# Best Real Estate Marketing Software - Page 3

## How Many Real Estate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 203

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,600+ Authentic Reviews
- 203+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate Marketing Software
 ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=32533)

Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and Rechat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=rechat)

**Sponsored**

### MRI Property Management

Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-02T22%3A51%3A02Z&secure%5Bdisplayable_resource_id%5D=337&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=337&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18536&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D3&secure%5Btoken%5D=7952b8c4666a359190bb5278355cef4130594d07fd3ee23a3c06bb8ad49e02c9&secure%5Burl%5D=https%3A%2F%2Finfo.mrisoftware.com%2F%2FG2_MRIPropertyManagementPPC&secure%5Burl_type%5D=custom_url)

### [Real Geeks](https://www.g2.com/products/real-geeks/reviews)

Real Geeks is the leading technology platform designed to drive growth and efficiency. Real Geeks is the ultimate solution for lead generation, conversion, and business management, helping ambitious real estate professionals maximize their ROI and build a thriving business. Trusted by thousands of top-performing agents and brokers, Real Geeks empowers teams to achieve greater success. Visit the Features section to learn more about how we can serve you.

**Average Rating:** 4.5/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Real Geeks?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.8/10)
- **Operability:** 9.5/10 (Category avg: 8.0/10)
- **Brand Management:** 9.6/10 (Category avg: 7.8/10)
- **Communication Management:** 9.5/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Real Geeks?

- **Seller:** [Real Geeks](https://www.g2.com/sellers/real-geeks)
- **Company Website:** www.realgeeks.com
- **Year Founded:** 2010
- **HQ Location:** Dallas, TX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=754bab61405061bb0507f7eadad92a4cb6b277a0dcc3f55886740ef161ab750b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealgeeks&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 93% Small, 6% Medium

#### What Do G2 Reviewers Say About Real Geeks?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Real Geeks, appreciating its reliability and navigable interface for effective lead management.
- Users find the **accessibility of the mobile app** excellent, facilitating easy navigation and enhancing overall experience.
- Users value the **effective automation** of Real Geeks, which helps keep leads organized and streamline follow-ups.
- Users highlight the **reliability and simplicity** of Real Geeks CRM, effectively helping them manage leads and close deals.
- Users appreciate the **reliable and organized CRM** of Real Geeks, enhancing lead management and follow-up efficiency.

##### Cons

- Users report **billing issues** with misleading pricing and unhelpful support during cancellations, causing frustration.
- Users report a **learning difficulty** with Real Geeks due to slow loading times and a lack of user-friendliness.
- Users find that Real Geeks is **not user-friendly** , often requiring training due to its slow loading and complexity.
- Users experience **poor customer support** with misleading information and minimal assistance during critical times.
- Users find the **slow loading** of Real Geeks frustrating, negatively impacting usability and requiring additional training.

#### What Are Recent G2 Reviews of Real Geeks?

**["Thousands of leads over many years"](https://www.g2.com/survey_responses/real-geeks-review-9093260)**

**Rating:** 5.0/5.0 stars

_— Tony K._

[Read full review](https://www.g2.com/survey_responses/real-geeks-review-9093260)

**["Reliable, User-Friendly CRM That Delivers Results"](https://www.g2.com/survey_responses/real-geeks-review-12065981)**

**Rating:** 4.5/5.0 stars

_— Nicholas K._

[Read full review](https://www.g2.com/survey_responses/real-geeks-review-12065981)

#### What Are G2 Users Discussing About Real Geeks?

- [What do you like most about Real Geeks for real estate marketing, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-real-geeks-for-real-estate-marketing-and-what-improvements-would-you-suggest)
- [What is Real Geeks used for?](https://www.g2.com/discussions/what-is-real-geeks-used-for)
- [How much does Kvcore cost?](https://www.g2.com/discussions/how-much-does-kvcore-cost)
- [How do I unsubscribe from real geeks?](https://www.g2.com/discussions/how-do-i-unsubscribe-from-real-geeks)
- [Does real geeks have an app?](https://www.g2.com/discussions/does-real-geeks-have-an-app) - 1 comment

### [Reliance Network](https://www.g2.com/products/reliance-network/reviews)

Reliance Network is a website design agency and custom software developer for luxury and leading independent real estate brokerages. Today this includes over 200 prestigious companies throughout the United States, Canada and resort markets across the Caribbean, Mexico and Central America. Unique in our ability to operate as a full-service ‘white label’ technology and marketing partner to our clients. We bring an experienced ad-agency approach to custom website development, marketing automation, lead generation, and A.I. powered CRM products that blend modern, contemporary design with ease of use. With our continual product enhancements, API architecture and over 100 integrations, we offer a true best of breed approach. Keeping your agents, teams, managers and clientele engaged with your business and brand every day.

**Average Rating:** 4.9/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Reliance Network?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Operability:** 9.2/10 (Category avg: 8.0/10)
- **Brand Management:** 9.2/10 (Category avg: 7.8/10)
- **Communication Management:** 5.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Reliance Network?

- **Seller:** [Reliance Network](https://www.g2.com/sellers/reliance-network)
- **Year Founded:** 1993
- **HQ Location:** Lake Oswego, Oregon
- **Twitter:** @RelianceNetLLC  
62 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6f7b4bb4b80165917547cde4c2307fb7e260d91000aca670883408af8c96db5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131595%2F&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 56% Medium, 21% Small

#### What Do G2 Reviewers Say About Reliance Network?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automated messaging features** of Reliance Network, enhancing communication and efficiency for their teams.
- Users value the **responsive and dedicated partnership** from Reliance Network, fostering effective communication and tailored support.
- We value the **partnership mentality** of Reliance Network, where genuine care and proactive support drive our business growth.
- Users value the **genuine partnership** with Reliance Network, appreciating responsive communication and proactive support tailored to their success.
- Users value the **effective communication** with Reliance Network, noting their proactive and responsive partnership approach.

##### Cons

- Users experience **slow loading** issues with Reliance Network, impacting data feed visibility and overall efficiency.
- Users experience **slow performance** with Reliance Network, particularly with delayed or missing data feeds to MAXA.

#### What Are Recent G2 Reviews of Reliance Network?

**["Excellent Partnership, Account Representative that cares, and continuous improvement"](https://www.g2.com/survey_responses/reliance-network-review-11598670)**

**Rating:** 5.0/5.0 stars

_— Mike Z._

[Read full review](https://www.g2.com/survey_responses/reliance-network-review-11598670)

**["A Partnership That Drives Results and Stays Ahead of the Curve"](https://www.g2.com/survey_responses/reliance-network-review-10287255)**

**Rating:** 5.0/5.0 stars

_— Dan M._

[Read full review](https://www.g2.com/survey_responses/reliance-network-review-10287255)

#### What Are G2 Users Discussing About Reliance Network?

- [What is Reliance Network used for?](https://www.g2.com/discussions/what-is-reliance-network-used-for)

### [REISift](https://www.g2.com/products/reisift/reviews)

REISift is a Real Estate Sales and Marketing CRM that makes real estate companies Sales and Marketing Matter. By helping them turn more prospects to leads, and more leads to revenue, with total clarity.

**Average Rating:** 4.6/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate REISift?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind REISift?

- **Seller:** [REISift](https://www.g2.com/sellers/reisift)
- **Year Founded:** 2019
- **HQ Location:** Fort Walton Beach, FL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af80592afb17aaf8cf7439934b38d420f38326df96ab1c8fa00c507a6e10a092&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freisift&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Real Estate
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About REISift?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **efficient data organization** by REISift, significantly improving their lead management and contact rates.
- Users express appreciation for **automated follow-ups** , which enhance lead management and boost conversion rates effectively.
- Users appreciate the **centralization of data and processes** in REISift, enhancing efficiency in real estate marketing.
- Users value the **CRM integration** with smrtPhone, enhancing lead conversion and accelerating deal flow effectively.
- Users appreciate the **customization options** in REISift, enabling tailored solutions for diverse real estate marketing needs.

##### Cons

- Users find REISift to be **expensive** , making it a significant investment for some customers.
- Users often experience **long waiting times** , which can hinder productivity and frustrate the overall user experience.
- Users face a **steep learning curve** with REISift, making it challenging for newcomers to get started effectively.

#### What Are Recent G2 Reviews of REISift?

**["REISift: The Ultimate CRM for Real Estate Success"](https://www.g2.com/survey_responses/reisift-review-11087935)**

**Rating:** 5.0/5.0 stars

_— Juliet E._

[Read full review](https://www.g2.com/survey_responses/reisift-review-11087935)

**["One System One CRM"](https://www.g2.com/survey_responses/reisift-review-5189649)**

**Rating:** 5.0/5.0 stars

_— Gregg T._

[Read full review](https://www.g2.com/survey_responses/reisift-review-5189649)

### [Market Leader](https://www.g2.com/products/market-leader/reviews)

A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents.

**Average Rating:** 3.2/5.0

**Total Reviews:** 255

#### How Do G2 Users Rate Market Leader?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.8/10)
- **Operability:** 5.0/10 (Category avg: 8.0/10)
- **Brand Management:** 4.4/10 (Category avg: 7.8/10)
- **Communication Management:** 4.5/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Market Leader?

- **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader)
- **Year Founded:** 1999
- **HQ Location:** Bellevue, WA
- **Twitter:** @Market\_Leader  
11,487 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39667ea494bc6d068eefdab0cf5f3e3dfbcbc7a45370245dc60043e7c1684eef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F327454%2F&secure%5Burl_type%5D=linkedin_company_website)  
198 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 67% Small, 17% Medium

#### What Do G2 Reviewers Say About Market Leader?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **detailed lead generation** from Market Leader, which provides valuable contact information.

##### Cons

- Users express frustration with **poor customer support** and deceptive practices regarding lead quality and cancellation procedures.
- Users report **poor lead quality** with Market Leader, receiving irrelevant leads and experiencing major customer service issues.
- Users find Market Leader to be **not user-friendly** , facing issues with unreliable leads and poor customer service support.
- Users find the **lack of phone numbers in leads** frustrating, deeming it unprofessional and unethical for real estate.
- Users report significant **billing issues** with Market Leader, facing unfulfilled service promises and unresponsive customer support.

#### What Are Recent G2 Reviews of Market Leader?

**["Collaborating Marketing and Real Estate for a Win"](https://www.g2.com/survey_responses/market-leader-review-9809846)**

**Rating:** 5.0/5.0 stars

_— Tammy A._

[Read full review](https://www.g2.com/survey_responses/market-leader-review-9809846)

**["Great results and wonderful support from Market Leader"](https://www.g2.com/survey_responses/market-leader-review-9911857)**

**Rating:** 5.0/5.0 stars

_— Tina H._

[Read full review](https://www.g2.com/survey_responses/market-leader-review-9911857)

#### What Are G2 Users Discussing About Market Leader?

- [What is Market Leader used for?](https://www.g2.com/discussions/what-is-market-leader-used-for)
- [How much are market maker leads?](https://www.g2.com/discussions/how-much-are-market-maker-leads) - 1 comment
- [Is Facebook a market leader?](https://www.g2.com/discussions/is-facebook-a-market-leader)
- [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) - 3 comments
- [What does a market leader do?](https://www.g2.com/discussions/what-does-a-market-leader-do) - 1 comment

### [Parkbench.com](https://www.g2.com/products/parkbench-com/reviews)

Builds realtors an interactive and content-rich website for their neighborhood that automatically updates every day with local events, news and deals. These websites offer value to homeowners and business owners, therefore, it becomes easy to get their attention and build relationships that turn into clients.

**Average Rating:** 3.5/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Parkbench.com?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Operability:** 0.0/10 (Category avg: 8.0/10)
- **Brand Management:** 0.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Parkbench.com?

- **Seller:** [Parkbench](https://www.g2.com/sellers/parkbench)
- **Year Founded:** 2013
- **HQ Location:** Toronto, CA
- **Twitter:** @Parkbenchfamily  
3,562 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=162f156186db0392f80fca6a5a706b29b2890bfa5c1da5b4ce1ce30517f1a866&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3186081%2F&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 91% Small, 4% Large

#### What Are Recent G2 Reviews of Parkbench.com?

**["Great Company and Great Staff!"](https://www.g2.com/survey_responses/parkbench-com-review-5282584)**

**Rating:** 5.0/5.0 stars

_— Jim C._

[Read full review](https://www.g2.com/survey_responses/parkbench-com-review-5282584)

**["What a Fabulous Company!"](https://www.g2.com/survey_responses/parkbench-com-review-7403435)**

**Rating:** 5.0/5.0 stars

_— Margeau G._

[Read full review](https://www.g2.com/survey_responses/parkbench-com-review-7403435)

#### What Are G2 Users Discussing About Parkbench.com?

- [What is Parkbench.com used for?](https://www.g2.com/discussions/what-is-parkbench-com-used-for)

### [Propertybase](https://www.g2.com/products/propertybase/reviews)

Propertybase: the Salesforce-powered CRM trusted by over 20,000 users from top real estate brands. Built on Salesforce and powered by Lone Wolf, Propertybase brings your leads, listings, marketing, and deals into one platform - so your team can move faster, automate smarter, and close more with less effort.

**Average Rating:** 2.7/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Propertybase?

- **Has the product been a good partner in doing business?:** 5.3/10 (Category avg: 8.8/10)
- **Operability:** 6.7/10 (Category avg: 8.0/10)
- **Brand Management:** 8.3/10 (Category avg: 7.8/10)
- **Communication Management:** 6.7/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Propertybase?

- **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies)
- **Year Founded:** 1989
- **HQ Location:** Cambridge, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f4f2e83d2de3289a05376d768c6fe61f582972e392ac90e913927c21e9e7de0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F208859%2F&secure%5Burl_type%5D=linkedin_company_website)  
807 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 45% Medium, 39% Small

#### What Are Recent G2 Reviews of Propertybase?

**["Boston Logic - great customer service and simple interface"](https://www.g2.com/survey_responses/propertybase-review-503706)**

**Rating:** 4.0/5.0 stars

_— Whitney H._

[Read full review](https://www.g2.com/survey_responses/propertybase-review-503706)

**["Boston Logic gets the job done, but there is a steep learning curve"](https://www.g2.com/survey_responses/propertybase-review-2239825)**

**Rating:** 4.5/5.0 stars

_— Mike B._

[Read full review](https://www.g2.com/survey_responses/propertybase-review-2239825)

#### What Are G2 Users Discussing About Propertybase?

- [What is Propertybase used for?](https://www.g2.com/discussions/what-is-propertybase-used-for)
- [Is Salesforce good for real estate?](https://www.g2.com/discussions/is-salesforce-good-for-real-estate) - 1 comment
- [What is the best CRM for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-for-real-estate) - 1 comment
- [How much does Propertybase cost?](https://www.g2.com/discussions/how-much-does-propertybase-cost)
- [What is Propertybase?](https://www.g2.com/discussions/what-is-propertybase)

### [Zurple](https://www.g2.com/products/zurple/reviews)

Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

**Average Rating:** 3.8/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Zurple?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Operability:** 8.3/10 (Category avg: 8.0/10)
- **Brand Management:** 10.0/10 (Category avg: 7.8/10)
- **Communication Management:** 10.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Zurple?

- **Seller:** [Zurple](https://www.g2.com/sellers/zurple)
- **Year Founded:** 2009
- **HQ Location:** San Diego, CA
- **Twitter:** @Zurple  
1,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b73dc9f67438f6ecfcb0da8ebd5f56ec83432a0aa8a6f963ff1811982c3eac0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F822786%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor
- **Top Industries:** Real Estate, Computer Software
- **Company Size:** 55% Small, 43% Medium

#### What Are Recent G2 Reviews of Zurple?

**["Great services and prompt customer service"](https://www.g2.com/survey_responses/zurple-review-4390758)**

**Rating:** 5.0/5.0 stars

_— Dustin G._

[Read full review](https://www.g2.com/survey_responses/zurple-review-4390758)

**["I'm a down market, it does take patience"](https://www.g2.com/survey_responses/zurple-review-1850780)**

**Rating:** 4.0/5.0 stars

_— Rebecca Z._

[Read full review](https://www.g2.com/survey_responses/zurple-review-1850780)

#### What Are G2 Users Discussing About Zurple?

- [What is Zurple used for?](https://www.g2.com/discussions/what-is-zurple-used-for)
- [Do market leaders work?](https://www.g2.com/discussions/zurple-do-market-leaders-work)
- [How much does Offrs cost?](https://www.g2.com/discussions/how-much-does-offrs-cost)
- [Are bold leads worth it?](https://www.g2.com/discussions/zurple-are-bold-leads-worth-it)
- [What is Zurple?](https://www.g2.com/discussions/what-is-zurple)

### [REW (Real Estate Webmasters)](https://www.g2.com/products/rew-real-estate-webmasters/reviews)

REW (Real Estate Webmasters) is an all-in-one web solution that generates leads, maximizes efficiency, and helps ensure unrivaled success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate REW (Real Estate Webmasters)?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Operability:** 5.6/10 (Category avg: 8.0/10)
- **Brand Management:** 6.1/10 (Category avg: 7.8/10)
- **Communication Management:** 0.0/10 (Category avg: 7.8/10)

#### Who Is the Company Behind REW (Real Estate Webmasters)?

- **Seller:** [Real Estate Webmasters](https://www.g2.com/sellers/real-estate-webmasters-032379e8-bd24-4953-95b4-a6265e52fd4c)
- **Year Founded:** 2004
- **HQ Location:** Nanaimo, British Columbia
- **Twitter:** @webmastersre  
1,763 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ccaa5425f6d90e3a959e329eedd9ddb62f77021f97a3066ea595ce582527a4a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freal-estate-webmasters&secure%5Burl_type%5D=linkedin_company_website)  
84 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 54% Small, 23% Medium

#### What Do G2 Reviewers Say About REW (Real Estate Webmasters)?

_AI-generated summary from verified user reviews_

##### Cons

- Users feel frustrated by the **hidden costs** and lack of support during their experience with REW.
- Users report **poor customer support** , as communication and problem-solving assistance are lacking throughout their experience.

#### What Are Recent G2 Reviews of REW (Real Estate Webmasters)?

**["Why I like REW for my real estate website"](https://www.g2.com/survey_responses/rew-real-estate-webmasters-review-7141677)**

**Rating:** 5.0/5.0 stars

_— Albert Hall W._

[Read full review](https://www.g2.com/survey_responses/rew-real-estate-webmasters-review-7141677)

**["BEAUTIFUL SITE AND GREAT CUSTOMER CARE"](https://www.g2.com/survey_responses/rew-real-estate-webmasters-review-7922792)**

**Rating:** 4.5/5.0 stars

_— Allie C._

[Read full review](https://www.g2.com/survey_responses/rew-real-estate-webmasters-review-7922792)

#### What Are G2 Users Discussing About REW (Real Estate Webmasters)?

- [What is REW (Real Estate Webmasters) used for?](https://www.g2.com/discussions/what-is-rew-real-estate-webmasters-used-for)

### [Top Producer](https://www.g2.com/products/top-producer/reviews)

Top Producer is an all-in-one real estate CRM solution that empowers agents to optimize every aspect of their business from lead generation and nurture to relationship and task management. Take advantage of powerful built-in solutions including full MLS integration and Follow-Up Coach to keep prospects and clients engaged and turn conversations into closes. Also, grow your pipeline with buyers and sellers using social media lead generation, smart farming, automated lead response and more!

**Average Rating:** 3.1/5.0

**Total Reviews:** 122

#### How Do G2 Users Rate Top Producer?

- **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.8/10)
- **Operability:** 9.4/10 (Category avg: 8.0/10)
- **Brand Management:** 5.0/10 (Category avg: 7.8/10)
- **Communication Management:** 9.2/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Top Producer?

- **Seller:** [Top Producer](https://www.g2.com/sellers/top-producer)
- **Year Founded:** 1982
- **HQ Location:** Richmond, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c06c4faa2db91cdffa6a1670f3c7c6f75b7020cf77e40c15f19097f6a426c9ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11634%2F&secure%5Burl_type%5D=linkedin_company_website)  
219 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 73% Small, 14% Medium

#### What Are Recent G2 Reviews of Top Producer?

**["Follow up and keeping in touch made easy"](https://www.g2.com/survey_responses/top-producer-review-9650106)**

**Rating:** 5.0/5.0 stars

_— Jennifer C._

[Read full review](https://www.g2.com/survey_responses/top-producer-review-9650106)

**["Top Producer helps stay on top of database"](https://www.g2.com/survey_responses/top-producer-review-11746051)**

**Rating:** 5.0/5.0 stars

_— Orly M._

[Read full review](https://www.g2.com/survey_responses/top-producer-review-11746051)

#### What Are G2 Users Discussing About Top Producer?

- [What is Top Producer CRM used for?](https://www.g2.com/discussions/what-is-top-producer-crm-used-for)
- [What is the best real estate CRM software?](https://www.g2.com/discussions/what-is-the-best-real-estate-crm-software)
- [How do I cancel top producer?](https://www.g2.com/discussions/how-do-i-cancel-top-producer) - 1 comment
- [How much does top producer cost?](https://www.g2.com/discussions/how-much-does-top-producer-cost)
- [What is Top Producer CRM?](https://www.g2.com/discussions/what-is-top-producer-crm)

### [LiveBuyers](https://www.g2.com/products/livebuyers/reviews)

LiveBuyers.com provides a complete online real estate platform that helps real estate professionals generate, nurture and convert business. Luxury real estate websites for agents and teams. Direct IDX access to over 600 MLS's in the LiveBuyers network.

**Average Rating:** 3.8/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate LiveBuyers?

- **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 8.8/10)
- **Operability:** 4.4/10 (Category avg: 8.0/10)
- **Brand Management:** 3.3/10 (Category avg: 7.8/10)
- **Communication Management:** 3.9/10 (Category avg: 7.8/10)

#### Who Is the Company Behind LiveBuyers?

- **Seller:** [LiveBuyers.com](https://www.g2.com/sellers/livebuyers-com)
- **Year Founded:** 2018
- **HQ Location:** Annapolis, US
- **Twitter:** @live\_buyers  
17 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0efc2d9dd4f42e803f0b898cce2cfdf9e326cbe43cc2d751a975760bb74f8bae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flivebuyers%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 83% Small, 8% Large

#### What Are Recent G2 Reviews of LiveBuyers?

**["Great Personal Attention to Service!"](https://www.g2.com/survey_responses/livebuyers-review-7091968)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/livebuyers-review-7091968)

**["Thank you for working with me."](https://www.g2.com/survey_responses/livebuyers-review-9530893)**

**Rating:** 5.0/5.0 stars

_— Giselle A._

[Read full review](https://www.g2.com/survey_responses/livebuyers-review-9530893)

#### What Are G2 Users Discussing About LiveBuyers?

- [What is LiveBuyers used for?](https://www.g2.com/discussions/what-is-livebuyers-used-for)

### [Knock CRM](https://www.g2.com/products/knock-crm/reviews)

Knock is a CRM and performance management platform for residential property management leasing teams, marketers, regional managers, and leadership that harnesses best-in-class automation, integration, and data transparency tools to improve occupancy and drive renewal rates. A trusted and proven technology leader in the multifamily space, Knock is used by hundreds of the largest property management companies across the U.S. and Canada.

**Average Rating:** 4.9/5.0

**Total Reviews:** 47

#### How Do G2 Users Rate Knock CRM?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Knock CRM?

- **Seller:** [RealPage](https://www.g2.com/sellers/realpage)
- **Year Founded:** 1998
- **HQ Location:** Richardson, TX
- **Twitter:** @RealPage  
9,148 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bcb9aba7f03cbfb410fd9506ba34bca1cad74224c1f4c33cf8291eb48ea7ee6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9956%2F&secure%5Burl_type%5D=linkedin_company_website)  
9,103 employees on LinkedIn®
- **Ownership:** NASDAQ: RP

#### Who Uses This Product?

- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 52% Medium, 29% Small

#### What Are Recent G2 Reviews of Knock CRM?

**["Knock has been a game changer for our sites, we have seen a lot more conversions since implementing."](https://www.g2.com/survey_responses/knock-crm-review-6747346)**

**Rating:** 5.0/5.0 stars

_— Shelby M._

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-6747346)

**["User friendly with easy to access data"](https://www.g2.com/survey_responses/knock-crm-review-8460537)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-8460537)

#### What Are G2 Users Discussing About Knock CRM?

- [What is Knock CRM used for?](https://www.g2.com/discussions/what-is-knock-crm-used-for)

### [LocalizeOS](https://www.g2.com/products/localizeos/reviews)

Headquartered in NYC and operating across NYC, D.C. Metro, Chicago, and South Florida, we at LocalizeOS are at the forefront of constructing the most advanced AI for Real Estate. Our proprietary tech solution, Hunter by LocalizeOS®, empowers brokerages, teams, and agents to achieve success at scale. We firmly believe in the transformative and limitless potential of artificial intelligence built for real estate. By leveraging deep technologies, we empower real estate agents, teams, and brokers to amplify their reach beyond human capabilities and create new opportunities. Whether it’s connecting with more qualified buyers, streamlining workflows, or scaling the business, we are committed to furnishing the essential tools for success. Recognizing the inherent disparities in real estate, LocalizeOS provides you with an unparalleled advantage.

**Average Rating:** 4.8/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate LocalizeOS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Operability:** 9.6/10 (Category avg: 8.0/10)
- **Brand Management:** 5.0/10 (Category avg: 7.8/10)
- **Communication Management:** 7.9/10 (Category avg: 7.8/10)

#### Who Is the Company Behind LocalizeOS?

- **Seller:** [LocalizeOS](https://www.g2.com/sellers/localizeos)
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **Twitter:** @LocalizeOS  
49 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1135c121c2afb9118b4a20b2d783d27a7c8c817e244b073392377807eed6a281&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalizeos%2F&secure%5Burl_type%5D=linkedin_company_website)  
92 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 59% Small, 41% Medium

#### What Do G2 Reviewers Say About LocalizeOS?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise LocalizeOS for its **efficient lead generation** , ensuring smooth transactions and time savings for everyone involved.
- Users appreciate the **time-saving efficiency** of LocalizeOS, facilitating smooth transactions for all parties involved.
- Users appreciate the **time-saving efficiency** of LocalizeOS, ensuring smooth transactions for all parties involved.

##### Cons

- Users find **difficult learning** necessary to understand LocalizeOS, especially for those unfamiliar with AI technology.
- Users find the **difficult learning curve** challenging, particularly for older agents unfamiliar with AI technology.
- Users find the **learning curve steep** , particularly older agents struggling to understand its AI communication features.
- Users struggle with **slow performance** , making it challenging to effectively communicate with buyers' agents using LocalizeOS.
- Users find the **steep learning curve** challenging, particularly older agents unfamiliar with AI concepts and functionalities.

#### What Are Recent G2 Reviews of LocalizeOS?

**["Localize has brought the future of Real Estate to the present."](https://www.g2.com/survey_responses/localizeos-review-9860445)**

**Rating:** 5.0/5.0 stars

_— Kevin S._

[Read full review](https://www.g2.com/survey_responses/localizeos-review-9860445)

**["Grat Product for Real Estate"](https://www.g2.com/survey_responses/localizeos-review-10363801)**

**Rating:** 5.0/5.0 stars

_— Allan H._

[Read full review](https://www.g2.com/survey_responses/localizeos-review-10363801)

### [Wise Agent](https://www.g2.com/products/wise-agent/reviews)

Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management, and real estate marketing software. Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money.

**Average Rating:** 3.6/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Wise Agent?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Wise Agent?

- **Seller:** [Wise Agent](https://www.g2.com/sellers/wise-agent)
- **Year Founded:** 2001
- **HQ Location:** Fountain Hills, AZ
- **Twitter:** @WiseAgent  
1,985 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ad9891272238dbfa1bd1f3152d16f6d23728bb65cdf851c2be8b50d5edbdbe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3283729%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 73% Small, 13% Medium

#### What Are Recent G2 Reviews of Wise Agent?

**["Integration, Integration, Integration- and GREAT Customer Service"](https://www.g2.com/survey_responses/wise-agent-review-724446)**

**Rating:** 5.0/5.0 stars

_— Frank M._

[Read full review](https://www.g2.com/survey_responses/wise-agent-review-724446)

**["A great place to track your leads"](https://www.g2.com/survey_responses/wise-agent-review-4355210)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/wise-agent-review-4355210)

### [Firepoint](https://www.g2.com/products/firepoint/reviews)

Firepoint is an all-in-one, CRM and lead conversion platform built by agents, for agents. It was designed by top real estate teams who combined forces to create a solution that is built specifically for growing real estate teams. With Firepoint, teams can... - Promote their brand with an IDX website, PPC management, and 3rd party integrations - Automate busy work with lead distribution, auto-text, and drip campaigns - Clarify their day by prioritizing their time and effort with leads ready to act now - Communicate internally with @mentions and externally via phone, email, and text - Optimize their business with insights from team accountability and business performance reporting Our technology helps teams leverage their time to stay focused on the right leads and activities.

**Average Rating:** 3.9/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Firepoint?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Operability:** 8.3/10 (Category avg: 8.0/10)
- **Brand Management:** 8.3/10 (Category avg: 7.8/10)
- **Communication Management:** 8.3/10 (Category avg: 7.8/10)

#### Who Is the Company Behind Firepoint?

- **Seller:** [Firepoint](https://www.g2.com/sellers/firepoint)
- **HQ Location:** Denver, Colorado
- **Twitter:** @FirepointCRM  
65 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4783de69be0eff2b2d0d868d1a34fbdfcd53008cf813c868aa33c589aa5a2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9470838%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 86% Small, 7% Medium

#### What Are Recent G2 Reviews of Firepoint?

**["I enjoy the system back end."](https://www.g2.com/survey_responses/firepoint-review-7695418)**

**Rating:** 4.0/5.0 stars

_— Jon C._

[Read full review](https://www.g2.com/survey_responses/firepoint-review-7695418)

**["It's good to start, I would like them to add more features."](https://www.g2.com/survey_responses/firepoint-review-4978103)**

**Rating:** 4.0/5.0 stars

_— Ana Maria R._

[Read full review](https://www.g2.com/survey_responses/firepoint-review-4978103)

#### What Are G2 Users Discussing About Firepoint?

- [How much is Firepoint monthly?](https://www.g2.com/discussions/how-much-is-firepoint-monthly)
- [Who uses Firepoint CRM?](https://www.g2.com/discussions/who-uses-firepoint-crm)
- [How does Firepoint work?](https://www.g2.com/discussions/how-does-firepoint-work)
- [What is the use of Firepoint?](https://www.g2.com/discussions/what-is-the-use-of-firepoint)

### [InCom Real Estate](https://www.g2.com/products/incom-real-estate/reviews)

InCom offers a full-featured, automated CRM and real estate website solution to help agents generate more leads and close more deals. This turnkey solution is packed with powerful lead magnet and advanced automation functionalities that can identify a user's lead type, and automatically send them information based on their intentions. It will provide your website visitors with access to over 100,000 listings through the IDX network, which includes listings pulled from your real estate board.

**Average Rating:** 4.2/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate InCom Real Estate?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Operability:** 7.8/10 (Category avg: 8.0/10)
- **Brand Management:** 7.8/10 (Category avg: 7.8/10)
- **Communication Management:** 6.7/10 (Category avg: 7.8/10)

#### Who Is the Company Behind InCom Real Estate?

- **Seller:** [InCom Real Estate](https://www.g2.com/sellers/incom-real-estate)
- **HQ Location:** Toronto, CA
- **Twitter:** @incomrealestate  
484 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81291e4082fd7ccb29b5fb09443f9ac4414475c3bb805280328f97f8c9d5270b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincom-real-estate&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 86% Small, 14% Medium

#### What Do G2 Reviewers Say About InCom Real Estate?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **built-in CRM integration** of InCom Real Estate, enhancing lead capture and business efficiency.
- Users value the **excellent client communication** and support from InCom, enhancing their real estate business efficiency.
- Users love the **user-friendly CRM integration** of InCom Real Estate, enhancing lead capture and management efficiency.
- Users praise the **responsive customer support** of InCom, noting it is always helpful and readily available.
- Users value the **customization options** of InCom, allowing effortless updates and tailored content for their real estate sites.

#### What Are Recent G2 Reviews of InCom Real Estate?

**["Great real estate websites, expert team"](https://www.g2.com/survey_responses/incom-real-estate-review-11407617)**

**Rating:** 5.0/5.0 stars

_— Lisa ._

[Read full review](https://www.g2.com/survey_responses/incom-real-estate-review-11407617)

**["All what we need for our Real Estate website, including Solds and Precon. CRM is OK as well."](https://www.g2.com/survey_responses/incom-real-estate-review-7945694)**

**Rating:** 5.0/5.0 stars

_— Dmitri P._

[Read full review](https://www.g2.com/survey_responses/incom-real-estate-review-7945694)

#### What Are G2 Users Discussing About InCom Real Estate?

- [What is iNCOM Real Estate used for?](https://www.g2.com/discussions/what-is-incom-real-estate-used-for)

- [‹ Prev‹ Prev](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=2#product-list)
- [1](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score#product-list)
- [2](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=2#product-list)
- 3
- [4](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=4#product-list)
- [5](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=5#product-list)
- [6](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=6#product-list)
- [7](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=7#product-list)
- …
- [13](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=13#product-list)
- [14](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=14#product-list)
- [Next ›Next ›](/categories/real-estate-marketing?open_modal_url=%2Fpt%2Fproducts%2Fleadforagents%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-marketing%26source%3Dcategory&order=g2_score&page=4#product-list)

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- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM

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## How Do You Choose the Right Real Estate Marketing Software?

### What You Should Know About Real Estate Marketing Software

### What is Real Estate Marketing Software?

Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients.

### What are the Common Features of Real Estate Marketing Software?

The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution:

**Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales.

**Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well.

**Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings.

**Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead.

**Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data.

Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder)

### What are the Benefits of Real Estate Marketing Software?

Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients.

**Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition.

**Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market.

**Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively.

### Who Uses Real Estate Marketing Software?

Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle.

**Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints.

**Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings.

**Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent.

**Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites.

#### Software Related to Real Estate Marketing Software

Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well. 

Below are a couple of software types that can be used in tandem with or supplement these tools:

[Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm.

[Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients.

[Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls).

[Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline.

### Challenges with Real Estate Marketing Software

**Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems.

**Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven.

### How to Buy Real Estate Marketing Software

#### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software

When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors.

#### Compare Real Estate Marketing Software Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has.

**Conduct demos**

Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings.

Demos are a great time to ask key questions about the software, such as:

- Does the product support IDX website creation?
- What are the available integrations for the product?
- Is the pricing model based on the number of users?
- Does the product include basic templates for website design and marketing campaign creation?
- Is there a mobile app version of the product?

#### Selection of Real Estate Marketing Software

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor.

**Final decision**

The final decision should be based on all the information gathered previously.

### Real Estate Marketing Software Trends

The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software. 

Below are some trends that will continue their growth in the real estate industry:

**Artificial intelligence**

Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead.

**Focus on website optimization**

One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites.

**APIs**

API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.