# Best Social Media Listening Tools - Page 4

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 201

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+2.83%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: July 24, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,100+ Authentic Reviews
- 201+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-30T19%3A23%3A28Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D4&secure%5Btoken%5D=30e7400b0981c40b53ec998b6e856b382214b63d099ca49ebc2f7cfb7059f52d&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews)

Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience.

**Average Rating:** 4.5/5.0

**Total Reviews:** 212

#### How Do G2 Users Rate Infegy Starscape?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.5/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Infegy Starscape?

- **Seller:** [Infegy](https://www.g2.com/sellers/infegy)
- **Company Website:** infegy.com
- **Year Founded:** 2006
- **HQ Location:** Kansas City, MO
- **Twitter:** @Infegy  
3,585 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e79555b8a0e4c8d02351cb78b7aed14695fc160646ac1527448abef202a06d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F428346%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Strategist
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 47% Medium, 34% Small

#### What Do G2 Reviewers Say About Infegy Starscape?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Infegy Starscape, finding it efficient for quick access to essential information.
- Users commend the **responsive customer support** from Infegy Starscape, ensuring quick assistance and optimal results.
- Users find Infegy Starscape a **super helpful and powerful tool** , enhancing client deliverables with insightful audience data.
- Users value the **AI summaries and query writing tool** in Infegy Starscape for saving time and enhancing insights.
- Users appreciate the **user-friendly interface** of Infegy Starscape, which simplifies navigation and enhances their data experience.

##### Cons

- Users note a **steep learning curve** with Infegy Starscape, requiring time and effort to master its features.
- Users experience **dashboard issues** with missing widgets and glitches, complicating the overall data visualization process.
- Users find that the **dashboard limitations** hinder usability, with missing widgets and a complex setup process.
- Users find **limited social listening** capabilities hinder the extraction of meaningful insights from overwhelming, irrelevant content.
- Users express concern over **missing features** like the dictionary and specific widgets, affecting data visualization and sentiment analysis.

#### What Are Recent G2 Reviews of Infegy Starscape?

**["Powerful Social Insights with Deep Historical Trend Tracking"](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)**

**Rating:** 4.0/5.0 stars

_— Ravinder k._

[Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)

**["Clear, Data-Driven Competitive Analyses Made Easy"](https://www.g2.com/survey_responses/infegy-starscape-review-13163075)**

**Rating:** 5.0/5.0 stars

_— Bella L._

[Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-13163075)

#### What Are G2 Users Discussing About Infegy Starscape?

- [What does Infegy Atlas do?](https://www.g2.com/discussions/what-does-infegy-atlas-do)
- [What is the use of Infegy Atlas?](https://www.g2.com/discussions/what-is-the-use-of-infegy-atlas)
- [What does Infegy do?](https://www.g2.com/discussions/what-does-infegy-do) - 1 comment
- [How much does infegy cost?](https://www.g2.com/discussions/how-much-does-infegy-cost)

### [ContentStudio](https://www.g2.com/products/contentstudio/reviews)

ContentStudio is the all-in-one platform that turns social media and content marketing from a juggling act into a single, streamlined workflow. Built for businesses, agencies, and marketers, it brings content discovery, creation, scheduling, and publishing together in one place. Visit our website: https://contentstudio.io Why choose ContentStudio? Here's why: AI Studio, Built In: Generate captions, images, and videos with AI Studio, creating quality content up to 10X faster. All-in-One Platform: Publish across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Google Business Profile, and blogs like WordPress, Medium, and Shopify, all from one dashboard. Discover Trending Content: Uncover trending topics and content that resonates with your audience using advanced discovery algorithms. Find the Right Influencers: Search, vet, and connect with influencers in your niche, right from the same platform. Seamless Collaboration: Set up custom approval workflows so clients and teammates can review and sign off before anything goes live. Effortless Scheduling: Automate your content calendar and maintain a consistent posting schedule without the hassle. Social Listening: Track brand mentions, keywords, and sentiment across platforms in real time. Insightful Analytics: Get white-label reports and competitor benchmarking to understand what works and refine your strategy. Unified Inbox: Manage comments and messages across every channel from one place. Automate & Extend: Use Automation Recipes and evergreen recycling to keep channels active, or connect via API with Zapier, Make, n8n, and Claude. Founded in 2017 and headquartered in Claymont, Delaware, ContentStudio is trusted by thousands of agencies, brands, and marketers worldwide to save time, stay organized, and grow their reach.

**Average Rating:** 4.6/5.0

**Total Reviews:** 345

#### How Do G2 Users Rate ContentStudio?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.7/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ContentStudio?

- **Seller:** [ContentStudio Inc](https://www.g2.com/sellers/contentstudio-inc)
- **Year Founded:** 2017
- **HQ Location:** Claymont, Delaware
- **Twitter:** @ContentStudioio  
26,679 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=523a209f8c8874abdb7c5a111716a6b701161457b74a50cf138de5bd58dbbd50&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13324048%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 93% Small, 7% Medium

#### What Do G2 Reviewers Say About ContentStudio?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of ContentStudio for streamlining social media management across multiple profiles effortlessly.
- Users value the **efficiency** of ContentStudio, appreciating its intuitive features for seamless social media management and content scheduling.
- Users value the **ease of use** and efficiency of ContentStudio for managing multiple social media profiles effortlessly.
- Users praise the **management efficiency** of ContentStudio, appreciating its ease of use and streamlined scheduling across platforms.
- Users praise ContentStudio for its **posting efficiency** , streamlining content planning and management across multiple social media profiles.

#### What Are Recent G2 Reviews of ContentStudio?

**["Essential Tool for Solo Creators, Needs a UX Lift"](https://www.g2.com/survey_responses/contentstudio-review-13145020)**

**Rating:** 5.0/5.0 stars

_— Saif A._

[Read full review](https://www.g2.com/survey_responses/contentstudio-review-13145020)

**["Seamless Automation, Steep Learning Curve"](https://www.g2.com/survey_responses/contentstudio-review-13090695)**

**Rating:** 5.0/5.0 stars

_— Munaza F._

[Read full review](https://www.g2.com/survey_responses/contentstudio-review-13090695)

#### What Are G2 Users Discussing About ContentStudio?

- [What is ContentStudio used for?](https://www.g2.com/discussions/what-is-contentstudio-used-for) - 2 comments, 2 upvotes

### [Letterdrop](https://www.g2.com/products/letterdrop/reviews)

Letterdrop helps you find warm leads you're missing today. Book meetings with them at 2.8x rate vs cold outreach. How? - Create credible thought leadership instantly from internal conversations and data you already have - Target leads interested in you, competitors, and problems you solve Letterdrop is a great fit for sales-led companies and can help you add $500k to low millions in Closed/Won revenue.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Letterdrop?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Letterdrop?

- **Seller:** [Letterdrop](https://www.g2.com/sellers/letterdrop)
- **Year Founded:** 2021
- **HQ Location:** San Francisco
- **Twitter:** @letterdropco  
630 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7f60d22311cd3cb30aa64443da4e4857bd8154f4b54559fd77abccac3e034d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fletterdrop&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 64% Medium, 36% Small

#### What Do G2 Reviewers Say About Letterdrop?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Letterdrop, making their content marketing workflows significantly more efficient.
- Users value the **efficient content creation** capabilities of Letterdrop, simplifying SEO tasks and enhancing social media marketing efforts.
- Users love how Letterdrop's **time-saving features** streamline SEO and content creation, enhancing productivity effortlessly.
- Users value the **automatic social distribution** capabilities of Letterdrop, enhancing their reach across multiple marketing channels effortlessly.
- Users value the **responsive customer support** of Letterdrop, as their team effectively resolves issues and provides assistance.

##### Cons

- Users experience **bugs and lag** in Letterdrop, affecting performance and user experience, despite responsive support from the team.
- Users experience **software bugs** that can cause lag, but the responsive support team quickly resolves issues.
- Users encounter **poor support** due to bugs that linger despite a responsive team addressing issues relatively quickly.
- Users face **software bugs and performance lags** that hinder the smooth operation of Letterdrop's features.
- Users experience **technical issues** with lagging workflows and bugs, impacting overall performance and reliability.

#### What Are Recent G2 Reviews of Letterdrop?

**["Wonderful application for marketing automation"](https://www.g2.com/survey_responses/letterdrop-review-9505020)**

**Rating:** 4.5/5.0 stars

_— Aashika S._

[Read full review](https://www.g2.com/survey_responses/letterdrop-review-9505020)

**["Excellent tool to maximize content marketing efficiency and impact"](https://www.g2.com/survey_responses/letterdrop-review-9248187)**

**Rating:** 5.0/5.0 stars

_— Susan C._

[Read full review](https://www.g2.com/survey_responses/letterdrop-review-9248187)

### [CisionOne](https://www.g2.com/products/cisionone/reviews)

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile.

**Average Rating:** 3.9/5.0

**Total Reviews:** 1,322

#### How Do G2 Users Rate CisionOne?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 6.5/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 6.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind CisionOne?

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Company Website:** www.cision.com
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision  
48,654 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,861 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Coordinator
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 43% Small, 34% Medium

#### What Do G2 Reviewers Say About CisionOne?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of CisionOne, finding it straightforward and effective for managing media outreach.
- Users value the **responsive and helpful support** from the CisionOne team, enhancing their overall experience with the platform.
- Users value the **intuitive media monitoring** feature of CisionOne, providing effortless tracking and reporting of coverage.
- Users value the **coverage quality** of CisionOne, enhancing their media monitoring and organization efficiency significantly.
- Users appreciate the **intuitive media monitoring** feature of CisionOne, enhancing their experience with easy configuration and support.

##### Cons

- Users report **data inaccuracies** with CisionOne, facing issues with missed coverage and unreliable media reports.
- Users find CisionOne **not intuitive** , citing a cluttered interface that complicates navigation and slows down their workflow.
- Users find the **learning curve steep** with CisionOne, making initial navigation challenging for newcomers.
- Users report **incomplete media coverage** , highlighting missed mentions and difficulties with the search function and reporting accuracy.
- Users express concern over **inaccurate media mentions** and frustrating manual article additions, impacting overall efficiency.

#### What Are Recent G2 Reviews of CisionOne?

**["Powerful Media Monitoring and Reporting with a Great Journalist Database"](https://www.g2.com/survey_responses/cisionone-review-13060883)**

**Rating:** 4.5/5.0 stars

_— Julia M._

[Read full review](https://www.g2.com/survey_responses/cisionone-review-13060883)

**["Efficient Media Outreach and Monitoring All In One Place"](https://www.g2.com/survey_responses/cisionone-review-13060301)**

**Rating:** 4.0/5.0 stars

_— Corey J._

[Read full review](https://www.g2.com/survey_responses/cisionone-review-13060301)

#### What Are G2 Users Discussing About CisionOne?

- [What is Cision Communications Cloud used for?](https://www.g2.com/discussions/what-is-cision-communications-cloud-used-for)
- [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) - 1 comment, 1 upvote

### [Synthesio](https://www.g2.com/products/synthesio/reviews)

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers. Global consulting teams bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence.

**Average Rating:** 4.3/5.0

**Total Reviews:** 141

#### How Do G2 Users Rate Synthesio?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Synthesio?

- **Seller:** [Ipsos Synthesio](https://www.g2.com/sellers/ipsos-synthesio)
- **Year Founded:** 2006
- **HQ Location:** New York, NY
- **Twitter:** @Synthesio  
8,393 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7173d0a80f1f3f8cb5e8ad714c50500fbc7b9f4bb9eae91f6d8c0422586fd7fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1088807%2F&secure%5Burl_type%5D=linkedin_company_website)  
89 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Large, 27% Medium

#### What Are Recent G2 Reviews of Synthesio?

**["Strategic Data Insights for Stronger Social Media Engagement"](https://www.g2.com/survey_responses/synthesio-review-12670967)**

**Rating:** 5.0/5.0 stars

_— Adrian Kurt C._

[Read full review](https://www.g2.com/survey_responses/synthesio-review-12670967)

**["An essential tool for social intelligence, designed to be the best for an agile and relevant use."](https://www.g2.com/survey_responses/synthesio-review-7033007)**

**Rating:** 4.5/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/synthesio-review-7033007)

#### What Are G2 Users Discussing About Synthesio?

- [What is Synthesio used for?](https://www.g2.com/discussions/what-is-synthesio-used-for)

### [MavSocial](https://www.g2.com/products/mavsocial/reviews)

MavSocial is a social media management solution for businesses with multiple locations and profiles. Manage all your publishing, advertising, engagement, reviews, and reporting from one centralized platform MavSocial provides the unique ability for multi-location businesses to quickly and easily create geo-targetted Facebook ads. MavSocial supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profiles, and Tumblr.

**Average Rating:** 4.7/5.0

**Total Reviews:** 47

#### How Do G2 Users Rate MavSocial?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MavSocial?

- **Seller:** [Maventus Group](https://www.g2.com/sellers/maventus-group)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @mavsocial  
20,378 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=715cd39bc51586800a3416819eca66bd93d131cc99e9f828f37592aeb6b3b99e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1883356%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 69% Small, 20% Medium

#### What Are Recent G2 Reviews of MavSocial?

**["great platform"](https://www.g2.com/survey_responses/mavsocial-review-8004900)**

**Rating:** 5.0/5.0 stars

_— krystle s._

[Read full review](https://www.g2.com/survey_responses/mavsocial-review-8004900)

**["A Massive Time Saver for Anyone Managing Mulipal Locations"](https://www.g2.com/survey_responses/mavsocial-review-7788580)**

**Rating:** 5.0/5.0 stars

_— Damien V._

[Read full review](https://www.g2.com/survey_responses/mavsocial-review-7788580)

#### What Are G2 Users Discussing About MavSocial?

- [What is MavSocial used for?](https://www.g2.com/discussions/what-is-mavsocial-used-for)
- [What does MavSocial do?](https://www.g2.com/discussions/what-does-mavsocial-do)
- [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/how-many-accounts-can-you-have-on-hootsuite)
- [What are the best social media management tools?](https://www.g2.com/discussions/what-are-the-best-social-media-management-tools)
- [What is MavSocial?](https://www.g2.com/discussions/what-is-mavsocial)

### [Engain](https://www.g2.com/products/engain/reviews)

Engain is a Reddit marketing and discovery software platform designed to help businesses identify, monitor, and engage with relevant discussions across Reddit. It is a social media and community intelligence tool that enables marketing teams to find high-intent conversations, track brand and competitor mentions, and participate in discussions where potential customers are already active. The platform analyzes Reddit activity to surface both newly created posts and existing threads that receive ongoing engagement or search traffic. This allows users to identify opportunities to join discussions early or contribute to conversations that continue to generate visibility over time. Engain centralizes this data in one interface, removing the need for manual subreddit browsing or keyword research. Engain is commonly used by founders, marketing teams, and agencies that want to use Reddit as a channel for research, brand awareness, and audience engagement. The platform supports structured workflows that help teams monitor conversations, evaluate sentiment, and decide when and where to participate. It also eliminates the need to manage Reddit accounts directly, allowing users to focus on strategy and messaging rather than execution. Key capabilities of Engain include: • Discovery of high-traffic and newly created Reddit threads • Identification of SEO-driven discussions that appear in search results • Brand and competitor mention tracking with sentiment context • Keyword-based monitoring and opportunity filtering • Tools for managing engagement and participation workflows • Support for multiple projects and tracked topics Engain is designed for organizations that want consistent visibility on Reddit without manual research or constant monitoring. By organizing discussions, surfacing relevant opportunities, and providing structured engagement tools, the platform helps teams better understand audience intent and participate in conversations at the right time.

**Average Rating:** 4.9/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Engain?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Engain?

- **Seller:** [Renaar Digital](https://www.g2.com/sellers/renaar-digital)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a887924de0905cc164ca7cd163d6f905fc5438488cbdf2a02e6bdfb47829eea0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frenaar%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Engain?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Engain provides **time-saving access** to relevant Reddit threads, streamlining their marketing efforts effectively.
- Users love the **intuitive ease of use** of Engain, which enhances productivity and engagement right from the start.
- Users praise Engain for its **intuitive design** , making social media management easy and enhancing overall campaign performance.
- Users value the **efficiency** of Engain, appreciating its time-saving features and smooth functionality for better results.
- Users appreciate how Engain requires **minimal supervision** , allowing AI to effectively surface relevant conversations effortlessly.

##### Cons

- Users find the **learning curve steep** with Engain, needing time to navigate its extensive data and features.
- Users find the software a bit **complex to use initially** , but tutorials help simplify the learning process.
- Users desire more **customization options** for advanced features, though this is a minor drawback in their positive experience.
- Users find the **difficult reporting** dashboard overwhelming for newcomers, suggesting a need for simpler metrics and guided tutorials.
- Users find the **reporting dashboard overwhelming** , suggesting improved simplification of metrics for better navigation.

#### What Are Recent G2 Reviews of Engain?

**["Effortless Social Media Management and Engagement"](https://www.g2.com/survey_responses/engain-review-12242783)**

**Rating:** 5.0/5.0 stars

_— rheenajade F._

[Read full review](https://www.g2.com/survey_responses/engain-review-12242783)

**["Helpful for keeping up with relevant Reddit discussions"](https://www.g2.com/survey_responses/engain-review-12247634)**

**Rating:** 5.0/5.0 stars

_— Parvez N._

[Read full review](https://www.g2.com/survey_responses/engain-review-12247634)

### [Brand Analytics](https://www.g2.com/products/brand-analytics/reviews)

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources

**Average Rating:** 4.9/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Brand Analytics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.1/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Brand Analytics?

- **Seller:** [PalitrumLab](https://www.g2.com/sellers/palitrumlab)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 36% Small, 32% Medium

#### What Are Recent G2 Reviews of Brand Analytics?

**["Social media and mass media monitoring in one place"](https://www.g2.com/survey_responses/brand-analytics-review-5342510)**

**Rating:** 5.0/5.0 stars

_— Tunik K._

[Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5342510)

**["Brand Analytics is the best solution for social media listening"](https://www.g2.com/survey_responses/brand-analytics-review-5350195)**

**Rating:** 5.0/5.0 stars

_— Vladislav L._

[Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5350195)

#### What Are G2 Users Discussing About Brand Analytics?

- [What is Brand Analytics used for?](https://www.g2.com/discussions/what-is-brand-analytics-used-for)
- [How do I use Amazon brand analytics?](https://www.g2.com/discussions/how-do-i-use-amazon-brand-analytics)
- [What is marketing analytics software used for?](https://www.g2.com/discussions/brand-analytics-what-is-marketing-analytics-software-used-for)
- [What is the best social media analytics tool?](https://www.g2.com/discussions/what-is-the-best-social-media-analytics-tool)
- [What is Amazon brand analytics?](https://www.g2.com/discussions/what-is-amazon-brand-analytics)

### [DataEQ](https://www.g2.com/products/dataeq/reviews)

DataEQ specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management. Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. www.dataeq.com

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate DataEQ?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DataEQ?

- **Seller:** [DataEQ](https://www.g2.com/sellers/dataeq)
- **Year Founded:** 2007
- **HQ Location:** London, London
- **Twitter:** @DataEQ  
5,932 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81b214e6b14d5370aa03bc0f9ca4945b269e67644300e132c434bd1f0e1a82c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdataeq%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 32% Large

#### What Are Recent G2 Reviews of DataEQ?

**["Highest quality human-verified, accurate data backed up by a superbly responsive support team."](https://www.g2.com/survey_responses/dataeq-review-4395702)**

**Rating:** 5.0/5.0 stars

_— Verified User in International Affairs_

[Read full review](https://www.g2.com/survey_responses/dataeq-review-4395702)

**["I love DataEQ and would recommend a friend"](https://www.g2.com/survey_responses/dataeq-review-7355288)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/dataeq-review-7355288)

#### What Are G2 Users Discussing About DataEQ?

- [What is DataEQ used for?](https://www.g2.com/discussions/what-is-dataeq-used-for)

### [Quid](https://www.g2.com/products/quid-2023-10-05/reviews)

Quid is an AI-powered consumer and market intelligence engine that helps teams move faster from questions to answers—and from insight to impact. We don’t just give you dashboards or data dumps. We deliver decision-ready insights, customized to your business goals and ready to act on. Whether you're trying to spot the next trend, understand what’s driving customer behavior, or outmaneuver a competitor, Quid connects the dots across millions of data points—from search and social to media and review content. Our custom AI models help you detect patterns, prioritize what matters, and take the right actions before the market moves.

**Average Rating:** 4.3/5.0

**Total Reviews:** 299

#### How Do G2 Users Rate Quid?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Quid?

- **Seller:** [Quid](https://www.g2.com/sellers/quid-9c099a09-0d38-4b46-9998-9af905581008)
- **Year Founded:** 2004
- **HQ Location:** 1111 6th Ave., STE 550 PMB: 164175 San Diego, CA 92101
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b2f6d4a5be30e10b351821c0287a8eb5763ca2c9d5999cd9331e4584ea2bebbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F57753%2F&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Strategist
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 46% Medium, 31% Large

#### What Do G2 Reviewers Say About Quid?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **powerful analytics** of Quid, enabling efficient report tracking and insightful data visualizations.
- Users appreciate the **user-friendly interface** of Quid, finding it simple and effective for their analysis needs.
- Users value the **insightful visualizations** of Quid, enhancing analysis and streamlining decision-making processes significantly.
- Users highlight the **intuitive interface** of Quid, praising its simplicity and effectiveness for data analysis.
- Users appreciate the **trend analysis capabilities** of Quid, enabling quick insights and informed decision-making from complex data.

##### Cons

- Users find Quid's pricing model **expensive** , posing challenges for smaller educational institutions and increasing the learning curve.
- Users face a **steep learning curve** with Quid, necessitating robust training and preparation for effective use.
- Users find Quid's **pricing model challenging** , particularly for smaller educational institutions seeking affordable solutions.
- Users face **budget constraints** due to high costs, making initial adoption challenging and limiting usability.
- Users face a **high cost** of Quid, which can be a barrier during the initial learning phase.

#### What Are Recent G2 Reviews of Quid?

**["Measurement That Works"](https://www.g2.com/survey_responses/quid-review-11325088)**

**Rating:** 4.5/5.0 stars

_— Lorayne R._

[Read full review](https://www.g2.com/survey_responses/quid-review-11325088)

**["This Will Change How We Visualize and See Data"](https://www.g2.com/survey_responses/quid-review-10677005)**

**Rating:** 5.0/5.0 stars

_— Shubham K._

[Read full review](https://www.g2.com/survey_responses/quid-review-10677005)

#### What Are G2 Users Discussing About Quid?

- [What is NetBase Quid used for?](https://www.g2.com/discussions/what-is-netbase-quid-used-for)

### [Cyfe](https://www.g2.com/products/cyfe/reviews)

Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your business data in one, organized place. With Cyfe, you'll be able to connect and pull data from your advertising, email, monitoring, sales, finance, SEO, social media, support, and web analytics accounts. You'll even be able to bring your company's internal data into Cyfe via custom widgets—allowing you to easily organize and view all of your business data in one place. Cyfe helps you make better business decisions by bringing all of your business data into a single and highly-organized view, and saves you a ton of time by eliminating the need to manually log into, analyze, and report out data from multiple services each and every day. Sign up today and see why 300,000+ businesses trust Cyfe!

**Average Rating:** 4.3/5.0

**Total Reviews:** 64

#### How Do G2 Users Rate Cyfe?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Cyfe?

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a689d4f1a16795cbef616b22fc85e3240f0e81e39dd2ee3aa1ba39d0beb04209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64640668%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 61% Small, 28% Medium

#### What Are Recent G2 Reviews of Cyfe?

**["Depending on our agency plans, we can conveniently build & duplicate dashboards across our clients"](https://www.g2.com/survey_responses/cyfe-review-7158923)**

**Rating:** 4.5/5.0 stars

_— Ramkumar N._

[Read full review](https://www.g2.com/survey_responses/cyfe-review-7158923)

**["Simple and Affordable Dashboards"](https://www.g2.com/survey_responses/cyfe-review-6795419)**

**Rating:** 4.5/5.0 stars

_— Leandro F._

[Read full review](https://www.g2.com/survey_responses/cyfe-review-6795419)

#### What Are G2 Users Discussing About Cyfe?

- [Is Cluvio open source?](https://www.g2.com/discussions/cyfe-is-cluvio-open-source)
- [How do you use CYFE?](https://www.g2.com/discussions/how-do-you-use-cyfe)
- [What is Cyfe app?](https://www.g2.com/discussions/what-is-cyfe-app)
- [Is Cyfe worth it?](https://www.g2.com/discussions/is-cyfe-worth-it)

### [Repsense](https://www.g2.com/products/repsense/reviews)

Repsense is an AI-powered media monitoring and intelligence platform that helps organizations track narratives, analyze public sentiment, and monitor global media in real time. Built for enterprise and government teams, Repsense transforms large-scale data into actionable insights. The platform uses AI and advanced analytics to monitor news, social media, and online sources. Key features include real-time alerts, narrative and sentiment analysis, reputation tracking, and risk detection. Repsense enables organizations to understand how narratives evolve, identify emerging threats, and make informed decisions faster. It helps communications, public affairs, and intelligence teams manage reputation, detect misinformation, and stay ahead of rapidly changing information environments.

**Average Rating:** 4.8/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Repsense?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Repsense?

- **Seller:** [Repsense](https://www.g2.com/sellers/repsense)
- **Year Founded:** 2021
- **HQ Location:** Vilnius, LT
- **Twitter:** @Repsense\_
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f187ed745cf6c6fda084e7d52c8d3a4e84e9a761991612952754f1b283f69a80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepsense%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 42% Medium

#### What Are Recent G2 Reviews of Repsense?

**["Repsense Helps Us Catch Unseen Online Mentions About Our School"](https://www.g2.com/survey_responses/repsense-review-13036063)**

**Rating:** 5.0/5.0 stars

_— Tomas D._

[Read full review](https://www.g2.com/survey_responses/repsense-review-13036063)

**["Early Narrative Detection with TV, Online, and Social in One Place"](https://www.g2.com/survey_responses/repsense-review-13032971)**

**Rating:** 5.0/5.0 stars

_— Lukas A._

[Read full review](https://www.g2.com/survey_responses/repsense-review-13032971)

### [NUVI](https://www.g2.com/products/nuvi/reviews)

Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.

**Average Rating:** 4.2/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate NUVI?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind NUVI?

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation\_Com  
10,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website)  
707 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 57% Small, 34% Medium

#### What Are Recent G2 Reviews of NUVI?

**["social listening"](https://www.g2.com/survey_responses/nuvi-review-8159700)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/nuvi-review-8159700)

**["Exceptional Reporting Features"](https://www.g2.com/survey_responses/nuvi-review-8231808)**

**Rating:** 5.0/5.0 stars

_— Matthew D._

[Read full review](https://www.g2.com/survey_responses/nuvi-review-8231808)

#### What Are G2 Users Discussing About NUVI?

- [What is NUVI used for?](https://www.g2.com/discussions/what-is-nuvi-used-for)

### [Atribus](https://www.g2.com/products/atribus/reviews)

Atribus is a consumer intelligence tool with online monitoring solutions for social networks, written press, digital newspapers, websites, forums, blogs, radio and television that allows to collect in a single tool all the mentions related to topics, users, brands and influencers. • Our monitoring solution is unique because it brings together in a single tool all the management and measurement needs of social networks and internet that a brand needs to improve its reputation. • We can find thematic monitoring, profile management in social networks, influencers detection, geolocalisation, content management, content programming, KPIs measurement, automatic reports and development of visualization solutions such as the Atribuswalls for events. • Everything a company needs for the online management of its brand in a single solution.

**Average Rating:** 4.8/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Atribus?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Atribus?

- **Seller:** [Atribus](https://www.g2.com/sellers/atribus)
- **Year Founded:** 2015
- **HQ Location:** Valencia, Valencia
- **Twitter:** @atribus
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f7f07c0a6e0882374c3ba7373b7280c2c50332b13dbe28087c88e67dc5e253&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatribus%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 18% Medium

#### What Are Recent G2 Reviews of Atribus?

**["Consumer intelligence platform like none!!"](https://www.g2.com/survey_responses/atribus-review-5295177)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/atribus-review-5295177)

**["Great tool for social listening and profiling"](https://www.g2.com/survey_responses/atribus-review-4464732)**

**Rating:** 5.0/5.0 stars

_— Francisco Manuel R._

[Read full review](https://www.g2.com/survey_responses/atribus-review-4464732)

#### What Are G2 Users Discussing About Atribus?

- [What is Atribus used for?](https://www.g2.com/discussions/what-is-atribus-used-for)

### [Cool Tabs](https://www.g2.com/products/cool-tabs/reviews)

Cool Tabs is a complete plug-and-play platform designed to help brands, agencies, and media increase audience engagement and generate quality leads through interactive campaigns. The platform offers over 50 customizable formats, including quizzes, contests, games, sweepstakes, predictions, code validations, and coupon distribution. These options make it easy to turn websites, apps, social media channels, and microsites into engaging experiences tailored to different marketing goals and audiences. One of Cool Tabs’ main strengths is its ease of use. Campaigns can be launched without any technical skills, allowing marketing teams to work efficiently and independently. All campaigns are fully customizable and can be branded to match the company’s visual identity, ensuring a seamless and consistent user experience. Additionally, the platform provides real-time analytics, enabling marketers to track engagement, campaign performance, and conversion rates, which helps optimize strategies and improve results. Cool Tabs also stands out for its responsible approach to data collection. The platform allows brands to gather Zero Party Data in a transparent and GDPR-compliant manner, prioritizing user privacy while still enabling valuable insights. Collected data can be easily integrated with CRM systems, email marketing platforms, or DMPs, turning gamified interactions into actionable business intelligence. Overall, Cool Tabs is more than just a tool for running promotional games; it is a comprehensive solution that combines gamification, analytics, and lead generation in a professional, secure, and flexible package. Its wide range of campaign formats, intuitive interface, and strong data management capabilities make it an excellent choice for organizations looking to boost user interaction, enhance customer loyalty, and drive measurable marketing outcomes through engaging and well-structured gamified experiences.

**Average Rating:** 4.4/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Cool Tabs?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 6.7/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Cool Tabs?

- **Seller:** [Cool Tabs](https://www.g2.com/sellers/cool-tabs)
- **Year Founded:** 2011
- **HQ Location:** Madrid, ES
- **Twitter:** @cooltabsapp  
2,484 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62d2cd784166d833bed6912a40019402f7927e4353f24e1c5369f4f4bc7e24f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcool-tabs&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Cool Tabs?

**["Get all social media insights at one place!!"](https://www.g2.com/survey_responses/cool-tabs-review-5156245)**

**Rating:** 4.0/5.0 stars

_— Mayuri G._

[Read full review](https://www.g2.com/survey_responses/cool-tabs-review-5156245)

**["Platform with many options and excellent customer/technical support service"](https://www.g2.com/survey_responses/cool-tabs-review-7670402)**

**Rating:** 4.5/5.0 stars

_— Alicia C._

[Read full review](https://www.g2.com/survey_responses/cool-tabs-review-7670402)

#### What Are G2 Users Discussing About Cool Tabs?

- [What is Cool Tabs used for?](https://www.g2.com/discussions/what-is-cool-tabs-used-for)

- [‹ Prev‹ Prev](/categories/social-media-listening-tools?order=g2_score&page=3#product-list)
- [1](/categories/social-media-listening-tools?order=g2_score#product-list)
- [2](/categories/social-media-listening-tools?order=g2_score&page=2#product-list)
- [3](/categories/social-media-listening-tools?order=g2_score&page=3#product-list)
- 4
- [5](/categories/social-media-listening-tools?order=g2_score&page=5#product-list)
- [6](/categories/social-media-listening-tools?order=g2_score&page=6#product-list)
- [7](/categories/social-media-listening-tools?order=g2_score&page=7#product-list)
- [8](/categories/social-media-listening-tools?order=g2_score&page=8#product-list)
- …
- [13](/categories/social-media-listening-tools?order=g2_score&page=13#product-list)
- [14](/categories/social-media-listening-tools?order=g2_score&page=14#product-list)
- [Next ›Next ›](/categories/social-media-listening-tools?order=g2_score&page=5#product-list)

Spotlight Categories

[SEO Tools](https://www.g2.com/categories/seo-tools)

[Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure)

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Job Search Sites](https://www.g2.com/categories/job-search-sites)

[Retail POS Systems](https://www.g2.com/categories/retail-pos)

Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

Show More

* * *

## How Do You Choose the Right Social Media Listening Tools?

### What You Should Know About Social Media Monitoring Tools

### What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

- Monitoring accounts on various social media platforms
- Quickly receiving alerts of customer criticism or complaints
- Tracking brand competition
- Monitoring your social media reputation and presence in real time
- Gaining insights on the effectiveness of your social media approach

### Why Use Social Media Monitoring Tools?

**Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

**Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

**Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

**Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

### Who Uses Social Media Monitoring Tools?

**Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

**Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

**Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

### Kinds of Social Media Monitoring Tools

**Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

**Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

**Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

### Social Media Monitoring Tools Features

**Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

**Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

**Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

**Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

**Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

**Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

### Trends Related to Social Media Monitoring Tools

**Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity.

**Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner.

### Potential Issues with Social Media Monitoring Tools

**Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

**Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

**Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.

### Software and Services Related to Social Media Monitoring Tools

**Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach.

**Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices.

**CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies.

**Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence.

**Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.