# Best Social Media Advertising Software - Page 5 ## How Many Social Media Advertising Software Products Does G2 Track? **Total Products under this Category:** 272 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Markopolo (+2.78%) - Among all products in this category, Markopolo recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Social Media Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 75,600+ Authentic Reviews - 272+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Advertising Software ![G2 Grid® for Social Media Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-advertising/grids.png?focus%5B%5D=364&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=933&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=163098&focus%5B%5D=121648) Highlighted products: HubSpot Marketing Hub, Hootsuite, SOCi, Constant Contact, Facebook for Business, LocaliQ, Vista Social, and Intuit Mailchimp All-in-One Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-advertising/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=constant-contact&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=vista-social&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform) **Sponsored** ### Tresorit Tresorit is a secure content collaboration platform designed to help individuals and organizations store, sync, and share sensitive information while prioritizing privacy. This comprehensive solution integrates encrypted storage, file sharing, collaboration tools, data rooms, and e-signatures into a single product family. Trusted by thousands of organizations worldwide, Tresorit is part of Swiss Post and serves as a privacy-first alternative to mainstream cloud tools, particularly for teams managing confidential files, regulated data, or client-facing work. At the heart of Tresorit is its commitment to zero-knowledge, end-to-end encryption. This means that files are encrypted on the user's device before being uploaded, and the encryption keys remain inaccessible to Tresorit itself. As a result, the platform cannot read customer content, ensuring that sensitive information remains protected even in the event of infrastructure compromise. Tresorit's cryptographic design choices are specifically intended to prevent data leakage through content matching or server-side visibility, providing users with peace of mind regarding their data security. Tresorit SecureCloud serves as an encrypted workspace that facilitates both internal collaboration and external exchanges. It supports secure file storage, syncing, and team collaboration while maintaining user-friendly workflows. The platform offers personal and business plans, with personal use functioning as an encrypted vault for sensitive documents and business use providing a secure workspace that emphasizes IT control, governance, and collaboration. This dual approach caters to a wide range of users, from individuals to large organizations. The Tresorit Drive experience allows users to access encrypted content through familiar interfaces such as Windows File Explorer and macOS Finder. This feature includes “cloud-only” access, which prevents the need to store all files locally, thus enhancing efficiency while maintaining centralized control. Administrators have the capability to take action if a device is lost or compromised, such as revoking access and unlinking the device to mitigate risks. For secure external sharing, Tresorit FileSharing offers robust access control features. Users can protect sharing links with expiration rules, passwords, watermarks, and restrictions on downloading or printing, all while benefiting from detailed activity tracking and auditing. Additionally, Tresorit integrates seamlessly into email workflows like Outlook and Gmail, helping to minimize the risks associated with sending sensitive attachments. For structured client collaboration, Tresorit Engage provides customizable, encrypted data rooms that support ongoing projects, role-based access control, and granular permissions, making it particularly useful for industries such as legal, finance, and consulting. Tresorit also enhances its offerings with Tresorit eSign, which combines document signing with encrypted file handling, supporting EU-qualified electronic signatures for high-trust workflows. Tresorit Email Encryption allows users to send encrypted emails directly from Outlook, ensuring secure communication without imposing complex setups on recipients. On the compliance front, Tresorit boasts strong security validation and certifications, including ISO 27001:2022 and Common Criteria EAL4+, while also supporting compliance with frameworks like GDPR and HIPAA. With data residency options across multiple regions, organizations can align their storage locations with legal and governance requirements, further solidifying Tresorit's position as a trusted solution for secure content collaboration. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-08-03T03%3A47%3A30Z&secure%5Bdisplayable_resource_id%5D=2232&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20629&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20629&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising%3Fpage%3D5&secure%5Btoken%5D=3b47d1bebad0ca027aecc286c1c9631c1581d6ecbce7475d3e739322b3aba180&secure%5Burl%5D=https%3A%2F%2Ftresorit.com&secure%5Burl_type%5D=company_website) ### [Omneky](https://www.g2.com/products/omneky/reviews) Omneky utilizes state-of-the-art deep learning to personalize advertising creative across all digital channels. Our machine learning algorithms analyze what designs and messaging are resonating with prospective customers and use these insights to generate ads most likely to drive engagement. **Average Rating:** 4.9/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate Omneky? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Omneky? - **Seller:** [Omneky](https://www.g2.com/sellers/omneky) - **Company Website:** www.omneky.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, US - **Twitter:** @omneky 16,166 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8d0e276e0dde46b2da68057a719190144ad83005e4e0853dd3a4ee18b0d29c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomneky%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 79% Small, 21% Medium #### What Do G2 Reviewers Say About Omneky? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive content creation features** of Omneky, enabling seamless integration with other tools like Analyze and Library. - Users value the **intuitive integration** of Omneky's features, enhancing image generation and workflow across products. - Users value the **intuitive workflow** of Omneky, seamlessly integrating with features like analyze and library for enhanced usability. - Users love the **results performance** of Omneky, especially its intuitive integration with training and analysis features. - Users appreciate the **intuitive text generation features** of Omneky, enhancing synergy with their other products. #### What Are Recent G2 Reviews of Omneky? **["Helps reduce the back & forth in ad creation"](https://www.g2.com/survey_responses/omneky-review-12690177)** **Rating:** 4.5/5.0 stars _— Shamim R._ [Read full review](https://www.g2.com/survey_responses/omneky-review-12690177) **["Good to help when you feel stuck in ad campaign ideas"](https://www.g2.com/survey_responses/omneky-review-12718802)** **Rating:** 4.5/5.0 stars _— Rose L._ [Read full review](https://www.g2.com/survey_responses/omneky-review-12718802) #### What Are G2 Users Discussing About Omneky? - [What is Omneky used for?](https://www.g2.com/discussions/what-is-omneky-used-for) ### [Naytev](https://www.g2.com/products/naytev/reviews) Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion. **Average Rating:** 4.4/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Naytev? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Naytev? - **Seller:** [Naytev](https://www.g2.com/sellers/naytev) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @GoNAYTEV 741 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83660acafbd2ae79c24393323f00b4f1f53dd85f0c67c25568fa3390ab8886bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5109261%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Media Production - **Company Size:** 46% Medium, 38% Small #### What Are Recent G2 Reviews of Naytev? **["Ultimate Destination for Social Media Management"](https://www.g2.com/survey_responses/naytev-review-8150956)** **Rating:** 5.0/5.0 stars _— Anisha D._ [Read full review](https://www.g2.com/survey_responses/naytev-review-8150956) **["Naytev is great for social media management!"](https://www.g2.com/survey_responses/naytev-review-1972532)** **Rating:** 5.0/5.0 stars _— Ieshia D._ [Read full review](https://www.g2.com/survey_responses/naytev-review-1972532) #### What Are G2 Users Discussing About Naytev? - [What is Naytev used for?](https://www.g2.com/discussions/what-is-naytev-used-for) ### [EXOD.ai](https://www.g2.com/products/exod-ai/reviews) Launch entire Facebook campaigns in seconds. EXOD.ai let's you launch entire Facebook Ad Campaigns in seconds by generating the targeting for you, for any vertical in the world! Choose from millions of creatives to create your campaign. **Average Rating:** 4.5/5.0 **Total Reviews:** 77 #### How Do G2 Users Rate EXOD.ai? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind EXOD.ai? - **Seller:** [EXOD.ai](https://www.g2.com/sellers/exod-ai) - **Year Founded:** 2012 - **HQ Location:** Austin, TX - **Twitter:** @ExodusIntel 1,396 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=265b3e9375d561a32cee12f6aa7ef585843a6c093d4794e8531c9b881579458c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexodus-intelligence%2F&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Consultant - **Top Industries:** Marketing and Advertising - **Company Size:** 99% Small, 1% Medium #### What Are Recent G2 Reviews of EXOD.ai? **["You run FB ads? You need Exod"](https://www.g2.com/survey_responses/exod-ai-review-4563504)** **Rating:** 5.0/5.0 stars _— Callie C._ [Read full review](https://www.g2.com/survey_responses/exod-ai-review-4563504) **["Exod is fast, create and optimize my campaigns quick, also my campaigns now have better results"](https://www.g2.com/survey_responses/exod-ai-review-4556395)** **Rating:** 5.0/5.0 stars _— Franco G._ [Read full review](https://www.g2.com/survey_responses/exod-ai-review-4556395) #### What Are G2 Users Discussing About EXOD.ai? - [What is EXOD.ai used for?](https://www.g2.com/discussions/what-is-exod-ai-used-for) ### [upRive](https://www.g2.com/products/uprive/reviews) upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results. **Average Rating:** 4.7/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate upRive? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind upRive? - **Seller:** [upRive](https://www.g2.com/sellers/uprive) - **Year Founded:** 2020 - **HQ Location:** Florida - **Twitter:** @upRiveAds 21 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=93a05d065a0ec7f1ff29c2330ad4a1e56197791bec810604559f07adee391f85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-campaign-maker%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 96% Small, 2% Medium #### What Are Recent G2 Reviews of upRive? **["Facebook Smart Automation"](https://www.g2.com/survey_responses/uprive-review-4459415)** **Rating:** 4.5/5.0 stars _— Carlos R._ [Read full review](https://www.g2.com/survey_responses/uprive-review-4459415) **["Simplifying Facebook & Instagram ads, cutting costs and maximizing effectiveness"](https://www.g2.com/survey_responses/uprive-review-4462313)** **Rating:** 4.5/5.0 stars _— J. K._ [Read full review](https://www.g2.com/survey_responses/uprive-review-4462313) #### What Are G2 Users Discussing About upRive? - [What is upRive used for?](https://www.g2.com/discussions/what-is-uprive-used-for) ### [Flightly for Twitter Ads](https://www.g2.com/products/flightly-for-twitter-ads/reviews) Flightly is an Twitter Marketing Platform that partners with Twitter on their Ads API and Mobile Measurement **Average Rating:** 4.6/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate Flightly for Twitter Ads? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Flightly for Twitter Ads? - **Seller:** [Flightly](https://www.g2.com/sellers/flightly) - **Year Founded:** 2013 - **HQ Location:** Santa Monica, US - **Twitter:** @FlightlyAds 1,697 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=007e0d708a4fff7ffbd47ef3c6260ec5cd8cc01bd9e0103e9c9eb4329db3efc1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflightly%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 53% Medium, 47% Small #### What Are Recent G2 Reviews of Flightly for Twitter Ads? **["Go High with your business using Flightly"](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-8939842)** **Rating:** 4.5/5.0 stars _— Alwin J._ [Read full review](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-8939842) **["An easy-to-use solution for Twitter ad management and optimisation is Flightly."](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-10201765)** **Rating:** 4.5/5.0 stars _— Swati G._ [Read full review](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-10201765) ### [Sentic Technologies](https://www.g2.com/products/sentic-technologies/reviews) Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives. **Average Rating:** 4.4/5.0 **Total Reviews:** 60 #### How Do G2 Users Rate Sentic Technologies? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Sentic Technologies? - **Seller:** [Sentic Technologies](https://www.g2.com/sellers/sentic-technologies) - **Company Website:** www.sentictechnologies.com - **Year Founded:** 2015 - **HQ Location:** Chicago, IL - **Twitter:** @SenticTech 100 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00065d2c65dc71d7c890644e9e83adfff9d74fbb3461b2ae11b98fc00757a595&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3600786&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Accounting - **Company Size:** 77% Small, 15% Medium #### What Are Recent G2 Reviews of Sentic Technologies? **["The next level of Truly Data Driven Marketing is here"](https://www.g2.com/survey_responses/sentic-technologies-review-6507272)** **Rating:** 4.0/5.0 stars _— Swapnil K._ [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6507272) **["One of the best in business with AI"](https://www.g2.com/survey_responses/sentic-technologies-review-6514642)** **Rating:** 5.0/5.0 stars _— Ismail S._ [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6514642) #### What Are G2 Users Discussing About Sentic Technologies? - [What is Sentic Technologies used for?](https://www.g2.com/discussions/what-is-sentic-technologies-used-for) ### [SnapWidget](https://www.g2.com/products/snapwidget/reviews) SnapWidget is a set of interactive Instagram, Twitter and 500px widgets designed to supercharge your website. SnapWidget lets you display your Instagram, Twitter and Facebook content on your website or blog. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate SnapWidget? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind SnapWidget? - **Seller:** [SnapWidget](https://www.g2.com/sellers/snapwidget) - **Year Founded:** 2015 - **HQ Location:** Centurion, Gauteng - **Twitter:** @snapwidget 6,112 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6107fb98783b503f678dc89d4fe562615982e9db8b2c682a5b018d062ba0d1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27092040%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 73% Small, 18% Medium #### What Do G2 Reviewers Say About SnapWidget? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **centralized management** of SnapWidget, allowing easy organization of multiple clients efficiently. - Users find SnapWidget very **easy to use** , streamlining management and organization for web agencies and clients. #### What Are Recent G2 Reviews of SnapWidget? **["Perfect for agencys"](https://www.g2.com/survey_responses/snapwidget-review-10357394)** **Rating:** 5.0/5.0 stars _— Peter H._ [Read full review](https://www.g2.com/survey_responses/snapwidget-review-10357394) **["Fast and efficent tool"](https://www.g2.com/survey_responses/snapwidget-review-6768923)** **Rating:** 5.0/5.0 stars _— Holly D._ [Read full review](https://www.g2.com/survey_responses/snapwidget-review-6768923) #### What Are G2 Users Discussing About SnapWidget? - [How do you get a YouTube widget?](https://www.g2.com/discussions/snapwidget-how-do-you-get-a-youtube-widget) - [How do you get a YouTube widget?](https://www.g2.com/discussions/how-do-you-get-a-youtube-widget) - [How do I add Instagram widget to Blogger for free?](https://www.g2.com/discussions/how-do-i-add-instagram-widget-to-blogger-for-free) - [How do I embed my Instagram feed into my website?](https://www.g2.com/discussions/how-do-i-embed-my-instagram-feed-into-my-website) - [What is SnapWidget used for?](https://www.g2.com/discussions/what-is-snapwidget-used-for) ### [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. **Average Rating:** 3.6/5.0 **Total Reviews:** 70 #### How Do G2 Users Rate AdEspresso by Hootsuite? - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind AdEspresso by Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 70% Small, 20% Medium #### What Are Recent G2 Reviews of AdEspresso by Hootsuite? **["Super user-friendly"](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8522393)** **Rating:** 5.0/5.0 stars _— Srishti S._ [Read full review](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8522393) **["Great and easier tool."](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8136953)** **Rating:** 5.0/5.0 stars _— Shreshtha S._ [Read full review](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8136953) #### What Are G2 Users Discussing About AdEspresso by Hootsuite? - [Can hootsuite manage campaigns?](https://www.g2.com/discussions/can-hootsuite-manage-campaigns) - [Should I use AdEspresso?](https://www.g2.com/discussions/should-i-use-adespresso) - [How good is AdEspresso?](https://www.g2.com/discussions/how-good-is-adespresso) - [What is AdEspresso used for?](https://www.g2.com/discussions/what-is-adespresso-used-for) ### [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews) Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. **Average Rating:** 4.1/5.0 **Total Reviews:** 107 #### How Do G2 Users Rate Sprinklr Marketing? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Sprinklr Marketing? - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr 38,047 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website) 4,380 employees on LinkedIn® - **Ownership:** NYSE: CXM #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 44% Large, 33% Small #### What Do G2 Reviewers Say About Sprinklr Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively. - Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management. - Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing. - Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently. - Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs. ##### Cons - Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool. - Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool. - Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support. - Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow. - Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively. #### What Are Recent G2 Reviews of Sprinklr Marketing? **["All Social Platforms Unified in One Powerful Dashboard"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)** **Rating:** 5.0/5.0 stars _— Hossam E._ [Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577) **["End-to-End AI Marketing Platform with Insightful Analytics"](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)** **Rating:** 4.5/5.0 stars _— Pallab V._ [Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496) #### What Are G2 Users Discussing About Sprinklr Marketing? - [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) - [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) ### [Adzooma](https://www.g2.com/products/adzooma/reviews) Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries. **Average Rating:** 4.3/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Adzooma? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adzooma? - **Seller:** [Adzooma](https://www.g2.com/sellers/adzooma) - **Year Founded:** 2015 - **HQ Location:** Nottingham, Nottingham - **Twitter:** @adzooma 1,306 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fc5331fa0b725101a09d3b00da265b4c08f83e4b143a501e9ada269c222906b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10952963%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 89% Small, 11% Medium #### What Are Recent G2 Reviews of Adzooma? **["Adzooma - Online marketing"](https://www.g2.com/survey_responses/adzooma-review-8005603)** **Rating:** 5.0/5.0 stars _— Pritam G._ [Read full review](https://www.g2.com/survey_responses/adzooma-review-8005603) **["Great tool for PPC marketing agencies"](https://www.g2.com/survey_responses/adzooma-review-8256427)** **Rating:** 5.0/5.0 stars _— Mantas M._ [Read full review](https://www.g2.com/survey_responses/adzooma-review-8256427) #### What Are G2 Users Discussing About Adzooma? - [What is Adzooma used for?](https://www.g2.com/discussions/what-is-adzooma-used-for) ### [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 #### How Do G2 Users Rate MediaMath by Infillion? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind MediaMath by Infillion? - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** infillion.com - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech 300 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d78aa8e530521e677595798571a57b379f0fb74de7b006e83ef66844b48929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfilliontech%2F&secure%5Burl_type%5D=linkedin_company_website) 186 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Medium, 25% Small #### What Do G2 Reviewers Say About MediaMath by Infillion? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign category options** and exceptional customer support offered by MediaMath. - Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support. ##### Cons - Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation. - Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product. - Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates. - Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates. - Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming. #### What Are Recent G2 Reviews of MediaMath by Infillion? **["Media Math is very attentive and prompt to delivery for all of your business solutions needs."](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) **["Powerful Control, Needs UI Overhaul"](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)** **Rating:** 4.0/5.0 stars _— David C._ [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### [AdHook](https://www.g2.com/products/adhook/reviews) adhook combines Social Media Management and Digital Advertising in one tool. The All-In-One software helps to plan, publish, analyze & moderate your activities. With its collaboration features, adhook supports companies to design more efficient marketing processes. Post Publishing Cross-channel coordination, planning & analysis of social media posts. Supported platforms: Google My Business, Facebook, Instagram, LinkedIn, Twitter Advertising Google & social media campaign management, analysis and optimizations.  Supported platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads Analytics Analyze results from Google & social media activities centrally and based on individual KPIs. Collaboration Coordinate content across teams with agency clients, branches, dealers or locations. Moderation Cross-channel community management for posts & campaigns. Supported messages: Comments from posts & ads, mentions and direct messages. Employee Advocacy Increase reach with easy-to-share content for employees. Support The Account Manager Support included as part of the license covers the technical setup in adhook as well as the corresponding tool support. **Average Rating:** 4.6/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate AdHook? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind AdHook? - **Seller:** [Adhook](https://www.g2.com/sellers/adhook) - **Year Founded:** 2014 - **HQ Location:** Horw, CH - **Twitter:** @adhook\_io 146 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fb3de795fbcabcfd82e6b5bf867229df5c7eb9568d3665feff49498bbb589b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10543181&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 54% Small, 38% Medium #### What Do G2 Reviewers Say About AdHook? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **efficient campaign management** of AdHook, making it simpler to optimize and monitor marketing efforts. - Users value the **ease of use** of AdHook, seamlessly managing campaigns across multiple platforms with a user-friendly interface. - Users value the **management ease** of AdHook, appreciating its all-in-one platform for streamlined digital marketing tasks. - Users value AdHook for its **efficient social media management** across multiple platforms, streamlining their marketing efforts significantly. - Users value the **convenient all-in-one ad management** features of AdHook, streamlining campaign oversight across multiple platforms. ##### Cons - Users find the **signup integration process complex** , causing frustration for those not technically inclined. - Users find the **complex usage during signup** frustrating, especially if they lack technical expertise. - Users find the **difficult learning curve** during signup frustrating, especially when integrating with social profiles. - Users find the **difficult setup** frustrating, especially during profile integration for non-technical individuals. - Users find the **learning curve steep** during signup, which can be frustrating for those without technical skills. #### What Are Recent G2 Reviews of AdHook? **["An amazing social media mangemnt and planning tool i ever used"](https://www.g2.com/survey_responses/adhook-review-9057438)** **Rating:** 5.0/5.0 stars _— VANAPALLI H._ [Read full review](https://www.g2.com/survey_responses/adhook-review-9057438) **["Digital Marketing Made Easy by AdHook"](https://www.g2.com/survey_responses/adhook-review-8951848)** **Rating:** 5.0/5.0 stars _— Mohanbabu S._ [Read full review](https://www.g2.com/survey_responses/adhook-review-8951848) #### What Are G2 Users Discussing About AdHook? - [What is AdHook used for?](https://www.g2.com/discussions/what-is-adhook-used-for) ### [Adext AI](https://www.g2.com/products/adext-ai/reviews) A Dynamic Audience Optimization Platform to find the best audiences for your campaigns, identifying the lowest KPI cost. **Average Rating:** 3.5/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Adext AI? - **Has the product been a good partner in doing business?:** 6.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adext AI? - **Seller:** [Adext AI](https://www.g2.com/sellers/adext-ai) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, California - **Twitter:** @PoweredbyAdext 572 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4c42293d533f2377a43433887df5f58dd522e9b0ea30cda905559f3370f9570&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadext%2F%3Futm_source%3Dhomepage%26utm_medium%3Dsocialmedia%26utm_campaign%3Dlinkedin&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Small, 36% Medium #### What Are Recent G2 Reviews of Adext AI? **["Attentive and responsive to requirements"](https://www.g2.com/survey_responses/adext-ai-review-8684771)** **Rating:** 5.0/5.0 stars _— Alan R._ [Read full review](https://www.g2.com/survey_responses/adext-ai-review-8684771) **["An efficient marketing solution powered by advanced AI, sounds like the future is now!"](https://www.g2.com/survey_responses/adext-ai-review-8759698)** **Rating:** 5.0/5.0 stars _— Roy O._ [Read full review](https://www.g2.com/survey_responses/adext-ai-review-8759698) ### [MonkeyFlux](https://www.g2.com/products/monkeyflux/reviews) AI-Powered Social Media & Digital Marketing Solution for GDN, YouTube, Facebook, Instagram and TikTok Our Madrid-based startup wants to give you a pay-per-use, white-label tool that simplifies, centralises, automates and optimises your paid media campaigns. Let "MonkeyBot" save you money and resources, with 24/7 management and reporting. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate MonkeyFlux? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind MonkeyFlux? - **Seller:** [MonkeyFlux](https://www.g2.com/sellers/monkeyflux) - **Year Founded:** 2019 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c9889b7eaa686c0bd039f3cdbe93b0a1313dddee01d6455ba4c4166ae98390d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonkeyflux&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 92% Small, 8% Medium #### What Are Recent G2 Reviews of MonkeyFlux? **["It works really well"](https://www.g2.com/survey_responses/monkeyflux-review-8154124)** **Rating:** 4.5/5.0 stars _— Diksha K._ [Read full review](https://www.g2.com/survey_responses/monkeyflux-review-8154124) **["I really loved this software because it helped me in my business."](https://www.g2.com/survey_responses/monkeyflux-review-8163321)** **Rating:** 5.0/5.0 stars _— Dipanshu W._ [Read full review](https://www.g2.com/survey_responses/monkeyflux-review-8163321) #### What Are G2 Users Discussing About MonkeyFlux? - [What is MonkeyFlux used for?](https://www.g2.com/discussions/what-is-monkeyflux-used-for) ### [Tomi.ai](https://www.g2.com/products/tomi-ai/reviews) Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals. **Average Rating:** 4.8/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Tomi.ai? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Tomi.ai? - **Seller:** [Tomi.ai](https://www.g2.com/sellers/tomi-ai) - **Year Founded:** 2020 - **HQ Location:** Sunnyvale, US - **Twitter:** @MeetTomiAI 23 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d241201c38e3346349f84519bc64717374b9f02cedb3d315a2ad05b733731ec4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftomi-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Large, 43% Medium #### What Are Recent G2 Reviews of Tomi.ai? **["Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads"](https://www.g2.com/survey_responses/tomi-ai-review-7988663)** **Rating:** 5.0/5.0 stars _— Artemiy R._ [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-7988663) **["Impressive tool with exceptional technical support"](https://www.g2.com/survey_responses/tomi-ai-review-9840681)** **Rating:** 4.5/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-9840681) #### What Are G2 Users Discussing About Tomi.ai? - [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes - [‹ Prev‹ Prev](/categories/social-media-advertising?order=g2_score&page=4#product-list) - [1](/categories/social-media-advertising?order=g2_score#product-list) - [2](/categories/social-media-advertising?order=g2_score&page=2#product-list) - [3](/categories/social-media-advertising?order=g2_score&page=3#product-list) - [4](/categories/social-media-advertising?order=g2_score&page=4#product-list) - 5 - [6](/categories/social-media-advertising?order=g2_score&page=6#product-list) - [7](/categories/social-media-advertising?order=g2_score&page=7#product-list) - [8](/categories/social-media-advertising?order=g2_score&page=8#product-list) - [9](/categories/social-media-advertising?order=g2_score&page=9#product-list) - … - [18](/categories/social-media-advertising?order=g2_score&page=18#product-list) - [19](/categories/social-media-advertising?order=g2_score&page=19#product-list) - [Next ›Next ›](/categories/social-media-advertising?order=g2_score&page=6#product-list) Spotlight Categories [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Social Media Advertising Themes](/categories/social-media-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 10, 2026 Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. Show More * * * ## How Do You Choose the Right Social Media Advertising Software? ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.