# Best Enterprise SMS Marketing Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall SMS Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business SMS Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business SMS Marketing category. In addition to qualifying for inclusion in the SMS Marketing Software category, to qualify for inclusion in the Enterprise Business SMS Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 566 ### Category Stats (Jun 2026) - **Average Rating**: 4.49/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 537 - **Buyer Segments**: Small-Business 57% │ Mid-Market 33% │ Enterprise 10% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Burst SMS (+0.096) - Among all products in this category, Burst SMS recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,200+ Authentic Reviews - 566+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top SMS Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,376 reviews) | Ecommerce SMS retention campaigns | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,338 reviews) | Omnichannel journey orchestration | "[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)" | | 3 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (3,939 reviews) | Review-driven customer texting | "[Helpful Integrations, Strong Performance, and HUGE Time Saver](https://www.g2.com/survey_responses/birdeye-review-12855797)" | | 4 | [Podium](https://www.g2.com/products/podium/reviews) | 4.6/5.0 (2,012 reviews) | Local business text-first communication | "[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)" | | 5 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (623 reviews) | Agency CRM and SMS automation | "[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)" | | 6 | [SlickText](https://www.g2.com/products/slicktext/reviews) | 4.8/5.0 (1,828 reviews) | Simple SMS campaign setup | "[Easy and affordable](https://www.g2.com/survey_responses/slicktext-review-12775763)" | | 7 | [Textedly](https://www.g2.com/products/textedly/reviews) | 4.6/5.0 (1,330 reviews) | Bulk texting for periodic outreach | "[Efficient Mass Communication with Room for Improvement](https://www.g2.com/survey_responses/textedly-review-9740578)" | | 8 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,307 reviews) | Ecommerce email and SMS segmentation | "[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)" | | 9 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,658 reviews) | Personalized customer engagement at scale | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 10 | [Close](https://www.g2.com/products/close/reviews) | 4.7/5.0 (2,023 reviews) | Sales outreach with SMS and calling | "[Efficient CRM with Easy Setup and Strong Follow-Up Tools](https://www.g2.com/survey_responses/close-review-11140783)" | ## Which Type of SMS Marketing Software Tools Are You Looking For? - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) *(current)* - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Email Marketing Software](https://www.g2.com/categories/email-marketing) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D38&secure%5Btoken%5D=f0109803d9ada8ba0cc5ce9c2f6349ced66ed38a96c6888f30f55fe6783c586d&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Buyer Guide: Key Questions for Choosing SMS Marketing Software Software ### What does SMS marketing Software do? When I explain SMS marketing software, I frame it as a system that helps businesses manage text-based customer communication from campaign creation to measurement. These platforms bring bulk messaging, segmentation, automated journeys, two-way conversations, reminders, subscriber management, and CRM or email connections into one workflow. Instead of relying on one-off texts or disconnected outreach tools, teams can reach customers faster, manage conversations more clearly, and track how SMS campaigns perform. ### Why do businesses use SMS marketing Software? From the reviewer patterns I evaluated, businesses use SMS marketing software because communication often becomes scattered across email, calls, forms, and manual follow-up. Users want a reliable way to reach contacts quickly and keep conversations tied to sales or service activity. Common benefits reviewers highlight include: - Faster communication with customers, patients, leads, or subscribers. - Easier campaign setup, scheduling, and bulk delivery. - Better reminders, promotions, follow-ups, and cart recovery. - More organized contact lists and templates. - Stronger engagement through automation and segmentation. - Clearer campaign reporting. ### Who uses SMS marketing Software primarily? I found that reviewers most often come from outreach, revenue, and operations roles: - **Marketing teams** that build promotions, lifecycle campaigns, and subscriber programs. - **E-commerce teams** that send abandoned cart, loyalty, and purchase messages. - **Sales teams** that follow up with leads. - **Support teams** that use text for quick updates. - **Healthcare, real estate, retail, restaurant, and local service businesses** that need reminders. - **Agencies and administrators** that manage campaigns and lists. ### What types of SMS marketing Software should I consider? From the feedback I evaluated, buyers should consider: - **Dedicated SMS platforms** for bulk sends, lists, templates, and scheduled messages. - **Omnichannel platforms** that combine SMS with email, push, web, or in-app campaigns. - **Conversational messaging tools** for two-way communication and shared inboxes. - **CRM and sales tools with texting** , calling, templates, and activity history. - **Local business platforms** for reviews and reminders. ### What are the core features to look for in SMS marketing Software? G2 reviewer sentiment points to features that affect daily value: - Simple campaign creation and message scheduling for faster SMS execution. - Contact import, list management, and segmentation for more targeted outreach. - Automated flows, triggers, and journey tools that reduce manual follow-up. - Two-way texting with conversation inboxes and message history for managing replies in one place. - Templates, personalization fields, and AI-assisted content support for more relevant messaging. - Integrations with email, CRM, ecommerce, and support platforms that connect SMS to broader customer workflows. - Deliverability controls and compliance setup guidance for meeting regulatory requirements. - Reporting dashboards that surface campaign performance and reply activity. - Responsive support and onboarding resources that reduce time to first send. ### What trends are shaping SMS marketing Software right now? I found several patterns in reviewer sentiment: - **SMS is consolidating into broader marketing stacks** as buyers expect native connections across email, CRM, and customer data platforms. - **AI adoption is accelerating** across message creation, response assistance, and send-time optimization. - **Automation is maturing** from basic triggers into multi-step journeys covering reminders, cart recovery, and follow-up sequences. - **Mobile-first execution** is influencing platform selection as lean teams prioritize speed and simplicity over feature depth. - **Pricing structures are facing greater scrutiny** as credit limits and list size caps surface earlier in buying decisions. - **Integration reliability and setup clarity** are emerging as long-term satisfaction drivers as teams scale SMS programs. ### How should I choose SMS marketing Software? For me, the strongest SMS marketing software is the kind that helps teams send timely messages while keeping contact management and reporting easy. When campaign volume, automation, two-way conversations, segmentation, integrations, and ease of use align with the team's outreach workflow, SMS marketing software becomes a dependable system for reaching customers quickly and clearly. --- ## What Are the Top-Rated SMS Marketing Software Products in 2026? ### 1. [Insider One](https://www.g2.com/products/insider-one/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,338 **Why buyers love it?:** Insider One stood out for unifying multiple customer engagement channels in one platform. From the reviewer patterns I evaluated, users highlight journey templates, web and app campaigns, push, email, SMS, analytics, AI-assisted journey creation, and responsive support. Reviewers often connect it with faster campaign setup, segmentation, personalization, and reduced dependence on separate tools. I found that it fits teams that need complex customer journeys across several channels. Users also mention higher pricing, documentation gaps, and a need for stronger multi-brand access in one panel. ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Insider One, appreciating its intuitive interface and helpful customer support. - Users value the **highly personalized engagement** through rich notifications and tailored recommendations that boost conversions. - Users appreciate the **highly personalized notifications** from Insider One, enhancing engagement and driving impressive conversions. - Users appreciate the **proactive support** from Insider One's Customer Success team, enhancing their overall experience. - Users value the **high engagement** achieved through personalized notifications and dynamic campaign strategies from Insider One. **Cons:** - Users find the **learning curve steep** due to overwhelming options and complexities during initial setup and adaptation. - Users note a steep **learning curve** with Insider One, requiring time and support to fully understand its features. - Users find the **initial setup time-consuming** , requiring manual adjustments and leading to slow ticket processing for fixes. - Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. - Users face **integration issues** with the platform, often requiring more time and resources than anticipated. #### Key Features - Mobile Optimized - Segmentation - Revenue Analytics - Application Attribution - Push Notifications #### What Are Recent G2 Reviews of Insider One? **"[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)"** **Rating:** 5.0/5.0 stars *— Claudio M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12845239) --- **"[The Best Lifecycle Marketing Platform!!!](https://www.g2.com/survey_responses/insider-one-review-8389444)"** **Rating:** 5.0/5.0 stars *— Maria F.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-8389444) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment ### 2. [Birdeye](https://www.g2.com/products/birdeye/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 3,939 **Why buyers love it?:** Birdeye appeared strongest where customer messaging and reputation management overlap. When I reviewed G2 feedback, users highlight text communication, review capture, centralized dashboards, AI response support, and fast support. Reviewers often connect it with customer follow-up, review requests, ticket assignment, and online reputation visibility. I found that it fits businesses that want SMS outreach tied to customer reviews and local business interactions. Users also mention interface confusion, hidden features, listing update issues, reporting friction, and a learning curve for advanced tools. ### What Do G2 Reviewers Say About Birdeye? *AI-generated summary from verified user reviews* **Pros:** - Users find Birdeye to be **easy to use** , enabling seamless navigation and efficient management of online reviews. - Users rave about the **ease of use** in Birdeye, appreciating its simple navigation and quick review requests. - Users value the **efficient review management** of Birdeye, enabling easy responses and enhancing overall reputation support. - Users commend Birdeye's **exceptional customer support** that enhances integration and simplifies client communication effectively. - Users appreciate the **ease of communication and review management** in Birdeye, enhancing scheduling and reducing call volumes. **Cons:** - Users feel there are **missing features** in Birdeye, such as TikTok integration, impacting its overall value. - Users indicate that there is a significant need for **improvement in speed and AI functionality** to enhance the overall experience. - Users find the **dashboard confusing** and face challenges with updated reviews and spam removal on Birdeye. - Users face a **steep learning curve** with Birdeye, which can hinder initial navigation of its features. - Users note the **limited features** of Birdeye, particularly in the AI chatbot's ability to handle complex queries. #### Key Features - Customer Feedback - Dashboard - Social Networks Monitoring - Social Media - Optimization #### What Are Recent G2 Reviews of Birdeye? **"[User-Friendly Platform + Top-Notch Support Team!](https://www.g2.com/survey_responses/birdeye-review-10657558)"** **Rating:** 4.5/5.0 stars *— Grace F.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10657558) --- **"[Helpful Integrations, Strong Performance, and HUGE Time Saver](https://www.g2.com/survey_responses/birdeye-review-12855797)"** **Rating:** 5.0/5.0 stars *— Sydney V.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-12855797) --- #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 2 comments ### 3. [Braze](https://www.g2.com/products/braze/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,658 **Why buyers love it?:** Braze reflected a broader customer engagement pattern in the review data. When I reviewed G2 sentiment, users highlight segmentation, AI-supported communication, data management, reliability, personalization, and journey orchestration. Reviewers often connect it with customer communications across channels and more targeted outreach based on user behavior. I found that it fits teams that need SMS as part of a larger lifecycle engagement program. Users also mention clunky reporting, rigid journey controls, and a need for more flexible campaign-level communication settings. ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate Braze's **user-friendly and intuitive design** , allowing seamless learning and scalability for various needs. - Users value the **intuitive interface** of Braze, finding it easy to learn and implement effective messaging strategies. - Users value Braze for its **seamless automation** , facilitating personalized campaigns across multiple communication channels effortlessly. - Users greatly value the **responsive customer support** from Braze, enhancing their overall experience and implementation process. - Users value Braze for its **multichannel management capabilities** , allowing seamless communication across diverse platforms. **Cons:** - Users find the **learning curve challenging** , as the platform requires time and guidance to fully understand. - Users feel the lack of **missing features** hampers engagement and customization, affecting overall user experience. - Users find **limitations in reporting and complexity** when using Braze for simpler survey purposes, impacting overall efficiency. - Users find Braze's **limited features** hinder their ability to effectively analyze KPIs and conduct simple survey use cases. - Users experience a **steep learning curve** initially, as mastering advanced features can be challenging and slow down usage. #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)"** **Rating:** 4.5/5.0 stars *— Federico M.* [Read full review](https://www.g2.com/survey_responses/braze-review-5272290) --- ### 4. [Attentive](https://www.g2.com/products/attentive/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,376 **Why buyers love it?:** Attentive showed a clear pattern around SMS-led customer retention in the feedback I evaluated. When I reviewed G2 sentiment, users highlight campaign creation, journeys, list growth, segmentation, performance reporting, and support during setup or migration. Reviewers often connect it with ecommerce workflows such as abandoned cart, post-purchase messages, and personalized subscriber outreach. I found that it fits teams that want SMS to operate as a measurable retention channel alongside other customer messaging. Users also mention pricing concerns, limits in popup or flow customization, and a desire for deeper reporting flexibility. ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Attentive, finding it intuitive and straightforward for managing SMS campaigns. - Users rave about the **outstanding customer support** , highlighting quick responses and friendly, knowledgeable assistance. - Users find Attentive's **excellent customer support** and intuitive UX essential for successful campaign management. - Users appreciate the **user-friendly interface** of Attentive, which simplifies marketing tasks for teams of all sizes. - Users find the **easy initial setup** of Attentive beneficial for seamless campaign management and enhanced customer experience. **Cons:** - Users find the **pricing to be quite high** , impacting overall satisfaction despite the decent ROI and new features. - Users express frustration over **missing features** like integration and creativity tools, hindering overall email campaign efficiency. - Users find **reporting issues** with Attentive, especially in tracking attribution and matching external analytics sources. - Users desire **more advanced features** in Attentive, like integration with Klaviyo and better segmentation options. - Users face **integration challenges** with Attentive, finding the setup process and platform connections cumbersome. #### Key Features - Internationalization - Campaign Analysis - Proximity Marketing - Bulk SMS - Automation #### What Are Recent G2 Reviews of Attentive? **"[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)"** **Rating:** 4.0/5.0 stars *— Connor C.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448934) --- **"[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)"** **Rating:** 4.0/5.0 stars *— Becca A.* [Read full review](https://www.g2.com/survey_responses/attentive-review-10981103) --- ### 5. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,221 **Product Description:** Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. **Cons:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096)"** **Rating:** 5.0/5.0 stars *— Rahul H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096) --- **"[Rock-Solid Email Marketing - It Just Works](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12886604)"** **Rating:** 4.5/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12886604) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments ### 6. [Vibes](https://www.g2.com/products/vibes/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 54 **Product Description:** Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). ### What Do G2 Reviewers Say About Vibes? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **helpful support** from Vibes, noting their adaptability and industry knowledge in integration. - Users value the **exceptional customer support** from Vibes, finding their team responsive and highly knowledgeable. - Users find Vibes to be **very user-friendly** , enhancing the experience for both partners and target audiences alike. - Users commend the **ease of implementation** with Vibes, highlighting supportive partnerships and seamless integration into their tools. - Users find Vibes **intuitive and user-friendly** , appreciating the responsive support and easy implementation for new features. **Cons:** - Users experience **delays** in real-time updates with Vibes, requiring additional customization and development efforts. - Users find the **email limitations** of Vibes hinder streamlined communication and data synchronization with their email platforms. - Users find the **cost of Vibes** restrictive, limiting their ability to fully engage with the program. - Users find the **lack of email integration** in Vibes limiting, complicating seamless communication and data synchronization. - Users note the **lack of integrations** , specifically with email platforms, hindering communication and workflow efficiency. #### What Are Recent G2 Reviews of Vibes? **"[Quick, Patient Support Team Makes Vibes a Joy to Use](https://www.g2.com/survey_responses/vibes-review-12872172)"** **Rating:** 5.0/5.0 stars *— Carissa H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-12872172) --- **"[Vibes is a valued partner enabling communication with our guests](https://www.g2.com/survey_responses/vibes-review-11592327)"** **Rating:** 5.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-11592327) --- #### What Are G2 Users Discussing About Vibes? - [What is Vibes used for?](https://www.g2.com/discussions/what-is-vibes-used-for) - 1 comment ### 7. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 757 **Product Description:** Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Bloomreach, experiencing intuitive interfaces and quick learning curves for marketing tools. - Users find Bloomreach to have **powerful capabilities** , great support, and an intuitive interface for effective marketing analysis. - Users value the **easy segmentation and targeting** capabilities of Bloomreach, enhancing marketing efficiency and campaign success. - Users commend Bloomreach's **exceptional customer support** , noting responsiveness and care in addressing all inquiries and issues. - Users appreciate the **intuitive interface** of Bloomreach, enabling seamless data processing and effective marketing orchestration. **Cons:** - Users find the **learning curve steep** with Bloomreach, citing complexity in metrics and navigation challenges. - Users find the **limited features** of Bloomreach restrict their ability to utilize the platform effectively. - Users face **missing features** like limited searchable fields and language support, affecting overall functionality. - Users find the **learning difficulty** of Bloomreach challenging, especially with its complex features and busy interface. - Users find the **difficult learning curve** of Bloomreach frustrating, requiring significant time to achieve familiarity and efficiency. #### What Are Recent G2 Reviews of Bloomreach? **"[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)"** **Rating:** 4.5/5.0 stars *— Miguel A.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12720180) --- **"[Unified Customer Data and Automation for More Relevant Journeys](https://www.g2.com/survey_responses/bloomreach-review-12713194)"** **Rating:** 4.5/5.0 stars *— Sophie M.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12713194) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 8. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 598 **Product Description:** SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of SAP Emarsys, benefiting from its user-friendly features and automation capabilities. - Users value the **almost unlimited automation ability** of SAP Engagement Cloud for tailored email flows. - Users value the **ease of use and robust features** of SAP Emarsys, enhancing efficiency and support effectiveness. - Users commend the **easy personalization** in SAP Emarsys, enhancing marketing relevance and improving campaign performance. - Users appreciate the **helpful automation and personalized support** provided by SAP Engagement Cloud for effective customer engagement. **Cons:** - Users face **missing features** in SAP Engagement Cloud, limiting analytics, segmentation, and functionality across various tools. - Users find the **steep learning curve** of SAP Engagement Cloud challenging, especially for new users mastering advanced features. - Users struggle with the **difficult learning** curve in SAP Engagement Cloud, finding the tools and templates challenging to navigate. - Users find the platform **not intuitive** , often feeling overwhelmed by its complexity and steep learning curve. - Users find the **limited features** of SAP Engagement Cloud hinder the platform's full potential and usability. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Automation Excellence with Engaging Email Strategies](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12828062)"** **Rating:** 4.5/5.0 stars *— Luke B.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12828062) --- **"[User-Friendly Tool with Seamless Integration and Robust Features](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11876688)"** **Rating:** 4.0/5.0 stars *— Varsha R.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11876688) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 9. [Evam](https://www.g2.com/products/evam/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 214 **Product Description:** Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Evam, highlighting its intuitive design and user-friendly navigation. - Users appreciate Evam's **real-time data-capturing and personalized campaign capabilities** , enhancing their campaign management significantly. - Users appreciate the **intuitive UI** of Evam, making campaign design and management easy for everyone. - Users value the **automation capabilities** of Evam, enabling real-time updates and enhanced customer experience. - Users value the **flexibility** of Evam, enabling real-time engagement and effortless campaign management for personalized experiences. **Cons:** - Users find the **learning curve steep** due to a cluttered interface, making familiarity challenging without additional support. - Users find the **difficult learning** curve challenging, especially with complex workflows needing additional guidance and support. - Users find the **steep learning curve** challenging, especially with complex workflows and real-time journey monitoring. - Users find **complex features** in Evam challenging, especially without technical support, leading to a steep learning curve. - Users find the **interface not intuitive** , feeling overwhelmed and struggling with the layout and learning curve. #### What Are Recent G2 Reviews of Evam? **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- **"[EVAM: Driving Campaign Excellence with Opportunities for Enhancement](https://www.g2.com/survey_responses/evam-review-12369139)"** **Rating:** 4.0/5.0 stars *— Maryam A.* [Read full review](https://www.g2.com/survey_responses/evam-review-12369139) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 10. [WebEngage](https://www.g2.com/products/webengage/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 739 **Product Description:** WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find WebEngage **very easy to use** , streamlining engagement and communication processes effortlessly. - Users appreciate the **strong analytics and segmentation features** of WebEngage, enabling effective campaign performance insights and user targeting. - Users love the **intuitive journey designer** of WebEngage, simplifying complex campaigns and enhancing customer targeting effectively. - Users appreciate the **helpful support** of WebEngage, praising their responsiveness and effective assistance in improving engagement. - Users appreciate the **abundant features** of WebEngage, making it easy for new users to access and utilize effectively. **Cons:** - Users find the **learning curve steep** , requiring time and support to navigate WebEngage's complex interface and features. - Users experience **slow performance** with live segments and dashboard load times, leading to occasional inconvenience. - Users find the **time-consuming** nature of loading live segments and creating customer segments frustrating and inconvenient. - Users find the **missing features** frustrating, especially with slow loading times and limitations on trial access. - Users face a **steep learning curve** with WebEngage's complex interface and integration processes, especially for new users. #### What Are Recent G2 Reviews of WebEngage? **"[Powerful Platform for Personalised Customer Engagement & Retention- WebEngage](https://www.g2.com/survey_responses/webengage-review-12823335)"** **Rating:** 5.0/5.0 stars *— Tapesh D.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823335) --- **"[WebEngage Makes Personalized Lifecycle Campaigns Easy with Powerful Multi-Channel Automation](https://www.g2.com/survey_responses/webengage-review-12823450)"** **Rating:** 4.5/5.0 stars *— yuvraaj g.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823450) --- ### 11. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 563 **Product Description:** With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ ### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Netcore Customer Engagement Platform to be highly **user-friendly** , facilitating seamless marketing and customization for their needs. - Users value the **responsive customer support** of Netcore, enhancing their overall experience with quick and helpful assistance. - Users commend the **intelligent automation and personalized omnichannel journeys** of Netcore, enhancing customer engagement effectively. - Users appreciate the **easy design of omnichannel journeys** with Netcore, benefiting from strong deliverability and quick support. - Users praise the **intelligent automation and personalization** of Netcore’s Customer Engagement Platform, enhancing real-time customer interactions. **Cons:** - Users experience **slow performance** during large data uploads and email delivery, impacting their overall efficiency. - Users find the **missing features** in customization and reporting hinder their overall experience with the platform. - Users experience a notable **learning curve** when navigating deeper analytics and building intricate journeys on the platform. - Users note **slow loading times** and performance issues during peak usage, which can hinder the overall experience. - Users desire **more customization options** and improved UI/UX in the Netcore Customer Engagement Platform. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"** **Rating:** 5.0/5.0 stars *— Yash G.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) --- **"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"** **Rating:** 5.0/5.0 stars *— Rishabh P.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423) --- #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### 12. [Podium](https://www.g2.com/products/podium/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 2,012 **Why buyers love it?:** Podium came through as a communications hub for customer conversations. From the G2 sentiment I evaluated, reviewers highlight text-first messaging, review requests, shared inboxes, payments, and team collaboration. Users often connect it with faster customer responses and one place to manage conversations from different channels. I found that it fits local businesses that rely on SMS for customer engagement and review collection. Reviewers also mention pricing concerns, plan-based feature limits, restricted integrations, and limited flexibility for smaller teams. ### What Do G2 Reviewers Say About Podium? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Podium, praising its intuitive design and quick setup for seamless operations. - Users value the **excellent support and user-friendliness** of Podium, enhancing customer feedback management and boosting revenue. - Users value the **Unified Inbox** of Podium, seamlessly integrating multiple messaging platforms into one effective dashboard. - Users find Podium's **easy communication** features invaluable for real-time customer interaction and message tracking. - Users praise Podium's **outstanding customer support** , which significantly enhances business operations and customer satisfaction. **Cons:** - Users face **messaging issues** with Podium, finding it hard to manage large volumes of inquiries effectively. - Users frequently mention **missing features** in Podium, noting the need for enhancements to improve functionality. - Users find Podium's **limited features** frustrating, especially with overwhelming message management and lack of integrations. - Users find Podium's pricing to be **excessive** , especially for small businesses needing advanced features at higher costs. - Users face **poor customer support** , experiencing delays and aggressive tactics that complicate cancellations and overall service satisfaction. #### Key Features - Corporate Reporting - Social Media Management - Employee Performance - Pop-up Chat - Customization #### What Are Recent G2 Reviews of Podium? **"[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)"** **Rating:** 4.0/5.0 stars *— Neelakshi S.* [Read full review](https://www.g2.com/survey_responses/podium-review-12877946) --- **"[Revolutionized Our Customer Engagement](https://www.g2.com/survey_responses/podium-review-12707136)"** **Rating:** 5.0/5.0 stars *— Edgar c.* [Read full review](https://www.g2.com/survey_responses/podium-review-12707136) --- #### What Are G2 Users Discussing About Podium? - [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments - [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments - [What is podium app?](https://www.g2.com/discussions/what-is-podium-app) ### 13. [Iterable](https://www.g2.com/products/iterable/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 813 **Product Description:** Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** with Iterable, appreciating a seamless onboarding experience and efficient team training. - Users appreciate the **intuitive interface** of Iterable, making campaign management and learning the platform effortless. - Users commend Iterable's **exceptional customer support** , highlighting their helpfulness and seamless onboarding experience. - Users find Iterable's **exceptional support and onboarding** invaluable, enhancing their experience and optimizing email channel performance. - Users appreciate the **powerful automation capabilities** of Iterable, streamlining campaigns and enhancing customer engagement effectively. **Cons:** - Users find **missing features** in Iterable, such as NHI filtering updates and HTML template exports, quite frustrating. - Users find the **learning curve steep** with Iterable, noting challenges in segmentation and a lack of adequate documentation. - Users note that Iterable has **limited features** requiring workarounds and lacking robust development for improved usability. - Users find Iterable's interface **not intuitive** , creating challenges for first-time users and complicating their overall experience. - Users find the **limited customization** options in Iterable restrictive, hindering personalization and complicating data management. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Amazing customer service and high-quality cross channel marketing platform!](https://www.g2.com/survey_responses/iterable-review-7950225)"** **Rating:** 5.0/5.0 stars *— Shweta P.* [Read full review](https://www.g2.com/survey_responses/iterable-review-7950225) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment ### 14. [Twilio](https://www.g2.com/products/twilio/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 451 **Product Description:** Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans. ### What Do G2 Reviewers Say About Twilio? *AI-generated summary from verified user reviews* **Pros:** - Users highlight Twilio's **ease of use** , enabling quick decision-making and seamless integration of communication tools. - Users highlight the **easy integrations** of Twilio, streamlining communication and enhancing customer engagement effortlessly. - Users value the **extensive integrations** of Twilio, allowing seamless connection and implementation across various applications. - Users find Twilio’s **easy setup** allows seamless integration into applications, enhancing communication capabilities with minimal effort. - Users value Twilio's **seamless API integration** , enhancing communication workflows and customer engagement effortlessly. **Cons:** - Users find Twilio to be **expensive** , especially challenging for small-scale startups despite its quality services. - Users often experience **poor customer support** from Twilio, with slow response times impacting their overall satisfaction. - Many users find Twilio's **difficult configuration** challenging, especially those without programming knowledge. - Users find the **complex setup** for advanced features a challenge, especially for smaller teams with limited tech skills. - Users find the **technical knowledge required** for Twilio challenging, making simple use difficult without programming skills. #### What Are Recent G2 Reviews of Twilio? **"[High-Volume Emailing Without Risk, Plus Smooth SAML Integration](https://www.g2.com/survey_responses/twilio-review-12676571)"** **Rating:** 4.0/5.0 stars *— Robert B.* [Read full review](https://www.g2.com/survey_responses/twilio-review-12676571) --- **"[Reliable Global Messaging with Affordable Rates and Superb Support](https://www.g2.com/survey_responses/twilio-review-11267611)"** **Rating:** 5.0/5.0 stars *— Rongen R.* [Read full review](https://www.g2.com/survey_responses/twilio-review-11267611) --- #### What Are G2 Users Discussing About Twilio? - [What is Twilio used for?](https://www.g2.com/discussions/what-is-twilio-used-for) - 1 comment - [Is twilio reliable?](https://www.g2.com/discussions/is-twilio-reliable) - 1 comment - [What makes twilio unique?](https://www.g2.com/discussions/what-makes-twilio-unique) ### 15. [MoEngage](https://www.g2.com/products/moengage/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **Why buyers love it?:** MoEngage stood out for customer data activation across engagement channels. From the G2 feedback I evaluated, users highlight segmentation, personalization, analytics, journey flows, helpful support, and a clean interface. Reviewers often connect it with customer behavior insight, timely communication, and coordinated campaigns across channels. I found that it fits teams that need SMS as part of data-driven lifecycle messaging. Users also mention occasional downtime, an initial learning curve, and a platform depth that takes time to unlock. ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly interface** of MoEngage, making data management and campaign tracking effortless. - Users love the **user-friendly interface** of MoEngage for building funnels and customized dashboards effortlessly. - Users enjoy the **real-time segment updates** of MoEngage, facilitating quick validation and insight into user behaviors. - Users find MoEngage **extremely helpful** for segmenting flows and managing data efficiently for successful campaigns. - Users value the **effective campaign management** of MoEngage, leading to improved segmentation and excellent lead generation. **Cons:** - Users find **missing session-related features** frustrating, as it hinders profile updates and notification reliability on some devices. - Users find the **steep learning curve** of MoEngage challenging, but rewarding once they master its functionalities. - Users express concerns about **limitations in live features and AI accuracy** , impacting overall effectiveness and scalability. - Users find the **complexity of managing segments** and certain features can complicate their experience with MoEngage. - Users find the **difficult learning** curve of MoEngage challenging, especially for newcomers exploring its extensive features. #### What Are Recent G2 Reviews of MoEngage? **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 16. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,173 **Product Description:** Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users applaud Dotdigital for its **ease of use** , featuring an intuitive interface and excellent support for campaigns. - Users commend Dotdigital's **outstanding customer support** , consistently responsive and helpful in resolving issues efficiently. - Users value the **comprehensive features** of Dotdigital, enhancing marketing strategies and audience segmentation effortlessly. - Users value the **user-friendly interface and powerful segmentation tools** of Dotdigital, enhancing their email marketing effectiveness. - Users value the **robust features** of Dotdigital, facilitating personalized marketing and insightful customer segmentation for effective campaigns. **Cons:** - Users find the **missing features** in Dotdigital, like advanced AI integration and form validation, limiting their experience. - Users find the **learning curve steep** due to overwhelming features and initial setup challenges with Dotdigital. - Users find the **limited features** of Dotdigital, such as few templates, to be a drawback for effective marketing. - Users note **reporting limitations** in Dotdigital, finding it challenging to track unsubscribe numbers and navigate the interface. - Users desire improved **email functionality** , including better segmentation, easier navigation, and more templates for efficiency. #### What Are Recent G2 Reviews of Dotdigital? **"[A Playground for Lifecycle Marketers](https://www.g2.com/survey_responses/dotdigital-review-10922116)"** **Rating:** 4.5/5.0 stars *— Brian P.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-10922116) --- **"[Brilliant Editor That Speeds Up High-Design, Technical Emails](https://www.g2.com/survey_responses/dotdigital-review-12745291)"** **Rating:** 4.5/5.0 stars *— Aaron V.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12745291) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) ### 17. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,154 **Product Description:** ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users find **ActiveCampaign's ease of use** exceptional, simplifying automation and contact management for personal or business needs. - Users find **automation programming effortless** , enabling seamless contact filtering and tailored client communication with ActiveCampaign. - Users find ActiveCampaign's **automations** powerful and easy to set up, enhancing organization and efficiency in their workflows. - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and versatility. - Users value the **comprehensive capabilities** of ActiveCampaign, especially for effective segmentation and personalized email marketing. **Cons:** - Users find the **learning curve challenging** , requiring significant time and support to navigate the platform effectively. - Users feel the **missing features** like easy form building and drag-and-drop options hinder their experience with ActiveCampaign. - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. - Users note the **limited features** of ActiveCampaign, particularly in reporting, testing, and design capabilities. - Users find ActiveCampaign to be **not intuitive** , especially when navigating complex automations and email creation processes. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)"** **Rating:** 5.0/5.0 stars *— Tomás Alejandro M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12689317) --- **"[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)"** **Rating:** 4.5/5.0 stars *— alka m.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12798717) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment ### 18. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 167 **Product Description:** Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. ### What Do G2 Reviewers Say About Adobe Journey Optimizer? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Adobe Journey Optimizer, simplifying the creation of personalized customer journeys. - Users appreciate the **unified customer profiling** in Adobe Journey Optimizer, enhancing targeting and accelerating campaign rollouts across multibrands. - Users appreciate the **personalization services** of Adobe Journey Optimizer, enhancing customer engagement through tailored messages and real-time insights. - Users value the **personalization capabilities** of Adobe Journey Optimizer, enhancing customer engagement across multiple channels effortlessly. - Users value the **automation capabilities** of Adobe Journey Optimizer, enhancing efficiency and enabling personalized customer journeys effectively. **Cons:** - Users find the **learning curve challenging** , with initial setup and feature navigation requiring significant time and support. - Users face a **steep learning curve** with Adobe Journey Optimizer, which can be challenging for non-technical users. - Users find the **difficult learning curve** challenging, especially for teams new to Adobe Journey Optimizer. - Users find the **user experience complex** , complicating journey creation and requiring time to fully master its features. - Users find the **difficult setup** of Adobe Journey Optimizer challenging, especially with complex configurations and integrations. #### What Are Recent G2 Reviews of Adobe Journey Optimizer? **"[Smarter Customer Journeys with Real-Time Personalization](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12677379)"** **Rating:** 4.0/5.0 stars *— Nirmala R.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12677379) --- **"[Flexible Journeys, Challenging Setup](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)"** **Rating:** 4.0/5.0 stars *— Praney M.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921) --- ### 19. [indigitall](https://www.g2.com/products/indigitall/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 415 **Product Description:** indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of indigitall, appreciating its intuitive interface and efficient campaign management. - Users highlight the **helpful support team** of Indigitall, which ensures quick and efficient assistance whenever needed. - Users value the **quick and helpful customer support** of Indigitall, enhancing their overall experience and confidence in the platform. - Users find **Indigitall extremely useful** for enhancing client communication and improving digital campaign efficiency. - Users value the **smart automation** of Indigitall, enhancing engagement and simplifying communication strategies effectively. **Cons:** - Users find a **learning curve for advanced features** , suggesting clearer guidance would enhance usability for newcomers. - Users find the **steep learning curve** of Indigitall challenging, especially with advanced features and a complex interface. - Users find the **feature complexity** of Indigitall overwhelming initially, requiring significant time to master its extensive tools. - Users find the **integration issues** frustrating, as connecting to tools like Salesforce and WhatsApp is overly complex. - Users find the platform **not intuitive** , wishing for clearer hints and error messages to enhance usability. #### What Are Recent G2 Reviews of indigitall? **"[Intuitive with Excellent Support, But Needs Better Integration](https://www.g2.com/survey_responses/indigitall-review-10658159)"** **Rating:** 5.0/5.0 stars *— maria augusta m.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-10658159) --- **"[Perfect for digital journalists](https://www.g2.com/survey_responses/indigitall-review-11408201)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/indigitall-review-11408201) --- ### 20. [TrueDialog](https://www.g2.com/products/truedialog/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 165 **Product Description:** TrueDialog is a sophisticated business SMS solution designed to facilitate targeted text messaging, enabling organizations to forge meaningful connections with both prospects and customers at scale. This platform is tailored for businesses of all sizes, providing the tools necessary to engage effectively through SMS communication. With its robust feature set and user-friendly interface, TrueDialog stands out as a trusted resource for companies looking to enhance their customer engagement strategies. The platform caters to a diverse range of industries, including hospitality, education, sports, and retail, making it an ideal choice for sales, marketing, customer success, and employee engagement teams. TrueDialog’s capabilities are particularly beneficial for organizations that require both one-on-one communication and the ability to execute large-scale text messaging campaigns. By utilizing TrueDialog, businesses can streamline their communication processes, ensuring that messages reach their intended audience promptly and effectively. Key features of TrueDialog include integration with popular applications such as Salesforce, HubSpot, Microsoft Dynamics 365, and Marketo, allowing users to manage their messaging efforts seamlessly within their existing workflows. The platform supports various messaging formats, including two-way texts, bulk messaging, and the ability to send multimedia content such as images and documents. This versatility ensures that businesses can tailor their communications to meet the specific needs of their audience, whether for promotional campaigns or customer service interactions. TrueDialog also offers advanced tools to enhance message delivery and compliance. The TrueDelivery scoring tool provides insights into text deliverability, while the automated 10DLC process simplifies compliance with carrier regulations. Additionally, the platform features a URL shortener, single opt-in management, and easy opt-out compliance, ensuring that businesses can maintain effective communication while adhering to industry standards. With unlimited contacts and bulk upload capabilities, users can efficiently manage their messaging lists without constraints. The emphasis on transparent pricing and direct carrier relationships further distinguishes TrueDialog in the SMS solutions market. By eliminating carrier fee mark-ups, businesses can budget more effectively for their messaging needs. Coupled with award-winning customer support, TrueDialog positions itself as a reliable partner for organizations seeking to leverage SMS technology to enhance their customer engagement and drive business success. ### What Do G2 Reviewers Say About TrueDialog? *AI-generated summary from verified user reviews* **Pros:** - Users laud the **ease of use** of TrueDialog, finding it fast and straightforward for client communications. - Users value the **easy communication** offered by TrueDialog, enabling efficient interactions with students and colleagues. - Users find the **communication ease** with TrueDialog invaluable for timely updates and seamless interactions. - Users praise the **excellent customer support** of TrueDialog, highlighting responsive and helpful interactions throughout their experience. - Users find TrueDialog to be extremely **user-friendly** , enabling easy communication with students and simple contact management. **Cons:** - Users often face **SMS issues** , such as confusion in group texts and lack of mobile accessibility for responses. - Users contend with a **steep learning curve** , making initial use of TrueDialog challenging without detailed guidance. - Users find the **limited customization** options in TrueDialog restrictive, impacting their ability to tailor the experience effectively. - Users find the **limited features** of TrueDialog restrictive, as it lacks support for modern communication channels and customization. - Users find the interface **not intuitive** , leading to confusion when sending and reading text messages effectively. #### What Are Recent G2 Reviews of TrueDialog? **"[Convenient Communication Tool with Minor Glitches](https://www.g2.com/survey_responses/truedialog-review-12608832)"** **Rating:** 4.0/5.0 stars *— Michele S.* [Read full review](https://www.g2.com/survey_responses/truedialog-review-12608832) --- **"[TrueDialog Makes Large-Scale, Personalized Texting Fast and Reliable](https://www.g2.com/survey_responses/truedialog-review-12607864)"** **Rating:** 4.0/5.0 stars *— Amelia S.* [Read full review](https://www.g2.com/survey_responses/truedialog-review-12607864) --- #### What Are G2 Users Discussing About TrueDialog? - [What is TrueDialog used for?](https://www.g2.com/discussions/what-is-truedialog-used-for) ### 21. [Textedly](https://www.g2.com/products/textedly/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,330 **Why buyers love it?:** Textedly stood out in feedback where users need simple mass texting without complex setup. When I reviewed G2 patterns, users highlight ease of use, quick setup, uncomplicated billing, contact uploads, and efficient bulk messages. Reviewers often connect it with recruiting, store promotions, community updates, and outreach to contacts who miss email. I found that it fits organizations with recurring or seasonal text campaigns. Users also mention plan suspension limits and the need for more flexibility when messaging is not needed every month. ### What Do G2 Reviewers Say About Textedly? *AI-generated summary from verified user reviews* **Pros:** - Users find Textedly to be **easy to use** , with a straightforward setup and helpful customer service. - Users praise Textedly for its **exceptional customer support** , offering quick responses and accurate solutions to issues. - Users commend the **helpful customer support** of Textedly, appreciating quick responses and effective issue resolution. - Users appreciate the **ease of communication** with Textedly, enhancing engagement and response rates effectively. - Users appreciate the **time-saving efficiencies** of Textedly, simplifying patient communications and enhancing productivity in the office. **Cons:** - Users find Textedly's pricing to be **expensive** , especially with additional costs for features that seem basic elsewhere. - Users wish for a **lack of saved messages feature** to simplify repetitive text reminders, impacting efficiency. - Users experience **SMS issues** with message counting, cancellation processes, and limitations on character usage leading to frustration. - Users find the **learning curve steep** due to unclear setup steps and tedious authentication processes. - Users find the **limited texting features** frustrating, impacting message length and keyword flexibility. #### Key Features - Campaign Analysis - Audience Segmentation - Sequencing - Website - Profiles #### What Are Recent G2 Reviews of Textedly? **"[Professional Support, Fast Approvals, and an Easy-to-Use UI](https://www.g2.com/survey_responses/textedly-review-12738037)"** **Rating:** 4.5/5.0 stars *— Youssef H.* [Read full review](https://www.g2.com/survey_responses/textedly-review-12738037) --- **"[Efficient Mass Communication with Room for Improvement](https://www.g2.com/survey_responses/textedly-review-9740578)"** **Rating:** 4.5/5.0 stars *— Jesse R.* [Read full review](https://www.g2.com/survey_responses/textedly-review-9740578) --- #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments ### 22. [TextUs](https://www.g2.com/products/textus/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 605 **Product Description:** TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. ### What Do G2 Reviewers Say About TextUs? *AI-generated summary from verified user reviews* **Pros:** - Users find **TextUs easy to use** , facilitating efficient communication with staff and candidates anytime, anywhere. - Users appreciate the **efficient messaging capabilities** of TextUs, allowing simultaneous outreach and scheduled texts for campaigns. - Users value the **easy communication** offered by TextUs, enhancing client and team engagement through seamless text messaging. - Users appreciate the **easy communication** TextUs provides, enhancing team connectivity and improving recruiting efforts. - Users find TextUs **extremely helpful** for mass texting, enhancing connectivity and user-friendliness in recruitment. **Cons:** - Users experience **messaging issues** with bugs and lack of support for attachments, impacting communication effectiveness. - Users face **limited texting features** , such as restrictions on images and inability to erase messages or email threads. - Users experience **software glitches** that lead to messages being sent to the wrong recipients, causing frustration. - Users encounter **number issues** , including the inability to block numbers and limitations on text length and attachments. - Users express frustration with **sending issues** , including undelivered messages and the inability to edit or unsend texts. #### What Are Recent G2 Reviews of TextUs? **"[Text us](https://www.g2.com/survey_responses/textus-review-5197236)"** **Rating:** 5.0/5.0 stars *— Khushbu S.* [Read full review](https://www.g2.com/survey_responses/textus-review-5197236) --- **"[Fast, Easy Two-Way Texting That Gets Quick Responses](https://www.g2.com/survey_responses/textus-review-12589370)"** **Rating:** 4.5/5.0 stars *— Abby R.* [Read full review](https://www.g2.com/survey_responses/textus-review-12589370) --- #### What Are G2 Users Discussing About TextUs? - [What is TextUs used for?](https://www.g2.com/discussions/what-is-textus-used-for) ### 23. [D·engage](https://www.g2.com/products/d-engage/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 116 **Product Description:** D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com ### What Do G2 Reviewers Say About D·engage? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **user-friendly interface** of D·engage, appreciating its ease of use and smooth implementation. - Users value the **responsive and helpful customer support** of D·engage, which aids in optimizing marketing campaigns. - Users value the **responsive support and powerful automation features** of D·engage, enhancing their digital marketing experience. - Users highlight **effective customer engagement** through D·engage's personalized strategies and comprehensive digital channel integration. - Users value the **user-friendly interface** of D·engage, finding it easy to understand and navigate. **Cons:** - Users find the **learning curve steep** due to the complex interface and initial overwhelming features of D·engage. - Users find the **limited features** of D·engage lacking, especially regarding WhatsApp integration and personalization options. - Users often face challenges due to **missing features** like WhatsApp integration and delayed processing capabilities. - Users find the **reporting dashboard inadequate** , requiring enhancements for better customization and in-depth results. - Users experience **slow customer support** , often relying on themselves for troubleshooting, especially during busy periods. #### What Are Recent G2 Reviews of D·engage? **"[Backbone for our business...](https://www.g2.com/survey_responses/d-engage-review-10307725)"** **Rating:** 5.0/5.0 stars *— Nilay A.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725) --- **"[Powerful CDP and Real-Time Personalization That Boosts Conversions](https://www.g2.com/survey_responses/d-engage-review-12567992)"** **Rating:** 5.0/5.0 stars *— Barış S.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-12567992) --- #### What Are G2 Users Discussing About D·engage? - [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment ### 24. [SlickText](https://www.g2.com/products/slicktext/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,828 **Why buyers love it?:** SlickText registered as an accessible SMS platform for fast campaign execution. From the reviewer sentiment I evaluated, users highlight ease of use, quick setup, campaign edits, list creation, and helpful customer service. Reviewers often connect it with reminders, internal updates, resident communication, retail outreach, and nonprofit messaging. I found that it fits teams that need straightforward texting without heavy configuration. Users also mention pricing structure concerns, character limits, text-cost confusion, yearly-plan pressure, and cancellation friction. ### What Do G2 Reviewers Say About SlickText? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of SlickText, making communication with members straightforward and efficient. - Users commend the **helpful and quick customer support** of SlickText, enhancing their campaign experience significantly. - Users find SlickText's **helpful customer support** essential for easily creating and sending effective campaigns. - Users find SlickText to be **user-friendly** , allowing effortless management of messages across diverse technology skill levels. - Users love the **easy communication** with SlickText, appreciating quick messaging and customer interactions. **Cons:** - Users find SlickText **expensive** , especially for small organizations, making costs a significant consideration for regular use. - Users often struggle with **SMS issues** , particularly regarding text limits and confusing segmenting terminology, complicating their experience. - Users are frustrated by the **missing features** , including limited customer support and inflexible texting options. - Users express concern over **limited features** in SlickText, particularly regarding analytics and multimedia customization options. - Users find the **learning curve steep** , with navigation and terminology causing initial confusion during setup and campaign management. #### Key Features - Bulk SMS - Reporting #### What Are Recent G2 Reviews of SlickText? **"[Easy and affordable](https://www.g2.com/survey_responses/slicktext-review-12775763)"** **Rating:** 5.0/5.0 stars *— Jeff D.* [Read full review](https://www.g2.com/survey_responses/slicktext-review-12775763) --- **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/slicktext-review-12862010) --- #### What Are G2 Users Discussing About SlickText? - [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments ### 25. [GetResponse](https://www.g2.com/products/getresponse/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 1,097 **Product Description:** GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. ### What Do G2 Reviewers Say About GetResponse? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of GetResponse, enabling quick creation of professional email campaigns effortlessly. - Users commend the **responsive customer support** of GetResponse, which effectively assists with any queries at any time. - Users love the **intuitive interface and rich features** of GetResponse, enabling effective and automated email campaigns effortlessly. - Users admire the **excellent support** of GetResponse, appreciating quick assistance whenever needed for their campaigns. - Users value the **intuitive interface and rich feature set** of GetResponse, enhancing their email marketing experience significantly. **Cons:** - Users find **missing features** like report clarity and list sorting limitations hinder effective use of GetResponse. - Users find GetResponse **expensive** , especially as their subscriber list grows, impacting affordability for small businesses. - Users find the **limited features** of GetResponse, like poor report clarity and less adaptability, frustrating for bigger organizations. - Users report a challenging **learning curve for advanced features** , making it tough to fully utilize GetResponse. - Users experience **high costs and limitations** in features and support, especially as they scale their email marketing efforts. #### What Are Recent G2 Reviews of GetResponse? **"[Comprehensive Marketing Solution with Room for Improvement](https://www.g2.com/survey_responses/getresponse-review-12400282)"** **Rating:** 5.0/5.0 stars *— Ethan R.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-12400282) --- **"[Strong Value for Money but Needs Tagging Improvement](https://www.g2.com/survey_responses/getresponse-review-12738658)"** **Rating:** 4.0/5.0 stars *— Christopher H.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658) --- #### What Are G2 Users Discussing About GetResponse? - [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote - [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments ## What Is SMS Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to SMS Marketing Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Email Marketing Software](https://www.g2.com/categories/email-marketing) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) --- ## How Do You Choose the Right SMS Marketing Software? ### What You Should Know About SMS Marketing Software ### SMS Marketing Software buying insights at a glance [SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing)) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. #### Top 5 FAQs from software buyers: - What is the best sms marketing software for high-volume campaigns? - How do sms marketing platforms handle compliance and opt-in management? - Which sms marketing solutions integrate with CRM and ecommerce tools? - How quickly can I launch campaigns using sms marketing software? - What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews). ### What are the top-reviewed SMS Marketing Software on G2? These are 5 of the top-reviewed sms marketing software: - [**Attentive**](https://www.g2.com/products/attentive/reviews) - Number of Reviews: 1,275 - Satisfaction: 99 - Market Presence: 95 - G2 Score: 97 - [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews) - Number of Reviews: 1,298 - Satisfaction: 50 - Market Presence: 94 - G2 Score: 72 - [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews) - Number of Reviews: 725 - Satisfaction: 77 - Market Presence: 67 - G2 Score: 72 - [**BirdEye**](https://www.g2.com/products/birdeye/reviews) - Number of Reviews: 3,900 - Satisfaction: 82 - Market Presence: 88 - G2 Score: 85 - [**Podium**](https://www.g2.com/products/podium/reviews) - Number of Reviews: 2,066 - Satisfaction: 79 - Market Presence: 95 - G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports)) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports)) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) ### What I Often See in SMS Marketing Software **Feedback Pros: What Users Consistently Appreciate** **Easy campaign setup with intuitive dashboards and message scheduling workflows** - _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_ **High message delivery rates with reliable real time customer engagement tracking** - _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_ **Seamless integrations with crm ecommerce platforms streamline marketing automation processes** - _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_ **Cons: Where Many Platforms Fall Short** **Limited message customization options restrict advanced segmentation and personalization capabilities** - _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_ **Pricing structures become expensive quickly with high volume messaging campaigns** - _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review **Occasional delays or delivery inconsistencies impact time sensitive campaign performance** - _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_ ### My Expert Takeaway on SMS Marketing Software in 2026 What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys. The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools. I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking. The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale. ### SMS Marketing Software FAQs #### What is the best SMS marketing software for small businesses? Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored: - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features. - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability. - [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams. #### What is the most reliable SMS marketing platform for retailers? Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments: - [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance. - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data. - [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows. #### What is the best SMS marketing service with automation features? Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities: - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging. - [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale. - [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases. #### What are the benefits of SMS marketing software? SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates. #### Which software combines email and SMS marketing? Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data. - [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM. - [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows. ### Sources 1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions). **Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.) **Last Updated on:** March 19, 2026