 30% Medium

#### What Are Recent G2 Reviews of Zignal Labs?

**["Zignal Labs"](https://www.g2.com/survey_responses/zignal-labs-review-5246938)**

**Rating:** 4.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/zignal-labs-review-5246938)

**["My favorite new media monitoring tool"](https://www.g2.com/survey_responses/zignal-labs-review-4824431)**

**Rating:** 5.0/5.0 stars

_— Verified User in Aviation & Aerospace_

[Read full review](https://www.g2.com/survey_responses/zignal-labs-review-4824431)

#### What Are G2 Users Discussing About Zignal Labs?

- [What is Zignal Labs used for?](https://www.g2.com/discussions/what-is-zignal-labs-used-for)

### [Keyhole](https://www.g2.com/products/keyhole/reviews)

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

**Average Rating:** 4.3/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Keyhole?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Keyhole?

- **Seller:** [Keyhole](https://www.g2.com/sellers/keyhole)
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @keyholeco  
4,945 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ba93ef9c4e127b7edf9cfcfbc704b78bf80b7e89a72a2501a02ccac3f04f2de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5036541%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 60% Small, 20% Large

#### What Do G2 Reviewers Say About Keyhole?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Keyhole's **easy-to-use social media analytics** , particularly for tracking hashtags and training staff effectively.
- Users value the **user-friendly analytics** of Keyhole, particularly appreciating its ease of use and training.
- Users find Keyhole's features to be **very easy to use** , making staff training a breeze.
- Users appreciate the **easy-to-use training** features of Keyhole, making onboarding staff a breeze.

##### Cons

- Users find **manual labor requirements** frustrating due to frequent posting failures and inadequate support from Keyhole.
- Users report experiencing **poor customer support** and frequent scheduling failures, leading to manual posting frustrations.
- Users experience a **poor response system** with Keyhole, making it difficult to resolve scheduling issues effectively.
- Users experience frequent **posting delays** with Keyhole, complicating social media management and requiring manual posting. 
- Users often face **frequent post scheduling failures** with Keyhole, leading to manual posting and frustrating support experiences.

#### What Are Recent G2 Reviews of Keyhole?

**["User-friendly and engaging"](https://www.g2.com/survey_responses/keyhole-review-8928719)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/keyhole-review-8928719)

**["Outstanding Social Media Analytics, Especially for Hashtags - Poor Support"](https://www.g2.com/survey_responses/keyhole-review-12005810)**

**Rating:** 4.0/5.0 stars

_— Victoria B._

[Read full review](https://www.g2.com/survey_responses/keyhole-review-12005810)

#### What Are G2 Users Discussing About Keyhole?

- [What is Keyhole used for?](https://www.g2.com/discussions/what-is-keyhole-used-for)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
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[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

Show More

* * *

## How Do You Choose the Right Social Media Listening Tools?

### What You Should Know About Social Media Monitoring Tools

### What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

- Monitoring accounts on various social media platforms
- Quickly receiving alerts of customer criticism or complaints
- Tracking brand competition
- Monitoring your social media reputation and presence in real time
- Gaining insights on the effectiveness of your social media approach

### Why Use Social Media Monitoring Tools?

**Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

**Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

**Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

**Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

### Who Uses Social Media Monitoring Tools?

**Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

**Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

**Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

### Kinds of Social Media Monitoring Tools

**Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

**Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

**Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

### Social Media Monitoring Tools Features

**Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

**Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

**Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

**Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

**Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

**Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

### Trends Related to Social Media Monitoring Tools

**Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity.

**Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner.

### Potential Issues with Social Media Monitoring Tools

**Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

**Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

**Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.

### Software and Services Related to Social Media Monitoring Tools

**Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach.

**Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices.

**CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies.

**Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence.

**Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.