# Best Real Estate Marketing Software - Page 12

## How Many Real Estate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 203

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,600+ Authentic Reviews
- 203+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate Marketing Software
 ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=32533)

Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and Rechat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=rechat)

**Sponsored**

### MRI Property Management

Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-05T10%3A20%3A28Z&secure%5Bdisplayable_resource_id%5D=337&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=337&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18536&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D12&secure%5Btoken%5D=95e9f2116a85c3eed07a89ff0e06aae330e37c5f80d93f7f18881177a6c9ecbc&secure%5Burl%5D=https%3A%2F%2Finfo.mrisoftware.com%2F%2FG2_MRIPropertyManagementPPC&secure%5Burl_type%5D=custom_url)

### [Reallect](https://www.g2.com/products/reallect/reviews)

Reallect is a product powered by Acquaint Softtech Private Limited. It builds an elegant and powerful real estate website for you which is studded with IDX and MLS integration. But not only just Reallect helps with developing a website, but also growing it with SEO so you can turn your business into a brand. Reallect is an affordable and transparent solution for all real estate businesses looking to grow.

#### Who Is the Company Behind Reallect?

- **Seller:** [Reallect](https://www.g2.com/sellers/reallect)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RealNex MarketEdge](https://www.g2.com/products/realnex-marketedge/reviews)

Fast, easy, and authoritative Investment and Comparative Lease Analyses. Produce 20-year cash flow projections, DCF analysis, and ROI. Import Rent-Rolls and comps to model assumptions for highly detailed and precise analyses or take high-level assumptions and run Speed Analysis to get started. Leverage our presentations to set seller pricing and maximize bids. Persuasive Presentations Comprehensive Analyses Virtual Deal Rooms

#### Who Is the Company Behind RealNex MarketEdge?

- **Seller:** [RealNex](https://www.g2.com/sellers/realnex)
- **Year Founded:** 2014
- **HQ Location:** Stafford, US
- **Twitter:** @RealNex  
21,051 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22e237975a532ad72342767f7e63a682f46a8e8128774800f599da4483c20e77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3724026%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [RealtyShine](https://www.g2.com/products/realtyshine-2019-05-16/reviews)

Solution for broker and real estate agents to manage their customers and properties, payments, meetings, etc.

#### Who Is the Company Behind RealtyShine?

- **Seller:** [Realty Shine](https://www.g2.com/sellers/realty-shine)
- **Year Founded:** 2017
- **HQ Location:** Yardley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0cf4632eff882ea1551b4d86469d70749569cd188f0d8a864a513b701eaec250&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13243596&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [RealtyVis](https://www.g2.com/products/realtyvis/reviews)

RealtyVis is a suite of components that provides Canadian real estate websites with listing search capabilities. Our platform is supported by many popular page builders while customizable to fit your brand and marketing efforts.

#### Who Is the Company Behind RealtyVis?

- **Seller:** [Qraft Technologies Inc.](https://www.g2.com/sellers/qraft-technologies-inc)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RealtyWare](https://www.g2.com/products/realtyware/reviews)

RealtyWare is a real estate property management software that helps real estate professionals to quickly become more productive and effective in managing prospects and customers whether they are a single-agent/broker business or a large workgroup.

#### Who Is the Company Behind RealtyWare?

- **Seller:** [SolWeb](https://www.g2.com/sellers/solweb)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RealtyZapp.com](https://www.g2.com/products/realtyzapp-com/reviews)

Manage listings, e-mail campaigns, prospects & social media marketing from a single dashboard.

#### Who Is the Company Behind RealtyZapp.com?

- **Seller:** [RealtyZapp](https://www.g2.com/sellers/realtyzapp)
- **Year Founded:** 2016
- **HQ Location:** Tampa Bay, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2df39ef962af42a5101108eeb534b398c316bbbfec8a14aa53d4bdbf8d96a958&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealtyzapp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reeltors.ai](https://www.g2.com/products/reeltors-ai/reviews)

Reeltors.ai helps real estate agents market every listing with scroll-stopping video. Upload 3–20 listing photos, choose a style (Luxury, Modern, Warm, or Minimal), and Reeltors.ai renders a cinematic 9:16 or 1:1 video in about 60 seconds — with Ken Burns motion, matched music, and auto captions, ready for TikTok, Instagram Reels, Facebook, or LinkedIn. No editing skills or expensive videographer required. Higher plans add agent branding (logo and colors), premium templates, and faster rendering. Built for US agents who want to post consistently and win more listings. Start free with your first video.

#### Who Is the Company Behind Reeltors.ai?

- **Seller:** [Reeltors.ai](https://www.g2.com/sellers/reeltors-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [REfindly Website & IDX](https://www.g2.com/products/refindly-website-idx/reviews)

REfindly ensures an outstanding website experience regardless of a users device.

#### Who Is the Company Behind REfindly Website & IDX?

- **Seller:** [REfindly](https://www.g2.com/sellers/refindly)
- **HQ Location:** Bonita Springs, FL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReNet Touchpoint Manager](https://www.g2.com/products/renet-touchpoint-manager/reviews)

ReNet's Touchpoint Manager is a comprehensive Customer Relationship Management solution tailored specifically for real estate professionals. Designed to enhance efficiency and client engagement, it enables agents to manage essential tasks seamlessly, whether in the office or on the go. With Touchpoint Manager, agents can enter buyer details, send bulk text messages, automate vendor reports, and complete various tasks directly from their mobile devices. Key Features and Functionality: - Mobile Accessibility: Access and manage your office operations from any location using the dedicated mobile app. - Instant Property Synchronization: Any additions, changes, or deletions to property listings are instantly synchronized across your website and major third-party portals, including realestate.com.au, domain.com.au, and more. - Automated Marketing Campaigns: Create and execute targeted marketing campaigns through SMS and email, tailored to individual client requirements. - Print Solutions: Easily design and produce window cards, brochures, and booklets with customizable layouts and content. - Intelligent Data Management: Utilize advanced data management tools to maintain and grow your client base, turning contacts into vendors. - Prospecting Manager: Identify buyer behavior, match buyer criteria, and highlight hot prospects to create effective business communications. Primary Value and Solutions Provided: Touchpoint Manager addresses the critical need for real estate agents to stay connected with clients and manage operations efficiently, even while away from the office. By automating routine tasks, synchronizing data in real-time, and providing tools for targeted marketing and client communication, it empowers agents to focus on building stronger client relationships and growing their business. The platform's mobile capabilities ensure that agents can perform essential functions anytime, anywhere, thereby enhancing productivity and responsiveness in a competitive market.

#### Who Is the Company Behind ReNet Touchpoint Manager?

- **Seller:** [ReNet](https://www.g2.com/sellers/renet)
- **Year Founded:** 2000
- **HQ Location:** Sawtell, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=907d37587427924d5e59723f91ab916c9c99ce0938aff42a38b9b5cdc8c488ad&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frenet.com.au&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Renowned Brokerage Solutions](https://www.g2.com/products/renowned-brokerage-solutions/reviews)

The marketing system designed to make every agent on your roster known as a local expert. Collect verified reviews automatically and distribute them to the digital spaces your prospects live. Become a consistent source of insight in your market, with branded, data-driven social content with auto-scheduling built-in. Rank above your competitors on Google search and AI chatbots with expansive & structured online presence - done for you.

#### Who Is the Company Behind Renowned Brokerage Solutions?

- **Seller:** [Renowned](https://www.g2.com/sellers/renowned)
- **HQ Location:** Redwood City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42f24b720031c031fc491e41d8bbea81a186ce9f7a74a6b58b2c225d264fbd3d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frenowned-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

### [RentBetter](https://www.g2.com/products/rentbetter/reviews)

RentBetter is an innovative online platform designed to empower property owners in Australia to self-manage their rental properties efficiently. By providing access to tools and services traditionally reserved for real estate professionals, RentBetter enables landlords to handle the entire rental process—from advertising and tenant screening to lease agreements and ongoing property management—without the need for a property manager. This approach not only offers significant cost savings but also grants landlords greater control and transparency over their investments. Key Features and Functionality: - Property Advertising: List rental properties on leading Australian property websites, including RealEstate.com.au, Domain.com.au, and Rent.com.au, reaching a broad audience of potential tenants. - Tenant Management: Receive and respond to tenant inquiries, manage applications, and conduct comprehensive tenant screenings through the National Tenancy Database. - Lease Agreements: Generate and sign legally binding lease agreements electronically, ensuring compliance with relevant regulations. - Financial Management: Collect rental payments, track expenses, and generate detailed financial reports, including end-of-financial-year summaries. - Maintenance Coordination: Organize property maintenance and repairs, conduct routine inspections, and store all relevant documents securely within the platform. Primary Value and Solutions Provided: RentBetter addresses the challenges faced by property owners who wish to manage their rental properties independently. By offering a comprehensive suite of tools, the platform simplifies the rental process, reduces reliance on traditional property managers, and enhances the overall efficiency of property management. Landlords benefit from substantial cost savings, increased control over their properties, and improved transparency in tenant interactions and financial management. This self-service model is particularly appealing to those seeking to maximize their return on investment while maintaining direct oversight of their rental properties.

#### Who Is the Company Behind RentBetter?

- **Seller:** [RentBetter](https://www.g2.com/sellers/rentbetter)
- **Year Founded:** 2016
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=466589076b2f284e382813f9fe84c0415d5251dad7d089022e6e0637b0d95c15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frentbetter%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Rentbot](https://www.g2.com/products/rentbot/reviews)

Rentbot websites are built on our proprietary platform that is ideal for small to middle sized multifamily properties that have outgrown Excel but can't afford full property management software. With us, you get a website that's every aspect and feature is designed to 1) make your life easier - with online payments, real-time availability, online maintenance requests and 2) make your marketing more effective - our websites are designed with built-in SEO that will attract leads and laid out so the can quickly and easily call to set up a tour!

#### Who Is the Company Behind Rentbot?

- **Seller:** [Rentbot](https://www.g2.com/sellers/rentbot)
- **Year Founded:** 2014
- **HQ Location:** Richmond, US
- **Twitter:** @GoRentbot  
213 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77ba44cc6906f6e66adee425ec40ec54d26438560d258564b79a9976c696dab4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgorentbot%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Rentsync](https://www.g2.com/products/rentsync/reviews)

Rentsync is a Canadian proptech company that provides an end-to-end rental marketing, leasing, and resident management platform for multifamily real estate operators. Combined with the Building Stack platform, Rentsync is designed to support the full renter lifecycle—from initial marketing to lease signing and ongoing resident engagement—Rentsync combines software, data, and services to help owners and property managers attract, convert, and retain tenants more efficiently. The platform is built to integrate with existing property management systems, allowing teams to enhance their current tech stack without disruption. Rentsync offers a suite of tools designed to streamline rental operations and improve leasing performance. The platform combines lead generation, CRM, and marketing automation to help teams capture, track, and nurture prospects across property websites, ILS networks, and digital campaigns, with built-in listing syndication and performance tracking. Rentsync also includes a content management system (CMS) and customizable property websites for real-time listing management. Its Floorplan Navigator enhances the leasing experience with interactive building views and unit-level availability, helping drive stronger engagement and conversion. Beyond software, Rentsync offers a range of professional services, including: - Website design and development - Digital advertising and lease-up marketing - Branding and creative services - Industry research and market insights Rentsync operates as a broader ecosystem of rental technology and data solutions. Companies and platforms under the Rentsync umbrella include: - Rentals.ca Infinity Network – Canada’s leading online rental marketplace - Building Stack – a leasing, CRM, and resident lifecycle management platform - Urbanation – a rental market research and analytics firm - Spacelist – a commercial real estate listing marketplace Founded in 2010 and headquartered in Toronto, Rentsync serves property managers, owners, and marketers across Canada, offering a unified platform to market smarter, lease faster, and manage rental portfolios at scale.

#### Who Is the Company Behind Rentsync?

- **Seller:** [Rentsync](https://www.g2.com/sellers/rentsync)
- **Year Founded:** 2010
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0471441b3d49902a95f34ae9ae743928ead4ad4f8c9273657319841187fbb30f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2033984&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

### [RentTango](https://www.g2.com/products/renttango/reviews)

RentTango is simplifying the rental process for renters and landlords. We make the process feel good and work well to deliver a quick and frictionless experience. Built by a team of real estate veterans who understand both the intricacies and the complexities of residential leasing, RentTango is a new approach based on decades of experience. We are razor-focused focused on marketing activity and leasing transactions– generate and manage leads well, screen applicants and get leases signed. We streamline the leasing workflow by using marketing automation, A.I. and, just plain, clear communication. Ultimately, our goal is to improve efficiency and give landlords and property managers the confidence to grow and expand.

#### Who Is the Company Behind RentTango?

- **Seller:** [RentTango](https://www.g2.com/sellers/renttango)
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e1f236ebdb3da0ba10a8b254bfeb249f07e037f7601a578cf05c0c4e3ea8d28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frenttango&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [REPLI](https://www.g2.com/products/repli/reviews)

Founded in 2018, REPLI is a leading prop-tech company that provides best-in-class websites and digital marketing solutions to multifamily. Headquartered near Atlanta, Georgia - REPLI is one of the fastest growing bootstrapped prop-tech companies in the United States, managing and servicing over 300,000 units nationwide.

#### Who Is the Company Behind REPLI?

- **Seller:** [REPLI 360](https://www.g2.com/sellers/repli-360)
- **Year Founded:** 2016
- **HQ Location:** Suwanee, US
- **Twitter:** @REPLI360  
189 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b9b64e7697d23f62dbede52fc44823789860ed1a8cace2568380a156f114133&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepli360%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

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Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Real Estate CRM](/categories/real-estate-crm)

- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
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- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM

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