# Best Social Media Advertising Software - Page 3 ## How Many Social Media Advertising Software Products Does G2 Track? **Total Products under this Category:** 272 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Markopolo (+2.78%) - Among all products in this category, Markopolo recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Social Media Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 75,600+ Authentic Reviews - 272+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Advertising Software ![G2 Grid® for Social Media Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-advertising/grids.png?focus%5B%5D=364&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=933&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=163098&focus%5B%5D=121648) Highlighted products: HubSpot Marketing Hub, Hootsuite, SOCi, Constant Contact, Facebook for Business, LocaliQ, Vista Social, and Intuit Mailchimp All-in-One Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-advertising/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=constant-contact&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=vista-social&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform) **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-08-02T12%3A15%3A16Z&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising%3Fpage%3D3&secure%5Btoken%5D=2e5b1b84231e7401ef9854ca3c0f8889188736a412d4e2f41dafeade2b7f8e44&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dsocial_media_advertising&secure%5Burl_type%5D=custom_url) ### [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews) With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany. **Average Rating:** 4.4/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Facelift Cloud? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Facelift Cloud? - **Seller:** [Facelift](https://www.g2.com/sellers/facelift) - **Year Founded:** 2011 - **HQ Location:** Hamburg, Germany - **Twitter:** @facelift 35 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2b9edba3007870257f55c2eba8a5c9e30fc6b5329a32fa0bad62173aeab35a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2714370%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 51% Medium, 27% Large #### What Are Recent G2 Reviews of Facelift Cloud? **["Social Media Tool in the Cinema Environment"](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)** **Rating:** 4.5/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359) **["Facelift saves time and nerves!"](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)** **Rating:** 4.5/5.0 stars _— Mariam A._ [Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489) #### What Are G2 Users Discussing About Facelift Cloud? - [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 618 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 304 #### How Do G2 Users Rate Fluency? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Fluency? - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** www.fluency.inc - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Medium, 24% Small #### What Do G2 Reviewers Say About Fluency? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. ##### Cons - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)** **Rating:** 4.5/5.0 stars _— James M._ [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) **["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)** **Rating:** 4.0/5.0 stars _— Mackenzie B._ [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) ### [Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews) Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients. Marketing 360 empowers small businesses with all the technology and talent they need to both manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. No more wasting time and money bouncing around multiple tools to manage and grow your business. **Average Rating:** 3.5/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Marketing 360? - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Marketing 360? - **Seller:** [Madwire](https://www.g2.com/sellers/madwire-1dbb6f4e-0b38-4f0e-aeae-c1cae5e8c0f5) - **Year Founded:** 2009 - **HQ Location:** Fort Collins, Colorado - **Twitter:** @Madwire 153 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8d9a3bb441d37d981c0da07cc067d05bb67ec2eb7f8da27f98029b08b654bf2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1236339%2F&secure%5Burl_type%5D=linkedin_company_website) 414 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Real Estate, Construction - **Company Size:** 79% Small, 16% Medium #### What Do G2 Reviewers Say About Marketing 360? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **responsive customer support** from Marketing 360, which provides valuable insights and assistance for their businesses. - Users highlight the **consistent business growth** achieved with Marketing 360's comprehensive services and expert support. - Users appreciate the **individualized approach** of Marketing 360, enhancing their competitive edge with tailored solutions and support. - Users commend the **integrated solutions** of Marketing 360, facilitating consistent growth and a seamless user experience. - Users find the **supportive team** at Marketing 360 invaluable for driving conversions and improving online presence. ##### Cons - Users find the **billing structure cumbersome** , but appreciate efforts to improve payment solutions. - Users express concern over the **lack of management check-ins** , which affects support and guidance during use. - Users find the **billing issues** somewhat cumbersome, though solutions are being developed to alleviate the challenges. - Users find the **integration difficulty** with social media platforms to be laborious and sometimes glitchy, though improvements are noted. - Users find **integration issues** with Marketing 360's portal and social media platforms somewhat frustrating, despite some improvements. #### What Are Recent G2 Reviews of Marketing 360? **["Hands on Digital Marketing Agency"](https://www.g2.com/survey_responses/marketing-360-review-10705635)** **Rating:** 5.0/5.0 stars _— Martin W._ [Read full review](https://www.g2.com/survey_responses/marketing-360-review-10705635) **["Marketing Company I can count on to move our business forward."](https://www.g2.com/survey_responses/marketing-360-review-11293833)** **Rating:** 5.0/5.0 stars _— Jeffrey L._ [Read full review](https://www.g2.com/survey_responses/marketing-360-review-11293833) #### What Are G2 Users Discussing About Marketing 360? - [What is Marketing 360 used for?](https://www.g2.com/discussions/what-is-marketing-360-used-for) - [What does Marketing 360 do?](https://www.g2.com/discussions/what-does-marketing-360-do) - [What software do marketing managers use?](https://www.g2.com/discussions/what-software-do-marketing-managers-use) - [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) - 1 comment - [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) - 1 comment ### [Markopolo](https://www.g2.com/products/markopolo/reviews) Markopolo AI is an AI-powered revenue platform that helps B2C businesses grow by turning every website visitor into a personalized revenue opportunity. Instead of relying on static workflows and broad customer segments, Markopolo creates a dedicated AI sales agent for each individual visitor, understanding their behavior, intent, preferences, and timing to orchestrate a unique journey designed to convert. Powered by its behavioral intelligence layer, MarkTag, Markopolo captures and unifies every meaningful customer interaction, browsing patterns, hesitation signals, comparisons, device context, and engagement timing into a real-time behavioral profile. This intelligence enables Markopolo to generate personalized strategies for every visitor, deciding the optimal message, channel, and moment across email, SMS, WhatsApp, and voice. With Markopolo, businesses can: \* Orchestrate fully individualized customer journeys instead of segment-based campaigns \* Capture and unify behavioral data across sessions and channels \* Use AI to optimize messaging, timing, channels, and recovery strategies in real time \* Recover more abandoned revenue through relevance, not repetition By transforming behavioral data into actionable intelligence, Markopolo replaces one-size-fits-all automation with millions of autonomous AI revenue agents that continuously learn and adapt. The result is higher conversion rates, stronger engagement, and significantly improved revenue recovery without manual workflows or guesswork. Markopolo isn’t a marketing automation tool. It’s the AI revenue layer for modern commerce built to understand individuals, not averages. **Average Rating:** 4.6/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate Markopolo? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Markopolo? - **Seller:** [Markopolo ai](https://www.g2.com/sellers/markopolo-ai) - **Company Website:** www.markopolo.ai - **Year Founded:** 2021 - **HQ Location:** Dover, Delaware - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84859c2489aa924ebb35945d01c5564bf0a91bd7ca4417c3035514da9a0d34e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkopolo-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 70 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small, 15% Medium #### What Do G2 Reviewers Say About Markopolo? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Markopolo, appreciating the simple UI and quick startup process. - Users love the **ease of use** , highlighting the simple UI and quick start after logging in. #### What Are Recent G2 Reviews of Markopolo? **["Tool for Ecom Store To Run Ads That Boost Revenue"](https://www.g2.com/survey_responses/markopolo-review-13158410)** **Rating:** 5.0/5.0 stars _— Rynlee M._ [Read full review](https://www.g2.com/survey_responses/markopolo-review-13158410) **["Quick Ecom Integration, Fast and Easy UI"](https://www.g2.com/survey_responses/markopolo-review-13141656)** **Rating:** 5.0/5.0 stars _— Samson P._ [Read full review](https://www.g2.com/survey_responses/markopolo-review-13141656) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. ##### Cons - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [Reflys](https://www.g2.com/products/reflys/reviews) Reflys is a modern chat marketing and automation platform designed to help businesses turn conversations into conversions across all major social channels—including WhatsApp, Instagram, Facebook Messenger, and TikTok. With Reflys, businesses can automate customer interactions, capture leads, and manage conversations from a single dashboard. Whether you're running WhatsApp campaigns, automating Instagram DMs, handling Facebook Messenger inquiries, or engaging audiences on TikTok, Reflys enables real-time, personalized communication at scale. Powered by AI, Reflys allows brands to create intelligent chat flows that respond instantly, understand user intent, and guide customers toward the right products or services. Its intuitive drag-and-drop builder makes it easy to set up automated replies, conversation triggers, lead qualification flows, and support systems—without any technical expertise. Beyond automation, Reflys includes built-in CRM capabilities, helping teams track conversations, manage leads, and optimize customer journeys across multiple channels. Features like comment-to-DM automation, story and message replies, and centralized inbox management ensure that no opportunity is missed. Reflys also supports growth-focused marketing with integrations for email, SMS, and paid advertising. Businesses can run click-to-WhatsApp campaigns, add chat widgets to their websites, and use referral links to amplify engagement and conversions. What sets Reflys apart is its ability to combine automation with personalization. Instead of generic responses, businesses can create meaningful, context-aware interactions that feel natural and drive better results. In short, Reflys is more than just a chatbot—it’s a complete social media automation and customer engagement platform built to help businesses scale conversations, nurture leads, and maximize ROI. **Average Rating:** 4.9/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Reflys? - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Reflys? - **Seller:** [BJS Soft Solutions LLC](https://www.g2.com/sellers/bjs-soft-solutions-llc) - **Year Founded:** 2015 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19a1206bdc77835a21d00ac99e4db4f86958e011ee7f09f8e0cd29f83b7ca2ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbjssoftsolutions%2F&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 52% Medium, 48% Small #### What Are Recent G2 Reviews of Reflys? **["Platform for designing conversations and user journeys"](https://www.g2.com/survey_responses/reflys-review-12982461)** **Rating:** 5.0/5.0 stars _— Margaret M._ [Read full review](https://www.g2.com/survey_responses/reflys-review-12982461) **["Reflys Streamlines Lead Qualification with Custom Conversational Flows"](https://www.g2.com/survey_responses/reflys-review-13056921)** **Rating:** 5.0/5.0 stars _— Kathy M._ [Read full review](https://www.g2.com/survey_responses/reflys-review-13056921) ### [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate ROI Hunter? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) - **Campaign Optimization:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind ROI Hunter? - **Seller:** [ROI Hunter](https://www.g2.com/sellers/roi-hunter) - **Year Founded:** 2014 - **HQ Location:** Brno, Morava - **Twitter:** @roihuntercom 560 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c12cc31f221ed97895314509f3584e4179b80398f05d97e6f6c961e7ce8de6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froi-hunter%2F&secure%5Burl_type%5D=linkedin_company_website) 93 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Media Analyst - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 36% Medium, 35% Large #### What Are Recent G2 Reviews of ROI Hunter? **["Practicality"](https://www.g2.com/survey_responses/roi-hunter-review-9049839)** **Rating:** 4.5/5.0 stars _— Robson S._ [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9049839) **["The best service and insights!"](https://www.g2.com/survey_responses/roi-hunter-review-9044344)** **Rating:** 5.0/5.0 stars _— Camila H._ [Read full review](https://www.g2.com/survey_responses/roi-hunter-review-9044344) #### What Are G2 Users Discussing About ROI Hunter? - [What is ROI Hunter used for?](https://www.g2.com/discussions/what-is-roi-hunter-used-for) ### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 #### How Do G2 Users Rate Criteo Commerce Growth? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Criteo Commerce Growth? - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo 18,673 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website) 3,912 employees on LinkedIn® - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Medium, 41% Small #### What Are Recent G2 Reviews of Criteo Commerce Growth? **["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)** **Rating:** 4.5/5.0 stars _— Prahlad K._ [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) **["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)** **Rating:** 4.5/5.0 stars _— Ritik S._ [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### [DemandSense](https://www.g2.com/products/demandsense/reviews) DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple setup, fast time-to-value, and reliability for lean demand-gen operations. Core capabilities include Smart Ad Scheduling, Budget Control with automatic re-allocation, Frequency Capping, Precision Audience Tuning, and IntentID to reveal engaged companies behind clicks and visits. The platform also provides actionable insights and alerts, multi-account support for agencies, and a clean workflow that layers on top of existing LinkedIn Campaign Manager structures. DemandSense helps teams eliminate wasted spend, prevent overspend and ad fatigue, and focus reach on the right buyers without heavy manual monitoring. Connect your account, keep your current campaigns, and let DemandSense continuously tune timing, budgets, and audiences so you can scale results with less effort. **Average Rating:** 5.0/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate DemandSense? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind DemandSense? - **Seller:** [DemandSense](https://www.g2.com/sellers/demandsense) - **HQ Location:** Cape Coral, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88339c7775d36e8a9e4efd3b807a3784445b9b85976d7e5513f281b34b782f28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandsense%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small, 7% Medium #### What Do G2 Reviewers Say About DemandSense? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ad management capabilities** of DemandSense, particularly for LinkedIn campaign control and budget efficiency. - Users value the **website visiting feature** for pre-engagement insights and effective ad campaign management tools. - Users value the **campaign management tools** in DemandSense, enhancing targeting and budget efficiency for better engagement. - Users value the **customer engagement features** of DemandSense, enabling proactive interaction based on website visits. - Users value the **efficiency** of DemandSense, especially in managing ad spend and optimizing engagement with website visitors. ##### Cons - Users note that **initial difficulty** in setup can hinder value realization, highlighting the need for dedicated learning time. - Users find the **learning curve steep** , requiring time and possibly external support to utilize DemandSense effectively. - Users find a **steep learning curve** with DemandSense, requiring time and possibly support for effective use. - Users find that **support dependency** is necessary to fully utilize DemandSense, requiring external assistance for setup and learning. - Users find the **time-consuming setup** necessary to fully utilize DemandSense, often requiring external support for efficiency. #### What Are Recent G2 Reviews of DemandSense? **["Account-based orchestration with built-in visitor identification for B2B ABM programs"](https://www.g2.com/survey_responses/demandsense-review-12696747)** **Rating:** 5.0/5.0 stars _— Viktor S._ [Read full review](https://www.g2.com/survey_responses/demandsense-review-12696747) **["Consolidates three tools into one with the attribution story leadership actually trusts"](https://www.g2.com/survey_responses/demandsense-review-12697003)** **Rating:** 5.0/5.0 stars _— Nazar D._ [Read full review](https://www.g2.com/survey_responses/demandsense-review-12697003) ### [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) Get your Tweets and your account in front of more people who are interested in your business. **Average Rating:** 3.9/5.0 **Total Reviews:** 231 #### How Do G2 Users Rate Twitter Ads? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Twitter Ads? - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54450df0dc459b6e6f5c47c95721cb3d22a02f872e16efc252a6e03a3f152b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F96622%2F&secure%5Burl_type%5D=linkedin_company_website) 991 employees on LinkedIn® - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 54% Small, 29% Medium #### What Do G2 Reviewers Say About Twitter Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners. - Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly. - Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process. - Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface. - Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup. ##### Cons - Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns. #### What Are Recent G2 Reviews of Twitter Ads? **["Easy and simple system to use for Twitter Advertisement"](https://www.g2.com/survey_responses/twitter-ads-review-10573971)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-10573971) **["Twitter is known for trending social media platform"](https://www.g2.com/survey_responses/twitter-ads-review-9064853)** **Rating:** 5.0/5.0 stars _— Hafeez A._ [Read full review](https://www.g2.com/survey_responses/twitter-ads-review-9064853) #### What Are G2 Users Discussing About Twitter Ads? - [What is Twitter Ads used for?](https://www.g2.com/discussions/what-is-twitter-ads-used-for) - [Can you block ads on Twitter?](https://www.g2.com/discussions/can-you-block-ads-on-twitter) - [What are Twitter Ads?](https://www.g2.com/discussions/what-are-twitter-ads) - [Why are twitter ads so expensive?](https://www.g2.com/discussions/why-are-twitter-ads-so-expensive) - [Is Twitter good for advertising?](https://www.g2.com/discussions/is-twitter-good-for-advertising) ### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Innovid? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Innovid? - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,160 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Coordinator, Social Media Strategist - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Large, 42% Medium #### What Do G2 Reviewers Say About Innovid? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. ##### Cons - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. #### What Are Recent G2 Reviews of Innovid? **["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)** **Rating:** 5.0/5.0 stars _— vaishali ._ [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) **["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)** **Rating:** 4.5/5.0 stars _— Gandharva P._ [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Microsoft Advertising? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.5/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Microsoft Advertising? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Medium, 31% Small #### What Are Recent G2 Reviews of Microsoft Advertising? **["Microsoft Digital Marketing Center"](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230)** **Rating:** 4.5/5.0 stars _— Verified User in Automotive_ [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5266230) **["Great tool for digital marketing"](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344)** **Rating:** 5.0/5.0 stars _— sophia m._ [Read full review](https://www.g2.com/survey_responses/microsoft-advertising-review-5179344) #### What Are G2 Users Discussing About Microsoft Advertising? - [What is a marketing center?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-a-marketing-center) - [What is a marketing center?](https://www.g2.com/discussions/what-is-a-marketing-center) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/microsoft-digital-marketing-center-does-microsoft-have-a-social-media-management-platform) - [Does Microsoft have a social media management platform?](https://www.g2.com/discussions/does-microsoft-have-a-social-media-management-platform) - [What is digital marketing and its features?](https://www.g2.com/discussions/microsoft-digital-marketing-center-what-is-digital-marketing-and-its-features) ### [WASK](https://www.g2.com/products/wask/reviews) Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization. Create AI Ad Creavites, Optimize, Analyze and Enjoy! **Average Rating:** 4.4/5.0 **Total Reviews:** 31 #### How Do G2 Users Rate WASK? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) - **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind WASK? - **Seller:** [WASK](https://www.g2.com/sellers/wask) - **Year Founded:** 2017 - **HQ Location:** Wilmington, US - **Twitter:** @wask 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4481dce118019ea35347f5aeb7683a113a1b897bbf2e590feb1c4f164a1e5c78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwaskco%2F&secure%5Burl_type%5D=linkedin_company_website) 30 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small, 38% Medium #### What Do G2 Reviewers Say About WASK? _AI-generated summary from verified user reviews_ ##### Pros - Users find WASK to be **extremely easy to use** , simplifying ad management and optimizing campaigns effortlessly. - Users value the **automatic ad optimization** of WASK, significantly improving click rates and simplifying ad management. - Users appreciate WASK's **AI-driven insights** , enhancing campaign efficiency and simplifying ad management across multiple platforms. - Users praise WASK for its **effective ad automation** , simplifying management and enhancing click-through rates for campaigns. - Users find WASK to significantly enhance **efficiency** in ad management, optimizing spend and streamlining processes effortlessly. ##### Cons - Users experience **limited customization** in WASK, wishing for more advanced controls and creative options for better usability. - Users wish for more **export customization options** in WASK to enhance reporting capabilities and flexibility. - Users experience **integration issues** with WASK, as connections to other marketing tools are often limited. - Users note a **lack of performance-based recommendations** in WASK, hindering automation and efficiency for client progress. - Users express concerns over the **subscription cancellation process** , highlighting difficulties in canceling and unexpected charges. #### What Are Recent G2 Reviews of WASK? **["Effortless Ad Management and Optimization"](https://www.g2.com/survey_responses/wask-review-12317507)** **Rating:** 4.5/5.0 stars _— Kaan G._ [Read full review](https://www.g2.com/survey_responses/wask-review-12317507) **["WASK’s AI Tools Are a Game-Changer for Catching and Fixing Ad Mistakes Fast"](https://www.g2.com/survey_responses/wask-review-12380076)** **Rating:** 5.0/5.0 stars _— Boubacar D._ [Read full review](https://www.g2.com/survey_responses/wask-review-12380076) - [‹ Prev‹ Prev](/categories/social-media-advertising?order=g2_score&page=2#product-list) - [1](/categories/social-media-advertising?order=g2_score#product-list) - [2](/categories/social-media-advertising?order=g2_score&page=2#product-list) - 3 - [4](/categories/social-media-advertising?order=g2_score&page=4#product-list) - [5](/categories/social-media-advertising?order=g2_score&page=5#product-list) - [6](/categories/social-media-advertising?order=g2_score&page=6#product-list) - [7](/categories/social-media-advertising?order=g2_score&page=7#product-list) - … - [18](/categories/social-media-advertising?order=g2_score&page=18#product-list) - [19](/categories/social-media-advertising?order=g2_score&page=19#product-list) - [Next ›Next ›](/categories/social-media-advertising?order=g2_score&page=4#product-list) Spotlight Categories [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [Attribution Software](https://www.g2.com/categories/attribution) [Payroll Software](https://www.g2.com/categories/payroll) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Payment Processing Software](https://www.g2.com/categories/payment-processing) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Social Media Advertising Themes](/categories/social-media-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 10, 2026 Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. Show More * * * ## How Do You Choose the Right Social Media Advertising Software? ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.