# Best Real Estate Marketing Software - Page 5

## How Many Real Estate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 203

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,600+ Authentic Reviews
- 203+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate Marketing Software
 ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=32533)

Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and Rechat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=rechat)

**Sponsored**

### CrankWheel

Share your screen without any friction. Screen share in seconds during a voice call. You send a link via text or email and your viewer opens the session in any browser on any device. No download or registration is required for your viewer(s), even on their mobile phone. Add visuals to voice calls. No need to book a follow-up meeting, instead go seamlessly from phone call to full visual presentation. Establish trust faster and close the deal in the first cold call with CrankWheel. In addition to screen sharing, you can also run full web conferences with CrankWheel, with all participants optionally sharing their webcam and using their computer audio to speak to each other. The product can thus replace any other sales meeting tool you may be using. Remote Control and built-in custom e-signature solutions allow clients to sign legally binding agreements, audited by CrankWheel, during your meetings. The product also includes a full video sales platform, replacing Vidyard, BoomBoom or Loom, that lets you record webcam intros, screencasts, or your meetings, then share them as trackable links with optional animated previews that you can paste into your emails. You can even do "video mail merge" to track video interactions down to individual viewers in an audience of dozens or hundreds. Features: Easy screen share Stream HQ videos with sound within a screen share Electronic Signature on forms Record your screen and webcam and embed the video in emails, with Grant your viewer remote control A preview window shows you what the viewer sees and if he is engaged Customizable post-session redirect URL Traditional web conferencing (web-based audio, all participants can share webcam)

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-03T14%3A55%3A36Z&secure%5Bdisplayable_resource_id%5D=1854&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=22451&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=22451&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D5&secure%5Btoken%5D=c3fe31b22e03601390eeff93ea0837ff01ac84d30276f2c38e837b9837a9396c&secure%5Burl%5D=https%3A%2F%2Fwww.crankwheel.com%2F%3Futm_campaign%3Dg2ppc%26utm_medium%3Dppc%26utm_source%3Dg2&secure%5Burl_type%5D=free_trial)

### [Listing Falcon](https://www.g2.com/products/listing-falcon/reviews)

Listing Falcon is AI-powered real estate marketing software built for real estate agents, teams, and brokerages who want professional listing marketing without the time, cost, or design skills it normally takes. Upload a listing's photos and Listing Falcon turns them into everything you need to promote the property online — platform-ready social media ads, a cinematic walkthrough video, and ready-to-paste captions and hashtags — in under a minute, right in your browser. Real estate marketing usually forces agents to choose between fast and good. Designing listing ads in Canva, hiring a videographer for a walkthrough video, and writing social media copy for every platform takes hours most agents don't have between showings. As a result, a seller's biggest asset often gets average promotion. Listing Falcon removes that trade-off so every listing gets marketing that looks like it came from an agency. With Listing Falcon, agents can generate listing ads sized for Facebook, Instagram, LinkedIn, and more — Square, Portrait, Story, and Landscape — each with an optional branded overlay showing the price, beds, baths, square footage, agent contact, and brokerage logo. Eleven templates cover Just Listed, Just Sold, Open House, Price Improvement, Coming Soon, and luxury styles. The AI walkthrough video builds a smooth, cinematic pan-and-zoom tour from up to 12 listing photos, sequenced into a natural room-by-room order, sized to the platform you choose, with optional realistic AI voiceover written from your listing details. One tap also writes a polished caption and hashtag set. What sets Listing Falcon apart is accuracy and compliance. Photo enhancement improves lighting, color, and clarity but never invents rooms, furniture, or architectural detail, keeping your real estate marketing honest. Captions and AI voiceover narration are screened for fair-housing language before you post, so polished and compliant are never a trade-off. Everything runs in the browser — no Canva, no video editor, no agency invoices. Listing Falcon is free to start, with no credit card required. Pro ($19.99/month) adds unlimited listings, walkthrough videos, and branded overlays and removes the watermark; Max ($49.99/month) adds unlimited videos, AI studio photo enhancement, and AI voiceover. Custom plans are available for teams and brokerages. Built by Tropicline Digital LLC, Listing Falcon helps real estate professionals turn listing photos into scroll-stopping, fair-housing-safe marketing — fast. Learn more at listingfalcon.com.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Listing Falcon?

- **Brand Management:** 10.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Listing Falcon?

- **Seller:** [Listing Falcon](https://www.g2.com/sellers/listing-falcon)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4cd007ca90b173af73254faa6557b985742db7b533d9ad31edab6195ce59717&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flisting-falcon&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Listing Falcon?

**["High-Quality Marketing Content That Saves Time and Looks Professional"](https://www.g2.com/survey_responses/listing-falcon-review-13058120)**

**Rating:** 5.0/5.0 stars

_— Justin Charles K._

[Read full review](https://www.g2.com/survey_responses/listing-falcon-review-13058120)

**["Listing Falcon Makes High-Quality Listing Marketing Materials Fast"](https://www.g2.com/survey_responses/listing-falcon-review-13036836)**

**Rating:** 5.0/5.0 stars

_— Barak N._

[Read full review](https://www.g2.com/survey_responses/listing-falcon-review-13036836)

### [RentEngine](https://www.g2.com/products/rentengine-rentengine/reviews)

RentEngine replaces the six or seven disconnected tools property managers stitch together to lease a home — marketing, CRM, scheduling, screening, and reporting — with one platform that runs the whole pipeline from first inquiry to signed lease. Property management teams use RentEngine to fill vacancies an average of 9 days faster. Teams list on 30+ of the biggest rental sites and catch listing errors automatically, generating 20% more renter leads. When a prospect reaches out, RentEngine's AI agent answers the call or text instantly, day or night — the 56% of leads that arrive after office hours get a response in the moment instead of a voicemail. It answers questions, follows up, and books the showing, all trained on each property's own information and policies. From there, everything a leasing team touches lives in one place: every lead and touchpoint in the CRM, showings scheduled around agent and lockbox availability, applicants screened with ID verification and fraud checks, and owner-ready reports generated on demand. RentEngine connects to the property management systems, calendars, and communication tools teams already run, with open APIs for building your own integrations. For scattered-site and multifamily managers who are tired of chasing leads across a dozen browser tabs, RentEngine is the one system that gets homes leased faster.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate RentEngine?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RentEngine?

- **Seller:** [RentEngine](https://www.g2.com/sellers/rentengine-c7e7a619-2ccd-4417-8e55-e9199aa9ce7b)
- **Year Founded:** 2023
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28a8957c6938097460c103226e6b68c0e1226576599a9f5d17423cc21b200026&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frentengine&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About RentEngine?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** of RentEngine, appreciating their responsiveness and genuine commitment to client satisfaction.
- Users praise the **intuitive and user-friendly interface** of RentEngine, enhancing efficiency in managing rental properties.
- Users appreciate the **responsive support and feature upgrades** from RentEngine, enhancing their property management experience.
- Users value the **proactive support** from RentEngine, appreciating their responsiveness and adaptability to client needs.
- Users praise the **intuitive and user-friendly organization** of RentEngine, greatly enhancing rental property management efficiency.

#### What Are Recent G2 Reviews of RentEngine?

**["Excellent Experience with RentEngine"](https://www.g2.com/survey_responses/rentengine-review-11609539)**

**Rating:** 5.0/5.0 stars

_— Aaron R._

[Read full review](https://www.g2.com/survey_responses/rentengine-review-11609539)

**["The Future of Professional Leasing"](https://www.g2.com/survey_responses/rentengine-review-10737366)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/survey_responses/rentengine-review-10737366)

### [Rezora](https://www.g2.com/products/rezora/reviews)

Rezora is a digital marketing software for real estate industry.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Rezora?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rezora?

- **Seller:** [rezora](https://www.g2.com/sellers/rezora)
- **Year Founded:** 2009
- **HQ Location:** Boulder, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49c4a048ff9a09796d5d3af03bc08cedf34be25a10613a92284dc01c946223a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frezora%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Rezora?

**["Digital marketing software for real estate. "](https://www.g2.com/survey_responses/rezora-review-3065323)**

**Rating:** 4.5/5.0 stars

_— sofia w._

[Read full review](https://www.g2.com/survey_responses/rezora-review-3065323)

### [RISE](https://www.g2.com/products/moxiworks-rise/reviews)

RISE is an AI-powered relationship intelligence platform for residential real estate agents, teams, and brokerages that automates client follow-up and surfaces engagement opportunities across a contact database. MoxiWorks developed RISE to address a persistent challenge in real estate: agents maintain large contact databases but lack the time and signals needed to identify which relationships are ready to convert. RISE integrates with an agent's existing CRM and communication tools, continuously analyzing behavioral data to detect when contacts may be preparing to buy or sell. Based on those signals, the platform generates personalized outreach, email campaigns, and action recommendations — without requiring agents to manually review their pipelines. RISE operates in the background between client interactions, sending proactive alerts to agents when a contact shows increased activity. This allows agents to prioritize outreach based on intent signals rather than guesswork or scheduled drip sequences. Key features and capabilities include: - Behavioral signal detection: Monitors contact activity across data sources to identify engagement patterns associated with real estate intent - Automated campaign generation: Produces personalized email campaigns and outreach content based on individual contact behavior and relationship history - Proactive agent alerts: Notifies agents when specific contacts reach defined engagement thresholds, prompting timely follow-up - Relationship scoring: Ranks contacts by likelihood to transact, helping agents focus time on the highest-opportunity relationships - Brokerage-level reporting: Provides brokers and team leads with visibility into agent activity, pipeline health, and relationship engagement across their roster RISE is available to individual agents, real estate teams, and enterprise brokerages. It is currently offered in North America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate RISE?

- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind RISE?

- **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks)
- **Company Website:** moxiworks.com
- **Year Founded:** 2010
- **HQ Location:** Bellevue, Washington
- **Twitter:** @MoxiWorks  
1,325 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd31397a3856896176f8dbf3856f21742831857905917fe078a2941efc6db767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoxi-works%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of RISE?

**["Personal Weekly Support Makes Learning the Platform Easy"](https://www.g2.com/survey_responses/rise-review-12971166)**

**Rating:** 4.5/5.0 stars

_— Tammy S._

[Read full review](https://www.g2.com/survey_responses/rise-review-12971166)

**["RISE utilizes AI to guide agents on who to call today, and why!"](https://www.g2.com/survey_responses/rise-review-13024718)**

**Rating:** 4.5/5.0 stars

_— Alistair H._

[Read full review](https://www.g2.com/survey_responses/rise-review-13024718)

### [SharperAgent](https://www.g2.com/products/sharperagent/reviews)

Sharper Agent by Market Leader is the real estate industry's leading marketing platform. Founded in 2001, Sharper Agent offers digital, print, and office marketing tools for real estate professionals across the United States and Canada.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate SharperAgent?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SharperAgent?

- **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader)
- **Year Founded:** 1999
- **HQ Location:** Bellevue, WA
- **Twitter:** @Market\_Leader  
11,487 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39667ea494bc6d068eefdab0cf5f3e3dfbcbc7a45370245dc60043e7c1684eef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F327454%2F&secure%5Burl_type%5D=linkedin_company_website)  
198 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of SharperAgent?

**["Sharper Agent"](https://www.g2.com/survey_responses/sharperagent-review-476515)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/sharperagent-review-476515)

**["Great tool"](https://www.g2.com/survey_responses/sharperagent-review-135157)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/sharperagent-review-135157)

#### What Are G2 Users Discussing About SharperAgent?

- [What is SharperAgent used for?](https://www.g2.com/discussions/what-is-sharperagent-used-for)

### [ToolkitCMA](https://www.g2.com/products/toolkitcma/reviews)

ToolkitCMA is cloud-based Real Estate CMA Software that provides residential real estate professionals, from almost any Internet-connected device, using any of the latest popular web-browsers, to quickly and easily create proposals, marketing presentations with picture CMAs, and property flyers, for all listing and selling occasions.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind ToolkitCMA?

- **Seller:** [Realtytools](https://www.g2.com/sellers/realtytools)
- **HQ Location:** Cockysvl Hnt Vly, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=410a1e2a4e258619dd1547ef1ab0897c8994321d8f4038a7a57cac7a37507bf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealty-tools%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of ToolkitCMA?

**["TOOLKITCMA REVIEW "](https://www.g2.com/survey_responses/toolkitcma-review-2985780)**

**Rating:** 4.5/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/toolkitcma-review-2985780)

**["A more in-depth cma experience "](https://www.g2.com/survey_responses/toolkitcma-review-2982537)**

**Rating:** 4.0/5.0 stars

_— Rachel W._

[Read full review](https://www.g2.com/survey_responses/toolkitcma-review-2982537)

#### What Are G2 Users Discussing About ToolkitCMA?

- [What is ToolkitCMA used for?](https://www.g2.com/discussions/what-is-toolkitcma-used-for)

### [ylopo](https://www.g2.com/products/ylopo/reviews)

www.ylopo.com

**Average Rating:** 3.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate ylopo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Operability:** 8.3/10 (Category avg: 8.0/10)
- **Brand Management:** 8.3/10 (Category avg: 7.8/10)
- **Communication Management:** 8.3/10 (Category avg: 7.8/10)

#### Who Is the Company Behind ylopo?

- **Seller:** [Ylopo](https://www.g2.com/sellers/ylopo)
- **Year Founded:** 2013
- **HQ Location:** Venice, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=268104f9b5f50abf66adbc072401ad7651ef3d2a12ff2d7d3356b6a6187b8ba1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fylopo-official&secure%5Burl_type%5D=linkedin_company_website)  
220 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ylopo?

**["Ylopo rocks"](https://www.g2.com/survey_responses/ylopo-review-9364763)**

**Rating:** 5.0/5.0 stars

_— Jessica F._

[Read full review](https://www.g2.com/survey_responses/ylopo-review-9364763)

### [Bold Agent Platform](https://www.g2.com/products/bold-agent-platform/reviews)

Bold Offers by Bold Street is the complete cash offer platform for real estate brokerages, teams, and agents. It supplies everything needed to run a professional cash offer program — the seller leads, the software, the AI-powered speed-to-lead calling, and a real, underwritten cash offer your agent presents at the kitchen table — without building any of it yourself. Why a cash offer program? iBuyers taught homeowners to expect a cash offer. Today, sellers ask every agent for one — even when a cash sale isn't their best outcome. Most agents have no real answer, so the conversation (and the listing) goes elsewhere. Bold Offers turns that question into your strongest listing tool: your agent walks in with a legitimate cash number AND a professional listing assessment, side by side, and lets the seller choose. Every seller lands in a lane that pays Bold Offers is built on a dual-path model, so you win either way: Cash path — When speed, certainty, or convenience matters most, the seller accepts the cash offer. Bold Street handles underwriting, contracts, and disposition through its established investor network, and closings run through licensed, investor-friendly title and escrow. Listing path — Most sellers who request a cash offer are actually better served listing at full market value. Your agent pivots a warm, high-intent seller into a listing agreement — with the cash offer as the credibility that won the appointment in the first place. No dead ends. Sellers who aren't ready enter a structured nurture program instead of falling through the cracks. What's included Seller leads — Homeowners who proactively requested a cash offer on their property: high-intent seller leads delivered into your pipeline, tagged by source and market. AI Sam, the appointment-setting AI caller — Speed to lead decides who wins the seller. Research consistently shows that the odds of qualifying a lead collapse within minutes of the inquiry — yet most teams respond in hours. AI Sam calls every new lead within two minutes, around the clock, qualifies the seller with a natural conversation, and books the consultation directly onto your agent's real calendar. It's a consultation booker, not a closer — your humans handle the nuance. Every lead is routed into one of three lanes (appointment, nurture, or long-term drip), so nothing leaks. Bold Lead Platform (BLP) — The deal and underwriting engine: comparable sales, after-repair value, property condition and photos, transparent offer math, contract generation, and disposition management in one place. Bold CRM — The contact, conversation, pipeline, and automation layer that keeps every seller, every follow-up, and every appointment organized and visible. A real cash offer — Not a widget, not an instant estimate. Every offer is underwritten by an acquisitions team from recent comparable sales, with the math shown. Your agent presents a genuine number a seller can accept. Coaching and SOPs — The complete codified playbook: agent scripts, appointment frameworks, objection handling, and weekly cash-offer coaching so your team runs the program with confidence. How it works A seller lead enters your pipeline and is captured in BLP and Bold CRM. AI Sam dials within two minutes, qualifies the seller, and books the consultation on your agent's calendar. The acquisitions team underwrites the property and produces a written cash offer with transparent math. Your agent presents both paths honestly, side by side: the guaranteed cash net versus a realistic full-value listing range. Advisor framing — no pressure, no lowball tactics. The seller chooses. Cash deals are executed and dispositioned by Bold Street; listings are signed and sold by your agent on the MLS; not-ready sellers enter structured follow-up. Built for how sellers actually decide The Bold Offers approach is deliberately transparent. Offers are constructed openly from recent comparable sales, closing costs are covered on the cash path, and sellers see the math. There is no pressure language, no false urgency, and no obligation — because the program is designed to protect the one asset an agent can't replace: their reputation in the community. Agents using Bold Offers aren't pitching; they're advising, with real numbers on the table. Who it's for Brokerages that want to offer a branded cash offer program across their agent base without building underwriting, investor relationships, or disposition infrastructure. Team leads sitting on seller leads that aren't converting — especially teams losing deals in the gap between inquiry and first contact. Listing agents who want a differentiated listing presentation and an honest answer to "will you just buy it?" Why teams choose Bold Offers Speed to lead, solved: every lead called in two minutes, every appointment booked by AI, 24/7. A real offer, not software alone: underwriting, investor disposition, and transaction management are done for you. Two ways to win on every lead: a cash transaction or a full-value listing — the seller chooses, and you're on the winning side of either outcome. Transparent, seller-friendly economics that protect your brand. A documented, coached operating system — scripts, SOPs, and weekly coaching — so the program scales with your team. Bold Offers is operated by Bold Street (boldstreet.ai), a real estate technology company. The AI books, the system routes, your humans convert — and every seller conversation lands in a lane that pays.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Bold Agent Platform?

- **Seller:** [Bold Street](https://www.g2.com/sellers/bold-street)
- **Year Founded:** 2021
- **HQ Location:** Phoenix, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4023e2ecb77ff933abaa2e7b3db30c5ef71f105a5506f6bc7f303c5e01a62a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboldstreet&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Bold Agent Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **automation features** of Bold Agent Platform to be a game-changer, enhancing efficiency in deal management.
- Users highlight the **accelerated business growth** with Bold Agent Platform, streamlining deal scouting and client communication.
- Users value the **communication automation** of Bold Agent Platform, enhancing efficiency and responsiveness in client interactions.
- Users praise the **efficiency** of Bold Agent Platform, streamlining MLS searches and enhancing communication with clients.
- Users find the **email automation** feature a game-changer, enhancing efficiency in client communication and deal management.

#### What Are Recent G2 Reviews of Bold Agent Platform?

**["Bold Street is a great platform for investors"](https://www.g2.com/survey_responses/bold-agent-platform-review-10619008)**

**Rating:** 5.0/5.0 stars

_— Hector R._

[Read full review](https://www.g2.com/survey_responses/bold-agent-platform-review-10619008)

**["The Bold Agent Platform is a Game-Changer"](https://www.g2.com/survey_responses/bold-agent-platform-review-10746808)**

**Rating:** 5.0/5.0 stars

_— Keena B._

[Read full review](https://www.g2.com/survey_responses/bold-agent-platform-review-10746808)

### [Drawbotics](https://www.g2.com/products/drawbotics/reviews)

Drawbotics is a platform that allow user to order great promotional material which increases the visibility of properties and differentiates from the competition.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Drawbotics?

- **Seller:** [Drawbotics](https://www.g2.com/sellers/drawbotics)
- **Year Founded:** 2014
- **HQ Location:** Etterbeek, BE
- **Twitter:** @Drawbotics  
4,569 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91ce6a1f675888a134d640f9a3fc5b70c7a3c490a9049c80c06bd00e18164f82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdrawbotics&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Drawbotics?

**["A top service for estate"](https://www.g2.com/survey_responses/drawbotics-review-3382043)**

**Rating:** 4.5/5.0 stars

_— Riccardo M._

[Read full review](https://www.g2.com/survey_responses/drawbotics-review-3382043)

#### What Are G2 Users Discussing About Drawbotics?

- [What is Drawbotics used for?](https://www.g2.com/discussions/drawbotics-what-is-drawbotics-used-for)
- [What is Drawbotics used for?](https://www.g2.com/discussions/what-is-drawbotics-used-for)

### [eGO Real Estate](https://www.g2.com/products/ego-real-estate/reviews)

EGO Real Estate is a customer relationship management tool for managing realestates and clients.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate eGO Real Estate?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind eGO Real Estate?

- **Seller:** [egorealestate.com](https://www.g2.com/sellers/egorealestate-com)
- **Year Founded:** 1999
- **HQ Location:** N/A
- **Twitter:** @egorealestate  
94 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5653894704e772cbf743feb6b6d321016d776e4339ce3482263a5ef4d721fffd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fegorealestate-com&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About eGO Real Estate?

- [What is eGO Real Estate used for?](https://www.g2.com/discussions/ego-real-estate-what-is-ego-real-estate-used-for)
- [What is eGO Real Estate used for?](https://www.g2.com/discussions/what-is-ego-real-estate-used-for)

### [Gabriels Technology Solutions](https://www.g2.com/products/gabriels-technology-solutions/reviews)

Gabriels Technology Solutions is a provider of real estate websites, CRM, lead management, and marketing solutions.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Gabriels Technology Solutions?

- **Seller:** [Gabriels Technology Solutions](https://www.g2.com/sellers/gabriels-technology-solutions)
- **Year Founded:** 1994
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f85317aa8bcc1a418527722055bc4c7380049972b0f8c8eb75011f701635c58&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgabriels-technology-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
120 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Gabriels Technology Solutions?

- [What is Gabriels Technology Solutions used for?](https://www.g2.com/discussions/what-is-gabriels-technology-solutions-used-for)

### [ListingHub](https://www.g2.com/products/listinghub/reviews)

ListingHub is a B2B real estate marketing platform built for real estate agents, brokers, and teams. It helps real estate professionals turn any listing into ready-to-use marketing assets, including short-form videos, enhanced listing visuals, CMA-style reports, and high-converting marketing copy — all from a single workflow. ListingHub is designed to support consistent listing promotion across social media, email campaigns, and client presentations, helping agents save time while maintaining a professional and on-brand presence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ListingHub?

- **Seller:** [Designer AI](https://www.g2.com/sellers/designer-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ListingHub?

_AI-generated summary from verified user reviews_

##### Pros

- Users are impressed by the **AI integration** of ListingHub, drastically enhancing efficiency in real estate marketing.
- Users praise the **responsive customer support** of ListingHub, appreciating quick responses and updated template libraries.
- Users highlight the **ease of use** of ListingHub, allowing quick and efficient marketing with minimal effort.
- Users rave about ListingHub's **intelligent automation** , significantly boosting productivity and simplifying real estate marketing tasks.
- Users highlight the **exceptional organizational capabilities** of ListingHub, enhancing efficiency and streamlining marketing tasks significantly.

#### What Are Recent G2 Reviews of ListingHub?

**["5-Star AI Tool"](https://www.g2.com/survey_responses/listinghub-review-12225517)**

**Rating:** 5.0/5.0 stars

_— Suyi C._

[Read full review](https://www.g2.com/survey_responses/listinghub-review-12225517)

### [ListingManager](https://www.g2.com/products/listingmanager/reviews)

Designed, branded and customized for your company. Mobile-friendly and compatible with every device. Map-based search and tools to help attract buyers and sellers. SEO and social media-friendly pages for each property. Lead generation and tracking features

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ListingManager?

- **Seller:** [ListingManager IDX Websites](https://www.g2.com/sellers/listingmanager-idx-websites)
- **Year Founded:** 2005
- **HQ Location:** Pittsburgh, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62070d236277012026381b4e970f12b66e91ca602b2a139335fae1a74621664f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoyceinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ListingManager?

**["They are really great."](https://www.g2.com/survey_responses/listingmanager-review-1288663)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/listingmanager-review-1288663)

#### What Are G2 Users Discussing About ListingManager?

- [What is ListingManager used for?](https://www.g2.com/discussions/what-is-listingmanager-used-for)

### [Maline Immobilier](https://www.g2.com/products/maline-immobilier/reviews)

Maline Immobilier is a company that operates in the Real Estate industry. It employs 10to19 people and has 1Mto5M of revenue. The company is headquartered in Lyon, Auvergne-Rhone-Alpes, France.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Maline Immobilier?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Maline Immobilier?

- **Seller:** [Maline Immobilier](https://www.g2.com/sellers/maline-immobilier)
- **Year Founded:** 2019
- **HQ Location:** Lyon, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7944c17e8d7c1e0d0d6324c17af4863283cc79269f09702df7693bea21337cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmalineimmobilier%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Maline Immobilier?

**["Quality leads that make a difference in the long term"](https://www.g2.com/survey_responses/maline-immobilier-review-12454071)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/maline-immobilier-review-12454071)

### [OSI IDX](https://www.g2.com/products/osi-idx/reviews)

OSI IDX is a real estate website and IDX (Internet Data Exchange) software solution that helps real estate agents and brokers showcase MLS property listings online, capture leads, and manage client interactions through integrated digital tools. It is designed for real estate professionals who need a functional, modern web presence that displays MLS listings while also supporting marketing, branding, and customer relationship management. Real estate website platforms with IDX integration. Designed for individual REALTORS®, brokerages, and real estate teams who want to streamline property search for clients while maintaining professional online visibility. Provide clients with real-time MLS searches, create single property landing pages for marketing and showcasing listings, and integrate website lead forms to CRM systems. Key capabilities offered by OSI IDX include: • Advanced IDX/MLS integration that enables agents to display updated MLS property listings directly on their websites. • Semi-custom website design built by OSI IDX’s team using agent or brokerage branding, media, and property details. • Lead capture and CRM integrations, allowing agents to manage and follow up with prospects more effectively. • Landing pages for individual listings, useful for promoting specific properties or marketing campaigns. • Technical essentials included, such as hosting, SSL certificates, and SEO-oriented structure. Additional aspects worth noting: • Websites are editable by clients, giving REALTORS® control to update text, images, or add content such as unlimited custom website pages. • Integration with external tools like Zapier enables extended CRM workflows and automation. • Our team will build your website, reducing the need for technical expertise. We license images (or video) from Getty Images® unique for your website. In summary, OSI IDX functions as a practical, turnkey solution for real estate professionals who want to quickly establish a polished online presence that integrates property listings, lead generation, and customer engagement. It is intended for REALTORS® and brokers seeking to focus on client relationships and property marketing without managing the technical complexity of website building and MLS compliance.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OSI IDX?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Operability:** 10.0/10 (Category avg: 8.0/10)
- **Brand Management:** 10.0/10 (Category avg: 7.8/10)
- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind OSI IDX?

- **Seller:** [OSI IDX](https://www.g2.com/sellers/osi-idx)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=93cc481323f48284edfabc28aad32c4c2a7350e2e3c58fa4f9964989dcb744a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fosi-idx%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About OSI IDX?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **design quality** of OSI IDX, enhancing brand visibility with a professional and visually appealing website.
- Users value the **professional website design** of OSI IDX, enhancing brand visibility in the competitive real estate market.

#### What Are Recent G2 Reviews of OSI IDX?

**["My experience was wonderful!"](https://www.g2.com/survey_responses/osi-idx-review-11742398)**

**Rating:** 5.0/5.0 stars

_— Regina B._

[Read full review](https://www.g2.com/survey_responses/osi-idx-review-11742398)

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Spotlight Categories

[Video Conferencing Software](https://www.g2.com/categories/video-conferencing)

[Customer Success Software](https://www.g2.com/categories/customer-success)

[Data Observability Software](https://www.g2.com/categories/data-observability)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

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Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Real Estate CRM](/categories/real-estate-crm)

- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM

Show More

* * *

## How Do You Choose the Right Real Estate Marketing Software?

### What You Should Know About Real Estate Marketing Software

### What is Real Estate Marketing Software?

Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients.

### What are the Common Features of Real Estate Marketing Software?

The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution:

**Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales.

**Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well.

**Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings.

**Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead.

**Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data.

Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder)

### What are the Benefits of Real Estate Marketing Software?

Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients.

**Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition.

**Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market.

**Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively.

### Who Uses Real Estate Marketing Software?

Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle.

**Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints.

**Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings.

**Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent.

**Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites.

#### Software Related to Real Estate Marketing Software

Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well. 

Below are a couple of software types that can be used in tandem with or supplement these tools:

[Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm.

[Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients.

[Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls).

[Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline.

### Challenges with Real Estate Marketing Software

**Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems.

**Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven.

### How to Buy Real Estate Marketing Software

#### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software

When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors.

#### Compare Real Estate Marketing Software Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has.

**Conduct demos**

Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings.

Demos are a great time to ask key questions about the software, such as:

- Does the product support IDX website creation?
- What are the available integrations for the product?
- Is the pricing model based on the number of users?
- Does the product include basic templates for website design and marketing campaign creation?
- Is there a mobile app version of the product?

#### Selection of Real Estate Marketing Software

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor.

**Final decision**

The final decision should be based on all the information gathered previously.

### Real Estate Marketing Software Trends

The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software. 

Below are some trends that will continue their growth in the real estate industry:

**Artificial intelligence**

Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead.

**Focus on website optimization**

One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites.

**APIs**

API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.