# Best Social Media Listening Tools - Page 14 ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 201 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 41,100+ Authentic Reviews - 201+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Listening Tools ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908) Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan) **Sponsored** ### Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-02T14%3A37%3A52Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D14&secure%5Btoken%5D=1b262a1be6017a8fcc743d8da9db432675da4324dc7f1d802a0b1a7e42d170d7&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com%2Fen%2Fcapabilities%2Fsocial-listening%3Futm_source%3Dpaid-3rd-party%26utm_medium%3Dg2%26utm_campaign%3Dpaid-3rd-party-g2%26utm_content%3Ddemo-request&secure%5Burl_type%5D=custom_url) ### [Vfluencer](https://www.g2.com/products/vfluencer/reviews) Vfluencer is a marketing technology platform that provides real-time and full brand competitor data including social media campaigns, influencer content and brand marketing strategy for China. #### Who Is the Company Behind Vfluencer? - **Seller:** [Vfluencer](https://www.g2.com/sellers/vfluencer) - **Year Founded:** 2017 - **HQ Location:** Hong Kong, HK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea7d4d8d4bb71fc2d1b1aaf55fdc1d1dc56c68015911821e2e7b0dde20df07bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvfluencer&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [ViralMoment](https://www.g2.com/products/viralmoment/reviews) ViralMoment is a video intelligence platform designed to help global brands and agencies unlock insights from video-first social media. Founded with the mission of simplifying video analysis, ViralMoment leverages AI technology to process and analyze video content at scale. We have a team specializing in AI, social intelligence, and marketing analytics. ViralMoment serves industries like entertainment, beauty, retail, and tech, partnering with leading fortune 500 brands and beyond. ViralMoment uses advanced AI to analyze video content from platforms like TikTok, YouTube Shorts, Instagram, Pinterest, RedNote and more. Our AI extracts insights from on-screen text, audio, captions, and metadata, providing a complete picture of video content. Features include brand perception tracking, competitor benchmarking, cross-platform intelligence, and scalable insights through intuitive dashboards. ViralMoment’s ability to process hundreds of thousands of videos daily makes it an essential tool for marketing and analytics teams. ViralMoment helps brands understand how their messaging resonates with audiences, measure performance against competitors, and identify key narratives in video-first conversations. It addresses the limitations of traditional social listening tools by providing deep insights into video content, empowering teams to make smarter, faster decisions. By turning social video noise into actionable intelligence, ViralMoment enables users to refine strategies, uncover opportunities, and stay ahead in a rapidly evolving digital landscape. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 #### Who Is the Company Behind ViralMoment? - **Seller:** [ViralMoment](https://www.g2.com/sellers/viralmoment) - **Year Founded:** 2021 - **HQ Location:** Menlo Park, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104bdff888f59e43847d3c58850c016aa779d65fb1a7d9e3f32d6ea828144b8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviralmoment&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About ViralMoment? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly interface** of ViralMoment, which enhances research efficiency and supports marketing strategies. - Users value the **social media management features** of ViralMoment for enhancing marketing strategies and client insights. - Users enjoy the **variety of relevant videos** from ViralMoment, enhancing marketing insights through advanced features like image recognition. - Users find **analytics invaluable** for identifying trending videos and influencers, aiding client marketing and strategy decisions. - Users value the **advanced capabilities** of ViralMoment, particularly its image recognition and text search features. ##### Cons - Users often find **irrelevant content** in ViralMoment, causing delays in locating useful information among results. - Users find the **search functionality slow** , making it difficult to locate relevant content efficiently. - Users experience **slow performance** with ViralMoment, requiring multiple attempts to retrieve desired data accurately. #### What Are Recent G2 Reviews of ViralMoment? **["Very useful"](https://www.g2.com/survey_responses/viralmoment-review-10826849)** **Rating:** 5.0/5.0 stars _— Verified User in Research_ [Read full review](https://www.g2.com/survey_responses/viralmoment-review-10826849) **["Viral Moment solves for video!"](https://www.g2.com/survey_responses/viralmoment-review-10801994)** **Rating:** 5.0/5.0 stars _— Wendy S._ [Read full review](https://www.g2.com/survey_responses/viralmoment-review-10801994) ### [Visibrain](https://www.g2.com/products/visibrain/reviews) Trusted by top global companies, Visibrain is a leading social listening platform designed for communication, PR, and marketing professionals. #### Who Is the Company Behind Visibrain? - **Seller:** [Visibrain](https://www.g2.com/sellers/visibrain) - **Company Website:** www.visibrain.com - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d420a93daeefee3bc04a0a4b24ed23e2356160844d019c5ca9b3288551d09375&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvisibrain%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® ### [Xpoz](https://www.g2.com/products/xpoz/reviews) Xpoz is a social media intelligence platform that gives you structured access to billions of posts and users across Twitter/X, Instagram, Reddit, and TikTok. Search users, posts, comments, and communities using natural language or structured queries. 48 tools cover keyword and hashtag search, user lookups, comments, follower connections, TikTok sound search, and ongoing keyword and account tracking. Results come back in fast mode (up to 300 per query), unlimited pagination for full datasets, or CSV export for spreadsheets and BI tools. Teams use Xpoz for social listening, brand monitoring, market research, competitive analysis, influencer discovery, and OSINT. Access it whichever way fits the workflow: TypeScript SDK, Python SDK, CLI, a hosted MCP server for AI assistants like Claude and ChatGPT, plus Vercel AI SDK and LangChain integrations. The Free plan requires no credit card and covers up to 400,000 results; Pro is $20/month (up to 5 million results/month) and Max is $200/month (up to 100 million), with Enterprise options available. #### Who Is the Company Behind Xpoz? - **Seller:** [XPOZ](https://www.g2.com/sellers/xpoz) - **Year Founded:** 2024 - **HQ Location:** Herzeliya, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec3971ab044c3702a22eb3d64b63cfb63f68c8ab8dfc94df90e29477a3bc39dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxpozinc&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® ### [youtics.com](https://www.g2.com/products/youtics-com/reviews) Youtics.com is an innovative service provider that utilizes advanced AI technology to deliver in-depth analyses of YouTube comments. This platform empowers content creators and marketers by providing detailed sentiment and emotion analyses, enabling them to understand viewer interactions and feedback with unprecedented clarity. Key features include real-time processing, emotion detection using Plutchik's Emotion Wheel, comment categorization, spam detection, and interactive visualizations. These tools help users to effectively gauge audience response, refine content strategies, and enhance viewer engagement. Youtics.com offers flexible pricing plans, making it accessible for both individual creators and businesses aiming to leverage YouTube analytics to improve their content's impact and reach. #### Who Is the Company Behind youtics.com? - **Seller:** [Youtics](https://www.g2.com/sellers/youtics) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Zocial Eye](https://www.g2.com/products/zocial-eye/reviews) ZOCIAL EYE can cover all online platforms. Giving you the understanding about your customers as well as your competitors. The tool also provides a matching function which can suggest the right influencer(s) for you. Significantly, ZOCIAL EYE will help you understand your own brand better, so that you can create more touching campaigns that match with your targets. #### Who Is the Company Behind Zocial Eye? - **Seller:** [Wisesight](https://www.g2.com/sellers/wisesight) - **Year Founded:** 2008 - **HQ Location:** Chatuchak, TH - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5648996de957fdcb23a5748e653576417cb580efccd72e65d9953e484c13cdb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwisesight%2F&secure%5Burl_type%5D=linkedin_company_website) 206 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/social-media-listening-tools?order=g2_score&page=13#product-list) - [1](/categories/social-media-listening-tools?order=g2_score#product-list) - [2](/categories/social-media-listening-tools?order=g2_score&page=2#product-list) - … - [10](/categories/social-media-listening-tools?order=g2_score&page=10#product-list) - [11](/categories/social-media-listening-tools?order=g2_score&page=11#product-list) - [12](/categories/social-media-listening-tools?order=g2_score&page=12#product-list) - [13](/categories/social-media-listening-tools?order=g2_score&page=13#product-list) - 14 - Next ›Next › Spotlight Categories [Employee Communications Software](https://www.g2.com/categories/employee-communications) [CRM Software](https://www.g2.com/categories/crm) [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Email Marketing Software](https://www.g2.com/categories/email-marketing) [CMMS Software](https://www.g2.com/categories/cmms) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 3, 2025 Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news. Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation. Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities. To qualify for inclusion in the Social Media Listening category, a product must: - Listen for specific mentions across social media platforms - Identify trending topics or phrases by tracking real-time conversations - Analyze and detail customer sentiment (positive, negative, neutral) - Organize customer information for audience segmentation and engagement - Identify thought leaders and influencers within relevant industries Show More * * * ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.